Ubufaransa muri Rostov-on-Don ni umushinga wubucuruzi wunguka cyane, mugihe bikorwa muburyo bukwiye. Icya mbere, birakenewe gukora imirimo yisesengura, gukora ibikorwa byinshi. Ubufaransa busaba kwitabwaho byumwihariko nuwabiteguye kuberako ari umushinga wubucuruzi ufite inshingano. Usibye inshingano zawe bwite kubaguzi, uratanga raporo kuri francisor. Nibyiza kwishora muri francise bitewe nuko hari urwego rwo hejuru rwicyizere cyabakiriya na mbere yuko winjira kumasoko. Nyuma ya byose, francise irazwi kwisi yose, bityo, abakiriya bawe bashobora kuba hasi nabo bafite ikizere mubirango bizwi.

Ubufaransa muri Rostov-kuri-Don bufite amahirwe yose yo gutsinda niba ubanje gukora isesengura rya swot, kandi mugihe cyakazi cyawe, uhora ukurikirana ibipimo ngenderwaho biriho ubu.

Rostov-on-Don ni umujyi munini cyane uherereye mu majyepfo y’Uburusiya. Rostov-on-Don irangwa no kuba hari ba mukerarugendo runaka, kimwe nabandi bantu baza hariya mubucuruzi. Umucuruzi wafashe icyemezo cyo gutangiza francise kubutaka bwumujyi runaka agomba kuzirikana ibintu byose ashobora gukusanya kugirango ategure gahunda yubucuruzi ibanza ifite ireme. Ugomba kandi kuzirikana ko 11% yikiguzi cyose ushaka gushora mu kuzamura francise muri Rostov-on-Don igomba gukurwaho nkumusanzu umwe. Ibyo bita lump-sum ubwishyu nigiciro cyambere cya franchise. Ariko kwishyura rimwe gusa ntabwo bigarukira kubiciro bya francise.

Ukuramo kandi amafaranga runaka buri kwezi nka bonus kuri francisor. Byongeye kandi, urashobora gufata inshingano zo kugura umutungo wibicuruzwa bimwe na nyiri ikirangantego, kugirango birusheho kumwungukira gukorana nawe.

Fata francise muri Rostov-kuri-Don hanyuma ubone inyungu kurenza abanywanyi bose kuriri soko. Inyungu yungutse bitewe nuko udafite ikirango kizwi gusa ufite. Urashobora kandi kubona urutonde rwose rwinyandiko zitandukanye, uyobowe nibyo, ushushanya neza gahunda yubucuruzi hanyuma ukayikorera hamwe ninyungu nini kuri wewe. Ubufaransa muri Rostov-kuri-Don butuma uhangana neza nakazi ko mu biro kuva ufite amabwiriza yose akenewe mukuboko. Byongeye kandi, wakiriye kandi amakuru yawe yose yerekeye amakosa atagomba gukorwa. Amakosa yamaze gukorwa nabacuruzi babanje gukorana na francise mbere yawe.

Bafashe inararibonye kandi barayikugezaho amafaranga yumvikana. Ubufaransa muri Rostov-kuri-Don buraguha amahirwe yo guhangana neza nibikorwa byose byakozwe kandi winjire mucyerekezo cyambere.

Gukorana na francise muri Rostov-on-Don ntabwo bitanga inyungu kurenza abanywanyi gusa, ahubwo binaguha amahirwe yo kugabanya ikiguzi cyo gutegura gahunda yubucuruzi. Ariko usanzwe ufite gahunda yiteguye ukeneye gusa guhuza nibidasanzwe byakarere. Ubufaransa muri Rostov-on-Don ni amahirwe ya rwiyemezamirimo kugirango agere ku musaruro ushimishije mubuzima bwiza. Birashoboka kugumana inyungu hafi ya zose, usibye ijanisha rito ryakuweho nyiri ikirango. Ubufaransa ninzira nziza cyane yo gushora amafaranga menshi yumutungo hamwe ninyungu nyinshi.

Ibirango binini bya francise bifite izina rizwi, fata umwanya wambere ku isoko, kwisi yose. Amasezerano manini, inyungu nini kandi ibi ntabwo ari ibanga kubantu. Abafite amafaranga ntibatakaza umwanya kubintu bito, bahita bafungura umuyoboro munini wa resitora, amaduka, salon yubwiza, amaduka yo kogosha, amahoteri, sitasiyo ya lisansi, nibindi. Ibirango bizwi cyane ni McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nabandi benshi. Buri munsi haba hari byinshi kandi byinshi. Kuki kugura francise ihendutse cyangwa nini kuburyo bikenewe? Ibintu byose byoroshye.

