Amashirahamwe y'abana mw'isi ya none arakenewe cyane, cyane cyane bitewe nubushake buke bwibicuruzwa byabana ugereranije nibicuruzwa bikuze. Nyuma ya byose, ugomba kwemera ko abana bakeneye imyenda n'inkweto bishya cyane kuruta abakuze. Ubwa mbere, bakura vuba, kandi, icya kabiri, gutandukanwa nibikorwa byiyongereye, bihita bituma bidakoreshwa. Ababyeyi rero akenshi bagomba gusura amaduka no kuvugurura imyenda yabana babo bakunda. Byongeye kandi, gukorana nabana francises ntabwo bigarukira kumyenda ninkweto. Muri iki gihe, ubucuruzi bujyanye nimyambarire y'abana bwateye imbere cyane, bityo imifuka, imikandara, imitako, nibindi kubana birasabwa cyane.

Ibi bivuze ko ububiko bwibicuruzwa byabana cyangwa ubucuruzi bwumudugudu ucuruza byanze bikunze bizana francisee, niba bidakabije, noneho urwego rwemewe rwinyungu. Icyangombwa, byihuse bihagije muribyo bihe iyo bigeze kumurongo uzwi, wamamajwe ufite abayoboke bahoraho. Kubyerekeye umukino, nta mpamvu yo kuvuga. Ni muri urwo rwego, igitekerezo cyabakora ntigisanzwe. Ubwoko butandukanye bwibipupe, imodoka, robot, ibikoresho bitandukanye bya mashini na elegitoronike, ibikinisho byabana byigisha, nibindi birwanya gusa ibisobanuro. Kubwibyo, umubare wubufaransa butandukanye murwego rwo gutanga ibikinisho uragenda wiyongera buri mwaka.

Ku buryo butandukanye, birakwiye ko dukoraho kuri francises y'abana mubigo by'ibigo by'amashuri abanza, ibigo byita ku majyambere ndetse n’uburezi, gahunda z’indimi, ingando z’impeshyi, n’izindi serivisi zijyanye no gutunganya uburere n’uburere bw’abana. Abahanga bavuga ko buri mwaka abantu bashishikajwe n’iterambere ry’amarangamutima n’ubwenge ry’abana bigenda byiyongera cyane. Nubwo hari ibibazo, igabanuka rusange ry’amafaranga y’abaturage benshi, ubushomeri, n’ibindi, abantu biteguye gushora imari mu burezi bw’abana. Mubyukuri, imyumvire mibi yavuzwe yose igira uruhare runini muri izi nyungu, kubera ko bisanzwe biganisha ku kongera amarushanwa ku isoko ry'umurimo. Kugirango umwana agire akarusho kuri bagenzi be kandi abe umuhanga ushakishwa, ubumenyi, ubuhanga, nubushobozi bwe bigomba kuba byujuje ubuziranenge abo bahanganye. Kubwamahirwe, ireme ryuburezi busanzwe bwishuri (hamwe namashuri makuru nayo) ryagiye rigabanuka mumyaka mirongo ishize kandi ntabwo riha abana ibyo bakeneye.

Ababyeyi benshi barabyumva muri iki gihe. Mubushobozi bwabo nubushobozi bwabo, bagerageza guha abana babo amahirwe yinyongera yo kwiga no kunguka ubumenyi bukenewe mubigo bitandukanye byuburezi, ubuhanzi, indimi, nibindi. Mu rwego rwo guteza imbere uburezi n’uburere by’abana, amasezerano y’ubufaransa arasabwa cyane cyane, kubera ko mu rwego rw’ubufaransa, nyir'ikirango ubusanzwe atanga integanyanyigisho ziteguye, imfashanyigisho, porogaramu yihariye, ikoranabuhanga ryiga (umukino, umushinga, mudasobwa, n'ibindi. ), ibisubizo muri sisitemu yo gusuzuma, ibikoresho byongeweho, nibindi. Ni ukuvuga, inkunga yubuyobozi namakuru yamakuru yuburezi yatanzwe rwose. Byongeye kandi, akenshi abafite ibigo byuburezi byabana birabujijwe mu buryo butaziguye gukoresha mu kazi kabo ibikoresho n’ikoranabuhanga bitari ibyemejwe na francisor.

