Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Ibice byimodoka francise izakora neza kandi iguhe amafaranga ahoraho yerekeza kuri bije niba ukurikije intambwe ziteganijwe neza. Birakenewe kwishora muri francise ukurikije impapuro zose uzakenera gukora mugihe cyo kuyishyira mubikorwa. Shyira mubikorwa francise neza kandi neza, witondere ibikenewe byimodoka. Kubikorwa byabo babishoboye, uzakenera software yagenewe izi ntego. Urashobora kwizigira ko mugihe ukorana na francise kubice byimodoka, uzabona amahirwe yo gukora software yihariye yatanzwe na francisor nka bonus. Niba aya mahirwe atagushikirijwe, uzakenera gushakisha umusimbura.

Niba uri mubucuruzi bwimodoka ukaba ushaka gutangira francise, iki nicyemezo cyiza cyane. Uzashobora gukora umushinga wubucuruzi bufite ireme, kimwe no kubona urutonde rwamabwiriza atandukanye ufite.

Ibice byimodoka igurisha francise ntakindi kirenze umushinga wubucuruzi ushobora kwigana neza. Kugirango ukore ibi, ukeneye kuvugana na nyiri francise hanyuma ukamuha kuba umuyobozi kandi ugabura gusa muri leta yawe. Ugomba kwibuka ko niba ukorana nibice by'imodoka francise, ntushobora kwirinda kwishyura icyarimwe. Aya mafranga nigiciro cya francise, ayo mafaranga ateganijwe ugomba kwishyura kugirango umuntu cyangwa umuryango ufite ubuzimagatozi wahimbye kandi azamura ikirango kizwi cyane kwisi yose. Nibikorwa bisanzwe mugukemura ikibazo icyo aricyo cyose.

Ubufaransa bwibice byimodoka birashobora gukora neza muri leta zose. Aho waba uri hose, abantu batwara imodoka zabo. Kubera iyo mpamvu, bakeneye ibice by'imodoka. Niba ukoresha ibice byimodoka francise, ugomba no gutekereza ko ibiciro bigomba kuba bihagije. Niba ugurisha ibicuruzwa byumwimerere, ntibigomba kuba bihenze cyane kuruta mubindi bigo bikora ubucuruzi bumwe. ibice byimodoka francise igomba gutanga inyungu kubakiriya bashobora kuba bashishikajwe no kuvugana nawe.

Ibice by'imodoka francise itandukanye gato nibindi bikorwa, nyamara, muri rusange, ni ibicuruzwa bimwe andi masosiyete agurisha ku isoko. Inyungu zawe ntizizaba gusa ko uzakoresha ikirango kizwi. Na none, kubaka inzira, gushushanya muburyo bwa societe, nibindi byiza bizaboneka kuriwe. Ibi biragufasha gutsinda hamwe na gahunda yizewe kumasoko arushanwa.

Niba ugiye gufungura no kugurisha francise kubice byimodoka, ugomba kumenya neza urwego rwo guturamo rwinzu ufite. Rero, bizashoboka gukwirakwiza umutwaro neza. Hifashishijwe ibice byimodoka francise, urashobora guhuza neza amashami yose yikigo cyawe kumasoko. Nibikorwa byoroshye cyane, mugihe bishyizwe mubikorwa hamwe na software nziza. Irinde igice cyabakiriya bawe niba gitangiye kugirango udatakaza abakiriya bose. ibice byimodoka franchise izagufasha gukorana nibicuruzwa bifitanye isano nayo, kuyigurisha kugirango wongere inyungu.

Ariko, ibi bigomba guhuzwa naba francisor, kuko ibikorwa hafi ya byose bigomba gukorwa hakurikijwe amategeko yahawe. Imodoka ikora neza francise izahinduka ubucuruzi kuriwe buzamura cyane mubukungu bwawe.

Mugihe ukorana na francise kubice byimodoka, uzakenera gukuraho ibicuruzwa bishaje utegura ibiciro bitandukanye cyangwa ibindi bisa. Kuzamurwa mu ntera no kugabanywa birashobora kandi guhuzwa na francisor niba agusabye ingamba nkizo. Hindura ibikoresho byo kubika kandi ugabanye umwanya ukenewe kugirango ubike ibarura. Bizagufasha kandi kuzamura ubushobozi bwibikorwa byawe. Politiki nziza yo kugabura umutungo mugihe ukorana nibice byimodoka francise izagufasha kuganza isoko. Uzakenera kwinjiza bike kurenza umunywanyi wawe udafite uburenganzira.

Ibi bibaho kuko francisor izategereza umubare runaka wamafaranga yagabanijwe kuri wewe buri kwezi. Rero, uzakuramo amafaranga yimisoro, umusanzu ushobora kuba hafi 6% yumushinga winjije. Byongeye kandi, hari n'amafaranga yo kwamamaza, ateganijwe mumasezerano ya francise kubice by'imodoka.

