Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Franchise nuhagarariye - ibi bitekerezo byombi bifitanye isano ya hafi. Kugira ngo wumve uburyo bwo gutangiza akazi ko mu biro, ugomba gukoresha software nziza. Niba ushishikajwe na francise, uyihagarariye agomba kwitabwaho bikwiye. Porogaramu ifasha gusa guhangana niki gikorwa. Urashobora kubishyira mubikorwa neza kandi byiza, udakoze amakosa. Imikorere ya francise hamwe nuhagarariye porogaramu ikora neza kuri mudasobwa iyo ari yo yose.

Imikorere yacyo iragurwa cyane binyuze murwego rwo hejuru rwo kurema. Tekinoroji ya tekinoroji yo murwego rwohejuru ituma bishoboka amaherezo kuba ikintu cyiza mubucuruzi. Uhagarariye ntagikeneye gukorana nintoki nabakozi, kandi urashobora kuzana francise kurwego rushya rwose rwumwuga. Urashobora kugendana nikirangantego nyamukuru utanga serivisi zabakiriya cyangwa ubundi bucuruzi ubwo aribwo bwose bushoboka.

Iyo ukorana na francise, ntakibazo ufite mugihe igisubizo cya software cyinjiye mubikorwa. Nibyiza cyane kandi byiza, bivuze ko inzira ihuriweho idakwiye kwirengagizwa. Ukeneye igisubizo cyiza cya mudasobwa cyakozwe neza kugirango woroshye akazi ka biro.

Iyo ukoresha francise, birashoboka guhuza nuhagarariye ukoresheje ibikoresho byikora. Kurugero, urashobora gutanga raporo ukoresheje ubwenge bwubukorikori bwinjijwe muri complexe niba uguze ibicuruzwa byiza. Porogaramu iroroshye gushiraho, kandi ihangana nibikorwa bigoye cyane bya gahunda isanzwe yonyine. Raporo buri gihe mumaboko yuwuserukira, hamwe na francise ibasha kwiteza imbere. Uburyo bukoreshwa bwamafaranga yabikesha ibikorwa byateguwe neza bizakorwa neza bishoboka. Igicuruzwa cyakozwe nabashinzwe porogaramu bafite uburambe butuma bakora ibikorwa byose bikenewe byihuse kandi neza.

Byoroshye-kwiga-franchise hamwe niterambere ryabahagarariye bemera gukorana numukiriya umwe. Inzobere zawe zose zifite itandukaniro ukurikije urwego rwo kubona kugirango urwego rwo hejuru rwo kurinda amakuru.

Franchise nuhagarariye bisaba ibikoresho bimwe kugirango bigende neza. Kurugero, sisitemu yemerera intoki gukoresha amakuru gutunganya cyangwa gutangiza inzira, byose bisabwe nuwabikoresheje. Guhindura intoki birakenewe mugihe hari ikintu gikeneye gukosorwa. Imikorere yikora ituma gukora imirimo iyo ari yo yose yo mu biro neza, kimwe no kuyipima neza. Uruganda rukora neza rutanga imikoranire ntuhagarariye gusa ahubwo nabandi. Nibyiza cyane, koresha rero progaramu nziza.

Uburyo bukomatanyirijwe kuri francise hamwe nuyihagarariye bayobora uruganda murwego rwo hejuru kandi rwagezweho.

Impano yimanga francise nigikorwa cyingirakamaro. Kugirango rero mugihe cyo gushyira mubikorwa utazahura ningorane zumuteguro wingenzi, ugomba kwitegura neza. Mugushira mubikorwa kwitegura, urashobora kubaha amahirwe akomeye yo gutsinda mukurwanya guhangana. Mugihe cyo gukora francise, ugomba kumenya neza ko ugomba kwishyura amafaranga. Byongeye kandi, umubare wabo uratandukanye bitewe namafaranga washoboye kubona mukwezi. Koresha iduka rya francise ubishoboye, uhore ugenzura amabwiriza.

Ugomba kuza wujuje byuzuye ibipimo byashyizweho umukono, hanyuma, uzatsinda mugihe kirekire. Tanga iduka ryawe kwitabwaho bikwiye mugihe ugurisha impano nziza. Abahagarariye francise baguha amahirwe akwiye. Ugera gusa kumasezerano akwiye. Buri gihe ukore bihagije mubihe byubu, wige imibare iriho. Iraguha igitekerezo cyukuntu wakomeza. Mugihe cyo gukora impano yimangazini francise, urashobora guhura nibibazo bitandukanye.

