Ikawa yubucuruzi bwa kawa birashoboka ko ari umushinga wunguka ariko ushobora guteza ibyago. Kugirango ubishyire mubikorwa neza kandi neza, ugomba kwitegura mbere. Kwitegura bisobanura gushyira mubikorwa umurimo wo gusesengura. Ubwa mbere, ugomba gushyira mubikorwa isesengura ryabanywanyi bizakwereka ibikangisho bishobora kugutera ubwoba nuburyo byakemuka. Ibikurikira, niba ukorana na francise, ugomba gusobanukirwa nuburyo isoko ryagutegereje niba winjiye mubirango bishya, bizwi. Franchisee nayo igomba kuzamurwa nyuma yisesengura rya swot.

Iki gikoresho cyubwenge kirakora neza kuburyo kizagufasha gushyira mubikorwa umushinga wawe wubucuruzi kurwego rwo hejuru. Utitaye ku kuba uteza imbere ikawa cyangwa ubundi bucuruzi, franchisee izakora neza niba witeguye neza kuyitangiza, kandi mugihe cyo kuyishyira mubikorwa, uzubahiriza gahunda yateguwe mbere.

Niba ukorana nikawawa hanyuma ugakora iki gikorwa mugihe kimwe na francise, noneho usanzwe ufite inyungu za gahunda ifatika. Iyi nyungu iri mubyukuri ko ukorana nikirangantego kizwi, bivuze ko kuzamura no kwamamaza ibicuruzwa byagabanutse. Birumvikana ko uzakenera kwibuka ko atari wowe wenyine ukwirakwiza iki kirango gikunzwe kandi kizwi cyane ku isi. Birakwiye ko uzirikana ko mugihe ukorana na francise kumaduka yikawa, uzakenera gukoporora neza ibintu byose byo hanze bifite akamaro kuri francisor. Ubwa mbere, ni isura yabategereje nabandi bakozi ba serivisi. Icya kabiri, igishushanyo mbonera n'imbere bigomba nanone gukoporora neza umwimerere winjiye mubucuti bwubufaransa.

Ubufaransa bugurisha ikawa bizahinduka umushinga wubucuruzi wunguka gusa iyo bishyizwe mubikorwa neza ukurikije imiterere yakiriwe nuhagarariye ibicuruzwa.

Korana na francise iduka rya kawa kurwego rukwiye rwubuziranenge, ushyire mubikorwa ubumenyi nubuhanga byose ufite. Kumenya neza-uburyo buzagufasha gukora imirimo iyo ari yo yose yo mu biro kurwego rukwiye rw'ubuziranenge. Urashobora kandi gukenera umufasha wa elegitoronike muburyo bwa software, izatwara umutwaro nyamukuru wa kamere isanzwe. Urashobora kugura software wenyine cyangwa kuyikura mubirango. Korana na francise kurwego rukwiye rwubuziranenge, mugihe wirinze amakosa akomeye. Nyuma ya byose, niba ukoze amakosa akomeye, urashobora gutakaza uburenganzira bwihariye bwo kugabura iki kirango.

Ibi birashobora kuba igihombo gikomeye kuva amafaranga avuye kugurisha francise kumaduka yikawa arashobora kuba umubare munini wumutungo wimari.

Mugihe ushyira mubikorwa francise kumaduka yikawa, amafaranga atangwa rimwe, uzasabwa kwimura ako kanya nyuma yo gutanga gahunda yanyuma yubucuruzi. Aya mafaranga arashobora kuba 9, 10, cyangwa 11%, ukurikije ibihe ushobora gushyira mubikorwa wenyine. Mugihe ukorana na francise kumaduka yikawa, ugomba kandi kwibuka ko igice cyamafaranga winjiza kizakenera kwimurwa kuri konti ya francisor. Ibi ni ngombwa cyane, kuko ibi biciro bigomba gutegurwa no kwibukwa. Ubufaransa bugura ikawa butanga, ubanza, kwishyura amafaranga yo kwamamaza. Abahagarariye ikirango cyawe bazakoresha uyu mubare wamafaranga kugirango barusheho kongera urwego rwo kumenyekanisha ibicuruzwa.

