Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Chelyabinsk bufite akamaro kanini kuburyo bugaragara kuko bukoreshwa cyane nabahagarariye ibigo bitandukanye byibanda kumushinga urangiye. Ubufaransa bwa Chelyabinsk bwakoreshejwe murwego runini kuva twakagombye kumenya ko ibyago nibitego byakuweho burundu, murubwo buryo bwo kugabanya. Ibigo byinjira muri Chelyabinsk, kugirango byemezwe byuzuye, byakira amasezerano yashizweho hagati yabafatanyabikorwa bifuza kwinjira kurwego mpuzamahanga. Iyo bibaye ngombwa, francise, ifite igitekerezo cyateguwe hamwe ningamba zashyizweho, ifasha inzobere mu ruganda gushyira mubikorwa ubuhanga bwo kwamamaza no kwamamaza ibicuruzwa byo kugurisha byinshi. Icyerekezo gitandukanye, tutitaye kubucuruzi buciriritse, buciriritse, nubucuruzi bunini, burashobora gukoreshwa nabakiriya mugushinga imishinga. Ubufaransa muri Chelyabinsk bwo kugurisha ibicuruzwa byarangiye, gucuruza ibicuruzwa bitandukanye, kimwe no gutanga no gushyira mubikorwa serivisi, byubahiriza byimazeyo amahame yose ashingiye kumategeko kandi yizeye kubaka umushinga.

Kugira ngo winjire ku rwego mpuzamahanga, ntabwo ari ibanga ukeneye guhitamo ibicuruzwa bizwi, nyuma yimyaka ibasha kwitanga muburyo bwiza ku isoko ryo kugurisha. Muguhitamo francise muri Chelyabinsk, uzasobanukirwa ko agaciro k'ikirango biterwa no kumenyekanisha ikirango gihagarariye isosiyete runaka. Mu bihe byinshi, abakiriya bakeneye kuguma mubikorwa byateguwe, byateguwe nabahagarariye uruhande rwabafatanyabikorwa muburyo bwo gukora. Kubibazo byose bivuka, ugomba guhora ubariza abajyanama bawe, bakemura rwose ibibazo bitoroshye, bifasha gutera imbere byuzuye mumasoko mpuzamahanga yo kugurisha, ukagira imbaraga nziza. Kugirango wagure isosiyete, ugomba kandi guhuza iyi ngingo nuwabikoze, ugisha inama umukiriya neza. Kugirango ubone ibisubizo byiza kandi byiza, urashobora gushyira mubikorwa francises zitandukanye muri Chelyabinsk byihuse kugirango iterambere ryuzuye kandi ryuzuye ryikigo hamwe nikirango gihagarariye. Ubufaransa muri Chelyabinsk burigihe bufite umutungo wicyerekezo cyagutse, mubijyanye numukiriya ufite amikoro atandukanye abona igitekerezo hamwe ningamba kubwabo.

Ubufaransa bwububiko bwindabyo buzakoreshwa cyane hamwe niterambere ryubucuruzi bwawe bwite, uzateza imbere muburyo bwubu. Amaduka yindabyo azashobora gukurura abakiriya kuva ubu bwoko bwibikorwa byo kwihangira imirimo birakenewe ku buryo buhoraho. Urashobora gukoresha francise hamwe namaduka yindabyo mubucuruzi buto, buciriritse, nubucuruzi bunini bukenerwa umwaka wose. Nta ngorane zo kubona uwaguhaye isoko kuva ushobora guhitamo umufatanyabikorwa ukwiye kurubuga rwihariye rwujuje ibipimo byawe byose. Ndagira ngo mbabwire ko ikiguzi cya francise kizaterwa nubunini bwikimenyetso isosiyete ikoreramo kuko uzashobora gushyira mubikorwa umushinga ubereye umufuka wawe. Ibyiza byo kugura igitekerezo cyiteguye nukugabanya ingaruka nibishobora kuba bihari mugushinga ubucuruzi guhera.

Kuboneka k'umutungo w'amafaranga bizafasha kumva ishyirwaho ry'inyungu z'umushinga kuva amafaranga yashowe aziyongera uko sosiyete itera imbere. Kubibazo byose bivutse, ugomba guhora uhamagara uwagikoze kugirango agufashe guhuriza hamwe uko ibintu bimeze. Niba hari ubumenyi bwinyongera busabwa kubijyanye numushinga, noneho abitezimbere bazagira uruhare muriki gikorwa, kandi bazafasha no gukemura iki kibazo vuba bishoboka bakora amahugurwa yo kwamamaza no kwamamaza. Amaduka yububiko bwindabyo azagira porogaramu nini ushobora kuyobora mugisha inama hamwe nuwabihinze, kuko ufite igishushanyo mbonera cyateguwe cyo gukora. Nyuma yigihe runaka utegura francise kubucuruzi bwindabyo, uzakenera inyongera kumushinga abahinzi bazafasha kubishyira mubikorwa. Niba uhisemo gutangiza umushinga wawe mugura francise kumaduka yindabyo, noneho uzatsinda mugushikira intego zawe. Hamwe no kwimukira mububiko bwindabyo francise, uzagira inyungu mugutezimbere igitekerezo wahisemo, kuko byoroshye gukora kubikorwa byateguwe.

