Ibice byimodoka francise izakora neza kandi iguhe amafaranga ahoraho yerekeza kuri bije niba ukurikije intambwe ziteganijwe neza. Birakenewe kwishora muri francise ukurikije impapuro zose uzakenera gukora mugihe cyo kuyishyira mubikorwa. Shyira mubikorwa francise neza kandi neza, witondere ibikenewe byimodoka. Kubikorwa byabo babishoboye, uzakenera software yagenewe izi ntego. Urashobora kwizigira ko mugihe ukorana na francise kubice byimodoka, uzabona amahirwe yo gukora software yihariye yatanzwe na francisor nka bonus. Niba aya mahirwe atagushikirijwe, uzakenera gushakisha umusimbura.

Niba uri mubucuruzi bwimodoka ukaba ushaka gutangira francise, iki nicyemezo cyiza cyane. Uzashobora gukora umushinga wubucuruzi bufite ireme, kimwe no kubona urutonde rwamabwiriza atandukanye ufite.

Ibice byimodoka igurisha francise ntakindi kirenze umushinga wubucuruzi ushobora kwigana neza. Kugirango ukore ibi, ukeneye kuvugana na nyiri francise hanyuma ukamuha kuba umuyobozi kandi ugabura gusa muri leta yawe. Ugomba kwibuka ko niba ukorana nibice by'imodoka francise, ntushobora kwirinda kwishyura icyarimwe. Aya mafranga nigiciro cya francise, ayo mafaranga ateganijwe ugomba kwishyura kugirango umuntu cyangwa umuryango ufite ubuzimagatozi wahimbye kandi azamura ikirango kizwi cyane kwisi yose. Nibikorwa bisanzwe mugukemura ikibazo icyo aricyo cyose.

Ubufaransa bwibice byimodoka birashobora gukora neza muri leta zose. Aho waba uri hose, abantu batwara imodoka zabo. Kubera iyo mpamvu, bakeneye ibice by'imodoka. Niba ukoresha ibice byimodoka francise, ugomba no gutekereza ko ibiciro bigomba kuba bihagije. Niba ugurisha ibicuruzwa byumwimerere, ntibigomba kuba bihenze cyane kuruta mubindi bigo bikora ubucuruzi bumwe. ibice byimodoka francise igomba gutanga inyungu kubakiriya bashobora kuba bashishikajwe no kuvugana nawe.

Ibice by'imodoka francise itandukanye gato nibindi bikorwa, nyamara, muri rusange, ni ibicuruzwa bimwe andi masosiyete agurisha ku isoko. Inyungu zawe ntizizaba gusa ko uzakoresha ikirango kizwi. Na none, kubaka inzira, gushushanya muburyo bwa societe, nibindi byiza bizaboneka kuriwe. Ibi biragufasha gutsinda hamwe na gahunda yizewe kumasoko arushanwa.

Niba ugiye gufungura no kugurisha francise kubice byimodoka, ugomba kumenya neza urwego rwo guturamo rwinzu ufite. Rero, bizashoboka gukwirakwiza umutwaro neza. Hifashishijwe ibice byimodoka francise, urashobora guhuza neza amashami yose yikigo cyawe kumasoko. Nibikorwa byoroshye cyane, mugihe bishyizwe mubikorwa hamwe na software nziza. Irinde igice cyabakiriya bawe niba gitangiye kugirango udatakaza abakiriya bose. ibice byimodoka franchise izagufasha gukorana nibicuruzwa bifitanye isano nayo, kuyigurisha kugirango wongere inyungu.

Ariko, ibi bigomba guhuzwa naba francisor, kuko ibikorwa hafi ya byose bigomba gukorwa hakurikijwe amategeko yahawe. Imodoka ikora neza francise izahinduka ubucuruzi kuriwe buzamura cyane mubukungu bwawe.

Mugihe ukorana na francise kubice byimodoka, uzakenera gukuraho ibicuruzwa bishaje utegura ibiciro bitandukanye cyangwa ibindi bisa. Kuzamurwa mu ntera no kugabanywa birashobora kandi guhuzwa na francisor niba agusabye ingamba nkizo. Hindura ibikoresho byo kubika kandi ugabanye umwanya ukenewe kugirango ubike ibarura. Bizagufasha kandi kuzamura ubushobozi bwibikorwa byawe. Politiki nziza yo kugabura umutungo mugihe ukorana nibice byimodoka francise izagufasha kuganza isoko. Uzakenera kwinjiza bike kurenza umunywanyi wawe udafite uburenganzira.

