Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa butishyuye icyarimwe ni ikintu cyiza cyane. Muri iki gihe, ibigo byinshi bikora nta faranga rimwe ryishyurwa rya francise, urebye amarushanwa ahora yiyongera, atanga abafatanyabikorwa ba franchisee mubihe byiza bitandukanye. Kugirango umenye neza ibyifuzo byaba francisors, kimwe no kuboneka kwishura rimwe, ugomba kujya kurutonde rwaba francises kabuhariwe muri kano karere. Ingingo yumurimo wa kataloge ya francises nugufasha abacuruzi bashya kubona ubucuruzi bwabo, kubona abantu bahuje ibitekerezo, guteza imbere ubucuruzi mubikorwa runaka. Kurugero, umunyeshuri, umugore wo murugo, cyangwa umucuruzi udafite uburambe ashaka gutangiza umushinga wabo, hariho amafaranga, ariko nta burambe. Cyangwa, kurundi ruhande, umutungo wamafaranga ntabwo uhagije kugirango utangire umushinga wenyine.

Kubwibyo, amaduka ya francise akora akurikije amategeko asobanuwe neza, atanga ubucuruzi kubiciro bidahenze, biciriritse, kandi biri hejuru kubisosiyete, nayo ishishikajwe nubufatanye, igera kurwego rwakarere.

N'ubundi kandi, ni byiza ko abafaransa bashakisha francisees mu tundi turere, aho bashobora gufatanya gufungura ahantu henshi, kugenzura imirimo yose y'abayoborwa, no gucunga kimwe mu burenganzira bungana, ku nyungu z’impande zombi. Amafaranga yishyurwa ubwayo ni ingwate kuri francisor, mugihe cyo gusinya amasezerano na mbere yo gutangira akazi, gutanga amakuru, gahunda y'ibikorwa, imibonano, no gutangaza amabanga. Amafaranga yatanzwe kuri francise agenwa bitewe nigiciro gishobora kugabanywa mukwishyura mubice, nyuma yo kuganira kuri byose numufatanyabikorwa.

Niba francise ihenze kuva ikirango kizwi, ugomba rero gufatana uburemere umusanzu umwe, kuko udasubizwa. Umusanzu umwe ushobora kwitwa igiteranyo cyamafaranga yose asohoka muri francisor mubijyanye na francisee, hitawe kubitanga izina, ikirango, gusura inama, ubufasha mukwiyandikisha, gutanga abakiriya, igikorwa gahunda, kimwe no gusura kugirango ufungure ingingo nshya, nibindi. Mugihe uguze francise ukoresheje kataloge, hamwe cyangwa utishyuye rimwe, ugomba kumva ko, mbere ya byose, ibi ni kwamamaza, kunguka ubumenyi, kwinjiza abakiriya bashya, nibindi byinshi. Na none, murutonde rwa francise, birashoboka kubara hakiri kare ikiguzi cyinjiza, kwishyura, nandi makuru ahangayikishije buri mucuruzi.

Kugirango umenyane nibishoboka, ibyifuzo byubu hamwe no kwishyura rimwe, soma ibyasuzumwe nabakiriya bacu, gusa ukurikire umurongo uhuza ububiko bwa francise. Urashobora kubaza ibibazo ukabaza abahanga bacu ukoresheje amakuru yamakuru ashobora kuboneka hano.

Ubufaransa butishyuwe mbere nabwo bufite uburenganzira bwo kubaho. Ikintu nyamukuru nukuganira kubintu byose hamwe nugurisha mbere yo gukora amasezerano. Niba ushaka kugura francise runaka, noneho ugomba kureba muri kataloge cyangwa kurubuga, nububiko bwubwoko nkubu. Kwishyura mbere ntibisabwa buri gihe kugabanywa. Byose biterwa nuburyo bwihariye, nkuko byaganiriweho kugiti cye. Akenshi, ntibishoboka gusa kubona no guteza imbere francise utishyuye mbere.

Umugurisha ntabwo yemera gusa ibintu nkibi, Ariko, buri rubanza ni umuntu ku giti cye. Muri rusange, iyi moderi ikora neza kandi imaze kuzana amafaranga menshi kubantu bafite uruhare mubikorwa byayo.