Byongeye kandi, hakwiye no kuvugwa ko hariho nubukode. Iyi ntererano irashobora kuba 3, 4, 5, cyangwa 6% byamafaranga winjiza. Nibyo, amafaranga yose aragereranijwe kandi yerekana ishingiro rya francise. Ariko, imiterere ya buri muntu irashobora kuba itandukanye.

Ufite amahirwe yo gutondekanya abakiriya ukurikije ibipimo bimwe na bimwe kugirango ubashe gukorana nabo neza. Ubufaransa bugurisha ikawa butanga imikoranire nabantu batandukanye bateganijwe, bigomba gusuzumwa hakiri kare. Muri byose, kugira gahunda yubucuruzi ikora neza bizemeza ko ukorana neza nabakiriya bose. Urashobora gukora ubushakashatsi kumakuru agezweho niba bikenewe. Kugirango ukore ibi, ukeneye moteri ishakisha neza. Irashobora kugufasha cyane mugushyira mubikorwa francise no kuba hari umubare munini wabafatanyabikorwa hamwe nabakiriya.

Ubucuruzi ubwo aribwo bwose bugomba gukorwa hamwe na software ikwiye. Byatanzwe na francisor, cyangwa ukeneye kwikemurira iki kibazo wenyine. Birakenewe guhitamo software ikora neza, hifashishijwe ubufasha bwo gushyira mubikorwa francise mumaduka yikawa bizakorwa muburyo bunoze.

Hindura ibikoresho byububiko mugihe ushyira mubikorwa francise kumaduka yikawa - ibi bizagufasha kugabanya ibiciro byamafaranga. Nyuma ya byose, umwanya muto ibarura ryawe rifata, amafaranga make ukeneye kwishyura mubukode cyangwa kubungabunga. Birakenewe kuvanaho ibicuruzwa bitari ngombwa mugihe utezimbere francise kimwe nigihe ukorana nibindi bikorwa byubwanditsi. Igabana ry'ibicuruzwa mu bice by'ibiciro nacyo ni kimwe mu bisabwa kugira ngo umuntu agere ku ntego mu ishyirwa mu bikorwa ry'umushinga w'ubucuruzi. Ubufaransa bukora neza kumaduka yikawa nubushobozi bwo guhangana byihuse nakazi kamwe ko mu biro, kugikora neza kandi neza. Urashobora kandi gukurikirana ibiro byamashami ukurikije ibikorwa mugihe runaka.

Amafranga yunguka agenda arushaho gukenerwa muri societe yacu mugihe ntamuntu numwe ushaka guhungabanya ubucuruzi bwabo no gutangiza ubucuruzi bushya guhera. Nibihe nkibi abakoresha ubwoko bwose bashakisha uburyo bwo kugura francises yunguka. Hamwe nuburyo nkubu, gushyira mubikorwa intego zikomeye biroroha cyane, kuko usanzwe ufite ubucuruzi bwiteguye kandi ntabwo urutonde rwose rwibibazo kubatangiye gukemura imirimo.

Ni izihe nyungu zo kubona francises, aho kubaka umushinga guhera? Urutonde rwamahirwe ni rugari cyane, nubwo benshi bavura ibintu byinjiza amafaranga hamwe ningano yumunyu. Ntabwo bitangaje, kubera ko ku isoko urashobora gutsitara ku mubare munini uteye amakenga kandi uvugishije ukuri. Kugira ngo wirinde kugongana nabo, urashobora kwitabaza umucuruzi wizewe ufite amateka meza kandi yashizeho amasano yunguka. Izi serivisi nizo sosiyete yacu itanga kubashobora kugura francises yunguka.

Noneho, reka tujye ku nyungu zishobora guterwa no kubona inyungu ziva hanze yubucuruzi.

Ubwa mbere, ubona amahirwe adasanzwe yo kutongera kubyutsa uruziga, kutababazwa no guhitamo gutangwa. Mumaze gufata ibiri kugurishwa, mubisabwa, kandi byunguka. Igitekerezo cyunguka mbere gifasha kwirinda gucika intege kandi byabaye mugihe igitekerezo 'kidashya' igihombo. Ibitekerezo bidatanga ibisubizo byera bigabanya ubushake bwo gukora ubucuruzi bwabo igihe kirekire no gusiga imyenda. Ntabwo aribyo twahisemo.