Ibi bibaho kuko francisor izategereza umubare runaka wamafaranga yagabanijwe kuri wewe buri kwezi. Rero, uzakuramo amafaranga yimisoro, umusanzu ushobora kuba hafi 6% yumushinga winjije. Byongeye kandi, hari n'amafaranga yo kwamamaza, ateganijwe mumasezerano ya francise kubice by'imodoka.

Franchise kumujyi itanga kataloge yuburyo bwiza. Mucukumbuzi iyo ari yo yose itanga amahuza menshi kumikoreshereze itandukanye, itanga ibitekerezo kuri ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye mumujyi wabo, guhitamo ibyifuzo byingenzi kandi byunguka. Muri icyo gihe, birakenewe ko twumva ko mugushinga urutonde nkurwo, imiterere yo gutura irashobora kuba ingirakamaro. Kurugero, umujyi munini uzagena ibyo usabwa kuri francisees, naho ikigo gito cyo mukarere kizategeka icyacyo. Biragaragara ko abaturage b'imijyi minini, ingeso zabo za buri munsi, imibereho yabo, agaseke k'ibicuruzwa na serivisi byabaguzi birashobora gutandukana cyane nibipimo bisa nkibisanzwe bituwe, kandi ibi bigomba kugaragarira murutonde rwaba francise. Mubihe byashize, hari ikintu runaka, nubwo kigarukira, gikenera ibicuruzwa na serivisi bihebuje, kandi hariho nuburyo bugaragara bwabaguzi batitaye cyane kubihinduka ryibiciro byibicuruzwa bagura buri gihe.

Gusa ntacyo bibatwaye. Ariko baha agaciro umwanya wabo nuburyo bworoshye, nuko bashaka kubona ibicuruzwa bisanzwe bikoreshwa buri munsi mumaguru kandi ntibiteguye kwihuta kubakurikira kugera hakurya yumujyi. Nyamara, mumijyi minini iyo ari yo yose, hariho kandi itsinda ryabaturage bafite amikoro make, bityo, ibisabwa bike kubijyanye nigiciro nubwiza bwibiribwa, imyambaro, inkweto, imyidagaduro, nibindi. Muyandi magambo, urutonde rwaba francises basabwa murwego runini cyangwa ruto rushobora kwaguka cyane kandi rutandukanye muburyo butandukanye ukurikije urwego rwibiciro, ubuziranenge, serivisi zijyanye, nibindi bintu bigira ingaruka kumahitamo mugihe wiga kataloge. Mubisanzwe, gutura kwinshi, kubera abaturage benshi kandi, kubwibyo, urwego rwo hejuru rusabwa neza, rutanga umuvuduko wihuse witerambere ryubucuruzi nurwego rwiza rwinyungu. Ibyago byo gutsindwa mugihe habaye francise yikimenyetso kizwi kandi kizwi mumurwa mukuru ni gito cyane ugereranije no mumujyi rwagati.

Ibi bigomba kwitabwaho mugihe ukorana na catalog ya francises, kimwe nurwego rwohejuru rwibisabwa kubakoresha imbuga kubirimo no gutunganya umwanya wamakuru. Mu yandi magambo, umujyi ufite ibyo ukunda hamwe nibisabwa n’umuguzi bigomba kuzirikanwa mugihe utegura kataloge ifite ibyifuzo byubucuruzi, harimo ibisobanuro birambuye bya francises, kubara ibihe byo kwishyura, guhuza ba nyirubwite kugirango itumanaho ryihutirwa, nibindi.

Franchise kumujyi muto ifite kataloge yuburyo bwiza. Guhitamo neza francises kumujyi wawe muto. Ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye, haba ku gipimo gito cyangwa kinini barashobora kubona byoroshye amahuza nkaya moteri ishakisha. Mu bihe byinshi, gukora kuri francise biroroshye cyane, byizewe, kandi byunguka ugereranije no gushiraho umushinga runaka wubucuruzi, nkuko babivuga, 'guhera kera'. Ntugomba kwiga isoko nibyifuzo byabaguzi, guhimba a ibicuruzwa cyangwa serivisi bifite imitungo idasanzwe, icyo ukeneye nukugirango utandukanye nabanywanyi, cyane cyane mumujyi muto, kora ikirango hamwe nuherekeza amashusho ashushanyije namagambo, nkikirangantego, intero, ubutumwa bwamamaza, nibindi, shora byinshi amafaranga mu bukangurambaga bwo kuzana ibicuruzwa ku isoko no kurushaho kubuteza imbere. Kandi mugihe kimwe, burigihe harikibazo ko wibeshye, abaguzi ntibashishikajwe nibicuruzwa byawe, kandi ubucuruzi amaherezo buzashira.

