Itangazamakuru ryitangazamakuru ni umushinga wubucuruzi wihariye, bisaba ibintu byinshi ugomba kuzirikana. Icyambere, uzaba ushyira mubikorwa ubucuruzi bwawe mugihe kimwe na francisor. Azagucunga, kimwe no gutanga amakuru yose akenewe kugirango uhangane byoroshye n'ibikorwa byo mu biro. Byongeye kandi, iyo ukorana na francise, ufata inshingano zose zinyuranye zijyanye nubukode kuri francisor, mugihe izindi zifite imiterere itandukanye gato. Kurugero, mugihe ugurisha itangazamakuru ryitangazamakuru, wemera gukorana nimbuga zimwe cyangwa gufata izindi nshingano. Niba ukorana na software ya francise, noneho birashobora kuba inshingano yo kugura ibarura kubashoramari basobanuwe neza, cyangwa na francisor muburyo butaziguye.

Amagambo aratandukanye, kandi ugomba kuyubahiriza rwose kugirango utinjira mubihe bitoroshye mugihe uburenganzira bwawe bwo kuba umuguzi wihariye bwambuwe kubera kurenga ku nshingano zafashwe.

Gukorana na francise yibitangazamakuru ni ubwoko bwubucuruzi bushobora gushyirwa mubikorwa gusa muburyo bubishoboye kandi bufite inshingano. Uburyo bufite inshingano bwumvikana nkigihe cyo gukusanya igihe cyumutungo wamafaranga wiyemeje gushyira mubikorwa. Korana na francise yibitangazamakuru bitagira inenge kandi ubishoboye, wishyura amafaranga yimisoro mugihe cyagenwe. Royalty ni ubwishyu bumeze nkubukode. Umubare wacyo uri hagati ya 2 na 6% yinjiza buri kwezi. Irashobora kandi kubarwa nkijanisha ryibicuruzwa kandi ibi bigomba gusobanurwa mugihe cyo gukora amasezerano.

Usibye ubukode mugihe ugurisha itangazamakuru ryitangazamakuru, urashobora kandi kohereza amafaranga yo kwamamaza kuri francisor kubirori byo kwamamaza kwisi. Aba francisor ubwabo bazongera urwego rwo kumenyekanisha ibicuruzwa mugihugu cyawe ndetse no kwisi yose. Birahagije kuri we kwakira gusa amafaranga yawe, kandi we ubwe azakora ibikorwa bisigaye muburyo bwiza bushoboka.

Hariho kandi intererano imwe, isobanurwa muburyo bw'ururimi rw'Abadage nkigice kinini. Nicyo gice cyimbitse kigereranya intangiriro yimikoranire nibitangazamakuru franchise. Urayishyura mubihumbi 9 kugeza 11% byamafaranga yishoramari gahunda yubucuruzi itanga. Twakagombye kuzirikana ko itangazamakuru ryitangazamakuru rigomba kwishyura kuko udashora amafaranga make mubikorwa byayo. Hamwe nogushyira mubikorwa gahunda yubucuruzi, ugomba no guha francisor amafaranga runaka muburyo budasubizwa. 10% by'amafaranga y'ishoramari ntabwo ari make cyane, kubwibyo, hagomba kubaho kumva inyuma yo gushyira mubikorwa igikorwa nkiki.

Kora neza kandi neza hanyuma, francisor, kimwe nubuyobozi bwa leta, ntakibazo bazakurega. Nubwo hari ingingo zitavugwaho rumwe, bizashoboka kwemeza ikibazo cyawe.

Birakenewe gukora isesengura ryibanze ryabanywanyi niba uhisemo gukora kuri francise media. Ibi bizagufasha kumenya ubushobozi bwawe bwo guhangana nabanywanyi murugamba rwamasoko. Urashobora kandi gukoresha isesengura rya swot, ntakindi kirenze igikoresho cyiza-cyiza kigufasha kumva imbaraga n'amahirwe ushobora kwiringira mugihe ushyira mubikorwa umushinga runaka. Mubyongeyeho, isesengura rya swot rizerekana intege nke za francise yawe yibitangazamakuru, kandi urashobora kubihagarika, cyangwa kubikoresha kugirango ubone inyungu zo guhatanira. Nyuma ya byose, n'intege nke zirashobora guhinduka kubwinyungu zawe, cyangwa urashobora kumva uburyo bwo gukorana nabo no gukora imirimo yose yo mu biro hamwe nurwego ntarengwa rwo gukora neza.