Ubwishyu bwambere bukunze kwitabwaho bidasanzwe kuko ntabwo buriwese ashobora guhita azenguruka francise kandi akanaha igice cyumutungo wabo kubagurisha icyarimwe. Niyo mpamvu benshi mu bahagarariye ibirango bizwi biteguye kuganira no kuganira ku bijyanye n’ubufatanye. Umushahara muto usanzwe ukorwa nyuma yamasezerano arangiye mugihe wakiriye amakuru yose akenewe kubyerekeye francise. Nibintu byoroshye byoroshye gukoreshwa na benshi bazwi kandi batsinze amategeko agenga. Ariko, urashobora kubona ibisubizo byemewe bivuye mububiko bukwiye, aho hari nuburyo bwinshi butandukanye. Burigihe nibyiza guhitamo mumubare munini wibyifuzo kugirango ubone ibyiza amaherezo.

Niba ukeneye francise idafite umushahara muto, akenshi birakenerwa kwitegura kuberako bimwe mubyifuzo bitagukwiriye.

Ubufaransa butishyuwe mbere ntibisanzwe. Ariko, kugirango ufate umwanzuro wukuri, ugomba guhita uganira kubindi mikoranire na reta yerekana aho ugiye kubona uburenganzira bwo gukoresha ikirango na gahunda zubucuruzi. Ubufaransa nigishoro cyiza cyane. Umuguzi afata gusa icyitegererezo kiriho akagikoresha kugirango abone umutungo wimari. Umushahara wambere mugihe uguze francise irashobora kuva kuri 9 kugeza 11%, Byose biterwa nuburyo imikoranire nikimenyetso runaka. Hariho kandi amahitamo mugihe francise yatanzwe utabanje kwishyura mbere.

Byose biterwa nuburyo ushoboye kuganira nuburyo ibintu bimeze muriki gihe.

Ubufaransa butishyuwe mbere burashobora kuba agakiza nyako kuri ba rwiyemezamirimo bamwe.

Kurambura francise nigikorwa cyihariye cyubucuruzi. Mugihe ubishyira mubikorwa, ugomba kuzirikana neza ikiguzi cyose kigomba gutangwa. Ubwa mbere, iyo uhuye na francise, uba ufite amafaranga atandukanye. Aya ni amafaranga rimwe, akorwa ako kanya mugitangira imirimo yo mu biro, hamwe nubukode buhembwa buri kwezi. Iyo ukoranye na francise irambuye, ugomba no kwishyura kugeza 3% nkubwoko bwimisoro kubikorwa byo kwamamaza. Umufaransa yamamaza akoresheje umutungo wawe.

Shyira mubikorwa urambuye francise ubuhanga hamwe na statistique hamwe nisesengura rya swot. Iki nigikoresho cyemerera kumenya neza imbaraga zawe nintege nke zawe no gukoresha aya makuru mumarushanwa. Birumvikana ko amahirwe n'ingaruka nabyo bikwiye kubitekerezaho kugirango udafite ingorane zikomeye mugihe kizaza. Niba ukorana no kurambura, noneho franchise igomba kuguha numubare munini wibisabwa. Ugomba gusuzuma hakiri kare ko hari isoko rikenewe ku isoko aho wahisemo gukora imirimo yawe. Mugihe ukora francise, birakwiye kandi kwibuka ko amafaranga winjiza agomba kuba menshi kurenza niba wakoraga ubucuruzi bwawe bwite. Nibyo, gukorana nikirangantego kizwi, urwego rwa rwiyemezamirimo rwo guhangana ningaruka rwiyongera kandi irushanwa ryiyongera.

Ibi biterwa nuko ushobora gukoresha ibikoresho bitandukanye byujuje ubuziranenge. Ubwa mbere, francise irambuye gahunda yubucuruzi irashobora gutegurwa ukurikije amabwiriza yatanzwe. Icya kabiri, ugomba kwitondera ko ukoresha uburambe bukungahaye francisor yibanze mumaboko ye. Iyo urambuye, ugomba gufata ingamba. Nukuri francisor iguha amakuru ajyanye nuburyo utakwangiza ibikorwa byawe. Kurambura bigomba gukorwa witonze kandi utihuta, bityo, ugomba gukora umwuka mwiza munsi yubushakashatsi. Ubufaransa butanga kuboneka gusa igishushanyo mbonera cyinyubako.

Ndetse imyambarire igomba gukurikizwa ukurikije amabwiriza. Ntucikwe naya mahirwe atangaje yo kujyana ubucuruzi ukunda kurwego rushya rwunguka, gushaka amafaranga, inyungu, no kumurika.