Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Inyungu ku ishoramari rya francise igira ingaruka zikomeye kumajyambere yumuryango ukora ubucuruzi bufatanije na software ya USU. Kugirango ubone inyungu kuri francise, ugomba kuvugana ninzobere zacu zishobora kwerekana abaterankunga muburyo busanzwe uburyo bwo guteza imbere ubucuruzi. Ugenda buhoro buhoro ushyiraho biz hamwe no kugaruka kumikoro yifaranga, bijyanye na franchise, nkigicuruzwa cyibikorwa byingenzi byakozwe, bizana inyungu zikenewe. Biroroshye cyane guteza imbere francise kuruta gutegura gahunda yawe yimirije. Twabibutsa ko ingaruka zo gukora igaruka ryishoramari rya francise zigabanuka cyane niba ukurikiza byimazeyo inama abahanga bacu batanga. Kugirango utangire ubucuruzi bwawe bwite, isosiyete USU Software irashobora gutanga gahunda zitandukanye hamwe nibitekerezo byubufatanye bijyanye no gushiraho biz.

Turashobora kuvuga ko uruhande rwakazi rwitsinda ryatoranijwe rya USU ryibanze ku iterambere ryimishinga muburyo bwiza, hamwe nintererano ikomeye mugutezimbere isosiyete kugirango hatoranijwe kugaruka kubitekerezo biz. Urashobora gufungura ibiro bifite ibyifuzo byubucuruzi bidasanzwe byikigo cyacu USU Software, gifite gahunda zishoramari, hamwe nimishinga itandukanye yishoramari yatunganijwe hamwe na gahunda yuzuye. Twabibutsa ko gufungura francise hamwe ninyungu zumutungo wishoramari bikwiye inyungu zamafaranga ukeneye gushora. Mugihe cyo kugaruka kwumushinga, birakwiye kubara neza ingaruka zose zihari, iyo, mugihe cyo kubona ingamba, zigabanuka kugeza kuri zeru. Gutanga uburenganzira bwo gukoresha ikirango, hamwe no gushiraho ibicuruzwa, amategeko nubucuruzi byo gucunga ingamba hamwe ninyungu mugihe, bifasha kugabanya ibyago byo gusenyuka mugushinga franchise biz. Ba ubucuruzi bwunguka, hamwe na francise yo kwishyura kandi, nyuma yigihe gito, umushinga wuzuye wuzuye aho imbaraga zose zigitutu zigaragara mugihe. Ubucuruzi bufite umushinga wo kugaruka gushora imari irakunzwe cyane, hamwe nibyerekezo byinshi bitandukanye, aho buri muguzi ashobora guhitamo umushinga ujyanye numufuka.

Nibyiza kugura igitekerezo cyo kugaruka muganira kuri buri kibazo cyimpanuka ninzobere zisosiyete USU Software,, kugirango, kugirango uteze imbere ibitekerezo byawe, ukora ikiganiro cyuzuye nawe hamwe nubushakashatsi burambuye kumushinga wingenzi wuburyo bwatoranijwe. Niba ushishikajwe no kumenya byinshi kubyerekeye isosiyete ikora software ya USU, turashobora kugusaba gusura urubuga rwacu rwa elegitoronike, aho uzakira urutonde rwuzuye muburyo burambuye bwamakuru yingirakamaro ajyanye no gutanga imishinga yacu yo gushora imari. Urubuga rutanga kandi urutonde rwumubare wandikirwa hamwe na aderesi imeri, hamwe namakuru yemewe kugirango afashe abaguzi nababishaka kuvugana nabakozi bacu. Muyandi magambo, isosiyete yacu USU Software, itanga ubucuruzi bwubukode, bigaragazwa nubwiza nubushobozi, kuko byoroshye gushyiraho ingamba zubushake kuruta gukora biz wenyine. Urashobora kubona francise yo kwishyura hamwe nurutonde rwuzuye rwamabwiriza yo gukora, hamwe nibisobanuro byuburyo bwo kugurisha, kugirango utezimbere byihuse kandi wagure ibikorwa, uhugura abakozi. Igiciro cyo gufungura francise yubucuruzi iratandukanye bitewe no kumenyekanisha ibicuruzwa no gukundwa kwishirahamwe ryabafatanyabikorwa. Turashobora kuvuga ko wishyura amafaranga inzira yamaze gutekerezwaho kugirango ugere ku ntsinzi, ahari umushinga witerambere wateguwe, aho uhera, nuburyo bwo gukora ejo hazaza kugirango uhangane nibibazo.

