Ishoramari rito rya francise ntirisanzwe muri iki gihe, hariho ihitamo ryinshi ryibyifuzo bitandukanye, ariko kugirango udahura nabashuka uburiganya, birakwiye kuvugana no gukora ibicuruzwa ukoresheje ibikoresho byihariye bya elegitoroniki, kataloge ya francise. Muri kataloge ya franchise, ufite ubwishingizi 100%, hamwe no kwakira amakuru akenewe, amakuru akurikije amasezerano, hamwe nakazi keza hamwe ninkunga. Ndetse umunyeshuri, umugore wo murugo, cyangwa umukozi ufite igishoro gito cyo gutangiza, ariko icyifuzo gikomeye cyo kwikorera ubwabo, arashobora gutangiza umushinga hamwe nishoramari rito. Hariho ingaruka muri byose, ariko mugihe uguze hamwe nisosiyete isanzwe ikorera kumasoko, gutanga izina ryayo ninyungu biroroha, byunguka byinshi mubijyanye no kuzigama kwamamaza, kwakira amakuru, amakuru, chip uburyo bwo gukurura no kugumana abakiriya muri agace runaka. Gutezimbere biz kuva kera biratwara igihe kandi biragoye, cyane cyane ukurikije amarushanwa ariho, kandi mugura francise, worohereza akazi kawe, kwagura amahirwe, imipaka no kongera amafaranga. Iyo uduce tumwe na tumwe dufunguwe, francisor ntikeneye gushora imari mukwamamaza, ishingiye kumahame amwe yakazi, ifasha franchisee gutangiza umushinga wabo.

Abafaransa bashira francise mubiciro bitandukanye, ukurikije ingingo nibindi bisabwa. Franchising ubwayo nugutanga uburenganzira mubihe runaka mukarere runaka, uko ingingo nini, niko byinjira. Muyandi magambo, intsinzi yigitekerezo cyubucuruzi nuburenganzira bwo gukoresha izina rinini, ikirango ku gihe kirekire. Kandi, iraboneka kugirango ubone izindi nama zinzobere zacu. Niba udafite ubuhanga kandi ukaba utazi mukarere runaka ushaka gutangiriraho biz, urashobora gukoresha urutonde rwibitekerezo cyangwa ugakoresha moteri ishakisha. Urutonde rwerekana imyanya ishoramari ikunzwe cyane, francise mubice runaka byibikorwa, gutandukanya francises n'uturere duto cyangwa tunini, kubiciro, nibindi. Amakuru ahora avugururwa kugirango francisee cyangwa franciser ibone amakuru yuzuye.

Usibye kohereza ibyifuzo byawe mububiko, ntibishoboka kubona abafatanyabikorwa gusa ahubwo no kuzuza urutonde rwabakiriya binyuze mumodoka ya SEO. Kugera kubantu benshi bateze amatwi bishimangira umwanya wawe hamwe n’amasoko ku isoko, ukinjiza neza kandi ukunguka, murwego urwo ari rwo rwose wifuza gutangiza umushinga. Abafaransa nabo bagize uruhare mubikorwa byakazi bya francisee, hitawe kubitangwa ryamakuru n'amahugurwa y'abakozi, hamwe no gutanga abakiriya bashizeho bonyine. Abakiriya bashoboye kugereranya ishoramari rito, inyungu, guhanura buri kantu. Ishoramari rito ntabwo risobanura inyungu ntoya na gato, niba ukora neza, kwishyura bizashoboka mugihe gito, hamwe no kongera inyungu. Na none, mugihe uguze francise, urashobora gufungura umubare utagira imipaka wibicuruzwa bito kugirango ugere kubantu benshi baterana, ushora igihe gito namafaranga. Inzobere zacu zikorana amasaha yose, kuvugurura amakuru no gutanga ibitekerezo no kwamamaza ibitekerezo.

