Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwinkoko francise izatanga isoko yumutungo uhoraho. Ibi bizabaho gusa kuberako ushyira mubikorwa francise, uzana ububiko bwinkoko kurwego rushya rwose rwumwuga. Uzashobora kwakira ububiko bwihariye, kimwe no gukora ibicuruzwa byabo kubiciro biri hejuru. Mugukorana na francise, uzafata inshingano zimwe. Icyambere, zimwe mumisanzu usabwa gutanga. Byongeye kandi, mugihe ushyira mubikorwa francise yinkoko, ugomba no kugura umutungo wibicuruzwa, byashoboka muri francisor.

Ibi ntabwo ari nkenerwa, kubera ko amasezerano yose atandukanye, kandi byose biterwa nubwoko bwamasezerano wanyuma ugeraho bivuye mubiganiro. Ububiko bwinkoko bwubufaransa bugomba kubona amafaranga menshi kurenza uwo bahanganye. Nyuma ya byose, ugabana ibyinjira na francisor, kandi ugomba kwinjiza byibuze 10%. Nibyo, kwiyongera kwa 10% ntabwo kugarukira kurutonde rwinyungu zububiko bwinkoko francise. Urashobora kubara inshinge nini cyane. Korana n'ibishushanyo, imbonerahamwe, imbonerahamwe, n'imibare. Ibi bizaguha igitekerezo cyerekana uko isoko ryifashe.

Niba ushaka francise iduka ryinkoko, hitamo uburyo bwiza buboneka.

Bizashoboka kwamamaza mubitangazamakuru, TV, interineti no gukoresha amasoko yose yamakuru. Gukorana na francise kububiko bwinkoko bizaguha neza kwinjiza amafaranga yishoramari, icy'ingenzi ni ugukorera abaguzi neza ubaha serivisi nziza kandi yateye imbere. Amaduka yawe yinkoko francise azabyara inyungu nyinshi wizeye ko uzagabana. Nyuma ya byose, francisor ntabwo ikorana nawe kubuntu. Itanga ikoranabuhanga, kumenya-uko, izina ryikirango, nibindi kumafaranga. Ubwa mbere, hariho amafaranga rimwe, amafaranga yimisoro, hamwe niyamamaza.

Izi mpinduka zose zikorwa muburyo busanzwe, usibye umusanzu wamafaranga. Bizanwa rimwe mugihe utangiye guteza imbere ububiko bwinkoko francise. Umubare wintererano urashobora kandi gutandukana kandi biterwa namasezerano yawe. Ni ayahe masezerano ugeraho, kuri francise kububiko bwinkoko izakora.