Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Imiryango yubufaransa yagenewe abaterwa ubwoba nimishinga minini hamwe ningaruka ziterwa nayo. Mubihe nkibi, amahitamo meza kandi yunguka-gutsindira umuryango wumuryango. Umuryango francise nimwe mubikorwa byizewe kandi byizewe byubufaransa. Urashobora gukora ubucuruzi bwawe bwite, aho abagize umuryango wawe bazabigiramo uruhare gusa, bivuze ko ikibazo cyizere kizafungwa burundu.

Umuryango francise uhuza abitabiriye umushinga bose kandi ntuhuza isano yumuryango gusa, ahubwo ninyungu. Umuntu wese mumuryango azaba ashishikajwe no guteza imbere ubucuruzi, kubona inyungu, no kwiteza imbere.

Nigute wahitamo francise yumuryango? Mbere ya byose, ugomba gutegura inama, gusangira ibitekerezo, no gusobanura urwego runaka rwibikorwa. Hano haribintu byinshi bitandukanye byumuryango francising kumasoko ya serivise, kurubuga rwacu ufite ibyifuzo bishyushye, aho wowe n'umuryango wawe uzabona umwanya wubufaransa bwunguka. Muguhitamo francise yumuryango, uzashobora guhuza abagize umuryango bose, wongere imibereho rusange kandi ugere kumibereho myiza hamwe.

Franchiseforeveryone.com ifite ihitamo rinini ryimiryango yubucuruzi ikubiyemo ibice bitandukanye byubucuruzi. Birumvikana ko umurenge uzwi cyane ni ugutanga. Ubucuruzi bwumuryango bwabonye binyuze muri francising bufite inyungu zidasanzwe: gukenera ishoramari rito mubucuruzi bushobora kuzana inyungu nziza mumwaka wambere. Iterambere rizakurikiraho rizagenzurwa nisosiyete nkuru, izatuma bishoboka gushyira mubikorwa ibitekerezo byawe muburyo bwiza, nta ngaruka kandi ushidikanya.

Birakwiye ko tumenya ko ubucuruzi bwumuryango burenze akazi. Numwanya wumuryango wose kunguka ubumenyi bwubucuruzi nuburambe. Byongeye kandi, ubucuruzi bwumuryango bushobora kuva mu gisekuru kugera ku kindi, kandi birashoboka cyane ko hamwe nuburambe hamwe nubuhanga bwo gucunga ibyago bwatanzwe na ba rwiyemezamirimo bamaze gutsinda, buriwese azashobora gutangiza umushinga we.

Niba wemeza udashidikanya ko umuryango wawe ukeneye impinduka, noneho francise yumuryango nigisubizo cyumvikana kandi cyunguka, kubishyira mubikorwa birashoboka nta buhanga bwumwuga. Urubuga rwacu rurimo umubare munini wubufaransa butandukanye, muribwo ushobora guhitamo ibizakwira bose!

Ubufaransa. Ibirori byabana ni umwanya munini wo kwerekana guhanga kwa rwiyemezamirimo - francisee. Ibirori byabana bato ni amahirwe atagira imipaka yo gukora ibirori byose byamabara kubana, guturika kw'ibitekerezo n'ibitekerezo bya fireworks nziza, ibirori. Franchise kubirori byabana ni umurima udahingwa kugirango ukore ibirori bishimishije, bishimishije kubana, hamwe nitsinda ryayo rya animasiyo, kandi rwose ubucuruzi bwunguka gushora amafaranga mubirango bizwi neza. Ku isoko rya francise, mugutegura ibirori byiminsi mikuru yabana, hari umubare uhagije wifuza kugirana amasezerano na francise na ba rwiyemezamirimo. Ariko, ntabwo abafaransa bose bafite ubufatanye bufatika.

Benshi muribo bazi gusa gukusanya imisanzu imwe, hanyuma "gukaraba intoki" kandi babujijwe gutanga ubufasha nyabwo. Impamvu nyamukuru yo guhitamo neza umufatanyabikorwa - francising, nicyubahiro cyumwuga cyo gutanga francising, gukurikiza indangagaciro zemewe hamwe numuhamagaro wo gukora ibirori byabana, ibirori bikomeye, karnivali nyayo yibyishimo nibyishimo byabana, kandi ntibakubitwa, ibintu byose birambiranye hamwe itsinda ryiruka muruziga. Nk’uko amakuru afunguye abitangaza, ishoramari mu gutegura ishyirwaho ry’imyidagaduro ku bana ryishyura mu mezi 3. Ariko kugirango ubucuruzi butere imbere kandi budahagarara, birakenewe guhora tunonosora ibintu byabaye hamwe namabwiriza yo gukora ibiruhuko. Ibipimo byogutegura kugurisha no gutumanaho nabakiriya-abana nababyeyi babo bigomba kuvugururwa kuri gahunda. Ba rwiyemezamirimo ba Franchisee bagomba guhora bakora ubushakashatsi bwamamaza ku isoko rya serivisi mu karere kabo, mu mujyi, ndetse n’aho barusha abo bahanganye, mu kwerekana ibitaramo by'amabara ku bana, bishimye kandi baseka.