Kugirango ubone ibisobanuro birambuye kubucuruzi buciriritse ariko bwatsinze, koresha inama zinzobere zacu kuri nimero zabigenewe, kandi jya no mububiko bwa catalogi ya franchise hamwe nishoramari rito hanyuma usome ibyo abakiriya basubiramo. Turashaka kubashimira kubwinyungu zanyu kurutonde rwa franchise, twizeye ubufatanye butanga umusaruro hamwe nigiciro gito.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwubusitani bwubusitani nigikorwa gishimishije cyane, mugukora ibyo, ugomba kwitondera ibikorwa bitandukanye byabanditsi. Nyuma ya byose, bagomba guhuzwa rwose numwimerere kandi bagashyirwa mubikorwa neza. Ubu ni bwo buryo bwonyine ushobora kwemeza ko urwego rwo hejuru rusabwa neza. Ubufaransa bwawe buzakundwa nabaguzi niba ubishyize mubikorwa hubahirijwe amategeko agenga ubu. Mugihe ukora kuri yard franchise, ugomba kandi kwibuka ibyo wiyemeje. Bagomba gukorwa nyuma yamasezerano yububiko kugirango francisor itagira icyo isaba.

Mubyongeyeho, kugirango uhagararire ikirango kizwi cyane uhagije, ugomba gukoresha francise yububiko bwubusitani nubwitange ntarengwa. Ibishushanyo byose byo hanze n'imbere bigomba guhuza neza numwimerere. Ububiko bwubusitani bwa francise bugomba kurangwa nubwinshi bwibarura ryubu. Ubwoko bwawe ni bwo buryo bwo guhatanira. Kugirango itandukane bishoboka, kora ibikorwa bya biro bikenewe. Niba uri umucuruzi wubusitani bwubufaransa, menya neza ko wakiriye umubare ntarengwa wibarura ryihariye rihari. Ndetse bizashoboka no kuganira kubiciro biri hasi nibisabwa byihariye niba ubishoboye ushoboye kuganira na francisor.

Ububiko bwubusitani bukora neza nibisabwa kugirango ugere kubisubizo bitangaje kubarwanya bose. Gukurikiza byimazeyo imyambarire yinzobere zawe bitanga amahirwe yo gukora ishusho yikigo gifata inshingano zacyo byihuse. Shaka igitabo cyubucuruzi muri francisor kugirango ushyire mubikorwa ubushobozi bwububiko bwubusitani. Urwego rwohejuru rwo kubona amakuru mugushyira mubikorwa isesengura bituma bishoboka gukora ishusho isanzwe yimiterere yisoko. Nibyo, inzira zimbere nazo zigomba kwigwa muburyo burambuye. Ishyirwa mu bikorwa ryububiko bwubusitani rigomba guherekezwa no gutezimbere no gukora neza.

Amashanyarazi muri Korowasiya amaze igihe kinini akora neza kandi akurikije ingamba zubucuruzi zemewe zikoreshwa ahandi hose kwisi. Hibanzwe cyane cyane kuri francisees ku butaka bwiyi leta kuva abayobozi baharanira kongera amafaranga yinjira mu ngengo yimari. Franchise, nkuko mubizi, nikintu cyunguka rwose mubikorwa byo kwihangira imirimo. Kubwibyo, ukeneye gusa kumenya ama francises asanzwe akorera kubutaka bwa Korowasiya, kandi atarahagera, kandi urashobora kwihutira gufata umwanya wubusa. Ba mukerarugendo bakunda Korowasiya, birumvikana rero ko biteza imbere francise kubaturage baho kugura serivisi zawe nibicuruzwa gusa ariko no kugurisha ubwoko bwa serivisi zitangwa kubantu baza hariya mubiruhuko. Abenegihugu bishimiye cyane Korowasiya kandi bazishimira kwakira umushinga mushya w'ubucuruzi ku butaka bwabo. Ubufaransa bugomba kwitegura mbere kugirango buhangane nubwoko busanzwe bwibikorwa byo kwihangira imirimo biherereye mubutaka bwiki gihugu

Niba uhisemo kuzenguruka francise muri Korowasiya, ugomba rero kumvikana mbere nuhagarariye ikirango kubijyanye nuburyo ushobora gukora ubu bucuruzi. Muri rusange, amasezerano ya francise agenga ibisabwa byose ushingiyeho uzakomeza. Guhera mugice cya mbere, francise muri Korowasiya izasabwa gukuramo umubare munini wumutungo wimari kuri francisor nkumugabane winyungu. Ndetse no mubyiciro byambere, mugihe utarabona amafaranga yinjiza, usanzwe ukuramo kugeza 11% yishoramari ryambere. Iri ni itegeko ryemewe muri rusange, ariko, niba uteza imbere francise muri Korowasiya, urashobora kuganira nizina ryikirango. Urashobora gusobanura ibintu muburyo utazishyura umutungo wamafaranga.

Ariko, uzakora izindi nshingano zose zemerera francisor kwishyura ibyabuze amafaranga yinjira.