Mu bihe biri imbere, uzisanga munzira igana igitekerezo cyawe cyo kwishyura, hamwe n'amahirwe manini yiterambere binyuze mumishinga idasanzwe ya sosiyete yacu ishoramari USU Software. Igikorwa nyamukuru cyabakiriya nuguhitamo kwiza kwa franchise, kuzana umushinga wo kugaruka kubushoramari. Abakozi bacu baraguherekeza kugeza ubishoboye, gufasha no gutanga ibitekerezo byiza nkuko bikenewe. Twabibutsa ko francise yunguka nuburyo bwiza bwo gukoresha moderi yundi muntu kugirango utangire rwiyemezamirimo. mu murima udafite igishoro kinini, ukoresheje izina ryumuryango. Niyo mpamvu, buri kigo cyubucuruzi gifite uburenganzira bwo gufatanya ubufatanye no gufungura ishami ryacyo, gifite amahirwe yose yo kugera kubitsinzi mugihe gito gishoboka. Ugomba gusobanukirwa ko kugirango ushireho ubucuruzi bwawe bwujuje ubuziranenge kandi bunoze, ukeneye gusa gusaba francise yo kugaruka, ubishaka ufungura ubucuruzi bwawe bwite, ukorana nisosiyete yacu ya software ya USU yujuje ibyangombwa.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwububiko bwubuzima ni umushinga wubucuruzi unoze, ugomba kwibuka kubyerekeye inshingano zawe. Niba ushaka gukora kuri francise, shakisha uburyo bwiza. Ububiko bwa franchise ni ahantu heza ho kugereranya amahitamo atandukanye. Uzashobora guhitamo ibyiza kugirango ube umucuruzi urushanwa cyane. Niba ushaka gucunga ububiko bufite ireme, kandi ukita kubuzima bwumuguzi, noneho francise igomba kugurwa. Nyuma ya byose, bizaguha tekinoroji yo murwego rwohejuru, ubumenyi bwihariye-uburyo, hamwe nurutonde rwose rwimigambi itandukanye.

Ubwa mbere, ububiko bwubuzima franchise ni ikirango kizaguha amahirwe yo gukora ibikorwa byawe byakazi mu izina ryisosiyete izwi. Ibi biroroshye cyane, kubera ko wowe, usibye ikirango ubwacyo, wakira kandi umubare munini wibyifuzo. Ariko ibyo ntibirangirana nurutonde rwinyungu zo gushyira mubikorwa ububiko bwubuzima. Nyuma ya byose, uzagira amahirwe adasanzwe rwose yo kubaka inzira yikoranabuhanga byuzuye ukurikije umwimerere. Imyambaro imwe nayo izatangwa kubakozi bawe. Uzagira ibintu byose nko mububiko bwubuzima bwambere franchise, kandi urashobora gukoporora rwose icyitegererezo kidasanzwe. Birumvikana ko bimwe byihariye byaho bigomba kwitabwaho, ariko, umuntu agomba guharanira ubumwe.

Ubuzima nisoko yingenzi igomba gukoreshwa neza. Kubwibyo, francisee mububiko nkubwo izamenyekana mumujyi wawe. Abantu bazemera kuvugana nawe kuko bashaka kubungabunga ubuzima bwabo. Urashobora kubona amahitamo atandukanye mububiko bwa franchise ukabigereranya. Birakwiye ko twibuka ko umubare wamafaranga yishyurwa hamwe nandi yagabanijwe kuruhande rwa francisor arashobora gutandukana. Ibi bivuze ko utagomba kwishyura neza ijanisha ryatanzwe.

Urashobora gushyikirana na francisor. Ganira mbere yo gushyira mubikorwa francise yububiko hanyuma umenye ibihe byiza umushinga wawe wubucuruzi. Ubwiza-bwa-serivisi butangwa bugomba kuba kurwego, kubwibi, ugomba gukora isesengura ryibanze. Isesengura rya Swot ninziza yo gusuzuma neza ububiko bwubuzima franchise neza. Shikira abo ukurikirana rwose ukora iyamamaza rigamije. Byongeye kandi, konte ya Facebook izakora neza kurenza iyo watezimbere ukoresheje buto yizina rimwe kumurongo wa Instagram. Ububiko bwubuzima bwubuzima bugomba gukwirakwiza ibiciro byose kugirango abumva benshi bagere.