Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Ubufaransa kububiko buhendutse ni umushinga wubucuruzi udasanzwe, kubishyira mubikorwa ushobora kuzamura cyane imibereho yawe. Ibi ntibizabaho gusa kuberako uzakoresha tekinoroji yo murwego rwohejuru kandi ugakora munsi yikimenyetso kizwi. Kugira ikirango ntabwo byemeza gutsinda igihe kirekire. Kugirango ubigereho, francise yawe igomba gutangwa neza. Byongeye kandi, uzakenera kwishyura amafaranga runaka, haba mu ntangiriro no ku kwezi. Mugihe ukorana na francise kumwanya muto wo kugurisha, uzasabwa kubanza kwishyura amafaranga aringaniye.

Ingano yacyo irashobora gutandukana kandi biterwa namafaranga ushaka gushora mubyiciro byambere. Na none, ijanisha ryishoramari rirashobora gutandukana, kuva 9 kugeza 11%. Ububiko buhendutse bwa franchise burangwa nubwinshi bwibicuruzwa. Byongeye kandi, byose bihenze cyane. Ariko, itandukaniro ryabaguzi rizafasha kumva iduka rihendutse. Gukora kuri francise, ugomba kwiyemeza ko uhora usabwa neza. Kugirango ukore ibi, ugomba gutwikira umubare munini ushoboka wibiciro.

Kwagura assortment yawe ukoresheje francising kububiko buhendutse. Urashobora kurenga urutonde rwibicuruzwa wakiriye muri francisor. Ariko, mugihe wagutse, birakenewe kugisha inama uhagarariye francise. Erega burya ibikorwa byawe byubutwari birashobora kunyuranya na politiki yibigo. Ubufaransa bugurishwa buhendutse nuburyo bwawe bwo kugera kubantu benshi kuko abantu bakunda kuzigama. Ubufaransa bukora neza buguha ikirango cyateye imbere neza, tekinoroji ikora neza, ubumenyi-budasanzwe, hamwe nizindi nyungu zose.

Ubufaransa kububiko buhendutse ntabwo aribwo bushoramari butagira ibyiringiro. Nyuma ya byose, kubera umubare munini wimpinduramatwara, uzashobora kwiha amafaranga menshi yinjira mububiko. Birumvikana ko gukora kuri francise kububiko buhendutse, ntushobora kongera amafaranga wizigamiye gusa ahubwo ushobora no kwishyura byoroshye francisor. Nyuma ya byose, aragutezeho inyungu zukwezi muburyo bwintererano yiswe amafaranga yimisoro nigabanywa ryamamaza kwisi.

Ububiko bwicyiciro cyubukungu francise isanga abakiriya bayo haba muri metero nkuru ndetse no mukarere gato. Kugeza ubu, mu rwego rwo kugabanuka muri rusange imibereho, kwiyongera k'ubushomeri, guta agaciro kw'ifaranga, n’izindi ngaruka mbi z’ibibazo by’ubukungu, icyorezo, ndetse n’ifungwa ryatewe nacyo, iterambere ryiza cyane ryateye imbere mu iduka ritanga ubukungu urwego urwego. Kubwibyo, kuri ba rwiyemezamirimo bahitamo francise kugirango batangire ubucuruzi bwabo, birumvikana ko twita kumahitamo nkaya kandi ukiga witonze ibishoboka hamwe nububiko bwububiko nkubwo mukarere kabo. Kugirango utange francise hamwe no gutangira byihuse no kwishyura, birakenewe kwiga witonze ibyifuzo byabaguzi nurwego rwibisabwa bihamye. Ububiko bwicyiciro cyubukungu ni icyiciro cyibiciro byo hagati no munsi-yo hagati, ariko birashobora gutanga ibicuruzwa bitandukanye, ibyifuzo birashobora gutandukana cyane mumijyi itandukanye, bitewe ningeso nuburyohe bwabaturage. Rero, mugihe uhisemo francise, nibyingenzi guhitamo ibicuruzwa bikwiye kandi utegure neza ububiko bwububiko.

Guhitamo byinshi cyangwa francise yubukungu bwicyiciro cyibicuruzwa byuzuzanya nibicuruzwa nabyo bisa nkibyiringiro.

Amaduka afite ibicuruzwa bihendutse francise yabaye isoko ryamamaye cyane mumyaka yashize, urebye ikibazo kimaze igihe kinini mubukungu, ubushomeri bwiyongera mugihe cyicyorezo n’ifunga, ifaranga, hamwe nigabanuka rusange ryimibereho yabaturage mubihugu hafi ya byose. Kubwamahirwe, imbaga nyamwinshi y'abantu ihatirwa gutekereza ku gitebo cy’abaguzi kugira ngo ibicuruzwa bihendutse, ari nako bigira ingaruka ku itangwa rya francises. Ibi birareba kandi supermarket z ibiribwa hamwe nu ngingo zihariye zo kugurisha inkweto, imyenda, ibikoresho byo mu nzu, nibindi. Kubwibyo, francise yububiko iduka ibicuruzwa bihendutse nayo irakenewe cyane muri iki gihe. Byongeye kandi, ibi ntibisanzwe kubatuye gusa ahubwo no kuri megalopolise. Abatuye imijyi minini bagenda bakoresha ububiko bwa interineti, butanga amahirwe yo kugura imyenda ihendutse (cyane cyane iy'abana), ibikoresho byo murugo, ibikoresho bya siporo, nibikoresho, nibindi.

Hagomba kwitabwaho mugihe ukorana na francise no guhitamo amahitamo meza. Nibyiza, mumijyi mito abantu bareba amaduka nkaya yihariye ibintu bihendutse nibyo byizewe. Mubyukuri, ibiciro biri hasi, kuruhande rumwe, bituma bishoboka kubara amafaranga make ugereranije n’amafaranga yatanzwe na francise. Ariko, duhereye kubindi bitekerezo, amafaranga ava muri francise arashobora kuba ahamye kandi arambye, ububiko butanga ibicuruzwa mubyiciro biri hejuru ntibishobora kwirata uyumunsi.