Nibyo, byinshi biterwa nibisabwa namasezerano, ariko, nkuko bisanzwe, ikiguzi cya francises biterwa nurwego rwiza rw'ibicuruzwa (ibicuruzwa na serivisi, ikoranabuhanga n'ubumenyi-buryo, imishinga y'ubucuruzi, na gahunda z'ubucuruzi) ). Niba umu francisee yiyemeje kugura francises yikirango cyamamare cyabana, niwe wambere udashishikajwe no guhindura muburyo ubwo aribwo bwose ibicuruzwa byemejwe kandi byemejwe neza no gutanga serivisi algorithm (harimo nuburezi) muburyo ubwo aribwo bwose.

Mw'isi ya none, francises (harimo ibicuruzwa na serivisi byabana) iragenda ikwirakwira kandi ikenewe cyane. Ibi birasobanutse neza, kubera ko gutunganya umusaruro no gutanga serivisi zubucuruzi munsi yizina ryumuntu uzwi, usanzwe 'yazamuwe' umwe ntabwo ari bibi cyane kandi birahenze mubijyanye numutungo ugereranije nikirango cyayo, nkuko babivuga, 'kuva gushushanya '. Ntibikenewe ko ukoresha amafaranga numwanya mugushakisha isoko ryabanywanyi nibyifuzo byabaguzi, guteza imbere ikirango, gutangiza ibicuruzwa (cyangwa serivisi) kumasoko, inkunga ihoraho yubudahemuka bwabakiriya, guteza imbere no kugenzura iyubahirizwa ryibikorwa byubucuruzi, tekinike yo kugurisha, nibindi byose bimaze kuremwa, kugeragezwa mubikorwa, no kwerekana imikorere yabyo. Abaguzi basanzwe bazi ikirango (byibuze itsinda rigamije), barabyizeye, kandi ntibakeneye ikindi kimenyetso cyerekana ubuziranenge bwacyo. Birumvikana ko kurundi ruhande, hari ikiguzi.

Mbere ya byose, ugomba kwishyura francises zose (abana nabo), kubera ko tuvuga ubucuruzi butanga inyungu (ntamuntu ugura francises mumishinga idaharanira inyungu). Kwishura mbere bigenwa kandi bigenwa namasezerano ya francises. Mubyukuri, ubu ni ubwishyu bwambere bwakozwe kuburenganzira bwo kwinjira muri sisitemu yihariye ya francises. Birashobora kuba bike ugereranije na miriyoni z'amadolari kuva biterwa nigiciro cyikirango. Mugihe aho ubwishyu bwambere ari bunini bihagije, abafaransa bamwe baha abafatanyabikorwa babo amahirwe yo kuyishyura mubice. Byongeye kandi, franchisee igomba kwishyura buri kwezi.

Nkuko bisanzwe, bagenwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa. Kubera ko abana nandi masezerano yubufaransa asinywa mugihe runaka, niba francisee ishaka kongera umubano wubucuruzi, hasinywe amasezerano mashya. Muri uru rubanza, kuvugurura amafaranga ya francise yishyurwa aho kuba iyambere. Ingano yacyo igenwa n’amasezerano y’ababuranyi kandi biterwa nimpamvu nyinshi.

Isambu yubuhinzi ni umushinga wunguka mugihe kirekire, mugushyira mubikorwa, birakwiye ko wibuka ko wafashe inshingano runaka. Ubwa mbere, ubu ni ubwishyu bwamafaranga rimwe mugitangira, icya kabiri, inshingano yo kugura ibarura cyangwa umutungo runaka muri francisor. Icya gatatu, niba utanga umurima, uzajya wishyura ubwoko bubiri bwintererano buri kwezi. Iya mbere yitwa royalties, kandi ingano yayo iratandukanye kuva 2 kugeza 6% byinjiza buri kwezi cyangwa ibicuruzwa. Igice cya kabiri mugushira mubikorwa ubuhinzi bwubuhinzi nigikenewe kwishyura kuva kuri 1 kugeza kuri 3% kubikorwa byo kwamamaza kurwego rwisi. Umu francisor akoresha aya mafranga kugirango yizere ko urwego rwamamare rwikirango rutagabanuka.

Kurangiza, ibyo bipimo bidakura, nkuko bisanzwe, bitesha agaciro. Niba uhisemo gutangiza umurima, noneho gura francise ijyanye niyi ntego. Ugomba kandi kwibuka mugihe ushyira mubikorwa ubu bwoko bwubucuruzi, ugomba kwitondera byumwihariko kubintu bitandukanye, nubwo bisa nkibidafite akamaro. Hindura umurima wawe hamwe na francise kugirango ube umucuruzi watsinze kandi uhiganwa. Umushinga wawe wubucuruzi ugomba kwishyura, bivuze, kora ibishoboka byose kugirango ukore neza. Kubwibyo, francise iboneka kugirango iyobowe namategeko yikigo cyatsinze no gushinga imishinga ukoresheje imikorere kandi yemejwe.

