Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Ikirahuri francise ni umushinga wubucuruzi, bisaba icyifuzo cyubucuruzi busobanutse. Gukora neza kandi byihuse, ukurikiza ibipimo byose franchise iguha kugirango udafite ingorane mugushyira mubikorwa umushinga wubucuruzi. Iyo ushyira mubikorwa uburenganzira, ikirahuri kigomba kwitabwaho bikwiye, aribyo ubwiza bwo gutunganya. Kora ibirahuri muburyo bwo gukurura umubare munini wabaguzi. Kugira francise bigufasha kwemeza ukuri ugomba kuvugana nawe. Nyuma ya byose, ufite kuri disikuru nziza-nziza, tekinoroji igezweho, ubumenyi-bwihariye, nibindi.

Gukorana na francise yikirahure bikubiyemo inshingano kuri francisor kugirango imyitwarire myiza yubucuruzi bwawe. Ubwa mbere, abakozi bawe barashobora kuba bafite imyambarire. Bambara imyenda isobanuwe neza ihuye nurwego rwashyizweho na francisor. Byongeye kandi, kuranga bigomba kubahwa, kuko uburyo ni ngombwa kugirango francise ikore neza. Indorerwamo uburenganzira ni umushinga wubucuruzi, mugushyira mubikorwa ukuramo ijanisha runaka ryamafaranga winjije nkumusanzu kuri konti ya francisor. Ku cyiciro cyambere, watanze icyarimwe. Ingano yacyo irashobora gutandukana kuva 9 kugeza 11% ukurikije amafaranga winjije.

Ikirahuri francise nayo itanga ubwishyu bwamafaranga yubukode. Iyi ntererano iratandukanye nkijanisha ryinjiza kandi irashobora kuva kuri 2 kugeza kuri 6%. Byongeye kandi, amafaranga yimisoro arashobora kubarwa atari ayinjiza, ahubwo ni ibicuruzwa. Gukorana nicyubahiro cyikirahure birashobora kandi kuzana inshingano zimwe kuruhande rwa franchisee. Urashobora kugura ibicuruzwa bitandukanye kumafaranga yatanzwe na francisor, bityo ukamuha kugurisha inyungu. Byongeye kandi, mugihe ushyira mubikorwa umushinga nkuyu, ugomba kwibuka kubyerekeye amafaranga yo kwamamaza yishyurwa buri kwezi kuri konti ya francisor.

Gukorana na francise francise ikubiyemo ingaruka zitandukanye zigomba gusuzumwa no kwitabwaho mugihe dushyira mubikorwa umushinga wubucuruzi. Kurugero, imwe mubibazo ni ukubaho umubare munini wabanywanyi kumasoko yamaze gufata imyanya itandukanye no kuyifata. Ugomba guhangana nabo winjira mumasoko hamwe nicyubahiro gishya cyindorerwamo. Kugirango ukore ibi, ugomba gukoresha ubuhanga, ubumenyi, nuburambe buhari. Ikoranabuhanga, amakuru, hamwe namakuru yubushakashatsi francisor iguha nayo igufasha murugamba rutoroshye hamwe nabanywanyi bo kugurisha. Ikirahuri francise ihinduka umushinga wubucuruzi wunguka, mugihe ushyizwe mubikorwa neza.

Ikirahuri kigurisha francise gishobora kugerwaho gusa nubushobozi buke mugihe ukurikiza byimazeyo amabwiriza kandi ukurikiza amategeko ya leta. Mugihe ushoboye kwirinda ikirego icyo aricyo cyose. Nubwo washyikirijwe ikintu, bizashoboka gusubiza neza ukoresheje data base. Nyuma ya byose, nk'igice cya francise ikirahure, rwose uzagira agasanduku keza k'ibikoresho ufite. Nubwa mbere, software, hamwe nubufasha bizashoboka gushyira mubikorwa neza umurimo wose wibiro. Urashobora gukoresha francise ukurikije amafaranga runaka.

