Ubufaransa bwo gufasha bugeze kurwego rwimiterere igezweho, imaze kwinjira mubigo bitandukanye. Amashyirahamwe atanga ubufasha azamenyekana cyane mugihe azenguruka mumahanga kwisi yose. Abakiriya bazareba francise babifashijwemo ninzibacyuho kurubuga rwihariye hamwe numubare munini wabakora. Buri nyiri ibitekerezo byiteguye hamwe ningamba afite ikirango cyamamajwe kandi kizwi cyane, ku kurema imyaka myinshi yakazi. Muri iki gihe, biroroshye kugura francise yiteguye, kubijyanye nogushobora gukuraho burundu ibibazo byinshi bitandukanye muri wewe, mugihe byabaye ngombwa ko uzana ingamba hanyuma ugateza imbere sosiyete wenyine. Niyo mpamvu imishinga imaze kumenyekana cyane hamwe no gusaba mubigo byinshi byatangiye.

Twakagombye kuvuga ko nyuma yo guhitamo uwaguhaye isoko, nibyiza ko ujya kurubuga rwihariye rwikirango kugirango umenyane byuzuye namakuru akenewe kubabikora. Abakiriya benshi bahangayikishijwe nigiciro cya francise yo gufashwa, hano byinshi biterwa nuwabikoze, bitewe nigiciro cyo gushinga umushinga. Ugomba kandi kuzirikana ko umubare runaka nkijanisha uzagira inyungu kuri nyirayo. Nyuma yo kuganira numushinga hamwe ningamba, niba ibikorwa byemejwe nimpande zombi, bizashoboka gukomeza gushyira umukono kumasezerano, azohereza uburenganzira bwo gukoresha ikirango kubakiriya kumuntu mubufatanye. Hano haribibazo byinshi bijyanye nigiciro cya francise yo gufashwa, hasubijwe ko twavuga gusa ko umushinga uwo ariwo wose uzerekana igiciro hamwe no kubara byuzuye ibiciro, gukundwa kwikirango, hamwe nu nu muntu ku giti cye. Ibibazo bitandukanye bigomba gusobanurwa nuwabikoze kugirango yakire imenyekanisha ryiza kandi ryiza kubibazo byose bitoroshye bizatangira kugaragara mugushinga ubucuruzi bwa francise kugirango bufashe. Byongeye kandi, niba umukiriya adafite ubumenyi runaka mukarere runaka, utanga isoko azahita akora amahugurwa azafasha gukemura ibibazo bikenewe, ndetse no kumva uko ibintu bimeze.

Guhitamo neza cyane ni uguhitamo francise yo gufashwa, hamwe nogutangiza ibintu byinshi bikenewe kugirango iterambere ryigitekerezo, uzamure kurwego rwifuzwa, kandi wunguke.

Muri iki gihe, ubucuruzi bwa francise muri Tayilande burazwi cyane kandi bufite isaranganya ryinshi. Umubare munini wubucuruzi bwa francise ukorera mubiribwa, gucuruza, na serivisi. Ifasi ya Tayilande, hamwe nibikorwa remezo byateye imbere byubukerarugendo mpuzamahanga bwumwaka, uduce twinshi twa resitora, abakozi bahendutse kandi bize neza ni 'butaka' bwiza kugirango iterambere ryihuse ryubucuruzi bwa francise no gufungura ahacururizwa. Ba rwiyemezamirimo barenga 10,000 bakorera muri Tayilande, bakoresheje ibimenyetso byerekana ibicuruzwa byayoboye, bishakishwa, bizwi cyane, kandi bizwi cyane, ndetse n’amasosiyete mpuzamahanga arenga 400 y’aba francisor akorera munsi y’ikirango cy’ubucuruzi cyanditswe. Franchise biz muri Tayilande ntabwo igengwa namategeko yihariye. Ku rwego rwa Leta, francising irinzwe kandi igashyigikirwa n’amategeko rusange y’amategeko ashingiye ku gitabo cy’imbonezamubano n’ubucuruzi, kandi kugirana amasezerano y’ubufaransa ni itegeko riteganijwe mu itegeko, rikubiyemo uburenganzira n’inshingano by’abasinya amasezerano.

Mu masezerano y’ubufaransa, isosiyete ya francisor yimurira rwiyemezamirimo wa franchisee ihame ryubucuruzi bwubucuruzi, ubuhanga, impamyabumenyi, uburambe, hamwe nikirangantego, kandi umucuruzi wubufaransa yiyemeje kubahiriza ibisabwa byose n’ikigo cy’aba francisor. Imikorere y'amategeko agenga imisoro yerekeye francise muri Tayilande ifite ibintu byihariye byo kwishyura imisoro. Amafaranga yubwami angana na 15% agenewe inganda zaba francisor zamahanga zidakora ibikorwa byubucuruzi n’umusaruro aho hantu zishyurwa ibigo by’ibanze, by’ubutaka mu buryo bw’imisoro yinjira. Usibye umubare wimisoro, ba rwiyemezamirimo ba francisee bishyura umusoro winjiza 15% kumafaranga ya leta.