Icya kabiri, kubona ubucuruzi bwunguka bigukiza imirimo myinshi yo kwamamaza. Ibyo ari byo byose, izina ry'ikirango rimaze kumenyekana, ibikoresho byo kwamamaza byatejwe imbere, imiyoboro yaratoranijwe. Usanzwe ufite amakuru yose ukeneye kugirango uteze imbere neza francises yawe. Ugomba gutangira kwigana ibikoresho byose byakozwe kugirango wongere ibicuruzwa byunguka. Gukoresha tekinike yemejwe yinzobere zinzobere zigukiza amakosa menshi yo gutangira, nayo azana igihombo kandi ntagutange ibikoresho bihagije. Byongeye kandi, tekereza uburyo ushobora kuzigama inyungu mugukoresha abashushanya gukora ibikoresho bidasanzwe: ibirango, amabara yibigo, udutabo, banneri, nibindi.

Icya gatatu, uzabona ubucuruzi bwuzuye bwuzuye hamwe na tekinoroji yemejwe. Kenshi cyane, abifuza kwihangira imirimo bayobewe iterambere ryingamba zifatika, bashaka uburyo bwo kugabanya ibiciro, ishoramari ryambere, nibindi byinshi, birababaje, bizana uburambe gusa. Aba francises bagaragara muribi kuva biz. Umufatanyabikorwa azishimira gusangira nawe amabanga yose yo kuyobora neza inganda zihariye kuburyo ibisubizo byingenzi bizagushimisha kuva mumezi yambere yo gukora biz.

Izi nyungu zose zisobanutse zo gukoresha francises akenshi zijimye imbere yubwoba bwaba rwiyemezamirimo bifuza, ibyo mumaso yabo bafite ubwoba bitwikiriye inyungu zishoboka. Ibi ntibitangaje, kuko kugura francises yikimenyetso kizwi kandi cyunguka kirahenze cyane, kandi kugura mubigo bizwi cyane byuzuyemo igihombo mubijyanye no kudakora neza no kumenyekana. Ni muri urwo rwego dutanga serivisi zacu nkabafatanyabikorwa hamwe nabashinzwe gahunda yo kugura francise.

Hamwe nogutabara kwabandi bantu, umuntu wizewe ufite uburambe nuburambe, urashobora kwizera neza ko utashutswe. Abahanga bacu bakora ubushakashatsi bwimbitse kubyifuzo byose bagahitamo gusa abafatanyabikorwa bizewe. Urashobora kumva ufite umutekano muguhitamo igisubizo kiboneye. Mugusoza ibikorwa byakurikiranwe, uhabwa inama nubufasha bwo guhitamo, niba hari ibivutse imbere yawe. Urashobora kwirinda amakosa gusa yo kubaka biz ariko nanone amakosa muguhitamo.

Hanyuma, urashobora kumva ko bigoye kubona ingengo yimari yunguka. Abajyanama bacu baragufasha gukora isesengura ryujuje ubuziranenge ryingamba ziteganijwe no guhitamo gutangira bihuye neza na bije yawe. By the way, ndetse no guhitamo amahitamo yingengo yimari iboneka nakazi katoroshye tuzagufasha gukemura.

Mugihe cyibibazo, inkunga yuzuye irashobora kugira uruhare runini. Mu bihe by’icyorezo kigabanuka, abantu benshi babona amahirwe yo gutangira gukora kubucuruzi bwabo bakajya aho basanzwe bakorera. Nukugura biz-byiteguye bizasa nkaho aribwo buryo bwiza kubatamenyereye gukora ibyabo, rimwe ryatwitswe kubigeragezo bitatsinzwe, cyangwa badashaka gushora imbaraga nyinshi mukuzamurwa kuva mbere.

