Amashirahamwe y'abana mw'isi ya none arakenewe cyane, cyane cyane bitewe nubushake buke bwibicuruzwa byabana ugereranije nibicuruzwa bikuze. Nyuma ya byose, ugomba kwemera ko abana bakeneye imyenda n'inkweto bishya cyane kuruta abakuze. Ubwa mbere, bakura vuba, kandi, icya kabiri, gutandukanwa nibikorwa byiyongereye, bihita bituma bidakoreshwa. Ababyeyi rero akenshi bagomba gusura amaduka no kuvugurura imyenda yabana babo bakunda. Byongeye kandi, gukorana nabana francises ntabwo bigarukira kumyenda ninkweto. Muri iki gihe, ubucuruzi bujyanye nimyambarire y'abana bwateye imbere cyane, bityo imifuka, imikandara, imitako, nibindi kubana birasabwa cyane.

Ibi bivuze ko ububiko bwibicuruzwa byabana cyangwa ubucuruzi bwumudugudu ucuruza byanze bikunze bizana francisee, niba bidakabije, noneho urwego rwemewe rwinyungu. Icyangombwa, byihuse bihagije muribyo bihe iyo bigeze kumurongo uzwi, wamamajwe ufite abayoboke bahoraho. Kubyerekeye umukino, nta mpamvu yo kuvuga. Ni muri urwo rwego, igitekerezo cyabakora ntigisanzwe. Ubwoko butandukanye bwibipupe, imodoka, robot, ibikoresho bitandukanye bya mashini na elegitoronike, ibikinisho byabana byigisha, nibindi birwanya gusa ibisobanuro. Kubwibyo, umubare wubufaransa butandukanye murwego rwo gutanga ibikinisho uragenda wiyongera buri mwaka.

Ku buryo butandukanye, birakwiye ko dukoraho kuri francises y'abana mubigo by'ibigo by'amashuri abanza, ibigo byita ku majyambere ndetse n’uburezi, gahunda z’indimi, ingando z’impeshyi, n’izindi serivisi zijyanye no gutunganya uburere n’uburere bw’abana. Abahanga bavuga ko buri mwaka abantu bashishikajwe n’iterambere ry’amarangamutima n’ubwenge ry’abana bigenda byiyongera cyane. Nubwo hari ibibazo, igabanuka rusange ry’amafaranga y’abaturage benshi, ubushomeri, n’ibindi, abantu biteguye gushora imari mu burezi bw’abana. Mubyukuri, imyumvire mibi yavuzwe yose igira uruhare runini muri izi nyungu, kubera ko bisanzwe biganisha ku kongera amarushanwa ku isoko ry'umurimo. Kugirango umwana agire akarusho kuri bagenzi be kandi abe umuhanga ushakishwa, ubumenyi, ubuhanga, nubushobozi bwe bigomba kuba byujuje ubuziranenge abo bahanganye. Kubwamahirwe, ireme ryuburezi busanzwe bwishuri (hamwe namashuri makuru nayo) ryagiye rigabanuka mumyaka mirongo ishize kandi ntabwo riha abana ibyo bakeneye.

Ababyeyi benshi barabyumva muri iki gihe. Mubushobozi bwabo nubushobozi bwabo, bagerageza guha abana babo amahirwe yinyongera yo kwiga no kunguka ubumenyi bukenewe mubigo bitandukanye byuburezi, ubuhanzi, indimi, nibindi. Mu rwego rwo guteza imbere uburezi n’uburere by’abana, amasezerano y’ubufaransa arasabwa cyane cyane, kubera ko mu rwego rw’ubufaransa, nyir'ikirango ubusanzwe atanga integanyanyigisho ziteguye, imfashanyigisho, porogaramu yihariye, ikoranabuhanga ryiga (umukino, umushinga, mudasobwa, n'ibindi. ), ibisubizo muri sisitemu yo gusuzuma, ibikoresho byongeweho, nibindi. Ni ukuvuga, inkunga yubuyobozi namakuru yamakuru yuburezi yatanzwe rwose. Byongeye kandi, akenshi abafite ibigo byuburezi byabana birabujijwe mu buryo butaziguye gukoresha mu kazi kabo ibikoresho n’ikoranabuhanga bitari ibyemejwe na francisor.

