Inyungu ku ishoramari rya francise igira ingaruka zikomeye kumajyambere yumuryango ukora ubucuruzi bufatanije na software ya USU. Kugirango ubone inyungu kuri francise, ugomba kuvugana ninzobere zacu zishobora kwerekana abaterankunga muburyo busanzwe uburyo bwo guteza imbere ubucuruzi. Ugenda buhoro buhoro ushyiraho biz hamwe no kugaruka kumikoro yifaranga, bijyanye na franchise, nkigicuruzwa cyibikorwa byingenzi byakozwe, bizana inyungu zikenewe. Biroroshye cyane guteza imbere francise kuruta gutegura gahunda yawe yimirije. Twabibutsa ko ingaruka zo gukora igaruka ryishoramari rya francise zigabanuka cyane niba ukurikiza byimazeyo inama abahanga bacu batanga. Kugirango utangire ubucuruzi bwawe bwite, isosiyete USU Software irashobora gutanga gahunda zitandukanye hamwe nibitekerezo byubufatanye bijyanye no gushiraho biz.

Turashobora kuvuga ko uruhande rwakazi rwitsinda ryatoranijwe rya USU ryibanze ku iterambere ryimishinga muburyo bwiza, hamwe nintererano ikomeye mugutezimbere isosiyete kugirango hatoranijwe kugaruka kubitekerezo biz. Urashobora gufungura ibiro bifite ibyifuzo byubucuruzi bidasanzwe byikigo cyacu USU Software, gifite gahunda zishoramari, hamwe nimishinga itandukanye yishoramari yatunganijwe hamwe na gahunda yuzuye. Twabibutsa ko gufungura francise hamwe ninyungu zumutungo wishoramari bikwiye inyungu zamafaranga ukeneye gushora. Mugihe cyo kugaruka kwumushinga, birakwiye kubara neza ingaruka zose zihari, iyo, mugihe cyo kubona ingamba, zigabanuka kugeza kuri zeru. Gutanga uburenganzira bwo gukoresha ikirango, hamwe no gushiraho ibicuruzwa, amategeko nubucuruzi byo gucunga ingamba hamwe ninyungu mugihe, bifasha kugabanya ibyago byo gusenyuka mugushinga franchise biz. Ba ubucuruzi bwunguka, hamwe na francise yo kwishyura kandi, nyuma yigihe gito, umushinga wuzuye wuzuye aho imbaraga zose zigitutu zigaragara mugihe. Ubucuruzi bufite umushinga wo kugaruka gushora imari irakunzwe cyane, hamwe nibyerekezo byinshi bitandukanye, aho buri muguzi ashobora guhitamo umushinga ujyanye numufuka.

Nibyiza kugura igitekerezo cyo kugaruka muganira kuri buri kibazo cyimpanuka ninzobere zisosiyete USU Software,, kugirango, kugirango uteze imbere ibitekerezo byawe, ukora ikiganiro cyuzuye nawe hamwe nubushakashatsi burambuye kumushinga wingenzi wuburyo bwatoranijwe. Niba ushishikajwe no kumenya byinshi kubyerekeye isosiyete ikora software ya USU, turashobora kugusaba gusura urubuga rwacu rwa elegitoronike, aho uzakira urutonde rwuzuye muburyo burambuye bwamakuru yingirakamaro ajyanye no gutanga imishinga yacu yo gushora imari. Urubuga rutanga kandi urutonde rwumubare wandikirwa hamwe na aderesi imeri, hamwe namakuru yemewe kugirango afashe abaguzi nababishaka kuvugana nabakozi bacu. Muyandi magambo, isosiyete yacu USU Software, itanga ubucuruzi bwubukode, bigaragazwa nubwiza nubushobozi, kuko byoroshye gushyiraho ingamba zubushake kuruta gukora biz wenyine. Urashobora kubona francise yo kwishyura hamwe nurutonde rwuzuye rwamabwiriza yo gukora, hamwe nibisobanuro byuburyo bwo kugurisha, kugirango utezimbere byihuse kandi wagure ibikorwa, uhugura abakozi. Igiciro cyo gufungura francise yubucuruzi iratandukanye bitewe no kumenyekanisha ibicuruzwa no gukundwa kwishirahamwe ryabafatanyabikorwa. Turashobora kuvuga ko wishyura amafaranga inzira yamaze gutekerezwaho kugirango ugere ku ntsinzi, ahari umushinga witerambere wateguwe, aho uhera, nuburyo bwo gukora ejo hazaza kugirango uhangane nibibazo.

