Mwisi yubucuruzi, nta gisubizo gifatika kijyanye no kubaho kwa francise hamwe no kwishyura byihuse hamwe nuburyo bwateguwe bwa francise hamwe no kwishyura byihuse. Kwishura francise yaguzwe biterwa nibintu byinshi nibisabwa bishobora kwihutisha ubucuruzi bwa francise kuri 'full sail' kandi bigatanga urujya n'uruza rwabaguzi nabakiriya. Mbere ya byose, ibi nukubona amakuru yuzuye kubyerekeye nyirubwite francise, burya ikirango cyaguzwe cya franciser kizwi mukarere utuyemo cyangwa aho giherereye kuri francisee. Gutezimbere ikirangantego cyaba franciser no gukundwa kwabaturage mubaturage, aho rwiyemezamirimo-francisee, wagiranye amasezerano yubufaransa, atuye, ahanini bigena uburyo ubucuruzi buzagenda neza aho kugurisha ibicuruzwa hamwe nikirangantego cyaguzwe francise. Iterambere ryizina ryikirango riterwa nibihe nko guhuza igiciro cyabaguzi, urwego rwinjiza rwabaturage bakora, nubucucike buhagije bwabaturage mukarere kugirango bakwirakwize neza ibicuruzwa. Muri icyo gihe, ikibazo nyamukuru kivuka, igihe francise yakiriwe izishyura igihe kingana iki, kugurisha bizagenda gute, urebye itangwa ryibikorwa byinshi byo kwamamaza, ugashyiraho igiciro cyanyuma, kinini cyo kugurisha hamwe no kuzuza amafaranga yawe no gupfuka? ikiguzi cyintererano yishyuwe muburyo bumwe, amafaranga yubukode, amafaranga yo kwamamaza nibindi shingiro, hamwe nigiciro cyabafasha.

Gahunda yubucuruzi yizewe hamwe nisesengura ryumubano wisoko hamwe nububare bwubukungu bubishoboye, ishyirwa mubikorwa ryarwo mubikorwa byumusaruro nubucuruzi, bigira ingaruka zikomeye kumikorere yo kwishyura byihuse francise. Gushiraho gahunda nziza yubucuruzi nubushobozi bwo guhishura umushinga wubucuruzi muri francise nigitekerezo nyamukuru cyihishe inyuma yo kwishyura byihuse. Mugihe cyo gukora gahunda yubucuruzi, nibyingenzi byingenzi kwerekana ingano yishoramari, amafaranga azakenera gutezimbere uburyo bwo gushyira mubikorwa francise, azagurizwa amafaranga cyangwa umutungo bwite. Ibiharuro bigomba kuba bikubiyemo ibipimo byimari yumushinga kubwinyungu zinyungu, nyuma yimisoro nogusoreshwa kugirango ukoreshe umutungo winguzanyo, niba bihari, hamwe no kugera kumurongo-mugihe mugihe cyikirangantego cyibikorwa cyangwa ibikorwa byubucuruzi. Gahunda yubucuruzi igomba kwerekana ko hari ibicuruzwa byishyuwe cyangwa bikodeshwa, ibicuruzwa byagurishijwe hamwe numushinga winjiza buri munsi na buri kwezi. Gahunda yumushinga isobanura ibihe byimirimo iri imbere, ubucuruzi, hamwe nogutanga serivise zubucuruzi nu muntu ku giti cye, gukomeza akazi kumasaha yumunsi umwe wakazi, hamwe na kalendari yigihe cyumusaruro mukwezi, ukurikije weekend, iminsi yisuku, umutwaro wakazi wingenzi, abakozi ba serivise nuburemere bwibikoresho byikoranabuhanga nibikorwa. Ni ngombwa gushyiraho uburyo bwo kurinda abakozi abakozi no gukumira akazi kenshi ku munsi w’akazi, hagamijwe gukumira ihazabu y’ubuyobozi n’ubugenzuzi n’inzego zishinzwe ubugenzuzi n’ubugenzuzi bw’akazi.