Uzashora imari mugutezimbere umushinga, kandi francisor agomba gukuramo hafi 10% yumushinga wose. Nicyo bita umusanzu wamafaranga. Ntabwo ikoreshwa gusa muri francise ya francise. Ibi nibisanzwe rwose kandi biratandukanye mubunini. Mubisanzwe, ubwishyu bumwe ntabwo burenga 11% kandi ntibushobora kuba munsi ya 9% yubwishyu bwambere. Ukoresha amafaranga runaka mukuzamura francise kubirahuri byumuyaga kandi, wongeyeho, wishyura kandi uburenganzira bwo gushyira mubikorwa umushinga mwizina ryubwoko buzwi cyane. Nibikorwa bisanzwe kandi ntakintu kidasanzwe, gishya cyangwa kidasanzwe kubyerekeye.

Kubirahuri byumuyaga muri francise, uzashobora kwitondera neza ubuziranenge kugirango uhuze nigishushanyo cyambere. Uzakira icyitegererezo cya francisor, hamwe nibicuruzwa ushobora kugurisha. Byumvikane ko, ugomba kumvikana muburyo bukwiye kugirango mugihe cyo gushyira mubikorwa umushinga ntugire ikibazo na gahunda ihambaye.

Niba ukorana nikirahuri cya francise, noneho umushinga wubucuruzi ugomba kuba wunguka. Nyuma ya byose, bitabaye ibyo, igishoro cyawe ntikizatanga umusaruro, kandi ntuzashobora kwishyura amafaranga yinshingano zawe. Noneho, kora impapuro nyuma yo kwitegura neza. Byongeye kandi, inzira yo gushyira mubikorwa francise kubirahuri ntigomba guhura ningorane zose, uzakenera gukora neza imirimo yose kandi ugakemura neza izo ngorane zishobora kuvuka. Ikirahure cyiza cyumuyaga kizaguha urwego rwo hejuru rwibisabwa neza. Uzashobora kongera ingano yinjira mu ngengo yimari, kugabanya amafaranga n'ibiciro kandi, nkigisubizo, ubone ingaruka zifatika.

Ingaruka yo guteranya ibintu ni uko ibintu byinshi bihurira mumugezi umwe bizakugeza ku ntsinzi. Gushyira mubikorwa ibirahuri byumuyaga ntibigomba guhura nibibazo bitavogerwa mugihe ukoze ibintu byiza. Kora neza kandi neza hanyuma ntuzagire ikibazo. Urashobora gukemura byoroshye ingorane zose, nkuko uzaba witeguye mbere. Ikirahuri cyikirahure kizakuzanira inyungu kandi urashobora kongera gushora amafaranga kugirango ufate ibyiciro byiza byisoko.

Ikirahure cyo gusimbuza ibirahuri nigikorwa cyingenzi cyubucuruzi, ukorana nicyo, ushobora gukora byoroshye ubwoko ubwo aribwo bwose bwo mu biro. Mugihe ukorana na francise, urashobora kuba umucuruzi watsinze kandi uhiganwa mugihe ukurikiza byimazeyo amabwiriza ugakurikiza ibipimo. Tegura francise yo gusimbuza ikirahure hanyuma urashobora kwishyura amafaranga mubigo wiyemeje. Uyu ni francisor, hamwe nabandi bagenzi bawe, kimwe na leta, isaba kugabanyirizwa imisoro. Niba uri mubucuruzi bwo gusimbuza no gukorana nikirahure, noneho franchise izagufasha gushiraho imirimo yo mubiro kuburyo ushobora gukora byose ukoresheje amafaranga make. Kugabanya ibiciro no kubyara inyungu amaherezo bizagira ingaruka.

Ibi nibyingenzi cyane kuzirikana, bivuze ko udakwiye kwirengagiza irangizwa ryimirimo yo mu biro kurwego rwo hejuru, kuko murubu buryo utanga francise yawe yo gusimbuza ikirahuri inyungu nziza zo guhatanira.

