Ubufaransa bwabagore bwagenewe abagore bakora ubucuruzi bashaka ubwigenge bwamafaranga. Byarabaye kuburyo igitsina kidakomeye kidafatanwa uburemere mugihe cyo gutangiza umushinga. Nkuko ibihe byerekana, umutegarugori ugezweho ntashobora kurera abana gusa no guteka isupu yimyumbati ahubwo anayobora neza. Ikintu gishimishije kubyerekeye abategarugori francise, muri Amerika, buri franchisee ya kane numugore. Abagore batandukanye nabagabo nukwibiza kwabo mubucuruzi, mugihe aba nyuma bibanda kubisubizo gusa. Uburyo bw'abagore butandukanwa n'imico yo gutumanaho kandi ibyo bigaragarira mubisubizo byanyuma.

Gutangiza umurongo wubucuruzi bwabagore cyangwa kugura francise bisaba igishoro cyambere nubwenge bwiza bwo gusesengura. Kuri interineti, urashobora gusanga benshi batangiye ibyifuzo byawe byubucuruzi. Ni ukubera iki ari byiza kutagira ibyago ugatangira ubucuruzi bwawe ugura francise y'abagore? Ubwa mbere, iyi nzira yamaze kunyuzwa numuntu neza, kandi uyu muntu yiteguye gusangira uburyo nuburyo bwiza bwubucuruzi. Icya kabiri, ingaruka zo gutakaza igishoro ziragabanuka. Nkuko bisanzwe, mugihe utanga francise yabategarugori, francisor yereka umuguzi gahunda ya biz yiteguye, aho amafaranga ateganijwe kwinjiza, amafaranga yakoreshejwe, ndetse ningaruka zishobora kugaragara mbere. Ni izihe nyungu zirenze inyungu zisanzwe mu masezerano y'akazi? Hamwe nigihe kinini cyubusa, amasaha yakazi arashobora guhinduka kugirango uhuze nigitekerezo cyubuzima. Inyungu ikurikira ni amafaranga yinjiza menshi ugereranije no gukorera undi.

Amafaranga yinjiza arashobora kwiyongera nta mbogamizi, kandi kuva kumurimo usanzwe, urashobora kwitega kwiyongera gake gusa mumwaka. Iterambere rihoraho nizindi nyungu zidahakana, niba gusa ari inyungu zawe ubu. Uzahora wiga amahugurwa, amasomo yo kunoza imico yawe no kunoza ubuhanga nubushobozi. Ubwigenge bwamafaranga birashoboka ko bonus yifuzwa cyane mumahirwe yo gukora wenyine. Sisitemu ya francising yubatswe kuburyo buri wese mu bitabiriye amahugurwa abona inyungu zabo, mugihe amasomo ahora akorana kandi akungurana ubunararibonye. Franchisee ibona uburambe bwigihe kirekire cyisosiyete kandi ikubaka biz yayo ikuraho ingaruka zishobora kubaho. Nigute ushobora guhitamo francise y'abagore bawe? Hano ubushishozi bwonyine ni ngombwa.

Reka dusesengure icyerekezo nyamukuru cyimirongo yabagore. Mbere ya byose, iyi ni imyambaro, kwisiga, serivisi zijyanye n'uburere n'uburere bw'abana, gushushanya, kugaburira, n'ibindi. Bibaho ko umugore adatinya gufata francise yabagabo, byose biterwa nimiterere, imico ikomeye-ubushake, hamwe nubucuruzi bwubucuruzi. Cataloge yoroshye iraboneka kurubuga rwacu, aho buri mugore ashobora kwishakira francise ukurikije ubushobozi bwamafaranga. Twishimiye kugufasha muri iki kibazo cyingenzi. Cataloge ikubiyemo ibyifuzo byatanzwe mubirango byamahanga ndetse nimbere mu gihugu. Kugenda neza, igishushanyo kigezweho, uburyo bwa buri muntu - ibi byose birahari murutonde rwacu.

Ikirahuri francise ni umushinga wubucuruzi, bisaba icyifuzo cyubucuruzi busobanutse. Gukora neza kandi byihuse, ukurikiza ibipimo byose franchise iguha kugirango udafite ingorane mugushyira mubikorwa umushinga wubucuruzi. Iyo ushyira mubikorwa uburenganzira, ikirahuri kigomba kwitabwaho bikwiye, aribyo ubwiza bwo gutunganya. Kora ibirahuri muburyo bwo gukurura umubare munini wabaguzi. Kugira francise bigufasha kwemeza ukuri ugomba kuvugana nawe. Nyuma ya byose, ufite kuri disikuru nziza-nziza, tekinoroji igezweho, ubumenyi-bwihariye, nibindi.