Hindura umurima wawe hamwe na francise kandi utange ibicuruzwa byiza. Ibi biragufasha kongera amafaranga yingengo yimari ukurura abakiriya benshi. Amaherezo, ukoresheje francise, urashobora kuzana ubucuruzi bwawe kurwego rushya rwose rwumwuga. Ufite tekinoroji, kumenya-uko, gahunda zubucuruzi, amakuru ajyanye naya makosa akunze kugaragara mugihe cyo gusohoza, bityo ubushobozi bwo kubyirinda. Isambu yubuhinzi iguha ishoramari rihoraho, bityo ufite urwego rwo hejuru rwo kureshya. Umubare munini wabakiriya bizeye isosiyete ikorera kuri girder franchise kuko abantu bafite ikizere cyo hejuru cyerekeranye nibirango bizwi kwisi.

Wowe rero, ukoresheje ikirangantego kizwi, ushoboye kuzamura umurima wawe mubiro bihagarariye umuryango wamahanga. Ubworozi bwa francise buzakora neza niba ukurikiza imyambarire, kode yo gushushanya, amabwiriza, namategeko. Iyi niyo mpamvu ukorana na francisor kuburyo atanga amakuru yuzuye yuburyo bwo gukora ubucuruzi. Kubaka umurima ukoresheje inyandikorugero zatanzwe kandi wandukure neza ikirango cyumwimerere. Ibi biragufasha gukemura neza ibibazo byose bishobora kuvuka mugihe cyo gushyira mubikorwa umushinga wubucuruzi.

Ubufaransa bwububiko bwabahinzi buzatanga iterambere ryuzuye ryimirimo yo mu biro hakurikijwe ibyangombwa byatanzwe. Haranira kuba inyangamugayo zishoboka kugirango abaguzi bashimire serivise yawe nziza. Byongeye kandi, mugihe ukorana na francise, ugomba kwigana tekinike yumwimerere muri byose. Ntabwo igaragara gusa nimyambarire yimyambarire kubakozi, ariko kandi, hejuru ya byose, serivise yo murwego rwohejuru hamwe na pallet nziza yibicuruzwa. Serivise nziza yubufaransa irashobora gutangwa nabakozi bafite ikinyabupfura nubupfura kububiko bwawe. Bagomba guhora bakosora mugihe bakorana nabakiriya.

Nubwo bitwara nabi kandi bakagira ikinyabupfura, ugomba gusubiza neza mumategeko kandi ntakibazo na kimwe cyacika kurwego rwumucuruzi w isoko. Niba uri umuhinzi, francise ububiko bwawe. Noneho uzagira amahirwe yo kugera kurwego rushya rwose mugihe ukorana nabantu basabye. Uzashobora kubakorera ubuziranenge, butanga serivisi nziza kandi zidasanzwe. Umuhinzi akeneye gukora ubucuruzi mububiko bwa francise muburyo bwo kutubahiriza amategeko. Byongeye kandi, gukurikiza byimazeyo amabwiriza ya francisor nabyo nibisabwa kugirango umuntu atsinde.

Teza imbere umushinga wawe wubucuruzi neza kandi neza, utabuze kubona amakuru yingenzi. Ubufaransa bwawe kububiko bwabahinzi buzasohoza neza imirimo yose yashinzwe. Ikintu nyamukuru nuko wowe ubwawe utagomba kurangazwa nubusa kandi ugakurikiza byimazeyo amahame yagenwe. Gutezimbere ubushobozi bwimirimo yashinzwe ntibitanga inyungu gusa mukurwanya abo duhanganye. Uzashobora kandi kuyobora neza isoko ukurura umubare munini wabakiriya bashya. Niba iduka ryabahinzi ryaba francised ari ryiza mugukorera abakiriya bawe ibicuruzwa byiza, bazashaka kukugarukira.

Iri ni ryo ryitwa ijambo ryo mu kanwa, rikora nubwo udakwiranye no kwamamaza na gato. Abantu bazi gusa ko iyo bagiye mububiko bwawe bwabahinzi-borozi, barashobora kwiringira gufata neza, kuganira mu kinyabupfura, hamwe ninama zingirakamaro. Abakozi ba francise kububiko bagomba kumenya ibicuruzwa byabo. Nyuma ya byose, umuhinzi atanga ibicuruzwa bitandukanye, ugomba rero kuba werekeza neza.