'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ibikoresho byubaka francise ni umushinga wubucuruzi wunguka cyane, ariko, urashobora kuba wuzuyemo akaga. Baturuka kubanywanyi bawe, badashaka kugabana ibyo binjiza na gato no kuguha ibibanza biganje. Iyo ukorana na francise, birakwiye ko uzirikana ko bisaba amafaranga kandi ugomba gukuramo ijanisha runaka ryibyo winjiza buri kwezi. Ubwubatsi bwubwubatsi nigikorwa kigomba gukorwa hakurikijwe SNiP. SNiP nuruhererekane rwingenzi rwamategeko n'amabwiriza yemejwe kubutaka bwa leta ukoreramo. Hagomba kwitabwaho cyane cyane ibikoresho byubaka murwego rwa francise, cyane cyane ubwiza bwibikoresho byabo.

Byongeye kandi, birakenewe kugurisha ubu bwoko bwibicuruzwa hitawe kubisobanuro birambuye kandi udakoze amakosa. Niba uhisemo kwishora mubikorwa byubaka francise, ugomba rero gukora isesengura ryibikorwa byapiganwa mbere. Iragufasha kumva ingorane ugomba guhura nazo nicyo wakora kugirango ubitsinde. Gukorana nibikoresho byubaka francise bikubiyemo no kubahiriza amategeko yose ya leta kandi, usibye, kuzuza ibisabwa naba francisor. Nyuma ya byose, aragushishikajwe no gukora ibikorwa byawe ukurikije inyandikorugero.

Ibikoresho byubaka bikora neza francise iguha amahirwe yo guhatanira kurwego rumwe nabatavuga rumwe nawe, ndetse nizashinze imizi kumasoko. Ubwanyuma, ntabwo ukora gusa ikirango kizwi kandi gishimishije. Urakora kandi ukurikije icyitegererezo francisor itanga. Ibi bigira ingaruka cyane kubitsinzi birebire bya sosiyete yawe. Ibikoresho byubaka bikora neza francise irashobora kugenzurwa na komisiyo ivuye muri francisor. Amaherezo, ugomba kubahiriza byimazeyo amabwiriza yose, harimo isura yabakozi bawe igomba kuzanwa ikurikira iyakiriwe kubutaka bwikigo mukorana.

Bikwiye kandi kwibukwa igishushanyo mbonera cyibibanza bigomba guhuzwa numwimerere. Gukorana no kubaka ibicuruzwa nibikoresho byinjiza amafaranga menshi kuba rwiyemezamirimo ukora neza kandi watsinze. Uzagira amahirwe yose yo gutsinda niba udakoze amakosa akomeye. Byongeye kandi, mugihe cyo gutangira ugomba kwitegura kandi usanzwe uzi guhangana nabanywanyi kandi ugatwara imyanya ishimishije kugirango urwego rwinjiza rwisosiyete rugume mumwanya wo hejuru.

Ibikoresho byububiko byububiko franchise itanga amafaranga ahoraho kumafaranga. Urashobora kwishimira ko uri wenyine kandi ukwirakwiza gusa wakiriye ibyifuzo byose bishoboka kubaguzi. Mu rwego rwo gushyira mu bikorwa francise, ugomba kubahiriza amabwiriza no gukurikiza ibipimo byagenwe. Noneho ufite amahirwe yose yo kugera ku nyungu zo guhatanira, ukoresheje ibyo ushoboye kuganza neza no kwakira ibicuruzwa byiza. Kora francise yubwubatsi kuburyo ntanumwe mubanywanyi ushobora no kukwegera ukurikije urwego rwa serivisi. Amahugurwa y'abakozi agomba gukorwa yitonze.

Nta gushidikanya. Hariho amahirwe yo kuganza abo muhanganye, bifite akamaro kanini kuko ubasha guhitamo ibikoresho byiza byateganijwe, bityo, imiterere yimari yumushinga wubucuruzi uratera imbere. Tanga ibikoresho byubaka bya francise witonze ukeneye. Icyo gihe uzatsinda. Ubwiza bwibikoresho bugomba kuba kurwego, bityo, guhora ugenzura abakozi bawe. Barasabwa kuba bazi neza urwego nibikoresho nomenclature. Mububiko bwawe, kugurisha ibikoresho byo kubaka cyangwa kuvugurura bigomba kuba byikora.

Birashoboka cyane ko wakiriye software ikwiye kuri francisor. Niba atari byo, ugomba rero kugura software ikwiye wenyine, cyangwa ugahindura francisor, kuko itaguha ibikoresho bikenewe byibikoresho bijyanye.

Shyira mubikorwa ububiko bwububiko bwububiko bwa franchise ukurikije amabwiriza yatanzwe. Ibi biguha amahirwe yo gutegeka umwe mubatavuga rumwe nawe, ugashimangira neza umwanya wawe wo kubifata mugihe kirekire. Ububiko bwa francise bufite amahirwe yose yo gutsinda kubera igishushanyo kibishoboye. Byongeye kandi, ibi ntibireba ibiranga hanze gusa ahubwo nibirimo imbere. Abakozi bawe nabo basabwa kwambara imyenda mugihe bakorera mububiko. Cyangwa ubone imyenda iboneye itaziguye nka stand ya francisor cyangwa kudoda wenyine.

Uburyo bukwiranye bwatanzwe. Byose biterwa nubwoko bwamasezerano ucunga kugirango ugere kuntambwe yumushyikirano. Kubwibyo, kora ibikoresho byubaka witonze kandi wirinde imikoranire idahwitse yabakiriya. Byongeye kandi, raporo y’imisoro ya leta igomba gutangwa neza. Ibi bigufasha kwirinda umubare munini wibibazo. Ububiko bwa francise buzana urwego rwo hejuru rwinjiza kuko rukora nkubwoko bwa magneti yabaguzi. Erega burya, abantu bakunda ibirango by'amahanga, bashaka kugira uruhare mubintu byisi.

Kubwibyo, nkigice cyogutezimbere urugo francise, urabaha aya mahirwe. Nibyiza cyane kandi bifatika, kuko biguha ibyifuzo byinshi.