Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwinganda zimyenda nigikorwa gishimishije, cyingirakamaro, ariko gishobora guteza akaga umushinga wubucuruzi, kuko, kimwe nubundi bwoko bwibikorwa byo kwihangira imirimo, uzagira iterabwoba kubitsinzi byawe. Kugira ngo ubitsinde, kora ukurikije amategeko n'amabwiriza y'ubucuruzi yashyizweho mbere. Mugushira mubikorwa francise, wemera mugice cyambere cyo kwishyura amafaranga runaka, bita icyarimwe. Usibye amafaranga icyarimwe, gukorana na francise yo kudoda, uzasabwa kandi kwishyura francisor buri kwezi. Ubwa mbere, ubu ni ubwami, buzabarwa nkijanisha ryamafaranga winjiza washoboye kubona mugihe cyukwezi. Niba uri umudozi wubudozi, inyungu zinyungu zirenze kure ibyo wiyemeje.

Wishyura 9% gusa buri kwezi, mugihe kimwe, ubona umwanya wo kumenyekanisha ikirango cyawe kurwego rwisi nta shoramari namba, ukora ibikorwa byo mubiro. Mubyongeyeho, uzaba ufite tekinoroji yihariye, yo murwego rwohejuru hamwe nubumenyi bunoze muburyo bwawe. Tanga imyenda yawe francise witondere neza kandi utekereze uburyo ukeneye kugera kubantu ukurikirana ukoresheje amabwiriza yo kwamamaza.

Usibye ibikorwa byo kwamamaza, ibikorwa hafi ya byose bijyanye no gukora imyenda bizagengwa murwego rwa francise. Nibyiza cyane kandi byoroshye kuva udakeneye guhimba ikintu, guteza imbere imishinga, no gukora ibindi bigoye. Usanzwe ushyiraho ibikorwa byubucuruzi ukurikije gahunda yubucuruzi yiteguye, ibika cyane umutungo. Kubikorwa byimyenda yimyenda, wishyura ntarengwa 9% yibikorwa byawe bya buri kwezi. Ibi ntabwo bihabwa cyane umubare winyungu ushobora gukoresha. Korana na SMM, itangazamakuru rusange, itangazamakuru, kwamamaza kuri tereviziyo.

Ibi byose bizagufasha kumvikanisha abakiriya bawe ko wafunguye francise yo gukora imyenda mumujyi wawe. Abaguzi amaherezo bazabona ko urwego rwawe ari rwiza cyane kuruta urw'abaproducer baho. Kubwibyo, uzishimira izina ryiza, kandi ntibizagorana kubigumana.

Ubufaransa bwa Nouvelle-Zélande bugirira akamaro rwiyemezamirimo uwo ari we wese kimwe n'ikirango kizwi. Nibyiza kugura francise yo kwagura ibikorwa byawe, kwinjira kurwego rwakarere, gutanga serivisi nibicuruzwa. Guhitamo itangwa ryunguka mubirango bizwi, birashoboka gusesengura isoko rishya mugihe usuye iduka ryemewe, aho itangwa ryamasosiyete atandukanye, mubice bitandukanye byibikorwa, kubiciro bitandukanye nibisabwa. Inzobere za catalog zizagufasha muguhitamo francise kumurongo mushya, gukora isesengura, no gukurikirana. Ntibikenewe ko ujya muri Nouvelle-Zélande, urebye uburenganzira bwo gufungura ubucuruzi bwa francisee. Na none, franciser izafasha mubuyobozi, kugenzura, gusesengura, guhitamo abakozi bashya namahugurwa yabo, hamwe ningendo zo gufungura amaduka mashya na salon.

Byongeye kandi, mugihe ubara ikiguzi cya francise kuri Nouvelle-Zélande, birakwiye ko harebwa amafaranga yinyongera yibikoresho, umwanya, no kwishyura amafaranga rimwe, yishyurwa mugihe cyo gusinya amasezerano na mbere yo kwimura uburenganzira nandi mahirwe, ishingiro ryabakiriya, namabanga. Kugirango ubone ibishya bitanga wenyine, birashoboka kwinjiza icyifuzo, kurugero, Nouvelle-Zélande, kandi uzabona ikiguzi, ibisabwa, nandi makuru kuriyi francise. Kubibazo byose bishya, ugomba guhamagara inzobere zacu kataloge ukurikira umurongo uri hepfo. Na none, urashobora kumenyera imiterere, amanota, hamwe nibisobanuro byabakiriya bacu. Twishimiye inyungu zanyu hamwe nubujurire bushya kurutonde rwa franchise, dutegereje ubufatanye butanga umusaruro.