Iyo usabana nabaguzi, abakozi bawe ntibagomba kwambara gusa ukurikije imyambarire. Barasabwa kandi gukurikiza byimazeyo ibipimo n'amabwiriza utanga kugirango wige. Bagomba kugira ikinyabupfura, buri gihe babishoboye kandi bashinzwe gusubiza ibibazo byabaguzi. Gusimbuza ibirahuri bigomba gukorwa vuba kandi neza, franchise izagufasha kubona ibikoresho byiza ufite. Nyuma ya byose, kubwibi, uhindukirira uhagarariye ikirango kizwi, kugirango umenye ibyiza byose murugamba rwo guhatana mugihe ukorana nawe. Bizashimangirwa no kuboneka ibikoresho byujuje ubuziranenge, tekinoroji igezweho, kumenya-uburyo, nibikoreshwa neza.

Uzashobora kwakira ibikoresho biva hanze kubiciro ushobora kwishyiriraho wenyine mugihe cyimishyikirano. Ishyirwa mu bikorwa ryogusimbuza ibirahuri ntabwo bizahura ningorane zikomeye, mugihe bishyizwe mubikorwa neza. Uzakenera kwitegura hakiri kare ukora ibikorwa byose bijyanye. Icyo gihe uzatsinda, kandi uzashobora guhatanira kumvikana kangana nabatavuga rumwe nawe, ndetse nabakomeye kandi bakize. Inzira yo gukorana na francise yo gusimbuza ibirahuri izana inshingano zihariye. Usibye kubahiriza amabwiriza n'ibipimo, birakenewe kandi kumva neza ko ugomba gukuramo igice cy'amafaranga winjiza. Ubu ni ubwoko bubiri bwamafaranga, buri kimwe kibarwa muburyo bwacyo.

Franchise nuhagarariye - ibi bitekerezo byombi bifitanye isano ya hafi. Kugira ngo wumve uburyo bwo gutangiza akazi ko mu biro, ugomba gukoresha software nziza. Niba ushishikajwe na francise, uyihagarariye agomba kwitabwaho bikwiye. Porogaramu ifasha gusa guhangana niki gikorwa. Urashobora kubishyira mubikorwa neza kandi byiza, udakoze amakosa. Imikorere ya francise hamwe nuhagarariye porogaramu ikora neza kuri mudasobwa iyo ari yo yose.

Imikorere yacyo iragurwa cyane binyuze murwego rwo hejuru rwo kurema. Tekinoroji ya tekinoroji yo murwego rwohejuru ituma bishoboka amaherezo kuba ikintu cyiza mubucuruzi. Uhagarariye ntagikeneye gukorana nintoki nabakozi, kandi urashobora kuzana francise kurwego rushya rwose rwumwuga. Urashobora kugendana nikirangantego nyamukuru utanga serivisi zabakiriya cyangwa ubundi bucuruzi ubwo aribwo bwose bushoboka.

Iyo ukorana na francise, ntakibazo ufite mugihe igisubizo cya software cyinjiye mubikorwa. Nibyiza cyane kandi byiza, bivuze ko inzira ihuriweho idakwiye kwirengagizwa. Ukeneye igisubizo cyiza cya mudasobwa cyakozwe neza kugirango woroshye akazi ka biro.

Iyo ukoresha francise, birashoboka guhuza nuhagarariye ukoresheje ibikoresho byikora. Kurugero, urashobora gutanga raporo ukoresheje ubwenge bwubukorikori bwinjijwe muri complexe niba uguze ibicuruzwa byiza. Porogaramu iroroshye gushiraho, kandi ihangana nibikorwa bigoye cyane bya gahunda isanzwe yonyine. Raporo buri gihe mumaboko yuwuserukira, hamwe na francise ibasha kwiteza imbere. Uburyo bukoreshwa bwamafaranga yabikesha ibikorwa byateguwe neza bizakorwa neza bishoboka. Igicuruzwa cyakozwe nabashinzwe porogaramu bafite uburambe butuma bakora ibikorwa byose bikenewe byihuse kandi neza.

