Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Imyenda yimyenda ni umushinga wubucuruzi ushobora kubyara inyungu, kandi ntugomba gukora amakosa mugihe uyashyira mubikorwa. Nyuma ya byose, uzakora ibikorwa byawe munsi yikimenyetso cyisosiyete izwi. Ubufaransa bugura amafaranga kandi burimo ibihembo bitandukanye. Ubwa mbere, mugihe ugurisha francise yimyenda, urasabwa kwishyura amafaranga yiswe royalties, kandi mugihe waguze francise, ubanza usabwa kwishyura icyarimwe. Byongeye kandi, hateganijwe umusanzu mubikorwa byo kwamamaza, bizakorwa nimbaraga zo guhagararira ikirango murwego rwisi. Ibi bituma ukomeza urwego rwo kumenyekanisha ibicuruzwa kumyanya yo hejuru.

Shyira mubikorwa francise yawe neza kandi neza kugirango ube umucuruzi uhiganwa neza. Kugirango ukore ibi, ufite ibintu byose uhereye kumurongo uzwi. Urashobora gukoresha tekinoroji yo murwego rwohejuru hamwe nubumenyi-kugirango utange inyungu zingenzi zo guhatanira.

Niba ucuruza imyenda, noneho francise igomba guhitamo ukurikije ibyo abakiriya bakunda. Birumvikana, niba francise yatoranijwe ifite urwego rwo hejuru rwo kwamamara, ugomba guhitamo iki kirango kubindi bitangwa. Jya kuri enterineti. Hano hari umubare munini wimyenda yimyenda hanze, buri kimwe gifite umwihariko wacyo. Uhabwa amahitamo atandukanye kugirango uhitemo, kandi ibisigaye ni uguhitamo icyiza. Shyira mubikorwa ibikorwa byo kugurisha imyenda mugihe kimwe na francisor.

Kuri we, ntuzabona amahirwe yo gushyira mubikorwa gusa ahubwo uzabona n'ingaruka zitandukanye zizagutera ubwoba. Kugirango tubisuzume, birakenewe gukora ibikorwa byabanditsi muburyo bukuze. Kurugero, isesengura rya swot riratangwa. Nubwoko bwibikoresho byo kubika inyandiko bigufasha gukusanya amakuru no kuyasesengura kugirango umenye imbaraga zawe n'intege nke zawe. Korana na francise yimyenda kugirango ushimangire umwanya wawe kumasoko. Uzashobora kuyobora, urenze abanywanyi bose b'ingenzi kandi wihaye urwego rwo hejuru rusabwa neza. Ishyirwa mu bikorwa rya francise yimyenda ifitanye isano ningaruka zitandukanye, kubwibyo, ugomba kuba witeguye kubihagarika.

Niba ukoresha francise, ufite inshingano zitandukanye. Ntabwo ari inshingano yo kwishyura buri kwezi ibyiciro hamwe nigice kimwe mugitangira. Ni ngombwa kandi gukora ibikorwa byabo hakurikijwe amategeko ateganijwe mu masezerano. Mugura francise yimyenda, urasabwa kandi kugura imigabane imwe nimwe muri francisor. Nibikorwa bisanzwe bikoreshwa mubikorwa hagati yikimenyetso icyo aricyo cyose gikora kurwego rwisi.

Gukorana na francise yimyenda ninzira yubucuruzi isaba kwibanda cyane. Ntugomba gukora impapuro utarebye amabwiriza, nibyiza kubona amakuru yose akenewe kandi uhuye numwimerere. Ntabwo aribyo bizaguha amahirwe yo guhatanira gusa, ahubwo uzanashobora guhangana neza nizindi ngaruka zose zishobora kuvuka. Mu buryo nk'ubwo, amategeko ya leta ntagomba kwirengagizwa mugihe agurisha imyenda yimyenda. N'ubundi kandi, uyu ni umushinga w'ubucuruzi usaba kubahiriza byimazeyo amahame y'amategeko aho dukorera ibikorwa byacu.

Imyenda yimyenda ikora neza izaguha amahirwe yo kuzamura cyane ubukungu bwawe, ndetse no kwishyura francisor. Nyuma ya byose, ufata inshingano zimwe kugeza 9% yinjiza buri kwezi, uzohereza kuri konti zuhagarariye francise. Ariko ibi ntibigarukira kurutonde rwibisabwa ugomba kubahiriza byimazeyo. Urasabwa kandi kwambara abakozi bawe ukurikije amategeko yimyambarire yatanzwe. Ibice by'inyubako hamwe n'imitako y'imbere yikibanza, ugomba kandi gutunganya ukurikije kodegisi yatanzwe na francisor.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Imyenda yimyenda yumugore nigikorwa cyingirakamaro ariko akenshi gishobora guteza akaga. Ingaruka zirashobora guturuka mubyerekezo bitandukanye. Ubwa mbere, mugihe cyo gushyira mubikorwa francise, abanywanyi barashobora kwifashisha muburyo bwuburiganya kandi budasanzwe, mubitekerezo byabo, bifasha guhangana nawe. Byongeye kandi, imyambaro y'abagore igomba gushyirwa mu bikorwa hakurikijwe amategeko y'akarere. Birakenewe gusobanukirwa hakiri kare amategeko agomba kubahirizwa. Noneho, urashobora kwirinda ingorane nibibazo.