Nibyo, byinshi biterwa nibisabwa namasezerano, ariko, nkuko bisanzwe, ikiguzi cya francises biterwa nurwego rwiza rw'ibicuruzwa (ibicuruzwa na serivisi, ikoranabuhanga n'ubumenyi-buryo, imishinga y'ubucuruzi, na gahunda z'ubucuruzi) ). Niba umu francisee yiyemeje kugura francises yikirango cyamamare cyabana, niwe wambere udashishikajwe no guhindura muburyo ubwo aribwo bwose ibicuruzwa byemejwe kandi byemejwe neza no gutanga serivisi algorithm (harimo nuburezi) muburyo ubwo aribwo bwose.

Mw'isi ya none, francises (harimo ibicuruzwa na serivisi byabana) iragenda ikwirakwira kandi ikenewe cyane. Ibi birasobanutse neza, kubera ko gutunganya umusaruro no gutanga serivisi zubucuruzi munsi yizina ryumuntu uzwi, usanzwe 'yazamuwe' umwe ntabwo ari bibi cyane kandi birahenze mubijyanye numutungo ugereranije nikirango cyayo, nkuko babivuga, 'kuva gushushanya '. Ntibikenewe ko ukoresha amafaranga numwanya mugushakisha isoko ryabanywanyi nibyifuzo byabaguzi, guteza imbere ikirango, gutangiza ibicuruzwa (cyangwa serivisi) kumasoko, inkunga ihoraho yubudahemuka bwabakiriya, guteza imbere no kugenzura iyubahirizwa ryibikorwa byubucuruzi, tekinike yo kugurisha, nibindi byose bimaze kuremwa, kugeragezwa mubikorwa, no kwerekana imikorere yabyo. Abaguzi basanzwe bazi ikirango (byibuze itsinda rigamije), barabyizeye, kandi ntibakeneye ikindi kimenyetso cyerekana ubuziranenge bwacyo. Birumvikana ko kurundi ruhande, hari ikiguzi.

Mbere ya byose, ugomba kwishyura francises zose (abana nabo), kubera ko tuvuga ubucuruzi butanga inyungu (ntamuntu ugura francises mumishinga idaharanira inyungu). Kwishura mbere bigenwa kandi bigenwa namasezerano ya francises. Mubyukuri, ubu ni ubwishyu bwambere bwakozwe kuburenganzira bwo kwinjira muri sisitemu yihariye ya francises. Birashobora kuba bike ugereranije na miriyoni z'amadolari kuva biterwa nigiciro cyikirango. Mugihe aho ubwishyu bwambere ari bunini bihagije, abafaransa bamwe baha abafatanyabikorwa babo amahirwe yo kuyishyura mubice. Byongeye kandi, franchisee igomba kwishyura buri kwezi.

Nkuko bisanzwe, bagenwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa. Kubera ko abana nandi masezerano yubufaransa asinywa mugihe runaka, niba francisee ishaka kongera umubano wubucuruzi, hasinywe amasezerano mashya. Muri uru rubanza, kuvugurura amafaranga ya francise yishyurwa aho kuba iyambere. Ingano yacyo igenwa n’amasezerano y’ababuranyi kandi biterwa nimpamvu nyinshi.

Kwikorera wenyine-francise izazana urwego rwo hejuru rwinjiza niba uyigurishije muburyo butanyuranyije n amategeko n'amabwiriza francisor agomba gutanga byuzuye. Ni umwe mu bantu bashishikajwe cyane no gutsinda kwawe. Bibaho gusa kuberako ukora transfers ya buri kwezi kumurongo uhoraho. Iyi misanzu yombi ibarwa nkijanisha ryibyo winjiza. Niba uhisemo kwishora mubikorwa byo kwikorera wenyine, ugomba rero gusobanura neza abo ukurikirana. Ibi bituma bishoboka guhangana neza ninshingano yo gukurura abaguzi.