Gukorana na francise yikirahure bikubiyemo inshingano kuri francisor kugirango imyitwarire myiza yubucuruzi bwawe. Ubwa mbere, abakozi bawe barashobora kuba bafite imyambarire. Bambara imyenda isobanuwe neza ihuye nurwego rwashyizweho na francisor. Byongeye kandi, kuranga bigomba kubahwa, kuko uburyo ni ngombwa kugirango francise ikore neza. Indorerwamo uburenganzira ni umushinga wubucuruzi, mugushyira mubikorwa ukuramo ijanisha runaka ryamafaranga winjije nkumusanzu kuri konti ya francisor. Ku cyiciro cyambere, watanze icyarimwe. Ingano yacyo irashobora gutandukana kuva 9 kugeza 11% ukurikije amafaranga winjije.

Ikirahuri francise nayo itanga ubwishyu bwamafaranga yubukode. Iyi ntererano iratandukanye nkijanisha ryinjiza kandi irashobora kuva kuri 2 kugeza kuri 6%. Byongeye kandi, amafaranga yimisoro arashobora kubarwa atari ayinjiza, ahubwo ni ibicuruzwa. Gukorana nicyubahiro cyikirahure birashobora kandi kuzana inshingano zimwe kuruhande rwa franchisee. Urashobora kugura ibicuruzwa bitandukanye kumafaranga yatanzwe na francisor, bityo ukamuha kugurisha inyungu. Byongeye kandi, mugihe ushyira mubikorwa umushinga nkuyu, ugomba kwibuka kubyerekeye amafaranga yo kwamamaza yishyurwa buri kwezi kuri konti ya francisor.

Gukorana na francise francise ikubiyemo ingaruka zitandukanye zigomba gusuzumwa no kwitabwaho mugihe dushyira mubikorwa umushinga wubucuruzi. Kurugero, imwe mubibazo ni ukubaho umubare munini wabanywanyi kumasoko yamaze gufata imyanya itandukanye no kuyifata. Ugomba guhangana nabo winjira mumasoko hamwe nicyubahiro gishya cyindorerwamo. Kugirango ukore ibi, ugomba gukoresha ubuhanga, ubumenyi, nuburambe buhari. Ikoranabuhanga, amakuru, hamwe namakuru yubushakashatsi francisor iguha nayo igufasha murugamba rutoroshye hamwe nabanywanyi bo kugurisha. Ikirahuri francise ihinduka umushinga wubucuruzi wunguka, mugihe ushyizwe mubikorwa neza.

Ikirahuri kigurisha francise gishobora kugerwaho gusa nubushobozi buke mugihe ukurikiza byimazeyo amabwiriza kandi ukurikiza amategeko ya leta. Mugihe ushoboye kwirinda ikirego icyo aricyo cyose. Nubwo washyikirijwe ikintu, bizashoboka gusubiza neza ukoresheje data base. Nyuma ya byose, nk'igice cya francise ikirahure, rwose uzagira agasanduku keza k'ibikoresho ufite. Nubwa mbere, software, hamwe nubufasha bizashoboka gushyira mubikorwa neza umurimo wose wibiro. Urashobora gukoresha francise ukurikije amafaranga runaka.

Uzashora imari mugutezimbere umushinga, kandi francisor agomba gukuramo hafi 10% yumushinga wose. Nicyo bita umusanzu wamafaranga. Ntabwo ikoreshwa gusa muri francise ya francise. Ibi nibisanzwe rwose kandi biratandukanye mubunini. Mubisanzwe, ubwishyu bumwe ntabwo burenga 11% kandi ntibushobora kuba munsi ya 9% yubwishyu bwambere. Ukoresha amafaranga runaka mukuzamura francise kubirahuri byumuyaga kandi, wongeyeho, wishyura kandi uburenganzira bwo gushyira mubikorwa umushinga mwizina ryubwoko buzwi cyane. Nibikorwa bisanzwe kandi ntakintu kidasanzwe, gishya cyangwa kidasanzwe kubyerekeye.

