Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Ubufaransa bwo gutanga amabwiriza birashobora kubyara inyungu, ariko muburyo bumwe ndetse umushinga ushobora guteza akaga, mugushira mubikorwa ugomba gukurikiza byimazeyo amabwiriza wakira nyuma yo kuganira kumasezerano yose hamwe naba francisor. Ubufaransa bugomba gukemurwa muburyo bwo kwinjiza ibirenze ubucuruzi busa, butezwa imbere mu izina ryabwo. Ibi bibaho gusa kuberako uzishyura amafaranga runaka kuri francise kugirango uhagararire ikirango kizwi. Ibi nibikorwa bisanzwe kandi ntakintu gishya cyangwa kidasanzwe kuri byo. Ubufaransa bwo gutanga ibicuruzwa byageze ntibutandukanye nibindi bikorwa byose bijyanye nubwoko bwubukode bwibicuruzwa. Tanga neza kandi neza wambika abakozi bawe byuzuye ukurikije imyambarire yabigenewe.

Iki nikintu gisanzwe gisabwa kuri francise, nkuko francisor igusaba guhuza byuzuye umwimerere.

Witondere itangwa ryibicuruzwa byose bigeze aho, bityo urebe urwego rwo hejuru rwa serivisi. Ubufaransa buteganya amahirwe yo kwishyura umusanzu umwe gusa mugitangira ibikorwa. Aya mafranga azoherezwa bidasubirwaho kuri konti yisosiyete mwagiranye amasezerano. Niba ukora ibicuruzwa kandi ushishikajwe no kubitanga, ntushobora gukora udahisemo software. Urashobora kubona software nkiyi ihagarariye abahagarariye francise, cyangwa wowe ubwawe ukeneye kwitondera kubona software nkiyi ufite. Ibicuruzwa bizashyikirizwa abaguzi ku gihe, kandi nta ngorane zizabaho mu gutanga niba ukorana na francise nziza.

Nyuma ya byose, bizaguha amahirwe yo gukora imirimo yo mu biro kurwego rwiza. Kugirango ukore ibi, uhindukirira ikirango kizwi kugirango kigufashe kubaka inzira nziza yubucuruzi.

Gutanga itegeko-francise ni umushinga aho ugomba kumenya neza kwiyibutsa ko ugomba kugabana amafaranga yavuyemo. Igice cyamafaranga azoherezwa kuri konti ya francisor nkubukode. Iyi ntererano kuva kuri 2 kugeza kuri 6% kandi ibarwa uhereye ku mubare w'amafaranga washoboye kubona mu kwezi. Igabanywa ryo gutanga amabwiriza rishobora kandi kubamo amafaranga yitwa kugabanywa kwamamaza. Aya mikoro yimari azakoreshwa naba francisor murwego rwo kurushaho kumenyekanisha ibicuruzwa no kongera icyamamare. Ibi ni ingirakamaro kuri wewe, kubera ko ukoresha uburyo bwubucuruzi bwiteguye, uzigama umutungo wimari mugutezimbere gahunda nshya.

Ukoresha gusa ubumenyi bumaze gukusanywa kandi bwibanze, uburambe no kubikoresha kubwinyungu zubucuruzi bwawe.

Gukora neza neza gutumiza francise bizagufasha kongera cyane ingano yinyemezabwishyu yingengo yimari, bityo wiha amahirwe yo guhangana kurushanwa. Gukorana na francise kugirango utange amabwiriza bisaba kubahiriza amabwiriza namategeko, kubwibyo, ntugomba gukora amakosa. Urashobora kugenzurwa igihe icyo aricyo cyose. Ibi birashobora kuba komisiyo yikigo cyaba francising aho uta ishuri. Mubyongeyeho, hari nuburyo bwo gusura ahantu hatoranijwe nu muguzi wamayobera. Ubufaransa burashobora rero kukugenzura utazi no kugenzura.

Ibi nibimenyerewe mugihe ugurisha francises kuko isosiyete iri munsi yikimenyetso ukoreramo ishishikajwe no gukomeza urwego rwicyubahiro kurwego rwo hejuru.