Byoroshye-kwiga-franchise hamwe niterambere ryabahagarariye bemera gukorana numukiriya umwe. Inzobere zawe zose zifite itandukaniro ukurikije urwego rwo kubona kugirango urwego rwo hejuru rwo kurinda amakuru.

Franchise nuhagarariye bisaba ibikoresho bimwe kugirango bigende neza. Kurugero, sisitemu yemerera intoki gukoresha amakuru gutunganya cyangwa gutangiza inzira, byose bisabwe nuwabikoresheje. Guhindura intoki birakenewe mugihe hari ikintu gikeneye gukosorwa. Imikorere yikora ituma gukora imirimo iyo ari yo yose yo mu biro neza, kimwe no kuyipima neza. Uruganda rukora neza rutanga imikoranire ntuhagarariye gusa ahubwo nabandi. Nibyiza cyane, koresha rero progaramu nziza.

Uburyo bukomatanyirijwe kuri francise hamwe nuyihagarariye bayobora uruganda murwego rwo hejuru kandi rwagezweho.

Ibirahuri bitanga ibirahuri ni umushinga wubucuruzi ufite akamaro, mugihe cyo kubishyira mubikorwa ugomba kumva neza ko ari ngombwa gukurikiza amategeko n'amabwiriza. Iyo ukora francise, uri umuntu ubazwa. Buri gihe francisor yitezeho raporo nogukurwaho buri kwezi. Uretse ibyo, urasabwa gukurikiza byimazeyo amahame n'amategeko. Niba ukurikiza byimazeyo amategeko, noneho kugera kubitsinzi biza byihuse. Urashobora guhangana byoroshye nibikorwa byo gukora muburyo ubwo aribwo bwose.

Mugihe ukorana na francise ikora ibirahure, urashobora kwiringira kubona ikoranabuhanga nibikoresho. Nukuvugako, menya-uburyo hamwe nikirango cyo murwego rwohejuru uri hafi yawe. Gusa ukoresheje ibi byose, birashoboka kugera kurwego rushya rwumwuga, ukarenga abo bahanganye bose. Niba ukora ibikorwa byo kugurisha no kugurisha ibirahure, noneho franchise igufasha kubaka neza inzira yumusaruro. Yongera amahirwe akomeye yo kugera ku nyungu zo guhatanira. Igomba gukoreshwa kuri byinshi. Kora ibikorwa byawe neza kandi ubuhanga, wirinde amakosa yerekeye gahunda.

Niba uri ubucuruzi bwikirahure, ugomba kwitondera byumwihariko francising. Urwego rwibicuruzwa bigomba guhura nibyakozwe kandi bigurishwa nicyitegererezo cya francisor. Iyo uhuye nabanywanyi, ibirahuri byawe birashobora kugorana. Kugirango wirinde ko ibyo bibaho, gukosora no kubanza birakenewe. Kora imirimo yose yo mu biro bijyanye, uzahora utsinda. Urashobora gutsinda amayeri yose yabanywanyi bawe. Kuzuza ibirahuri francise birashobora kandi guhura nabashinzwe ibibazo bya leta.

Kugira ngo ikibazo nk'iki gikemuke, ni ngombwa kumenya neza amategeko. Mubyukuri, ntugomba kumenya amategeko gusa ahubwo ugomba no kuyakurikiza, murwego rwo kumenyekanisha francise yo gukora ibirahure. Noneho nta kirego na kimwe kuri wewe. Iremeza neza imikorere y'ibiro. Shyira mubikorwa ibirahuri byerekana ibirahuri murwego rwohejuru rwumwuga hanyuma, ibintu bizakuzamuka. Gusa iyo ukorana na francise, ubona uburambe bwagaciro, tekinoroji yo murwego rwohejuru, nibintu byinshi byingirakamaro. Niba ushobora gushyira mubikorwa ibyo byose, ntuzabura gutera imbere.