Nibyiza cyane kuruhande rwamafaranga gukora kuri francise yiteguye kumaduka yindabyo kuruta guhindukira gukora umushinga wawe kuva mugitangira.

Indabyo francise izahora ikenewe, hamwe ninyungu nziza 'igihe cyose'. Ubucuruzi bwo kugurisha indabyo ntibusaba amafaranga menshi kugirango utangire. Indabyo nshya zizahora, ahantu hose zigurishwa, kugurwa, no guhabwa abantu - iyi niyo shingiro ryubucuruzi bwindabyo kandi iyi nzira ntirangira. Isoko ryindabyo kurubu ni umwaka wose utanga ibicuruzwa byinshi byindabyo biva mubice bitandukanye byisi. Indege zigezweho zitanga indabyo nziza kandi nziza, hamwe namabara atandukanye hamwe namazina menshi, mugihe icyo aricyo cyose cyumunsi. Ibikoresho bishya byikoranabuhanga byikoranabuhanga birashobora kugumana ururabo 'mumiterere yuzuye', ndetse no mubukonje bukabije, bigakora microclimate idasanzwe, hamwe nubushyuhe bwubushyuhe bugenzurwa mugicuruzwa, bikarinda kwangirika kubicuruzwa.

Floral franchise, hamwe nubucuruzi bwiteguye - bushimishije ntabwo ari ba rwiyemezamirimo batangiye gusa ahubwo na ba rwiyemezamirimo bafite uburambe bashaka guteza imbere ubucuruzi bwabo. Uburabyo bwindabyo nuburyo bwiza bwo kongera kugurisha indabyo no kwagura abakiriya bawe. Kubona francise ni amahirwe yizewe yo kwinjiza neza hamwe nubucuruzi bwunguka cyane. Ubufaransa bwikirangantego kizwi butuma uzigama amafaranga mukwamamaza no gutanga isoko ryibanze, ridahwema gutanga indabyo kuri bonafide nabafatanyabikorwa bizewe. Ubufaransa butanga amabwiriza asobanutse kandi yuzuye akora ubucuruzi bugurisha amabwiriza yindabyo, guhugura byihuse abakozi muri 'intricacies' zo kwamamaza, bitanga isosiyete ishushanya indangamuntu. Nubwo irushanwa ryinshi, ubucuruzi bwindabyo bwishyura vuba mumezi atatu kugeza kumwaka umwe, hamwe ninyungu zirenga 25%, hamwe nikimenyetso kigera kuri 300%. Ariko nubwo kugurisha ibicuruzwa byunguka gute, nta mpamvu yo kwihutira gusinyana amasezerano naba francisors bashobora kuba bafite ikirango kizwi.

Ugomba kwitonda cyane, wegera guhitamo francise hanyuma wige ibiranga byose kugeza ku tuntu duto, usuzume ibyiza n'ibibi bya mugenzi wawe - francisor. Guhitamo neza francise yo gushinga amaduka menshi yindabyo, gukurikiza byimazeyo no gukurikiza byimazeyo amategeko yashyizweho na francisor, byihuse kuzana amafaranga menshi mumezi atandatu.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Umurongo wururabyo francise nuburyo bwa supermarket yindabyo francise. Mu cyerekezo cy’indabyo, hari imiterere yihariye yubucuruzi, kugurisha indabyo kumurongo ntabwo ari ibintu byoroshye. Kubwibyo, nibyiza kugura umurongo windabyo francise hamwe nibyifuzo byiterambere rya supermarket. Kuki iki ari icyemezo cyiza? Kuberako isosiyete imaze kwigaragaza nkumuntu utanga ubuziranenge bwumurongo wa bouquets, ikora ku ngamba nziza izana inyungu ihamye, ifite kandi abatanga isoko ryizewe cyangwa ikoranabuhanga ryibyara umusaruro. Niba utangiye ubucuruzi bwindabyo guhera, ibi nibyo ukeneye cyane. Urashobora gufungura iduka kuva kuri zeru, urashobora guhindura isoko risanzwe.

Nigute ushobora guhitamo francise kandi ntubare nabi cyangwa gutakaza igishoro cyawe? Birakwiye ko twita ku cyubahiro cy’umuryango n’imikorere y’imari, amakuru aturuka ahantu hafunguye arashobora kugufasha muri ibi. Urashobora kandi gukora ubushakashatsi kubaguzi nyabo. Mbere yo gukora amasezerano, ugomba kwitondera cyane amasezerano yubufatanye. Amasezerano ntagomba kuba arimo interuro zidasobanutse nibisobanuro rusange. Turagutumiye kumenyera kumurongo wubu francise itanga mubyerekezo byindabyo zo muri 2021. Twakiriye ibigo byimbere mubihugu ndetse no mumahanga. Kugenda neza byemerera kugenda byihuse hagati yibyifuzo.

Hariho nubundi buryo bwubucuruzi bwa francise burahari kuriwe.