Niba uhisemo gucuruza imyenda, noneho francise ni ngombwa rwose. Hifashishijwe francisor, urashobora kugurisha ububiko bwihariye bwibicuruzwa kandi, mugihe kimwe, ntugahimbye ikintu gishya na gito. Ndetse no gushushanya ibibanza byawe kimwe nubwa francisor. Birakenewe gusa gushaka abubatsi no kumenya umushinga wo gushushanya. Tanga imyenda ya francise yawe muburyo bukwiye bwo kwitabwaho kugirango nyuma yawe ntugire ingorane zikomeye. Nubwo ugomba guhura nibibazo bitoroshye, ufite amahirwe yo kutabizana mubihe bikomeye. Imyenda y'imbere y'abagore igomba kugurishwa hakurikijwe ibipimo wahawe.

Ibi bireba imyambarire y'abakozi n'imyitwarire y'abakozi bawe. Bategekwa guhorana ikinyabupfura, kandi bashoboye gusubiza ibibazo byabajijwe. Noneho ntuzagira amakosa adashobora kurenga kandi urashobora kuganza byoroshye isoko.

Mugice cyimyenda yimyenda yabagore, ugomba kwishyura ibirenze imisoro. Ugomba kandi kugabanya buri kwezi kugabanywa biteganijwe kumuntu. Umuntu atanga umugabuzi wihariye hamwe nibikoresho byose bifatika, kubyo asaba amafaranga make cyane yo kugabanywa. Ukora kuva kuri 3 kugeza kuri 9 buri kwezi kwijana ryamafaranga yakiriwe, bityo, ugomba gushyiramo aya mafranga mugiciro cyose. Ugomba kubona amafaranga make muri francise yimyenda kuruta niba wakoraga wenyine. Nyuma ya byose, rwiyemezamirimo wigenga ntakuramo imisanzu iyo ari yo yose.

Ugomba kwishyura francisor kugirango iguhe ikirango cye. Imyenda ya francise kurwego rwo hejuru rwo kugaruka kumafaranga. Noneho ntakibazo ufite kandi urashobora kuganza ubuhanga isoko. Isosiyete yawe izaba ifite urwego runini rwinjiza, bityo, ntugomba gutakaza amafaranga. Gura francise yunguka cyane ufite, hanyuma ubucuruzi bwimyenda yawe buzaba bukenewe cyane.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Imyenda yimyenda hamwe na francise ni umushinga ufite akamaro muri iki gihe. Ugomba kubishyira mubikorwa neza, byuzuye ukurikije amahirwe yatanzwe, noneho uzatsinda. Mugihe ushyira mubikorwa francise, birumvikana, ushobora guhura nibibazo bitandukanye. Kugira ngo ubitsinde nurwego ntarengwa rwo gukora neza, kora neza. Niba ufite gahunda yubwenge ihari, urashobora guhangana byoroshye ningorane zose. Mugukorana na francise, ufata inshingano runaka, uhinduka umuntu ubazwa, umugabuzi wihariye, witwa francisee.

Urashobora gutsinda neza na francise, ukora neza. Nibyoroshye cyane kandi bifatika, kubwibyo, birakenewe gukoresha ayo mahirwe. Imyenda yimyenda itanga amakuru agezweho yukuntu wagurisha imyenda cyangwa gukora lingerie. Kora byimazeyo ukurikije amabwiriza ufite mububiko. Witondere byumwihariko imyenda yawe yimbere. Intambara igomba kuba imeze neza kandi ibiciro bigomba kuba bihagije. Noneho francise irishura, kandi urashobora kwishyura byuzuye hamwe na francisor.

Niba ukorana na tinger hamwe na lingerie, noneho ugomba gukurura intego ikwiye. Birashoboka cyane ko bazaba abagore. Abakiriya batanga francise numubare ukwiye winjiza amafaranga kuri bije. Kora ubuhanga, noneho isosiyete yawe izashobora kuyobora isoko. Urashobora kongera kuyobora abo muhanganye, bityo ukiha amahirwe murugamba rwo guhatanira. Iyo ukorana na lingerie namasogisi, francise iguha urwego rukomeye rwubudahemuka bwabakiriya. Bashima ikirango cyawe, bityo, bagera kubitsinzi.

Ugomba buri gihe gukora muburyo isosiyete ishobora kuganza imbuto. Ibi bisaba guhora wiga imibare. Ikomeza kugezwaho amakuru kandi agezweho. Bakeneye gusaba kugirango sosiyete igende neza. Imyenda y'imbere hamwe na francise yemeza ko ushobora gucunga neza ibikorwa byawe, nubwo havuka ibibazo. Urashobora gukoresha ibyiza byose byakiriwe murwego rwa francise, iguha amahirwe yo gutandukana mubayobozi. Kuyobora isoko, ubona urwego rwiza rwibisabwa neza.

Imyenda yimyenda iguha amahirwe yo kuyigurisha mububiko bwanditseho, igishushanyo cyayo muburyo bumwe ukurikiza kode yo kuguha iguha inyungu yinyongera. Uretse ibyo, abakozi bazaba bambaye imyenda isanzwe yubwoko bwa francise.