Gukorana na francise yibitangazamakuru bikubiyemo gukenera guhuza abantu benshi. Ubu ni ubwoko bwumushinga utameze nkimikoranire nububiko cyangwa ibicuruzwa byihuta. Kubwibyo, francise irashobora gutandukana cyane mubikorwa byayo. Ariko, ugomba kuganira kubibazo byose hamwe na francisor hakiri kare kugirango utagira ingingo zivuguruzanya. Mu buryo nk'ubwo, ushyira mubikorwa itangazamakuru ryitangazamakuru, uzagirana amasezerano. Bizagenga neza inshingano zose ninshingano zamashyaka.

Kugirango utinjira mu bihe bitoroshye, ugomba kumva neza icyo ushaka kugeraho ushyira mubikorwa itangazamakuru. Gahunda yubucuruzi yubatswe neza nimwe mubisabwa kugirango umuntu agere ku musaruro ushimishije mu rugamba rwo guharanira ibyo abakiriya bakeneye. Shyira mubikorwa itangazamakuru rya francise ubuhanga hamwe nibyangombwa byose bikenewe. Ubu ni bwo buryo bwonyine ushobora gusobanukirwa n'ibigomba gukorwa kugira ngo ugere ku ntsinzi ubu no mu gihe kizaza. Ingamba zubatswe neza nimwe gusa mubisabwa kugirango umuntu atsinde; ugomba kandi gukurikiza byimazeyo ibyifuzo byatanzwe na francisor. Kurugero, mugihe ugurisha itangazamakuru ryitangazamakuru, urashobora gusabwa gukurikiza imyambarire ikaze kubakozi bawe. Bizaba ngombwa kubahiriza ibisabwa byose biboneka.

Mubyongeyeho, niba ukorana na media franchise, igishushanyo mbonera nacyo kizakenera gukorwa ukurikije code wakiriye uhagarariye ikirango. Ntakintu kigoye muribi kandi ukeneye gukurikiza byimazeyo amahame no gukurikiza amabwiriza. Noneho hazabaho ibirego bikurega, uzakomeza kuguma ukwirakwiza wenyine mugihugu cyawe.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubukungu francises nibitekerezo byubucuruzi bisabwa nabakiriya bijyanye nibisabwa kubicuruzwa runaka, ibicuruzwa, cyangwa serivisi. Isosiyete yacu igezweho yitwa USU itanga urutonde rwuzuye rwa francises yishyura byihuse ishobora kwihuta kwamamara ukeneye hamwe nikirangantego kizwi. Inzobere mu biro byacu zizahitamo francise yubukungu, ikore ibiganiro birambuye nabakiriya, aho ingingo nyamukuru ari inyungu zamafaranga, icyifuzo cyiterambere, hamwe no kugera kurwego mpuzamahanga. USU izashobora gutanga urutonde rwibitekerezo bitandukanye byo gushinga imishinga, uko kuzamura ibicuruzwa hejuru, niko ibiciro byubukungu byubukungu. Twabibutsa ko buri bukungu francise ifite igihe cyayo cyo kubona inyungu, kandi abakozi bacu bashyizeho igihe ntarengwa cyo gufata ingamba. Ni muri urwo rwego, byinshi bizaterwa nabakiriya ubwabo, bazamura ubukungu bwubukungu bwungutse, bafite icyifuzo cyo kubona inyungu vuba.