Kubirahuri byumuyaga muri francise, uzashobora kwitondera neza ubuziranenge kugirango uhuze nigishushanyo cyambere. Uzakira icyitegererezo cya francisor, hamwe nibicuruzwa ushobora kugurisha. Byumvikane ko, ugomba kumvikana muburyo bukwiye kugirango mugihe cyo gushyira mubikorwa umushinga ntugire ikibazo na gahunda ihambaye.

Niba ukorana nikirahuri cya francise, noneho umushinga wubucuruzi ugomba kuba wunguka. Nyuma ya byose, bitabaye ibyo, igishoro cyawe ntikizatanga umusaruro, kandi ntuzashobora kwishyura amafaranga yinshingano zawe. Noneho, kora impapuro nyuma yo kwitegura neza. Byongeye kandi, inzira yo gushyira mubikorwa francise kubirahuri ntigomba guhura ningorane zose, uzakenera gukora neza imirimo yose kandi ugakemura neza izo ngorane zishobora kuvuka. Ikirahure cyiza cyumuyaga kizaguha urwego rwo hejuru rwibisabwa neza. Uzashobora kongera ingano yinjira mu ngengo yimari, kugabanya amafaranga n'ibiciro kandi, nkigisubizo, ubone ingaruka zifatika.

Ingaruka yo guteranya ibintu ni uko ibintu byinshi bihurira mumugezi umwe bizakugeza ku ntsinzi. Gushyira mubikorwa ibirahuri byumuyaga ntibigomba guhura nibibazo bitavogerwa mugihe ukoze ibintu byiza. Kora neza kandi neza hanyuma ntuzagire ikibazo. Urashobora gukemura byoroshye ingorane zose, nkuko uzaba witeguye mbere. Ikirahuri cyikirahure kizakuzanira inyungu kandi urashobora kongera gushora amafaranga kugirango ufate ibyiciro byiza byisoko.

Ikirahure cyo gusimbuza ibirahuri nigikorwa cyingenzi cyubucuruzi, ukorana nicyo, ushobora gukora byoroshye ubwoko ubwo aribwo bwose bwo mu biro. Mugihe ukorana na francise, urashobora kuba umucuruzi watsinze kandi uhiganwa mugihe ukurikiza byimazeyo amabwiriza ugakurikiza ibipimo. Tegura francise yo gusimbuza ikirahure hanyuma urashobora kwishyura amafaranga mubigo wiyemeje. Uyu ni francisor, hamwe nabandi bagenzi bawe, kimwe na leta, isaba kugabanyirizwa imisoro. Niba uri mubucuruzi bwo gusimbuza no gukorana nikirahure, noneho franchise izagufasha gushiraho imirimo yo mubiro kuburyo ushobora gukora byose ukoresheje amafaranga make. Kugabanya ibiciro no kubyara inyungu amaherezo bizagira ingaruka.

Ibi nibyingenzi cyane kuzirikana, bivuze ko udakwiye kwirengagiza irangizwa ryimirimo yo mu biro kurwego rwo hejuru, kuko murubu buryo utanga francise yawe yo gusimbuza ikirahuri inyungu nziza zo guhatanira.

Iyo usabana nabaguzi, abakozi bawe ntibagomba kwambara gusa ukurikije imyambarire. Barasabwa kandi gukurikiza byimazeyo ibipimo n'amabwiriza utanga kugirango wige. Bagomba kugira ikinyabupfura, buri gihe babishoboye kandi bashinzwe gusubiza ibibazo byabaguzi. Gusimbuza ibirahuri bigomba gukorwa vuba kandi neza, franchise izagufasha kubona ibikoresho byiza ufite. Nyuma ya byose, kubwibi, uhindukirira uhagarariye ikirango kizwi, kugirango umenye ibyiza byose murugamba rwo guhatana mugihe ukorana nawe. Bizashimangirwa no kuboneka ibikoresho byujuje ubuziranenge, tekinoroji igezweho, kumenya-uburyo, nibikoreshwa neza.