Ubufaransa kugirango butange amabwiriza ni umushinga wubucuruzi, mugihe cyo kubishyira mu bikorwa ari ngombwa guhita ushyira amafaranga runaka muburyo bwo kwishyura ubukode. Nibyo, ntabwo ari ubukode, ariko iyo misanzu itangwa buri kwezi nkubwishyu kumahirwe yo gukora munsi yikimenyetso kizwi. Byongeye kandi, ubwishyu bwambere bwambere bugomba no gutekerezwa mugihe utegura gahunda yubucuruzi. Nyuma ya byose, niba witaye kubintu byose mugihe utegura gahunda ya francise yo gutanga amabwiriza, noneho mugihe kizaza ntihazabaho amafaranga atunguranye. Byaba byiza kandi gukora isesengura rya swot no gusesengura ibikorwa byapiganwa. Ibi bizagufasha kumenya uko ibintu bimeze ubu ku isoko.

Umuntu wese waburiwe yitwaje imbunda, iyi slogan igomba gukurikizwa mugihe ushyira mubikorwa francise yo gutanga amabwiriza.

Ubufaransa bwo gutanga ibicuruzwa kumurongo numushinga wubucuruzi ufite akamaro kanini kwisi. Ibi ntibiterwa n'icyorezo gusa ahubwo binaterwa nuko abantu bagenda bagura ibicuruzwa binyuze mumurongo wisi. Shyira mubikorwa francise yawe neza, bityo wiheshe amahirwe yo guhatanira isoko. Gutezimbere francise hamwe nurwego rwohejuru rwumwuga biguha ubushobozi bwo gukora byoroshye ibikorwa byumusaruro muburyo ubwo aribwo bwose. Gutanga ibicuruzwa byaguzwe ukoresheje interineti bizakenera gukorwa nta makosa. Nyuma ya byose, ushinzwe kubika ibikoresho.

Kubwibyo, uhagarariye francise arashobora kwitezwaho kuguha ibikoresho bikwiye. Kurugero, irashobora kuba software, hamwe nubufasha bwo gushyira mubikorwa itangwa rya interineti bitagomba kugorana. Teza imbere francise kandi ukoreshe ubumenyi bwose uzunguka nyuma yo gusezerana. Bizaguha amahirwe yo kuyobora neza ibikorwa byawe byose bya francise. Niba uzi gukoresha interineti no kwakira amabwiriza, noneho francise yo gutanga izagufasha gukora neza impapuro zose.

Umushinga wubucuruzi wateye imbere ubishoboye nurufunguzo rwo gutsinda mumafaranga. Kubwibyo, mugihe ukorana na francise yo gutanga ibicuruzwa kumurongo, ugomba gukurikiza byimazeyo amabwiriza kandi ukirinda amakosa yose akomeye ashobora kuvuka muricyo gihe. Nyuma ya byose, uzemeza rero urwego rwo hejuru rwicyubahiro. Birakwiye kandi gufata inshingano zakozwe neza. Nyuma ya byose, niba ukoze amakosa cyangwa uburangare mugihe ushyira mubikorwa francise yo gutanga ibicuruzwa kumurongo, bizagorana kwishyura ibyangiritse. Akenshi, kwangiza izina birakomeye cyane kugirango intsinzi yisosiyete muri rusange kuruta amafaranga yakoreshejwe.

Noneho rero, komeza witonze. Niba ukora ibikorwa byo gutanga kumurongo kandi ukabyakira ukoresheje interineti, ugomba rero kwita kubitangwa neza. Birakenewe kutavanga ububiko kugirango umukiriya anyuzwe. Iyi niyo mpamvu utabaza uhagarariye francise. Nyuma ya byose, bizaguha amahirwe yo guhangana neza nakazi katoroshye, gutanga amabwiriza, ubumenyi-buhanga, ikoranabuhanga, nibipimo. Bagomba gukoreshwa ntarengwa kandi ntibigere birengagizwa. Nyuma ya byose, wishyura amafaranga kuburenganzira bwo gushyira mubikorwa itangwa rya interineti kumurongo wa francise.

Uyu ni umusanzu umwe umwe, kimwe nubukode hamwe nicyo bita kugabanywa kumatangazo kwisi yose.