Mu bihe biri imbere, uzisanga munzira igana igitekerezo cyawe cyo kwishyura, hamwe n'amahirwe manini yiterambere binyuze mumishinga idasanzwe ya sosiyete yacu ishoramari USU Software. Igikorwa nyamukuru cyabakiriya nuguhitamo kwiza kwa franchise, kuzana umushinga wo kugaruka kubushoramari. Abakozi bacu baraguherekeza kugeza ubishoboye, gufasha no gutanga ibitekerezo byiza nkuko bikenewe. Twabibutsa ko francise yunguka nuburyo bwiza bwo gukoresha moderi yundi muntu kugirango utangire rwiyemezamirimo. mu murima udafite igishoro kinini, ukoresheje izina ryumuryango. Niyo mpamvu, buri kigo cyubucuruzi gifite uburenganzira bwo gufatanya ubufatanye no gufungura ishami ryacyo, gifite amahirwe yose yo kugera kubitsinzi mugihe gito gishoboka. Ugomba gusobanukirwa ko kugirango ushireho ubucuruzi bwawe bwujuje ubuziranenge kandi bunoze, ukeneye gusa gusaba francise yo kugaruka, ubishaka ufungura ubucuruzi bwawe bwite, ukorana nisosiyete yacu ya software ya USU yujuje ibyangombwa.

Ibigo bito bitanga ibitekerezo bigezweho kandi bidasanzwe mwizina ryisosiyete ikora software ya USU yageragejwe. Ni muri urwo rwego, iyi ngingo irashobora gufatwa nkinyongera nini kubucuruzi buciriritse kurutonde rwa gahunda zitangwa nisosiyete yacu, hamwe n’umusaruro utandukanye w’ibikorwa by’ibicuruzwa, ubucuruzi bw’ibicuruzwa, hamwe na serivisi zishyirwa mu bikorwa. Nibyiza cyane guha inguzanyo francises ntoya, mubucuruzi buciriritse, kuko murubu buryo birashoboka gufungura ubucuruzi bwawe bwizewe kandi bwunguka. Urashobora kugura francise ntoya mubakora, muganira ninzobere, uhitamo umushinga ukenewe, kimwe ninkunga ikwiye. Nyuma yo kugura francises ntoya kugirango ukore isosiyete, ukeneye amafaranga runaka, kubera ko ikiguzi cyumushinga biterwa nubwamamare bwikimenyetso. Niba ugura francise ntoya, ugomba kwiyandikisha nkumuryango wemewe kugirango wakire amasezerano namasezerano yubufatanye.

Utuntu duto twa francises 'hamwe ninganda zikomeye muburyo bwa software ya USU yakira igishoro gito. Ishoramari ntarengwa rizana umusaruro ushimishije mugihe kizaza kuva ingaruka zubu zuyu mushinga ziri hasi. Amashanyarazi mato ashobora kugurwa ku giciro gito ubu arakunzwe cyane nabaguzi bato bato. Umushinga muto nigice kinini cyubukungu bwigihugu imbere ya ba rwiyemezamirimo, bafite iterambere ryagutse. Igice kinini cyibikorwa byuwabikoze kigizwe nabakozi batoranijwe neza na software ya USU, bakorerwa ubugenzuzi mubihe bitandukanye. Abakozi batoranijwe bakurikiza ibipimo byashyizweho, bayobowe nubuyobozi bwikigo, bashizeho itsinda ryiza ryiterambere ryuzuye nubufatanye muburyo bwimibanire yamasezerano. Turashobora kuvuga neza ko dutegereje inyungu nziza kubisosiyete yawe hamwe nishoramari rito muri software ya USU, kandi abahanga benshi muriki gice batanga gahunda nibitekerezo byiterambere muburyo bwo kugurisha ibicuruzwa byarangiye, ibicuruzwa, na serivisi.

Kubindi bisobanuro kubiranga, sura urubuga rwabigenewe kugirango ubone ibisobanuro birambuye abakiriya bakeneye. Birakwiye ko tumenya ko ushobora kuvugana nabaduhagarariye kuri nimero za terefone, aderesi, na contact, ugasobanura ibibazo bitandukanye. Ku giciro gito, niba ugiye ku isoko guhitamo imishinga, ugomba kumenya uburyo amahitamo yawe azaterwa cyane niterambere ryuwabikoze. Kugura francises nkeya, iyobowe namafaranga make, abahanga bacu ba societe igezweho kandi yihariye USU Software ibasha kuguhitamo umushinga. Mugihe uguze francises hamwe nishoramari rito, urashobora kubona urutonde rwibitekerezo bitandukanye biboneka muri software ya USU. Ishoramari rito mugihe kizaza ntirizimira, kubera ko ubucuruzi ubwo aribwo bwose busaba igihe no kwihangana kugirango biteze imbere muburyo bwumuryango. Twese tuzi ko buri bucuruzi butangira buto kandi bugakura ukoresheje ibintu bitandukanye uhereye kubigezweho kugirango twagure umushinga.

