Kuba mubufatanye nisosiyete USU Software uzatangira gukora ishoramari rito rya francise. Mugura francise hamwe nishoramari rito nkubucuruzi, urashobora gukora ibikorwa bitandukanye byakazi muri gahunda yashyizweho na gahunda yumushinga wateranijwe. Ufite intego yo kugura ubucuruzi bwawe bwite, buri francise ntoya ishoramari intangiriro yibikorwa bishya byikigo, bishobora kugurwa mwizina ryisosiyete ikora software ya USU. Urashobora kugura francise nziza hamwe nishoramari rito usinyana amasezerano nishirahamwe ryacu, nkumufatanyabikorwa, ritanga ingamba zidasanzwe ziterambere. Igitekerezo cyatoranijwe, cyanyuze mu masezerano hagati y’impande zombi, nta nubwo cyananiwe gutsindwa, kigomba kunyura mu mwanzuro muto, hamwe n’amasezerano y’impande zombi. Kugirango ubone umushinga mwiza witerambere rya francise, software USU Software iri mubafite ibyemezo byemewe, byongera ikizere cyabakiriya inshuro nyinshi.

Kugura hamwe nishoramari rito kuva kurubuga rwemewe rwikigo cyacu, birakenewe, mbere yuko habaho ibibazo byibuze, kugirana amasezerano mugihe uhuye nabakozi bafite uburambe. Impuguke zacu zitanga urutonde rurambuye rwicyitegererezo cyibikorwa byibuze, bigomba gukurikizwa neza nkuko byateganijwe byibuze bwa mbere nyuma yo gufungura ikigo. Kubindi bisobanuro bijyanye na software ya USU, urashobora kureba kuri e-site yabugenewe kugirango ubone amakuru arambuye mubice bitandukanye. Isosiyete nziza yageragejwe nigihe kinini USU Software igurisha gahunda zidasanzwe za francise, hamwe nimishinga itandukanye yubucuruzi rwose izana intsinzi kubakiriya nubufatanye bwingirakamaro. Urashobora kugura ingamba muruganda rwacu, rutanga urutonde rwicyerekezo cyo gushiraho amahugurwa yubucuruzi no gutera imbere mubunini wifuza. Urashobora kwakira mugihe gikenewe amakuru akenewe mugukora ubucuruzi bwawe, hamwe no gushyira ibicuruzwa byarangiye, hamwe nurutonde rwa serivisi zitangwa. Urashobora kugura francise nziza kurubuga rwemewe cyane cyane kubucuruzi bwubucuruzi aho ababikora baherereye, batanga imishinga yibikorwa byo kwihangira imirimo.

Muri uru rutonde rwamashyirahamwe, isosiyete nziza ya USU Software nisosiyete itanga icyizere cyane, hamwe na gahunda zitandukanye za francise, hamwe nimishinga itandukanye yubucuruzi, hamwe nibitekerezo byinjiza byinshi mubyerekezo bitandukanye. Nibyiza kugura amahitamo yubucuruzi afite amahirwe make yimirimo yubukungu, uhereye kumasosiyete yizewe nka sosiyete ya USU Software, kubera ko igitekerezo kigomba kugenzurwa muburyo bwuzuye ninzobere zikigo cyacu, fagitire kubakiriya kugurisha umushinga kuri urubuga. Muri rusange, isosiyete yacu idasanzwe ya USU Software irashobora gushimisha buri mukiriya mu cyerekezo cyo guhitamo neza ingamba za francise, hamwe n’ishoramari rito ry’umushinga, mu gukora amahugurwa arambuye ku baguzi ku bijyanye no guteza imbere ibikorwa byo kwihangira imirimo. Gukora kuri francise nziza hamwe nishoramari rito cyane byoroshye kuruta gutegura igitekerezo cyubucuruzi ushobora gukora murwego rwigenga, hamwe nugushidikanya kwinshi kubitsinda. Icyifuzo cyo kugura byibuze ishoramari ryishoramari, ryumva ba rwiyemezamirimo benshi, kubera ko ntakibazo gihari, kubijyanye nuko umuntu ashobora kwiringira ibisubizo biri imbere. Iyi nzira yubufatanye iganisha ku bisubizo byingirakamaro kuva abakiriya bakurikiza byimazeyo inzira yarangiye yatejwe imbere nabakozi ba sosiyete. Mugihe uguze francise hamwe nishoramari rito, ugomba gutangira gukora ubushakashatsi kurutonde rwawe rwamahitamo kubwinshi-bwunguka.

