Ibirango binini bya francise bifite izina rizwi, fata umwanya wambere ku isoko, kwisi yose. Amasezerano manini, inyungu nini kandi ibi ntabwo ari ibanga kubantu. Abafite amafaranga ntibatakaza umwanya kubintu bito, bahita bafungura umuyoboro munini wa resitora, amaduka, salon yubwiza, amaduka yo kogosha, amahoteri, sitasiyo ya lisansi, nibindi. Ibirango bizwi cyane ni McDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nabandi benshi. Buri munsi haba hari byinshi kandi byinshi. Kuki kugura francise ihendutse cyangwa nini kuburyo bikenewe? Ibintu byose byoroshye.

Ntibikenewe ko utangira ibintu byose uhereye kubitangira, ibi nibyiza cyane kubatangiye batamenya umusingi cyangwa ubuyobozi bonyine. Mugihe uguze francise, nini, iringaniye, cyangwa ihendutse, ugomba kumva ko usibye gahunda, ubona inkunga naba francisors, inzobere zacu, hamwe na gahunda hamwe nandi mabwiriza, inama zijyanye no kuzamurwa, no kwamamaza. Fungura ubucuruzi, utangire guhera, ariko ushyigikiwe nubucuruzi bwikinyamanswa. Muri icyo gihe, hamwe n’ibicuruzwa binini, ijanisha ryagabanijwe ku ba francisors nta gaciro rifite, risubizwa ibiciro byose kuva ukwezi kwa mbere. Iyo ukorana na kataloge ya francise, ufata ibyago hamwe nijanisha ntarengwa mugihe usuzuma imirimo yikigo runaka, ukurikije igihe ibikorwa byamasoko, amafaranga, nibindi bipimo. Nanone, iduka riboneka kugirango ryakire raporo zisesenguye buri munsi, buri cyumweru, buri kwezi, buri mwaka. Na none, muri kataloge iraboneka kugirango ubone ibyiciro byose bya francises (kuva bihenze kugeza bihendutse), byerekana ahantu (akarere).

Ubwishyu bwambere, hitawe kubwishyu rimwe hamwe nuburyo bwo kugurisha hamwe nabashinze, kugirango basuzume icyifuzo cyimiterere kumasoko nandi makuru. Ikindi wongeyeho mugushaka francise nini nuko nta mpamvu yo guta igihe cyo gukoresha umutungo.

Kubindi bisobanuro, nyamuneka hamagara inzobere zacu ukoresheje nimero yatanzwe. Ohereza icyifuzo ukoresheje e-imeri, kimwe no kujya kuri kataloge ya francise nini kugirango umenyeshe ibiciro, amazina ya francise nini cyangwa ihendutse, soma ibyasuzumwe nabakiriya (franchisees na francisors). Turabashimira mbere kubwinyungu zanyu kandi dutegereje ubufatanye burambye.

Ubufaransa muri Luxembourg buragufasha gufungura ubucuruzi bwawe bwite utitaye kubikorwa bindi bizakorwa kumurimo no gucunga, urebye itangwa rya francise muburyo bwiza kubafatanyabikorwa (franchisees). Kugirango ubucuruzi butere imbere, birakenewe kwaguka, kunoza no kunoza ireme, imiterere kugirango yongere inyungu. Franchising uyumunsi irakenewe rwose kandi irakoreshwa mubice byose byibikorwa, kubigo kuva bito kugeza binini. Kugirango ubone francise ibereye muri Luxembourg, ukeneye gusa kuvugana ninzobere za kataloge, ikubiyemo ibyifuzo byubu, hamwe nibiciro bihendutse kandi byiza. Muri kataloge ya francises, urashobora kubona ibyifuzo bikenewe, ukamenyera amahitamo nibisabwa kugirango ubufasha butangwe kandi ubanze ubare igihe cyo kwishyura, amafaranga yambere, numubare wabo. Iyo utanze uburenganzira kuri francise, francisors ntabwo itanga ubufasha bwamategeko gusa ahubwo inatanga inama kubijyanye nubuyobozi, kugenzura, kwinjiza abakozi, amakuru yabakiriya, amakuru kumabanga, nibindi.

kuzamura ikirango no gukwirakwiza ibicuruzwa cyangwa serivisi kurwego rwakarere. Ububiko bwamakuru buravugururwa buri gihe. Kugirango ubone ibisobanuro birambuye kuri Luxembourg, ugomba gukurikira umurongo uri kuri catalog hepfo cyangwa ukabaza abahanga bacu. Soma ubuhamya bwabakiriya bacu baturutse muri Luxembourg no mubindi bihugu nibindi bisobanuro.