Kandi uzasigara utengushye imbaraga zawe nideni, byaba bito cyangwa binini, ukurikije ibyo wasabye bwa mbere. Ariko, mugihe uhisemo, gutegura kataloge yihariye ya elegitoronike no gukomeza gukorana na francises, ibintu nkubunini bwumujyi bigomba kwitabwaho nta kabuza. Igena ahanini imibereho yabaturage, kandi, kubwibyo, ibyifuzo byabo mubiribwa, imyidagaduro, inkweto n'imyambaro, uburezi bwibanze ninyongera, siporo, kwishimisha, nibindi. Mu mijyi mito, usanga nta bisabwa ibicuruzwa na serivisi bihebuje, ntabwo rero byumvikana kugura francise yo kugurisha imitako, ibicuruzwa byiza, imyenda ihenze cyane, inkweto n'ibicuruzwa by'uruhu, imodoka nziza, cyangwa ikindi kintu cyose.

Kubwibyo, ntampamvu yo gukora kataloge irimo ibicuruzwa nkibi. Ariko icyifuzo cya verisiyo zidahenze yibintu byavuzwe haruguru, cyerekanwe no gutuza gato, kirashobora kuzana inyungu ihamye. Ni nako bigenda kuri francises yo guhugura no gukomeza serivisi zuburezi, amashyirahamwe yimikino, nkibigo ngororamubiri, clubs, cyangwa pisine. Mubisanzwe muri kataloge, usibye ibisobanuro bya francise, imibonano na ba nyirayo kugirango baganire kubijyanye nubufatanye, nibindi, hariho no kubara hafi yigihe cyo kwishyura cyubucuruzi. Ubufaransa buvuga ko hakenewe ubwishyu bwambere hamwe nubwishyu buri kwezi, biterwa cyane nagaciro kikirango no kubara mbere yinyungu yumushinga mumujyi muto. Ibarura nk'iryo rigomba kugenzurwa ku buryo burambuye, ukurikije umubare w'abatuye mu mujyi muto, igitebo gisanzwe cy'umuguzi, urwego mpuzandengo rw'imishahara, n'ibindi bipimo by'ingenzi.

Amafranga yo mumijyi mito uyumunsi irashobora kuboneka mubushobozi bwubukungu butandukanye. Inyungu muri francises ziriyongera buri mwaka kandi isoko rya francise riratera imbere cyane. Ibihe bya francising bitanga ibisabwa bikenewe kugirango iterambere ryiyongere. Mubyukuri, gutangiza ubucuruzi bwa francise biroroshye cyane kuruta gutangiza umushinga wawe. Bitewe nuko ikirango, ibicuruzwa, cyangwa serivise bitangwa na francisor muburyo bwiteguye, hamwe nikoranabuhanga ryo kugurisha no kugurisha, ibikorwa byubucuruzi byagaragaye byerekana igenamigambi, kugenzura, no kubara, ibyifuzo byo gutoranya no guhugura abakozi, gahunda yumuryango irihuta cyane kandi iratsinda. Nibyo, byinshi biterwa nubunini bwubutaka buteganijwe gushinga sosiyete.

Imijyi mito muriyi ngingo ifite aho igarukira cyane ugereranije na megalopolise. Biragaragara ko umujyi muto ubereye ubucuruzi buciriritse hashingiwe kuri francise kuruta umushinga munini wubucuruzi. Kandi igice cyibiciro kigomba kuba gikwiye (hagati no munsi yikigereranyo). Ibicuruzwa bihenze, imyenda ihebuje, n'inkweto, imodoka nziza, nibindi ntibazabona umuguzi wabo wabishoboye mumujyi muto. Noneho, francisee ikeneye kwiga isoko mumujyi ateganya gukoreramo, gusuzuma ibishoboka nibyifuzo byabaguzi, ibihe byapiganwa, nibindi. Nubwo ari ubucuruzi buciriritse gusa, ntugomba kuba udakabije muburyo bwambere. kubara.