Bakeneye gutsinda byoroshye niba ukora neza bishoboka. Ntabwo ari ngombwa kurangazwa n'ibihe bitandukanye bidafite akamaro mugihe ukora ibikorwa. Kugirango ukore ibi, ukeneye software yandika amakuru yimibare ubwayo, kandi urashobora kwishora mubikorwa rusange. Ariko niba uri mubucuruzi bwimpano kandi ugakora iduka rya francise, ugomba guhindura igishushanyo mbonera kugirango uhuze numwimerere. Iri ni itegeko ryanditse ugomba gukurikiza.

Mugihe cyo gushyira mubikorwa impano yimanga francise, urashobora guhura nibibazo bikomeye. Kurugero, abayobozi ba leta badahemuka bagerageza kwaka amafaranga. Haba abanywanyi bifashisha uburyo bwuburiganya bwurugamba cyangwa bakanigarurira igitero. Niyo mpamvu hasabwa kwitegura neza mbere yo kuzuza francise iduka. Niba ubikora neza kandi nta makosa, noneho urashobora guhagarika iterabwoba. Shaka amahirwe akomeye yo gutsinda ingorane nurwego ntarengwa rwumwuga, ukorera murwego rwa francise.

Ufite byose kuva gahunda yubucuruzi ikora neza kugeza tekinoroji yohejuru. Ububiko bwa francise ni urubuga rwihariye aho ushobora guhitamo muburyo bwiza kandi bwiza kuri wewe. Koresha ubu bwoko bwa serivisi kugirango ubone ubushobozi bwawe bwo mu rwego rwo hejuru, mu izina ryawe ukora ibikorwa. Iyo francise ikorana ubuhanga nuburyo niba witaye kumpapuro kandi ntukore amakosa yingenzi.

Impano na souvenir shop franchise ni umushinga wubucuruzi. Niba ibibazo bivutse mugihe cyo kubishyira mubikorwa, birakenewe kubitsinda hamwe nurwego rwo hejuru rwimikorere. Ugomba guhora ukora ibyemezo kandi ubishoboye. Subiza vuba kubibazo bivuka. Mubyukuri, ntugomba kwihuta cyane, kugirango udasetsa abantu, iyi mvugo yikigereranyo yerekana ishingiro ryikibazo. Iyo ukora francise, ingorane zitandukanye zirashobora guhura nazo, gutsinda bigomba gukemurwa nubumenyi bwikibazo.

Witondere kwiga imibare yububiko. Iraguha igitekerezo cyibibera mumasoko yibibutsa nuburyo ibintu bimeze ubu. Niba ushaka gukorana na francise, ugomba kuba wujuje ibipimo byiza byububiko. Bisobanura ko ari ngombwa kwitondera cyane cyane igishushanyo mbonera. Bagomba guhuzwa rwose mubigaragara hamwe numwimerere. Mubyongeyeho, mugihe ushyira mubikorwa impano hamwe nububiko bwa souvenir franchise, ugomba kwibuka ko ukorana nabakozi. Aba bantu basabwa kandi kwambara imyenda kugirango bahuze neza nuburyo budasanzwe bwumuryango mpuzamahanga.

Noneho ntabwo ufite icyo usabwa na francisor. Kubwibyo, birashoboka gukomeza ubufatanye butanga umusaruro. Niba uhisemo kugurisha impano no kubika, noneho iduka rya francise rirakwiye kubwiyi ntego. Wakiriye impano idasanzwe, ibiranga serivise nziza-nziza, ikirango kizwi. Ukoresheje byose, rwose ugera kuntego zawe. Mugihe ugurisha impano hamwe nibuka, witondere neza iduka. Mugura francise, wongera cyane inyungu zawe zo guhatanira.

Kora ubuhanga kandi ubishoboye, usabane nabafatanyabikorwa bose mubucuruzi. Niba uhisemo gukemura impano, impano, hamwe na souvenir, noneho ugomba gutunganya iduka ahantu nyabagendwa. Igomba kuba ahantu ushobora gusanga abakiriya bawe. Irashobora kuba abashyitsi, ba mukerarugendo, abacuruzi baje murugendo rwakazi. Ubufaransa bugufasha mukumenya abo ukurikirana, ariko, byanze bikunze, ntugomba no kwicara ubusa. Ububiko bwa francise bufite amahirwe akomeye yo gutsinda mubikorwa byose. Bibaho gusa kuberako hari ibyiza byinshi byo guhatanira.

Kora urugendo-rwawe rwimpano iduka francise. Kurimbisha ibibanza muburyo bwa societe, kwambara abakozi bambaye imyenda. Ibi byose hamwe bitanga ingaruka zifatika, urashobora gukurura umubare munini wabaguzi.