Igitangaje cyane, ni ibihe byubu bifasha cyane cyane gutangira ibikorwa byawe. Ibigo byinshi ntibyarokotse ikibazo, ibyicaro bishya byarakinguwe, kandi imbaraga zo kugura zirongera kwiyongera. Gufata umuraba no kuzamuka ni ikintu cyingenzi ushobora gukora ubu. Ibi nibyo rwose bigomba gukorwa nabantu bose bashaka kuzamura ireme ryimibereho no kongera isoko yinjiza.

Kugura francises ubifashijwemo nundi muntu, bigira akamaro cyane mugufasha mubibazo bivuka imbere yawe, bikuzanira cyane hafi yinjiza nibikorwa byunguka mubucuruzi bwawe. Urashobora kwirinda umubare munini wubwoko bwose bwamakosa nigihombo. Wakira inkunga yo kwamamaza ibishoboye. Hamwe nibi byose kandi ugereranije ntoya yo gutangiza ishoramari, uzakomeza kuba nyiri ubucuruzi bwawe bwite!

Inzozi za kera zo kwikorera wenyine, kandi ntizigenewe 'nyirarume w'undi', kuri benshi bakomeje kutagerwaho, ziragenda zegerana kandi zikaba impamo mugihe dukoresheje abunzi bacu hamwe nibyiza bitangwa nabaterankunga bizewe. Ishyirwa mu bikorwa rya gahunda zitinyuka ntabwo riri kure, niba ushora amafaranga neza kuva mugitangira, hitamo icyifuzo cyiza, kandi ushireho ubwizerwe bwabafatanyabikorwa.

Ibi nibyo rwose francises yunguka iguha: abakozi batoranijwe neza hamwe na ba rwiyemezamirimo bizewe.

Amafaranga yunguka cyane nikibazo gishimishije cyane kuri benshi bifuza kwihangira imirimo. Nta kintu gitangaje! Nyuma ya byose, ikintu kigoye cyane ni kuzamurwa mu ntera. Ndetse n'abacuruzi bafite ubunararibonye rimwe na rimwe bamenya ko mubihe bimwe na bimwe bishobora kugorana cyane cyangwa bidashoboka kuzamura ikirango gishya. Mu bihe nk'ibi abantu bahindukiza ibitekerezo byabo kubisubizo nkibisubizo byunguka cyane. Nyuma ya byose, batanga intangiriro nziza yizewe yubucuruzi bwihariye.

Noneho, reka twiyumvire ushaka gutangirana nubucuruzi bwawe bwite, ariko mugihe kimwe uhitemo kwitondera ubwoko bumwe na bumwe. Noneho biragaragara ko ahubwo bigoye guhitamo inyungu nyinshi muri zose. Ibirango bizwi bimaze kugusuhuza nibiciro bihanitse bidasanzwe. Abo bafatanyabikorwa batanga ubucuruzi kumafaranga make basa nkaho ari uburiganya rwose nuburiganya. Mu bihe nk'ibi, guhitamo biragoye bidasanzwe. Muri uru rubanza, icyemezo cyiza kuruta ibindi nukwitondera amahitamo yateguwe no kunga abantu batatu bashishikajwe no gutsinda kwimpande zombi.

Urashobora kubona francises yunguka cyane niba umuntu akugiriye inama. Isosiyete yacu yiyemeje kukugira inama zuzuye muguhitamo francises, itanga amahitamo yumubare wizewe kandi wizewe. Wakira inama zirambuye zuburyo bwo guteza imbere biz, kureba amahitamo yatanzwe, no guhitamo bije nziza kubitekerezo byawe. Byongeye, uhaye igice cyo gutegura ibikorwa byibanze inshingano kubakozi bacu. Wakira ibikoresho byiteguye, izina ryikirango, nibintu byose ukeneye kugirango utangire neza umushinga wawe wunguka!.

Mugura ubucuruzi bwuzuye binyuze mubakozi bizewe, urashobora kwizera ko wahisemo inyungu nyinshi. Kubwibyo, biroroshye cyane kugera kubyo watekereje birenze cyane abanywanyi bakorera murwego rumwe kuko uzasanga hakiri kare izina ryawe nikoranabuhanga bagombaga kwiteza imbere mumyaka. Gutangira byihuse byemeza inyungu yambere byihuse. Ubu bwoko bwa biz nibyiza kuri ba rwiyemezamirimo batangiye bashaka kugerageza ubwabo muriki gice.