Mugihe ushyira mubikorwa francise, ugomba kwibuka ko itaguhawe kubusa. Ugomba kwishyura ibice 2 buri kwezi. Iya mbere muri yo yitwa royalties, 2 ikoreshwa mukwamamaza kwisi. Ariko, mugihe ukora francise, mugice cyambere cyumushinga wubucuruzi, ugomba gukora igabanywa rimwe. Numubare runaka wamafaranga, biterwa nuburyo ushaka gushora mubyiciro byambere. Hamwe na francise yo kwikorera wenyine, abakiriya bawe ntibagomba kumva ko basigaye. Ahubwo, kurundi ruhande, urasabwa kubaha ubufasha bwuzuye murwego rwo hejuru rwumwuga.

Mugukora nka francise yo kwikorera wenyine, ubona byinshi mubikorwa ukora. Kubwibyo, burigihe ukore ukurikije amabwiriza, hanyuma, ntabwo ufite ibibazo byimiterere idashobora kurenga. Birashoboka guhangana ninshingano zose, kuzisohoza neza. Nubwo hari ibibazo bikomeye bivutse, urashobora kandi kubitsinda neza kandi nta gihombo kinini. Ufite urutonde rwose rwibikoresho bitandukanye. Zitangwa na francisor, kuko yamaze guhura ningorane nkizo kandi yaratsinze imbuto.

Ntugomba kuzuza cones, kumenya ibikorwa muburyo bwigenga. Ibinyuranye, wakiriye amakuru yose akenewe kurutonde rwubu uhagarariye uhagarariye serivisi wenyine. Ugomba guhora ukora muburyo isosiyete igera ku ntsinzi idashidikanywaho. Ibi biguha ubushobozi bwo kubaka byigenga uwo murwanya. Hamwe no kumenyekanisha ubucuruzi bwikorera wenyine, birashoboka guhora twongera ubwinshi bwishoramari. Ntugomba gukora kwamamaza gusa ahubwo no kwagura. Nyuma ya byose, umwuga wubucuruzi bushya nisoko nimwe mubintu byo gutsinda.

Ibi bibaho kuko ayo masosiyete adatera imbere ashobora guteshwa agaciro. Guhagarara nabyo ni ugutesha agaciro gusa kuberako abanywanyi bakura kandi uguma ahantu hamwe. Kubwibyo, barenze francise yawe bakakurusha. Ibi ntibigomba kwirengagizwa, kuko ushishikajwe no kongera inyungu. Byongeye kandi, francisor itegereje kugabanywa kwawe buri kwezi, bingana na 9% byamafaranga yakiriwe. Urashobora kwishyura inshingano zawe nta kibazo na kimwe niba mugihe cyo gusohoza francise udakora amakosa kandi ubishaka.

Muri rusange, gufata ibyemezo bimwe na bimwe byubuyobozi butemewe, akenshi byangiza ibikorwa nkibi. Witanze kugirango wikorere wenyine kugirango uyigane yose. Igikorwa icyo aricyo cyose cyikinamico ntigishobora kwangiza ikigo cyawe gusa, ariko birashobora no kugira ingaruka mbi mubucuti naba francisor. Akenshi, uburenganzira bwo gukora nkumugabuzi wihariye butandukanijwe na rwiyemezamirimo wirengagije. Kuva aho, ugomba kwitonda cyane kandi ugahora ukurikiza umurongo ngenderwaho ufite. Ibi ntabwo ari ingirakamaro kumushinga wubucuruzi gusa ahubwo binagukiza amahirwe yo kuba umugabuzi wihariye mumujyi wawe.

Mubyukuri, francise yo kwikorera ubwayo ninyungu zikomeye mumarushanwa yo guhatanira amarushanwa, kuko akurura umubare munini wabaguzi nta shoramari ryinyongera kuruhande rwawe. Umu francisor yamaze kumenya neza ko ikirango cye gikora nka magneti. Ntugomba kwirengagiza aya mahitamo, ariko kurundi ruhande, ugomba kuyakoresha numusaruro mwinshi.

