Ubufaransa bwo kubyaza umusaruro amazi ni umushinga ushimishije kandi utanga icyizere. Mugihe ubishyira mubikorwa, ugomba kandi kumenya ko ukeneye kubona urutonde rwubunini kurenza abo murwanya bose, cyane cyane abadakoresha serivisi zaba francisors. Nyuma ya byose, gukora kuri francise, inshingano nyinshi zirakuremereye. Ubwa mbere, ibi birujuje byuzuye icyitegererezo cyambere, naho icya kabiri, hari imisanzu itandukanye uzatanga buri kwezi. Mubyongeyeho, niba ukora umwuga wo gutanga umusaruro, noneho ubanza ugomba kwishyura kuva 9 kugeza 11% kuri francisor. Nicyo bita umusanzu wamafaranga.

Byakozwe na mbere yuko winjiza ikintu cyose muri franchise. Amazi agomba gukemurwa mubushobozi no kwirinda amakosa, kimwe no kubahiriza ibipimo byumutekano. Amazi yawe agomba gushimwa nabakiriya, kubwibyo, kuyitunganya bigomba kuba byujuje ubuziranenge. Koresha muyungurura kugirango amazi asukure, kandi ntakibazo ufite cyo kuyatanga.

Ishyirwa mu bikorwa ryibikorwa bya francise bizagufasha gushyiraho inzira yubucuruzi ubishoboye kandi uzirikane uburambe bwa francisor. Imishinga ikora neza ikora neza izaguha ingengo yimari isanzwe. Ntugomba guhangayikishwa no gukora ikintu kibi. Nyuma ya byose, urashobora buri gihe kugisha inama no kubona amakuru agezweho. Nyiri uruganda rutanga amazi afite uruhare rutaziguye kugirango amafaranga yawe yiyongere neza. Erega burya, ijanisha ryinyungu riterwa nicyo winjiza.

Hariho amafaranga yitwa royalties, nuburyo bwo kwishyura mukodesha francise yo kubyara amazi. Buri kwezi, ntabwo uzakora amafaranga yubukode gusa ahubwo uzanakora amafaranga yo kwamamaza kwisi. Iyi ntererano iratandukanye mubunini bwayo kuva kuri 1 kugeza kuri 3% kandi ibarwa ikurikiza amabwiriza. Ubufaransa bwo kubyaza umusaruro amazi bushyirwa mubikorwa byuzuye hamwe nicyo bita igitabo cyubucuruzi. Iyi ni inyandiko wakiriye nyuma yo gusezerana kwamasezerano no kwimura icyarimwe. Kora isesengura ryibanze kugirango utazagira ingorane zikomeye mugihe ushyira mubikorwa francise itanga amazi.

Ubu ni ubwoko bwimishinga, uyishyira mubikorwa, ugomba kuzirikana amategeko n'amabwiriza ya leta aho ukorera ibikorwa byawe byumwuga. Nyuma yo kwishyura icyarimwe, uzashobora kwakira ingano yamakuru yose yingirakamaro ashobora gukoreshwa kubwinyungu zumushinga wubucuruzi. Mugihe ushyira mubikorwa francise yumusaruro wamazi, gukwirakwiza ibice byiciro bizatuma isoko ryiganje. Erega burya, uko abaguzi benshi ufite, niko amahirwe menshi yo gutsinda intsinzi yizeye muguhangana kurushanwa. Umushinga wubucuruzi wateguwe neza hamwe nugushyira mubikorwa neza birashoboka. Kubahiriza imyambarire muri sosiyete yawe nimwe mubintu byingenzi byo gukora kuri francise itanga amazi.

Kwambika abakozi bawe ukurikiza icyitegererezo hanyuma, mugihe ugenzurwa na francisor, ntuzagira ingorane.

Niba sitasiyo y’isuku n’ibyorezo yiyemeje kugenzura nawe, ugomba kuba witeguye. Ibi bivuze ko mugihe ugurisha francise kumusaruro wamazi, ugomba guhora wubahiriza ibipimo namabwiriza ya gahunda ya leta mugace ukoreramo. Nibikorwa bisanzwe bisanzwe mubikorwa byubucuruzi ubwo aribwo bwose. Kwishura amafaranga yubukode, buri kwezi igice kigera kuri 6%, nimwe mubintu byateganijwe mugihe ushyira mubikorwa francise itanga umusaruro. Mubyongeyeho, hari nintererano mubikorwa byo kwamamaza, nabyo ni ngombwa. Umubare w'amafaranga yishyurwa ry'amafaranga ugenwa kugiti cyawe kandi biterwa nuburyo utanga.

Imikorere ikora neza francise iguha amahirwe yo kugera ku nyungu zo guhatanira igiciro gito. Nyuma ya byose, ufite amahirwe yose yo gutsinda muguhangana nabatavuga rumwe nawe, niba ukora byose ukurikiza gahunda yashizweho mbere. Amasezerano na francisor azaba inyandiko nyamukuru yumutwe kuri wewe, ukurikije ibyo bizashoboka gukora ibikorwa byawe. Hazandikwa inshingano zose zuburenganzira nuburenganzira bwamashyaka akorera munsi yubufaransa bwo kubyaza umusaruro amazi. Ibi biroroshye cyane, kuko biguha uburenganzira bwo gufata neza isoko ryiza cyane ryisoko hamwe nigihombo gito nigiciro.

Igikoresho gishimishije cyane cyo gushyira mubikorwa umushinga wubucuruzi ni isesengura rya swot. Hamwe nisesengura ryapiganwa, bizaba inkingi yubutsinzi bwawe. Bizashoboka gutanga umusaruro wamazi muburyo bunoze kandi buhoro, bityo tugere ku ntsinzi. Ikirangantego cyazamuwe ni kimwe mu byiza byo gukora kuri francise, ubona nyuma yo gusinya amasezerano no kwishyura icyarimwe. Menya neza umubare w'amazi agomba gushyirwa mubikorwa kugirango uhuze abakiriya bawe buri kwezi. Ibi biroroshye cyane kuva yemerera kutarenza ububiko bwububiko mugihe ukora ibikorwa bya francise.

Ibi nibyingenzi cyane, kuko ibikoresho byo kubikamo bigomba kubungabungwa kandi bisaba amafaranga. Kemura ikibazo cyo guta ibiciro kumasoko niba ufungura francise yumusaruro wamazi mumujyi mushya. Ibi bizagufasha gukurura abakiriya benshi.

Umaze guta francise yumusaruro wamazi, urashobora gutangira buhoro buhoro kuzamura ibiciro byawe niba ufite umubare utangaje wabakiriya. Kuzamuka kw'ibiciro ntigukwiye gukomera, kugirango bidatera ubwoba abaguzi. Hindura ibikorwa byawe kandi witondere bikwiye. Nyuma ya byose, francise yo kubyara amazi, kimwe nubucuruzi ubwo aribwo bwose, izakora neza ari uko ishyizwe mubikorwa neza. Automation isaba software. Urashobora kubona ko uhujwe na francise itanga amazi, cyangwa ukayibona wenyine.

Korana nogutezimbere ibikorwa byo mubiro hanyuma ubone amahirwe yo gutangira umutwe imbere yabatavuga rumwe nawe kuko ibikorwa byawe byose byateguwe neza. Amazi yubuhinzi bwamazi azagufasha gukoresha neza umutungo wawe uhari mugihe ubyungukiramo byinshi.

'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.