Ubufaransa kububiko bwimodoka kumurongo kumurongo nibikorwa byingirakamaro kandi byunguka. Kugira ngo mugihe cyo kuyishyira mubikorwa utagomba guhura ningorane, kora ibikorwa byibanze kurwego rwo hejuru. Ubufaransa bwawe buzakenera gutangwa mugukora ibice buri kwezi. Byongeye kandi, niba ukorana na francise kurubuga rwa interineti, ugomba rero kumva neza ko mugice cyambere ugomba no kwishyura amafaranga rimwe. Ntabwo izaba irenze 11% yishoramari ryanyu ryose. Gukorana na francise no gukoresha interineti, ugomba guha ibikoresho ububiko bwawe hamwe nibikoresho bikenewe byamakuru hamwe na kataloge.

Nyuma ya byose, ugomba gutanga serivise nziza-nziza, kandi amakuru kurubuga agomba guhura nubwizerwe. Nibikorwa bisanzwe bitagarukira kububiko bwa interineti kubice byimodoka bikora munsi ya francise. Umushinga uwo ariwo wose wubucuruzi uzakorwa ukurikije amabwiriza amwe. Imikoranire n’abaguzi nayo igomba gukorwa neza kugirango ejo hazaza hatabaho ibibazo byabakiriya cyangwa ingorane. Iyo ukorana na francise kububiko bwimodoka kumurongo, uba ufite inshingano runaka, kandi ntabwo ari francisor gusa ahubwo nabakiriya bawe bose. Abaguzi bazashaka gukorana nububiko bwawe bwo kumurongo, aho ugurisha ibice byimodoka niba wandukuye ikirango neza kubintu bito. Birumvikana, ibintu bimwe na bimwe byaho nabyo bigomba kwitabwaho kandi bigashyirwa, nibiba ngombwa, muri kataloge.

Niba ukora ibikorwa byimodoka mububiko bwa interineti, francise izafasha gutunganya ibikorwa byayo kandi ibisa nabyo bizagerwaho. Byongeye kandi, uzakenera gukora neza ibikorwa byo mubiro, ushingiye kumategeko n'amabwiriza yatanzwe na francisor, biratangwa kugirango udatandukira muburyo bwiza bwubucuruzi. Niba ukora byose neza, ntuzabura gutsinda. Ubufaransa kububiko bwimodoka kumurongo kumurongo ni umushinga wubucuruzi, ubishyira mubikorwa, ugomba kumenya ingorane ushobora guhura nazo. Imikorere yububiko bwa interineti ikora neza ni amahirwe yo gutsinda igihe kirekire. Ntucikwe, kurundi ruhande, ugomba gukoresha amahirwe kurwego rwo hejuru.

Igenamigambi ryateguwe neza kububiko bwimodoka kumurongo bizakora neza, nubwo hari ibibazo bivutse, birashobora gukorerwa mugihe gito gishoboka kandi ntibizane ikibazo mubihe bikomeye.

Ubufaransa kumaduka yibice byimodoka kumodoka zamahanga ni umushinga wubucuruzi bugezweho, byanze bikunze, bitarimo ibibazo byiterambere. Kugira ngo ubitsinde, fata umwanya munini mubikorwa byo kwitegura - ubu buryo uziha amahirwe menshi, ibihembo hamwe n amahirwe yo kurenga kubari bahari ndetse nabashobora guhangana kumasoko. Ubufaransa bugomba gukorwa hakurikijwe amabwiriza yabigenewe: murubu buryo, intsinzi mugihe kirekire ntabwo izaba iri imbere. Abaguzi rwose bazashaka gufatanya nububiko: ibice byimodoka kumodoka zamahanga birashimishije kubantu benshi. Nibyoroshye cyane, bifatika, kandi, na none, ninyungu yingenzi. Niba ukora mumodoka zamahanga kandi ukagurisha ibice byimodoka mumaduka yawe munsi yubufaransa, ntuzibagirwe kuruhande rwamafaranga yikibazo, kubera ko ugomba kubahiriza inshingano nyinshi kuri francisor.

Imodoka zo hanze zikeneye ibice byimodoka; kubwibyo, iduka ryaba francised ntirizakenerwa. Shiraho igiciro cya demokarasi, kandi ntihazabaho iherezo ryabaguzi. Byongeye kandi, urashobora gukora iyamamaza rigamije rishobora gukurura abakiriya benshi kububiko bwawe. Ibisabwa n'abakozi bo mu iduka rya franchise bigomba kuba bihagije, bagomba kumenya ko ari abakozi ba serivisi. Kubwibyo, iyo utangiye guteza imbere francise, fata umwanya wo guhugura abakozi bawe. Mu nshingano zabo harimo kumenya ibice byimodoka, gukorera umukiriya neza, gukorana neza nawe, no kwitegura gufasha.

Iterambere rya francise kuriyi soko ntirizagira inenge niba ukurikiza byimazeyo ingingo zavuzwe mumasezerano. Iki nigice cyingenzi cyubufatanye butagomba kwirengagizwa.