Byongeye kandi, tubikesha ibi, urashobora kwizera neza ko uhitamo igisubizo kiboneye, nubwo waba ufite uburambe mugukora ikirango cyawe guhera. Ushobora kuba uzi akazi gashobora kugura. Niyo mpamvu amahitamo yunguka cyane ashobora kwitwa neza kugura francises yiteguye, aho imirimo myinshi igoye ikorwa nabantu bafite uburambe! Ibi ntibizigama amafaranga gusa ahubwo byihutisha inyungu yambere. Ikigaragara ni uko ubu buryo bukungahaza uburambe kandi butuma wiga byihuse ibyingenzi byo kuyobora sosiyete yawe. Ibisubizo byemejwe nabafatanyabikorwa bacu, dushyigikiwe nubufatanyacyaha bwacu, bifasha gutangira guteza imbere ubucuruzi bwihariye kandi neza!

Amashanyarazi yunguka cyane ninzira nziza yo kwagura ubushobozi no kugera ku ntsinzi igaragara mugushinga no guteza imbere ubucuruzi. Hano hari francises nyinshi, ariko ntabwo zose zunguka, kandi abafatanyabikorwa benshi ntibashobora kwirata kwizerwa. Itangwa ryisosiyete yacu ifite amateka akomeye hamwe nabakiriya bakusanyije bifasha guhitamo neza no kugera kubisubizo byiza mubyiciro byose byinzira yahisemo. Ahari aya ni amahirwe meza yo kuva mukazi udakunzwe hanyuma amaherezo ugatangira gukora wenyine!

Ikawa ikuramo francise nigikorwa cyubucuruzi bugezweho, aho ugomba gukurikiza byimazeyo amabwiriza namahame agaragara mumasezerano. Ibi bizaguha inyungu zingenzi muguhangana nabatavuga rumwe nabo. Ntushobora kubarenga gusa mubipimo fatizo byubukungu ariko muri rusange ubakandagira, ntubasigire amahirwe yo guhatana nawe murwego rumwe. Mugihe ukorana na francise, ugomba kumenya neza ko wiyemeje kwishyura urutonde rwimisanzu itandukanye. Ubwa mbere, aya ni amafaranga rimwe, bikorwa mugihe cyambere cyo gukorana na francisor. Byongeye kandi, mugihe ugurisha ikawa francise, uzakenera kandi kwishyura amafaranga runaka buri kwezi kuri francisor.

Kurugero, umusanzu witwa royalties uzaba 3 kugeza 6% byamafaranga ushoboye kwinjiza mugihe cyukwezi. Mubyongeyeho, mugihe ukorana na kawa-to-francise, uzaha kandi francisor ibikoresho byamafaranga kugirango ukore ibikorwa byisi. Nicyo bita umusanzu wo kwamamaza ku rwego rwisi. Bikorwa muburyo bumwe nubukode, buri kwezi.

Korana na kawa francise ifata kugirango ubone uburambe butagereranywa, tekinoroji yo murwego rwohejuru, hamwe namakuru agezweho kugirango ukore imirimo yose ikenewe mubiro. Uzaba ufite uburenganzira bwawe bwitwa igitabo cyubucuruzi, urutonde rwamabwiriza agenga ibikorwa byikigo cyawe. Gukuramo ikawa francise izaguha umutwe wingenzi cyane gutangira kubarwanya bose. Hamwe niterambere ryayo rifite ubushobozi, ntugomba kugira ingorane zose hamwe na gahunda yingenzi. Kugirango ubone byinshi mubikorwa bya francise yawe, ugomba gukora bike kubakoresha kuruta abo muhanganye. Ibi bizatanga amahirwe yo kubaka urwego rwubudahemuka bwabakiriya, bityo ubone inyungu zo guhatanira gahunda yubucuruzi nini.