Kwikorera-francise bisaba ibirenze kugabanywa buri kwezi kandi ubanza kugabanywa. Ugomba kandi guhora wubahiriza ibipimo byose byateganijwe kandi ugakurikiza amabwiriza amwe mugushyira mubikorwa inshingano zawe. Ubwa mbere, abakozi basabwa kwambara umwenda ushobora kuboneka muri francisor. Ibi ni ingirakamaro cyane kuri sosiyete kuko ifite ubushobozi bwo kwitandukanya nabayirwanya. Abakozi bawe basa neza, bityo, ubudahemuka bwabakiriya bwiyongera. Witandukanije nabandi ba rwiyemezamirimo bakora ibikorwa bisa.

Kurangiza, ukora kuri francise yo kwikorera wenyine. Kubwibyo, ntabwo imyambarire y'abakozi gusa ahubwo n'imyandikire yimyubakire izaba iri mumaboko yawe. Barashobora gukoreshwa nurwego ntarengwa rwo kunguka hanyuma, isosiyete ikaza gutsinda. Ukeneye gusa gukora amasezerano kumpande zombi. Ubwumvikane bushobora kugerwaho binyuze mubiganiro bifite ireme. Nkigisubizo, impande zombi zizishima kandi urashobora kuva mubucuruzi. Serivise yawe wenyine izana urwego rwo hejuru rwinjiza, bityo, urashobora kwishyura byoroshye inshingano zawe zose, mugihe udahuye nikibazo gikomeye.

Byumvikane ko, francise yawe yikorera wenyine itanga kandi uruganda rwawe amahirwe yo kuganza isoko no kurenza inzego zose zirushanwa.

Ubucuruzi bwo kugurisha buzabona isoko ryinshi ryo kugurisha kuko abakiriya benshi bashishikajwe nubucuruzi. Kugurisha francises bizagerwaho mumishinga igoye abayikora bakora imyaka myinshi. Uzashobora guhitamo francise yo kugurisha ifite gahunda yubucuruzi yuzuye kugirango ubone urwego ninyungu ushaka. Kugeza ubu, biragoye gushyira mubikorwa isoko igitekerezo cyawe cyimiterere yigenga, bijyanye nuko ugomba gufata umushinga witeguye, hamwe nubushakashatsi burambuye kubyerekeye imicungire yubucuruzi. Niba ushoboye gusaba umushinga wo gucuruza francise, uzagabanya burundu ingaruka zitandukanye nibibazo bishobora kubangamira iterambere ryiza ryikigo. Agaciro k'igitekerezo cya nyuma gikozwe no gukundwa kwikirangantego francise iriho kuva isosiyete ikomeye, niko kubara.

Abakora ibicuruzwa byubucuruzi bamaranye imyaka myinshi nimbaraga zo gushyiraho iki cyerekezo, bashyiramo imbaraga nyinshi, bafite uburenganzira bwose bwo gushimangira umwanya wabo babifashijwemo nabakiriya. Uzashobora kubona isoko ryiza kubucuruzi bwawe kumurongo wabigenewe ubaho ukeneye kuzana ikirango cyawe kumasoko. Niba ushaka kumenya byinshi kuri nyirubwite, ugomba kujya kurubuga ahari amakuru arambuye, kimwe n'ubutumwa butandukanye buturutse kubandi bakiriya. Mbere yuko utangira gukorera hamwe, ugomba kubanza kunyura mubazwa, mukaganira kumpamvu zose zijyanye numushinga, nyuma uzatangira gusinya amasezerano. Niba ushobora gushyira umukono kumasezerano yubufatanye, noneho intangiriro yimikorere irashobora gufatwa nkumwanzuro uhuriweho. Muburyo bwo gukora ubucuruzi, urashobora kugira ubwoko bwibibazo byinshi, aho ushobora guhora ubona inama zinzobere kubafasha binganda. Kubikorwa byateguwe byateguwe, hariho gahunda yihariye y'ibikorwa igomba gukurikizwa cyane, cyane cyane mubyiciro byambere.

Ikipe yawe irashobora kuba idafite ubumenyi buhagije mubyerekezo byatoranijwe kubyerekeye impinduka zikenewe, nibyiza rero kubona imyitozo kwa nyiri kugurisha francise. Uzahitamo neza muburyo bwiza niba uhisemo gukorana na francise yo kugurisha muri sosiyete yawe ufite gahunda nini kurwego mpuzamahanga ninyungu zinjira.