ta. Kubicuruzwa bito, ugomba kugura uburenganzira bwo kubikoresha, ushobora kubiganiraho imbonankubone nubuyobozi bwa software ya USU. Mugihe ubonye amahirwe yo gukorana na francise yisosiyete idasanzwe ya USU Software, urashobora gukoresha tekinoroji igezweho kandi igezweho, hamwe namafaranga akenewe akenewe nkubwishyu kuburenganzira bwatanzwe bwo gukoresha ikirango. Isosiyete yacu ishyizwe kurutonde rwabakora imishinga mito mito iteza imbere ubucuruzi bwubucuruzi buherereye kumurongo wihariye wubucuruzi, hamwe no kwerekana umubare munini wabakoresha bashobora kugura umushinga. Ishoramari ntarengwa rya francises ushobora kugura ryashizweho ukurikije icyerekezo cyo guhitamo igitekerezo cyubucuruzi, ukurikije ubushobozi bwumukiriya wa software ya USU wenyine. Abakozi bacu bashoboye gusubiza ibibazo byanyu byose bijyanye na francises, gukora ikiganiro cyubucuruzi mugihe cyoroshye kubakiriya. Ku bufatanye, ugomba guhora wibuka, ko ibintu byose byavuzwe mu masezerano yagiranye n’ababuranyi bigomba kubahirizwa byuzuye, hashingiwe ku kuboneka kw'amanota yo kohereza amafaranga ku gihe.

Niba ushaka francises igezweho kandi yunguka, ugomba guhamagara isosiyete yacu yihariye kandi igezweho ya USU Software kugirango igufashe guhitamo igitekerezo no kunoza no kugipima.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gutumanaho ni umushinga wubucuruzi ugezweho. Kugirango ubishyire mubikorwa neza, ukeneye inzira nziza. Ibi bivuga gushyira mubikorwa isesengura ryibanze kugirango ejo hazaza nta ngorane. Gukora kuri francise, wowe, nka francisee, wiyemeje inshingano zimwe ninshuti yawe nkuru. Ubwa mbere, mugihe ushyira mubikorwa francise, urasabwa gukuramo imisanzu ya buri kwezi, ingano ishobora gutandukana kandi biterwa ninjiza. Na none, ijanisha ryo kugabanywa rishobora kuba ritandukanye, byose biterwa namasezerano yabaye.

Itumanaho ryitumanaho rizemeza ko ufite ikoranabuhanga abanywanyi bawe badafite. Ibi ubwabyo ninyungu zikomeye mukurwanya abo duhanganye. Ntabwo bishoboka ko abakurwanya bazashaka gutanga isoko nisoko ihuza ushaka. Ubufaransa bushobora gutanga amakuru akenewe, kumenya-uburyo, n'ikoranabuhanga. Nibyo, kugira ikirango kizwi kuri francise y'itumanaho nabyo ni ngombwa cyane. Itumanaho nisoko yitumanaho, kubwibyo, ugomba kubona ubushakashatsi bwakozwe neza kandi buhamye bukora kumasoko. Fata ibyo watoranije mububiko butanga amahitamo yo guhitamo.

Niba ushishikajwe no gutumanaho no gushyira mubikorwa ubu bwoko bwa francise, ugomba rero kumenya abo bahanganye ugomba guhura nabyo mugihe cyo gukora imirimo yo mubiro. Niba ukorana nisesengura ryapiganwa, ntukirengagize nibindi bikoresho bijyanye. Iyo ushyira mubikorwa itumanaho, birakwiye kwibuka igikoresho cyitwa gusesengura swot. Ntabwo igufasha kumenya ibyiza n'ibibi gusa ahubwo inagufasha kumva amahirwe ufite ningaruka zishobora kubangamira ishyirwa mubikorwa ryumushinga wubucuruzi. Igenamigambi ryateguwe neza ryitumanaho rizagufasha guhuza umutungo wububiko kugirango ububiko bwibicuruzwa bidatera ingorane. Kora icyiciro kimwe mugice cyambere wimura kuva 9 kugeza 11% kuruhande rwa francisor.

Nta gushidikanya ko azishima kandi azahita aguha amakuru yose yukuntu wubaka francise ishoboye itumanaho. Nyuma ya byose, impande zombi zishishikajwe no gutezimbere, kubwibyo, byose bizagenda neza.