Kugirango tubone urutonde rusange rwamakuru kuri sosiyete yacu, nibyiza kujya kurubuga rwacu rwemewe, hamwe na contact, aderesi, na numero za terefone. Isosiyete ya USU yiteguye gukorana haba n’abakiriya baturutse mu gihugu cyacu ndetse n’abakora mu mahanga bazashaka ubufatanye. Itsinda ryatoranijwe muri USU muburyo burambuye, aho buri mukozi agomba kuba yujuje byuzuye ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya benshi bunguka bazashobora gushinga amashami yinyongera mugihe kizaza kuko, muri ubu bwoko bwubucuruzi, ntukeneye gutangira umushinga guhera. Twabibutsa ko ibyo bifite inyungu nyinshi kubakiriya badashaka kwihangira imirimo bonyine ariko bagashaka uburyo buhamye bwubukungu bwubukungu. Nyuma y’amasezerano, abakiriya bazagira uburenganzira bwo guteza imbere ubucuruzi bwungutse hamwe no kohereza amafaranga yerekeranye n’ubukungu bw’ubukungu, byongeye kandi, mu buryo bw’amakuru, hazatangwa ubumenyi bw’ingenzi mu kubaka ibicuruzwa byagenze neza kuva amahugurwa azakorwa. n'inzobere zacu.

Niba ushaka ibicuruzwa byubucuruzi bifite ireme kandi byiza, ugomba gufatanya na USU kugirango bigufashe guhitamo ubukungu bwishyurwa byihuse mumahanga.

Ubucuruzi bushya bwubucuruzi nuburyo bukurura ibyifuzo byabacuruzi. Ubucuruzi bushya bufite umwihariko wabwo ningaruka. Ku ruhande rumwe, ikintu gishya gihora mu nzira, ariko kurundi ruhande, intsinzi irashobora kuba igihe gito. Abakoresha ibicuruzwa cyangwa serivisi barashobora gutakaza vuba inyungu mubyifuzo bishya bakajya kubanywanyi. Kubwibyo, ubucuruzi bushya bwubucuruzi ntibukwiye gukurura abaguzi gusa ahubwo bugomba no kugaruka kwigihe kirekire mugihe kizaza. Kugirango ukore ibi, ni ngombwa gufata umwanya wawe no gukora isesengura ryuzuye ryateganijwe.

Ubufaransa ni ubwoko bwuruhushya rwubucuruzi hamwe ninkunga yuzuye mugukora ubucuruzi. Umugurisha agurisha uburenganzira bwo gukoresha ikirango cye, yemeza neza ko amategeko shingiro na gahunda byubahirizwa mugutegura no gukurura abaguzi. Ibirango bizwi cyane ndetse bikora isuzuma ryabakozi cyangwa bifasha kubaha akazi. Gukora ubucuruzi bwawe biroroshye cyane niba ufite uburyo nibikoresho byagaragaye kuva muri francisor. Ubufaransa bushya bugabanijwemo ibicuruzwa, umusaruro, serivisi. Mubyukuri, amahitamo yunguka cyane ni francising yibicuruzwa. Nukugurisha ibicuruzwa, amafaranga arakenewe gusa gukodesha no guhemba abakozi.

Gukora francising bikubiyemo ishoramari ryinshi kuva ibicuruzwa byakozwe kandi bigomba guhuza neza nikirangantego. Muri icyo gihe, franchisee igura gukora ikoranabuhanga ryibicuruzwa byihariye, francisor irasaba ibikoresho bigomba gukoreshwa, ndetse birashobora no gusaba abatanga ibikoresho fatizo. Urwego rwa serivisi rushobora kubahenze cyangwa rukagira verisiyo yoroshye, byose biterwa namasezerano ya francise na serivisi zitangwa. Kurugero, itangwa rya serivise nshya mubijyanye na gahunda, kugura uruhushya ntibishobora kuba bihenze cyane, kandi kubaka icyumba gishya cyimyitozo ngororamubiri bishobora kuvamo franchisee amafaranga menshi. Ubucuruzi bushya bushobora kuboneka no kugurwa ukoresheje interineti, ugomba kujya mubikoresho byizewe, kurugero, nkurutonde rwa francise. Twakusanyije ibitekerezo byose bishya byagiye muburyo bwo gutsinda. Urakoze kuri catalog, urashobora kubona francise ijyanye nibyo ukunda na bije yawe.

Kugenda neza byoroshya cyane inzira yo gushakisha ibicuruzwa mpuzamahanga ndetse no murugo. Twakiriye gusa francises yagenzuwe kuko tudashaka koroshya uburiganya. Shakisha ubucuruzi bwawe bushya hamwe natwe.