Isosiyete ikora software ya USU ifite sisitemu, porogaramu, n'ingamba byateye imbere kurubuga rwemewe, itanga amakuru arambuye kuri buri gicuruzwa gishobora kugurwa, hamwe niterambere ryakurikiyeho mu turere twa kure. Abakiriya bafite intego, bagamije guteza imbere ubucuruzi bwabo, rwose bagera ku ntsinzi yifuzwa nigisubizo, hubahirijwe byuzuye amabwiriza yatanzwe nabakozi bacu. Kugirango habeho ireme ryiza kandi ryiza neza, urashobora kandi kubona ibitekerezo byinzobere zacu zifite ibihimbano byiza. Kubera ko amashyirahamwe akora inganda aherereye cyane cyane mumijyi minini, birakenewe kubona uburyo bwiza bwabakiriya buherereye mumijyi mito mito kugirango yuzuze isoko murwego rwibikorwa kandi byunguke. Ishoramari rishobora guterwa nubwoko bwibikorwa umukiriya ahitamo kuva bigaragara ko imiterere yumusaruro aricyo cyerekezo gihenze, nyuma urashobora kwibanda kubucuruzi mubicuruzwa bitandukanye, nicyiciro cyanyuma kurangiza no gutanga serivisi. Uruganda rwacu ruzi gukora inama zabafatanyabikorwa, aho bishoboka gukemura ibibazo byose byuburyo butandukanye, bishoboka ko twagirana amasezerano nintangiriro yakazi. Twabibutsa ko ibyingenzi byagezweho kurwego rusanzwe rwisosiyete ari itsinda, aho urwego rwo kugurisha imishinga rushingiye.

Ni muri urwo rwego, gutoranya inzobere byari uburyo bunoze, buherekejwe rwose n'amashuri makuru, uburambe ku kazi, no kwiga mubihe bitandukanye by'akazi. Niyo mpamvu, buri muyobozi agomba kuzirikana ko intsinzi yisosiyete ahanini iterwa nabakozi batoranijwe, ndetse nubushobozi bwo gukemura ibibazo bitandukanye. Gutezimbere ubucuruzi bwawe bwite hamwe nishoramari rito rya francise, ugomba gufatanya ninzobere zacu, guhagararira inyungu za software ya USU, hamwe na gahunda n'imishinga mubyerekezo bitandukanye.

Tagisi francise ni ivugurura ryubucuruzi bwo gutwara abantu. Umuntu wese ufite imodoka, afite iterabwoba ryo gutakaza akazi cyangwa nkayandi yinjiza, byibuze yigeze gutekereza kubijyanye no gutwara abantu. Ibi bisaba uruhushya, imodoka, hamwe na porogaramu kuri terefone. Serivisi ya tagisi ni urwego rushya rwinjiza. Moderi ishaje ya sosiyete itwara tagisi ni ukugura imodoka, guha akazi abashoferi, hamwe nandi matsinda mato. Ubu ibintu byose biroroshye cyane, birahagije kwiyandikisha nka rwiyemezamirimo, kugirana amasezerano nabashoferi-batangiye gukora.

Ariko muriki gihe, havutse ikibazo cyamarushanwa menshi, kandi kubona tagisi francise birashobora kuba inzira. Ubu buryo buzagufasha guhita ufata umwanya wambere muri ubu bucuruzi mumujyi wawe. Kubera ko uruganda rwa francisor rutanga serivise zizwi cyane. Abantu baramwizera kandi biteguye kwishyura. Urashobora kandi kwirinda ingaruka zishobora kubaho; francisor izi umwihariko wisoko kandi yiteguye gusangira ubunararibonye bwe. Rwiyemezamirimo mushya ashobora guhura n'ikibazo cyo kugenzura ibikorwa bya leta, hamwe nabanywanyi, abashoferi ba tagisi badakora byemewe n'amategeko (bityo bagahora bakuraho ibiciro). Umu francisor azi gukemura ibyo bibazo.