Ntibikenewe ko utangira ibintu byose uhereye kubitangira, ibi nibyiza cyane kubatangiye batamenya umusingi cyangwa ubuyobozi bonyine. Mugihe uguze francise, nini, iringaniye, cyangwa ihendutse, ugomba kumva ko usibye gahunda, ubona inkunga naba francisors, inzobere zacu, hamwe na gahunda hamwe nandi mabwiriza, inama zijyanye no kuzamurwa, no kwamamaza. Fungura ubucuruzi, utangire guhera, ariko ushyigikiwe nubucuruzi bwikinyamanswa. Muri icyo gihe, hamwe n’ibicuruzwa binini, ijanisha ryagabanijwe ku ba francisors nta gaciro rifite, risubizwa ibiciro byose kuva ukwezi kwa mbere. Iyo ukorana na kataloge ya francise, ufata ibyago hamwe nijanisha ntarengwa mugihe usuzuma imirimo yikigo runaka, ukurikije igihe ibikorwa byamasoko, amafaranga, nibindi bipimo. Nanone, iduka riboneka kugirango ryakire raporo zisesenguye buri munsi, buri cyumweru, buri kwezi, buri mwaka. Na none, muri kataloge iraboneka kugirango ubone ibyiciro byose bya francises (kuva bihenze kugeza bihendutse), byerekana ahantu (akarere).

Ubwishyu bwambere, hitawe kubwishyu rimwe hamwe nuburyo bwo kugurisha hamwe nabashinze, kugirango basuzume icyifuzo cyimiterere kumasoko nandi makuru. Ikindi wongeyeho mugushaka francise nini nuko nta mpamvu yo guta igihe cyo gukoresha umutungo.

Kubindi bisobanuro, nyamuneka hamagara inzobere zacu ukoresheje nimero yatanzwe. Ohereza icyifuzo ukoresheje e-imeri, kimwe no kujya kuri kataloge ya francise nini kugirango umenyeshe ibiciro, amazina ya francise nini cyangwa ihendutse, soma ibyasuzumwe nabakiriya (franchisees na francisors). Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Ubufaransa bwibicuruzwa byamagufwa byemerera kwagura umuyoboro mubihugu bitandukanye, guteza imbere umusaruro, kuzamura ubuziranenge no kugurisha, bigira ingaruka ku nyungu. Abantu bamenyereye kwizera ibirango byibukwa neza, bityo francise ikina mumaboko ya ba rwiyemezamirimo bashya badakeneye gutekereza kubibazo bitandukanye, kubyamamaza no guteza imbere imyumvire yabo. Kugura francise mumufuka wawe, ugomba guhamagara inzobere mububiko bwizewe. Matelas ya ortopedie, umusego, nubundi buzima no guhumuriza abakiriya ibicuruzwa birakenewe. Dutanga amahirwe yo kwifashisha igisubizo kidasanzwe no kugura francise yububiko bwamagufwa ikwiranye na sisitemu yo gucunga, igiciro, nibindi bipimo. Gukoresha ikirango cyanditswe kandi gikora kumasoko mugihe kirenze umwaka bigira ingaruka nziza mumajyambere rusange yubucuruzi bwawe kwisi.

Nta mbogamizi zigurishwa mukarere, urashobora rero gufungura amaduka menshi ya orthopedie nkuko ubishaka munsi ya francise. Mu iduka, birashoboka guhitamo orthopedic cyangwa indi francise ku giciro kimwe cyangwa ikindi, kumenyera amafaranga rimwe cyangwa amafaranga yubukode, kugisha inama kubintu byongeweho hamwe namakuru. Umu francisor aratanga inama, guhugura abakozi kubijyanye n’ibicuruzwa by’amagufwa, gufasha mu guhitamo aho amanota aherereye, ndetse no gutembera ahantu hose, hamwe no guhererekanya uburenganzira gusa kuri francise ahubwo no kubakiriya. Kugirango ubone amakuru akenewe cyane, ugomba guhamagara nimero zabigenewe, kimwe no muri kataloge ya francise urashobora gusoma ibisobanuro byabakiriya bacu. Twishimiye kukubona mubakiriya bacu kandi dutegereje ubufatanye butanga umusaruro.