Ingaruka zo gukora francise hamwe no kwishyura byihuse biterwa nuburambe bufatika bwa rwiyemezamirimo-francisee wishyuye francise, ubushobozi bwe, no gusobanukirwa guhatanira isoko ryabaguzi nabaguzi kubintu na serivisi. Niba rwiyemezamirimo utangiye atangira ubucuruzi bwe hamwe na francise yaguzwe hamwe nigishoro cyo gutangiza, noneho ibyago byubucuruzi byo kutabona kwishyura byihuse ni byinshi. Rwiyemezamirimo ufite uburambe, azi neza umubano w’isoko utoroshye, afite ubuhanga bwo guhura naba bahanganye mu bucuruzi, ubushobozi bwo kwirinda ku gihe ku marushanwa no kubara hakiri kare ibihombo n’igihombo mu bucuruzi. Kubwibyo, umucuruzi ufite uburambe birashoboka cyane ko yagaruka byihuse kuri francise. Ubushakashatsi bwo kwamamaza, gusesengura mbere yisoko, isoko rya serivisi, hamwe nabaguzi bakeneye kubenegihugu, mbere yo kwishyura francise, bituma bishoboka gushira vuba 'gare' no kwishura francise. Ihuriro ryibi bintu muri rusange bigira uruhare mu kubona byihuse francise yaguzwe, gushiraho inzira yubucuruzi kugirango ishyirwa mubikorwa neza intego zashyizweho kugirango tugere ku nyungu nini mubucuruzi bwa francise. Ikintu nyamukuru ntabwo ari uguhagarika ingorane zavutse n '' inzitizi 'zavutse, gukomeza inzira ihoraho yuburezi namahugurwa, kumenya icyerekezo gishya no gusobanukirwa kugura francise, gutera imbere, hanyuma a kwishyura byihuse bizaza byonyine.

Ikigo gishinzwe kwamamaza francise giha isosiyete yawe urwego rwo hejuru rwunguka mugushyira mubikorwa ibyo bikorwa. Kora franchise byuzuye, kuko wishyura amafaranga menshi kubikorwa byayo. Ku cyiciro cyambere, ibi biva kuri 9 kugeza 11%. Umusanzu nkuyu witwa kugabanywa rimwe. Koresha francise neza nkuko bishoboka hanyuma ishyirahamwe ryanyu ryamamaza rizayobora urwego rwo kwamamaza ku ntera nini. Nta n'umwe mu bahiganwa ushobora no kukwegera ukurikije urwego rwo gukora neza imirimo yo mu biro ikorwa.

Tanga ikigo cyawe cyo kwamamaza franchise muburyo bukwiye bwo kwitabwaho. Icyambere, ugomba guhuza isura yikibanza cyawe. Koresha kodegisi yibi. Mubyongeyeho, ufite imyambarire y'abakozi ufite. Koresha kugirango abakozi bawe bagaragare 100%. Niba ukoresha ikigo cyamamaza kandi ukagikora nka francise, ubwo bwoko bwibikorwa byo kwamamaza bigomba kubyara inyungu zikomeye. Nyuma ya byose, ntugomba kwishyura gusa inshingano zawe zisanzwe.

Umu francisor nawe yiteze koherezwa buri kwezi muri wewe. Aya ni amafaranga yubwami no kwamamaza bikorwa na francisor murwego rwisi. Rero, amanota yo hejuru yamamaye aragumaho.

Mugihe cyo gukora ikigo cyamamaza marketing franchise, ingorane zitandukanye zirashobora guhura nazo. Kugira ngo ubitsinde byoroshye kandi byiza, ukeneye kwitegura neza. Ubwanyuma, niba ufite gahunda yubucuruzi yiteguye ufite, ugomba kuyikoresha kugirango ejo hazaza utazagira ingorane za gahunda ifatika. Urashobora buri gihe kugenzura hamwe nibipimo wateguye kandi ukumva niba ukora neza ibikorwa byawe. Niba atari byo, noneho ibikorwa birashobora kugerwaho. Buri gihe ukore muburyo bwo kutangiza izina ryikirango.

Akenshi nibyiza guhura nigihombo cyamafaranga kuruta gukandagira izina ryawe mumwanda. Ikigo cyamamaza ibicuruzwa francise iguha uburyo buhoraho bwamafaranga yerekeza kumubitsi. Birashobora gukoreshwa mubikorwa bitandukanye, harimo no kwishyura inshingano. Ntabwo rwose francisor yitezeho neza umubare wamafaranga azagabanywa mumasezerano.