Nyuma ya byose, francise iboneka twizeye gutsinda no kunguka ubucuruzi. Isuzuma ritari ryo ryerekana uko isoko ryifashe, igihe cyo kwishyura cyo kwishyura cyambere, umubare ugereranije wamafaranga yimisoro ya buri kwezi, imisoro, imishahara, nibindi bikorwa byakoreshwaga birashobora guhagarika ibyateganijwe byose. Mubisanzwe, umutungo wa interineti urimo kataloge ya francise, usibye ibisobanuro rusange hamwe nubusabane bwaba francisors, inatanga amakuru kubyerekeye ubwishyu bwambere, igihe cyo kwishyura, hamwe nibindi bikoresho byatanzwe na nyir'ikirango (politiki yubuziranenge, imiterere yikoranabuhanga na gahunda, amahugurwa gahunda kubakozi, amakuru yo kwamamaza, nibindi). Noneho, francise burigihe ifite intangiriro kuri francise. Intsinzi yubucuruzi buto (nibindi byose) bizaterwa rwose nubwitonzi, inshingano, kandi, kurwego runaka, guhanga, byumucuruzi mushya.

Ubufaransa bwumujyi muto bufite ibintu byinshi bigomba kwitabwaho mugihe cyo gusesengura isoko, ibyifuzo byabaguzi, ihame ryibisabwa neza, nibindi bintu bigira ingaruka zitaziguye mubyifuzo byubucuruzi nurwego rwinyungu ziteganijwe. Gutura gato ntabwo gushiraho uburyo bwiza cyane bwiterambere ryihuse ryo kwihangira imirimo. Benshi muribo ni bato, akenshi bafite ibigo byumuryango bumva neza ibikenewe nabatuye umujyi. Kubera iyo mpamvu, kuri uyu mujyi muto, harasabwa guhitamo francises zihenze cyane, nta bisabwa cyane cyane mubikorwa byubucuruzi, amategeko y'ibaruramari, guhitamo, no guhugura abakozi.

Umujyi muto uteganya uburyo butoroshye bwo gukorana nabatanga ibicuruzwa n’abaguzi, akenshi usanga buri muntu ku giti cye. Urebye ko umubare wabakiriya muburyo bwo gukemura ari muto, intsinzi ya francise muri rusange izaterwa nurwego rwa serivisi. Iyo akora kuri francise, rwiyemezamirimo ntakeneye kwihangira imirimo ye, mubyukuri yakira ibisubizo byateguwe, gahunda zubucuruzi, uburyo bwo gutegura ibikorwa bya buri munsi nibaruramari, ibikoresho byamakuru, ndetse nibisabwa kubakozi, harimo na gahunda zabo zo guhugura. Icyakora, we wenyine niwe uzashobora kwiga isoko no kumenya niba ibyo bicuruzwa na serivisi bikenewe muri uyu mujyi muto, niba ibisabwa neza bihagaze neza bihagije, niba hari amahirwe yo guteza imbere ubucuruzi, nibindi. Ku ruhande rumwe, hamwe no guhitamo neza francise, umujyi muto utanga kugabanuka kwingaruka zo kwihangira imirimo, kubera ko ubukana bwamarushanwa, iterabwoba ryabafata ibitero, nibindi byerekezo bibi bigaragarira muburyo buke ugereranije na metero nkuru. Ubucuruzi buciriritse mumujyi muto bubaho mumahoro no gutuza, nta spike nyinshi no kunanirwa niba, byanze bikunze, ibona abaguzi bayo bizewe.

Mubisanzwe, kataloge ya elegitoronike ya francises ntabwo itanga gusa ibisobanuro birambuye bihagije n'amateka yubucuruzi ahubwo inatanga imikoranire ya ba nyirayo kugirango bavugane, kimwe no kubara hafi yo kwishyura umushinga wubucuruzi. Iyi mibare izirikana amafaranga yambere yubufaransa, biterwa nigiciro cyikirango, kimwe nubukode bwukwezi, akenshi bibarwa nkijanisha ryamafaranga ateganijwe. Nibyiza ko rwiyemezamirimo mushya agenzura iyi gahunda no kubara, ibiciro byagenwe kandi bihinduka, amafaranga yinjiza, impinduka zigihe cyibisabwa, nibindi bintu nkibyo kugirango bitibeshya mubyo bategereje.

Ubufaransa kububiko bwimodoka kumurongo kumurongo nibikorwa byingirakamaro kandi byunguka. Kugira ngo mugihe cyo kuyishyira mubikorwa utagomba guhura ningorane, kora ibikorwa byibanze kurwego rwo hejuru. Ubufaransa bwawe buzakenera gutangwa mugukora ibice buri kwezi. Byongeye kandi, niba ukorana na francise kurubuga rwa interineti, ugomba rero kumva neza ko mugice cyambere ugomba no kwishyura amafaranga rimwe. Ntabwo izaba irenze 11% yishoramari ryanyu ryose. Gukorana na francise no gukoresha interineti, ugomba guha ibikoresho ububiko bwawe hamwe nibikoresho bikenewe byamakuru hamwe na kataloge.