Kubara nkana, gusesengura, guhitamo itumanaho rya salon francise ni garanti yiterambere ryiterambere ryikimenyetso cyitumanaho rya selire no kuzamura ibikorwa bya ba rwiyemezamirimo ba francisee. Ba nyiri salon y'itumanaho francise, mubisanzwe, bose bari mumwanya umwe kandi barangana mugutezimbere ubucuruzi bwabo. Buri francise yaguzwe, hagamijwe kuba umufatanyabikorwa wumukoresha, itumanaho rya terefone igendanwa, ifite ibyiza n'ibibi, kandi mu turere dutandukanye twigihugu twigaragaza muburyo butandukanye. Mu turere tumwe na tumwe twaho, itumanaho, imirongo ya terefone ikora neza, mubindi bibi, utitaye kuri 'coolness' yikimenyetso cyumukoresha. Umukiriya shingiro ukurikije umubare wabakiriya ntabwo yerekana gutandukana kwinshi. Igiciro cyamafaranga yo kwiyandikisha buri kwezi, agaciro ka traffic traffic, ubwiza bwumurongo witumanaho, ibiciro byinjira byinjira nibisohoka bigira uruhare runini mukuzamuka kwabakiriya.

Ubucuruzi, inyungu zingirakamaro mubufatanye hagati ya francisor na franchisee ningirakamaro cyane kubisabwa na salon igendanwa. Mbere ya byose, gufungura byimazeyo umubano wamasezerano biri kumwanya wambere. Igihe kingana iki amasezerano yubufaransa asohozwa muburyo bwiza, hamwe no kuzuza ibipimo byose byamasezerano yasinywe. Ukuntu byujuje ubuziranenge kandi kurwego rukwiye, ubufasha bwuburyo butangwa kuri salon franchisee yihariye. Gukora gahunda ihoraho yo guhugura abakozi ba francisee mugushikira tekinike yo kugurisha imitako ishobora gukurura byihuse inyungu ninyungu zabakiriya, kuba umufatabuguzi wa francise yawe, no kugura, muri salon yawe gusa. Politiki ikora ihuriweho, yoroheje ya francise ibiciro, ifata itangwa rya serivisi igabanywa, ituma byongera abakiriya vuba kandi bikagera no kumurongo-wo kugura francise yaguzwe.

Itumanaho rya terefone ngendanwa, hamwe nisosiyete yatangije isoko ryamamaza rifite ubushobozi, ritanga imishinga mito mito yubucuruzi kwishyura - mbere y amezi atandatu, hamwe n’ingwate, buri kwezi, inyungu ya rwiyemezamirimo - franchisee, amadolari arenga ibihumbi 5 byamadorari y’Amerika. Francise ya selile ni symbiose yo kwamamaza, inyungu, no kugurisha bikabije, guteza imbere ibicuruzwa. Itumanaho rya terefone ngendanwa nubufasha bwubwoko bwose butangwa naba francisor mugihe cyubufatanye no kugira uruhare rugaragara rwa rwiyemezamirimo-francisee mubucuruzi, kwamamaza, no kuzamura. Ihuriro ry’imiyoboro y’itumanaho rigendanwa ritanga uburyo bwiza bwo kugiciro cyiza cya serivisi zingenzi zikoreshwa mu baturage b’akarere. Ubufaransa butuma bishoboka gutanga serivisi no kugurisha ibicuruzwa bya selile ku giciro kiri munsi y’ibiciro by’isoko, gukurikiza politiki y’ibiciro byoroshye, bitera ikizere n’ubudahemuka by’abakiriya ku kirango. Guhuza ingirabuzimafatizo ni ingwate y'abakozi basanzwe b'amahugurwa ya salon y'itumanaho rya selire, mu bigo byabo by’uburezi n'amahugurwa, hamwe n'ubwoko bwose bw'abafatanyabikorwa ba francise hamwe nigihe cyo gufashanya kugisha inama.

Gutanga ibikoresho bitandukanye bya terefone, ibicuruzwa, nibindi bikoresho hamwe nibiciro byinshi. Amasezerano y'itumanaho rya terefone yasezeranijwe atanga ibikoresho byemewe kuri franchisee yibicuruzwa byujuje ubuziranenge biturutse ku bakora ibicuruzwa ku giciro cyiza, bikagabanya ingaruka zo kugura ibicuruzwa bidafite ubuziranenge cyangwa impimbano. Gutanga serivisi munsi yubucuruzi bwikirango kizwi cyane cyubucuruzi ni garanti yo kunyurwa birambye, icyifuzo cyabaturage cyingirakamaro, kubicuruzwa byikigo, no kubona francisee yinjiza menshi.