Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Samara ni umushinga wubucuruzi ushobora kubyara inyungu, mugihe bikozwe neza kandi neza. Ubufaransa bugomba gukemurwa muburyo umukiriya atagutengushye. Kugirango ukore ibi, birakenewe gukora igenamigambi ryambere gusa ahubwo no guhora dusesengura amakuru yimibare mugihe cyo gushyira mubikorwa ibikorwa byo mubiro. Umucuruzi wese watsinze ufite umutungo runaka wamafaranga yiteguye gushora arashobora kwifashisha francise. Abakiriya bawe bazakunda francise, kuko bahita bashima amahirwe yo guhura nibirango bizwi kwisi yose. Samara n'umujyi munini cyane mu Burusiya, uherereye ku nkombe za Wolga.

Kubwibyo, urashobora kwitega ko haza abakerarugendo benshi. Byongeye kandi, kubera ko Samara nayo isurwa nabacuruzi, iki kintu nacyo kigomba kwitabwaho.

Ubufaransa ntakindi kirenze umushinga wimikoranire hagati ya francisor numugabuzi waho. Ukwirakwiza gusa yitwa franchisee, umuntu ukora mwizina ryikirango cyamahanga. Kubera iyo mpamvu, franchisee ifite inshingano zuzuye zo gushyira mubikorwa ibikorwa byo mu biro. Ntabwo abazwa inteko ishinga amategeko y’ibanze gusa ahubwo anabazwa ubuyobozi bwikirango. Ibi bivuze ko francise muri Samara igomba kuzamurwa muburyo bwitondewe kuruta niba wakoraga ubucuruzi bwawe bwite. Nyuma ya byose, ushinzwe francise, kandi uburenganzira bwo kubikora burashobora kugutwara niba ukoze nabi.

Ubufaransa muri Samara butanga amahirwe yo kwinjiza neza amafaranga menshi kumafaranga yikigo. Erega burya, ntabwo ufite akarusho mumarushanwa gusa kuberako hariho ikirango kizwi ufite. Urashobora kandi gushira mubikorwa ubumenyi-hamwe nuburambe bwose bwa francisor yashizweho mumyaka myinshi yakazi keza. Gusa fungura francise muri Samara hanyuma ube rwiyemezamirimo watsinze, kubyo ugomba kwitegura mbere kandi ufite amafaranga runaka kuri konti yawe. Birumvikana, ukeneye kandi ubuhanga bwo kuyobora niba ushaka gukora francise. Ubufaransa muri Samara ni umushinga wubucuruzi ushimishije cyane kuko iri soko ritaruzura neza nibirango byamahanga.

Urashobora rwose kwishakira icyicaro runaka aho bishoboka gukora ibikorwa cyangwa ibikorwa bya serivisi.

Ubufaransa muri Samara bugomba kuba bwiza hanyuma urashobora gukora byoroshye kugabanya ibiro byuhagarariye ibicuruzwa. Ibi bivuze ko ukeneye kwinjiza amafaranga 10% arenze ayo wakoraga wenyine. 10% ni umubare ugereranije kandi birashobora gutandukana. Akenshi, ibigo byinshi byemeranya ko iyo bikora francise, bafata izindi nshingano aho gutanga imisanzu. Ibi birashobora kuba inshingano yo kugura ibicuruzwa ibyo aribyo byose, kimwe nubundi buryo bwo kwishyura inyungu francisor atabonye. Ubufaransa muri Samara ntibuguha inyungu zingenzi zo guhatanira gusa ahubwo binatanga amahirwe yo kwigenga guhangana ningorane zifatika.

Amashanyarazi yo gutwara amakamyo azatangira guhera mu iterambere ryikigo cyayo, kizashobora gushinga imishinga. Ibicuruzwa bitwara ibicuruzwa bimaze kumenyekana kwisi yose no kumenyekana, kandi bikoreshwa na ba rwiyemezamirimo benshi bashaka gutangira gukora. Ibicuruzwa bitwara ibicuruzwa, buri mukiriya ahitamo akurikije umufuka we muburyo bwumushinga, urebye kurutonde rwa serivisi zitangwa. Uzashobora gukoresha urubuga rwihariye rwo kureba abatanga ibitekerezo bakoze imyaka myinshi kugirango bakusanye ikirango kizwi kandi kizwi. Twabibutsa ko mugihe uhisemo francise, ikiguzi kizahinduka bitewe nubunini bwikirango. Buri mukiriya azatangira gukorana numushinga witeguye ufite ingamba zihamye zo kwinjira kurwego mpuzamahanga.

Kugeza ubu, urwego rwa francise yo gutwara imizigo rwakiriwe neza, kubera ko amasosiyete menshi arimo gukora kugirango yimenyekanishe muri iki cyerekezo. Hamwe ninzibacyuho yo gukora ubucuruzi bwawe bwite kugirango ubwikorezi bwo gutwara imizigo, ugabanye ingaruka zawe hamwe numutego kugeza byibuze, kubijyanye nigitekerezo cyateguwe cyateguwe neza kizatezwa imbere kumasoko.