Nyuma ya byose, ugomba gutanga serivise nziza-nziza, kandi amakuru kurubuga agomba guhura nubwizerwe. Nibikorwa bisanzwe bitagarukira kububiko bwa interineti kubice byimodoka bikora munsi ya francise. Umushinga uwo ariwo wose wubucuruzi uzakorwa ukurikije amabwiriza amwe. Imikoranire n’abaguzi nayo igomba gukorwa neza kugirango ejo hazaza hatabaho ibibazo byabakiriya cyangwa ingorane. Iyo ukorana na francise kububiko bwimodoka kumurongo, uba ufite inshingano runaka, kandi ntabwo ari francisor gusa ahubwo nabakiriya bawe bose. Abaguzi bazashaka gukorana nububiko bwawe bwo kumurongo, aho ugurisha ibice byimodoka niba wandukuye ikirango neza kubintu bito. Birumvikana, ibintu bimwe na bimwe byaho nabyo bigomba kwitabwaho kandi bigashyirwa, nibiba ngombwa, muri kataloge.

Niba ukora ibikorwa byimodoka mububiko bwa interineti, francise izafasha gutunganya ibikorwa byayo kandi ibisa nabyo bizagerwaho. Byongeye kandi, uzakenera gukora neza ibikorwa byo mubiro, ushingiye kumategeko n'amabwiriza yatanzwe na francisor, biratangwa kugirango udatandukira muburyo bwiza bwubucuruzi. Niba ukora byose neza, ntuzabura gutsinda. Ubufaransa kububiko bwimodoka kumurongo kumurongo ni umushinga wubucuruzi, ubishyira mubikorwa, ugomba kumenya ingorane ushobora guhura nazo. Imikorere yububiko bwa interineti ikora neza ni amahirwe yo gutsinda igihe kirekire. Ntucikwe, kurundi ruhande, ugomba gukoresha amahirwe kurwego rwo hejuru.

Igenamigambi ryateguwe neza kububiko bwimodoka kumurongo bizakora neza, nubwo hari ibibazo bivutse, birashobora gukorerwa mugihe gito gishoboka kandi ntibizane ikibazo mubihe bikomeye.

Ubufaransa kumaduka yibice byimodoka kumodoka zamahanga ni umushinga wubucuruzi bugezweho, byanze bikunze, bitarimo ibibazo byiterambere. Kugira ngo ubitsinde, fata umwanya munini mubikorwa byo kwitegura - ubu buryo uziha amahirwe menshi, ibihembo hamwe n amahirwe yo kurenga kubari bahari ndetse nabashobora guhangana kumasoko. Ubufaransa bugomba gukorwa hakurikijwe amabwiriza yabigenewe: murubu buryo, intsinzi mugihe kirekire ntabwo izaba iri imbere. Abaguzi rwose bazashaka gufatanya nububiko: ibice byimodoka kumodoka zamahanga birashimishije kubantu benshi. Nibyoroshye cyane, bifatika, kandi, na none, ninyungu yingenzi. Niba ukora mumodoka zamahanga kandi ukagurisha ibice byimodoka mumaduka yawe munsi yubufaransa, ntuzibagirwe kuruhande rwamafaranga yikibazo, kubera ko ugomba kubahiriza inshingano nyinshi kuri francisor.

Imodoka zo hanze zikeneye ibice byimodoka; kubwibyo, iduka ryaba francised ntirizakenerwa. Shiraho igiciro cya demokarasi, kandi ntihazabaho iherezo ryabaguzi. Byongeye kandi, urashobora gukora iyamamaza rigamije rishobora gukurura abakiriya benshi kububiko bwawe. Ibisabwa n'abakozi bo mu iduka rya franchise bigomba kuba bihagije, bagomba kumenya ko ari abakozi ba serivisi. Kubwibyo, iyo utangiye guteza imbere francise, fata umwanya wo guhugura abakozi bawe. Mu nshingano zabo harimo kumenya ibice byimodoka, gukorera umukiriya neza, gukorana neza nawe, no kwitegura gufasha.

Iterambere rya francise kuriyi soko ntirizagira inenge niba ukurikiza byimazeyo ingingo zavuzwe mumasezerano. Iki nigice cyingenzi cyubufatanye butagomba kwirengagizwa.