Ikigo cy’amashyaka y’abana francise gikora neza, ariko gusa bisabwa kubishyira mubikorwa kandi bihamye. Mubyiciro byo kwitegura, birakenewe gukora ibikorwa byinshi bitandukanye bifasha kugabanya igihombo. Kugira gahunda, mukumenya ko franchise aribyiza cyane. Ugomba kuyikoresha kurenza urugero. Tegura ibikorwa byawe ukurikije uko isoko ryifashe. Niba uhisemo gukoresha francise, noneho ikigo cyawe kigomba kwitabwaho neza.

Nukuri mubyukuri kubishushanyo mbonera. Imyambarire y'abakozi, kodegisi yikibanza igomba kubahirizwa hubahirijwe byuzuye amabwiriza yabigenewe. Niba ukoresha ikigo cya francise kandi ugategura ibirori byabana, ugomba rero gutekereza kumutekano wabana. Erega burya, ushinzwe abo washinzwe. Kubwibyo, ibirori byo kwizihiza ntibigomba guhuzwa nibikorwa byose bitemewe kubantu nkabo. Witondere neza iminsi mikuru yumwana yumuryango wabo, ujyane ikigo cya franchise kurwego rushya rwumwuga. Birakenewe gukora cyane kandi neza mugihe twirinze amakosa muri gahunda yingenzi.

Kurikiza amabwiriza ya francisor kandi ntakibazo azagira. Niba ukora ibikorwa byumugoroba wabana nkigice cyikigo cya francise, noneho amakuru yakiriwe nuhagarariye ikirango agufasha kugera kurwego rushya rwumwuga. Shyira mu bikorwa neza bishoboka.

Gukorana n’amashyaka y’abatarengeje imyaka ni umushinga, ukora ibyo, ugomba kumenya neza ko ugomba kubona urwego kurenza uwariwe wese udakoresha abanywanyi ba francising. Ibi ni ukubera ko ukeneye kwishyura uburenganzira bwo gukora ibikorwa mwizina rya francise. Kwishura birashobora gushika kuri 9% buri kwezi. Mubyukuri, ijanisha ryinyungu zishyuwe nkintererano zirashobora kuba munsi ya 9%. Mubisanzwe, ibice bibiri buri kwezi byiyongera kuri 3 kugeza kuri 9%, bibarwa nkijanisha ryinjiza buri kwezi. Nibikorwa bisanzwe, mubisanzwe ntabwo ari ibirori byabana gusa francise.

Ibikorwa hafi ya byose bya francise bikorwa murubu buryo. Kubwibyo, ukomeza kuzirikana iki kintu. Mugabanye amafaranga yimisoro muganira nabashinzwe imyidagaduro yabana ba nyiri francise.

Ikigo cyibiruhuko franchise numushinga wubucuruzi udafite akamaro. Mugukorana nayo, kimwe nabandi benshi, birakenewe ko tumenya ingaruka niterabwoba. Gukorera muri kariya gace ka francise, witegure kwibasirwa nabanywanyi, irinde ibihe bidashimishije, witegure hakiri kare. Kimwe nizindi ngaruka, imbaraga, nintege nke za francise urashobora kuboneka ukoresheje igikoresho cyitwa SWOT isesengura. Gucunga ikigo cyawe hamwe nubushobozi buhebuje, ukaguha ibitekerezo bikwiye kandi ukazana ishyirahamwe ryibiruhuko kumwanya wumuyobozi wisoko, biganisha kumurongo ukomeye kubatavuga rumwe nabo. Ikibazo cyibiruhuko ubwacyo gitanga ibikoresho byiza byakazi.

Amabwiriza yabo kandi kandi yingirakamaro yatanzwe na francisor, ufite inyungu kugiti cye kumusaruro mwinshi wamafaranga yikintu cya francise.

Ibikorwa bya francise birimo amafaranga menshi. Iya mbere ni ubwishyu bumwe. Bimaze gutangira, ikigo cyibiruhuko cyishyura francisor. Nyuma yo kurushaho kuzuza ikigo, inshingano zawe zirimo kwishyura bibiri: amafaranga yimisoro, kugeza kuri 6% yinjiza, namafaranga yo kwamamaza. Ibi byose birakenewe kuva umuyobozi atanga umubare munini wibikoresho bitandukanye byamakuru, ikoranabuhanga, tekinike, uburyo, gahunda zubucuruzi, nibindi bintu. Mugukoresha byinshi muribi byose, ubona amafaranga menshi kumafaranga yawe, bityo ibiruhuko nibikorwa byikigo francise itanga urwego rwo hejuru rwinjiza.