Ubu ibigo binini bifata amasoko ya serivisi zitwara abantu kandi ibigo bishaje nta kundi byagenda uretse guhagarika ubucuruzi bwabo cyangwa kugura francise. Mbere yo kugura francise, birakwiye ko wiga neza amasezerano yubufatanye, bityo urashobora kwirinda ibibi bizaza. Waguze rero tagisi francise. Ubona iki? Urashobora kwiringira gukora mwizina ryikirango kizwi cyane, kuri centre ikonje ikora, porogaramu igendanwa, hamwe nibyifuzo bifatika byo gukorana nabashoferi. Mubyukuri, francisee irashobora kugenzura gusa ireme rya serivisi zitangwa, kandi imirimo yose yubuyobozi ikorwa naba francisor. Na none, francisor yita kumirimo itunganijwe neza ya tagisi ubwayo. Azafasha gutunganya akazi kuburyo abanywanyi badashobora na gato guhindura urujya n'uruza rw'abakiriya no gukenera serivisi.

Ni ikihe giciro cya francise gishobora guterwa? Igiciro kibarwa hashingiwe ku baturage, umujyi aho ubwikorezi buzakorerwa. Nanone, ikiguzi giterwa na reta ya tagisi. Muri iki gihe, franchisee azakenera gushora imari muri sosiyete itwara tagisi n'amafaranga rimwe. Abafaransa bamwe ntibateganya kwishyura buri kwezi (amafaranga yubukode). Iyo bagiranye amasezerano na buri mukiriya, ibisabwa biganirwaho ukundi. Noneho, tagisi francise yunguka: ishoramari rito (kandi rimwe na rimwe rigabanywa kuri zeru); igihombo n'ingaruka zirahari rwose; mugihe kizaza, urashobora kwakira amafaranga yizewe yemewe; franchisee ibona software ya societe izwi, ihita iba uyihagarariye; nta mpamvu yo gushora imari mukwamamaza no guteza imbere software; ubona urujya n'uruza rw'abakiriya, kubera izina rya sosiyete izwi, ugomba guhangayikishwa n'ibiciro, ufungura ikigo gikonje; inyungu zinyongera ziva mubufatanye zitangwa, kurugero, amahirwe yo kugura imodoka hamwe nigabanywa, ubwishingizi bwimodoka. Ni iki kindi franchisee yakwiringira? Amahugurwa n'inkunga ikomeje.

Ibi bivuze kwakira ibisobanuro n'amahugurwa yo gukora muri porogaramu zigendanwa, gutanga amahugurwa na gahunda zidasanzwe zo kunoza ibibazo byubuyobozi, serivisi ya serivisi. Aba francisor barashobora kandi gufasha muguhitamo imishinga idasanzwe yubucuruzi, guhitamo aho tagisi itwara, kubona impushya, no kubaka no kubungabunga abakiriya. Urashobora kandi kwishingikiriza kumfashanyo yemewe, ubufasha mukwinjiza abashoferi, nubuyobozi. Nigute ushobora guhitamo amakuru agezweho, kandi cyane cyane, yinjiza tagisi francise? Icyambere, ugomba gukora ubushakashatsi kubyifuzo byose bihari. Ni iki ukwiye kwitondera? Mbere ya byose, ku izina rya sosiyete, hari amakuru kuri interineti. Hitamo amahitamo akwiye, uyagereranye kandi ubaze sosiyete ya franchise. Urashobora gusaba isosiyete ibyemezo byose kubikorwa, impushya, ibyemezo.

Ibi bizagukiza guhura nabashuka. Umunyamurwango winyangamugayo ntazahisha inyandiko zabigize, nkuko bisanzwe, abakinnyi nkabo bafite ibintu byose bisobanutse kandi byoroshye. Mugihe uguze francise, harikibazo cyo kubona dummy muburyo bwa porogaramu idakora ya enterineti cyangwa page. Kumurongo wuzuye wibitekerezo byubu, reba kurutonde rwacu rwa interineti. Twakusanyije ibyifuzo byingenzi kuri wewe, bigabanijwe nigiciro cyishoramari ryawe. Kurubuga rwacu, uzasangamo abagurisha francise gusa. Tangira intsinzi yawe hamwe na catalog yacu.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.