Igishushanyo mbonera cya kawa francise irashobora kuguha amahirwe yo guhatanira kuguha amahirwe yose yo gutsinda intsinzi. Korana nisesengura rifatika rizafasha kumenya ibice byo kugura kumunsi wibikorwa. Uzashobora kumenya neza umubare wibikoresho hanyuma, ntuzagira ingorane numusaruro. Gukuramo ikawa francise ntabwo ari amahirwe yo gukoresha ubwoko bwikirangantego buzwi gusa, ahubwo ni n'umwanya wo gufata umwanya wambere ku isoko, gukoresha ikoranabuhanga ryo mu rwego rwo hejuru, ubumenyi bwihariye-buhanga, hamwe na hamwe. y'ubwoko butandukanye bwiganjemo amakuru. Ba rwiyemezamirimo watsinze kandi uhatanira isoko ku isoko ukoresheje inyungu zose zituruka ku gukorana na francise.

Gukuramo ikawa francise izakora neza bishoboka nyuma yisesengura ryibanze. Kurugero, isesengura rya SWOT nigikoresho cyujuje ubuziranenge ushobora kumenya neza ingorane uzahura nazo nayahe mahirwe azaguha amahirwe yo kubitsinda, hamwe nimbaraga nintege nke umushinga wawe wubucuruzi ufite. Aya ni makuru yingirakamaro cyane atagomba na rimwe kwirengagizwa. Shyira mubikorwa ikawa francise hamwe nibikorwa byiza ukoresheje igitabo cyubucuruzi. Niba uri mubyiciro byambere byo gushyira mubikorwa francise, noneho amafaranga yose azakenera kwishyurwa mugihe kingana na 11% byumubare wamafaranga, aya niyo mafaranga atangwa mugushira mubikorwa ibikorwa . Igishushanyo nimbonerahamwe bizagufasha kwiga imibare no gufata icyemezo gikwiye cyo kuyobora.

Nyuma ya byose, kuboneka kwamakuru ni ubwoko bwintwaro. Byongeye kandi, ntacyo bitwaye niba urimo gukora ikawa ikuramo, cyangwa ukora izindi mpapuro. Uzagerwaho gusa hamwe no gushyira mubikorwa inshingano zibishoboye.

Kwikorera ikawa iduka rya francise nigisubizo cyoroshye kubucuruzi buciriritse cyangwa gutangiza umushinga munini. Kwikorera bisobanura iki? Ibi bivuze ko serivisi nkeya zishyurwa muguteka rusange kandi abaguzi bazabikunda. Kwikorera wenyine bifite inyungu kuri rwiyemezamirimo ubwe kuko adakeneye gukurura abakozi b'inyongera mu iduka rya kawa. Gufungura ikawa ni gutsindira inyungu, abantu bakunda ikawa kandi biteguye kuyishimira igihe icyo aricyo cyose cyumwaka. Gucunga ikawa nabyo ntabwo bigoye, icy'ingenzi ni ukugira ingamba zawe bwite kandi nziza, nziza, nziza, kandi zishimishije zitanga ikawa. Aha niho francise ije ikenewe.

Abafaransa barashobora gutanga umwihariko, byumwihariko no guhishura amabanga yabo yo kwihangira imirimo. Muri icyo gihe, ntukeneye guhangayikishwa no kwamamaza, isoko, kugura ibikoresho fatizo, nibindi bintu byingenzi bigize urubanza, francisor yita kubintu byingenzi. Bisubiye, ahabwa amafaranga yubukode hamwe nubwishyu bumwe. Kwikorera ikawa yimfuruka francise ni kugura inyungu, nkuko bisanzwe, biz byishura vuba kandi bizana inyungu zihamye. Ni he ushobora kubona francise nziza kubiciro bidahenze? Muri kataloge yacu idasanzwe. Twahisemo ibisubizo bigezweho, byacitse ugereranije nishoramari rikorwa. Kuki ushobora kutwizera? Kuberako dukorana gusa nabagurisha francise bizewe bakorera mugihugu cyacu ndetse no mumahanga.

Tangira ubucuruzi bwawe natwe, tangira gushakisha kwawe wenyine wikorera kawa francise mububiko bwacu.