Uzashobora kwakira ibikoresho biva hanze kubiciro ushobora kwishyiriraho wenyine mugihe cyimishyikirano. Ishyirwa mu bikorwa ryogusimbuza ibirahuri ntabwo bizahura ningorane zikomeye, mugihe bishyizwe mubikorwa neza. Uzakenera kwitegura hakiri kare ukora ibikorwa byose bijyanye. Icyo gihe uzatsinda, kandi uzashobora guhatanira kumvikana kangana nabatavuga rumwe nawe, ndetse nabakomeye kandi bakize. Inzira yo gukorana na francise yo gusimbuza ibirahuri izana inshingano zihariye. Usibye kubahiriza amabwiriza n'ibipimo, birakenewe kandi kumva neza ko ugomba gukuramo igice cy'amafaranga winjiza. Ubu ni ubwoko bubiri bwamafaranga, buri kimwe kibarwa muburyo bwacyo.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ibirahuri bitanga ibirahuri ni umushinga wubucuruzi ufite akamaro, mugihe cyo kubishyira mubikorwa ugomba kumva neza ko ari ngombwa gukurikiza amategeko n'amabwiriza. Iyo ukora francise, uri umuntu ubazwa. Buri gihe francisor yitezeho raporo nogukurwaho buri kwezi. Uretse ibyo, urasabwa gukurikiza byimazeyo amahame n'amategeko. Niba ukurikiza byimazeyo amategeko, noneho kugera kubitsinzi biza byihuse. Urashobora guhangana byoroshye nibikorwa byo gukora muburyo ubwo aribwo bwose.

Mugihe ukorana na francise ikora ibirahure, urashobora kwiringira kubona ikoranabuhanga nibikoresho. Nukuvugako, menya-uburyo hamwe nikirango cyo murwego rwohejuru uri hafi yawe. Gusa ukoresheje ibi byose, birashoboka kugera kurwego rushya rwumwuga, ukarenga abo bahanganye bose. Niba ukora ibikorwa byo kugurisha no kugurisha ibirahure, noneho franchise igufasha kubaka neza inzira yumusaruro. Yongera amahirwe akomeye yo kugera ku nyungu zo guhatanira. Igomba gukoreshwa kuri byinshi. Kora ibikorwa byawe neza kandi ubuhanga, wirinde amakosa yerekeye gahunda.

Niba uri ubucuruzi bwikirahure, ugomba kwitondera byumwihariko francising. Urwego rwibicuruzwa bigomba guhura nibyakozwe kandi bigurishwa nicyitegererezo cya francisor. Iyo uhuye nabanywanyi, ibirahuri byawe birashobora kugorana. Kugirango wirinde ko ibyo bibaho, gukosora no kubanza birakenewe. Kora imirimo yose yo mu biro bijyanye, uzahora utsinda. Urashobora gutsinda amayeri yose yabanywanyi bawe. Kuzuza ibirahuri francise birashobora kandi guhura nabashinzwe ibibazo bya leta.

Kugira ngo ikibazo nk'iki gikemuke, ni ngombwa kumenya neza amategeko. Mubyukuri, ntugomba kumenya amategeko gusa ahubwo ugomba no kuyakurikiza, murwego rwo kumenyekanisha francise yo gukora ibirahure. Noneho nta kirego na kimwe kuri wewe. Iremeza neza imikorere y'ibiro. Shyira mubikorwa ibirahuri byerekana ibirahuri murwego rwohejuru rwumwuga hanyuma, ibintu bizakuzamuka. Gusa iyo ukorana na francise, ubona uburambe bwagaciro, tekinoroji yo murwego rwohejuru, nibintu byinshi byingirakamaro. Niba ushobora gushyira mubikorwa ibyo byose, ntuzabura gutera imbere.

Amashanyarazi muri Cote d'Ivoire amaze igihe kinini akora kandi neza, bituma ba nyirayo batezimbere cyane kubintu byabo. Ubufaransa bushobora gukoreshwa kubutaka bwa leta hafi ya zose, icyangombwa nuko amategeko adatera inzitizi. Ibi ntibikurikizwa kuri Cote d'Ivoire, kuko iyi leta itanga francise hamwe nibisabwa byose kugirango umuntu atsinde. Iki gihugu giherereye mu Burayi kandi ni hamwe mu hantu heza cyane aho ishoramari ari ryiza. Ubufaransa muri Cote d'Ivoire buzakora muburyo bumwe no mubindi bihugu. Ariko, kubera amategeko meza kandi yubuntu, uzagira amahirwe yose yo gutsinda.

Ibi bivuze ko bikwiye gutekereza ko hari hasanzwe hari francises ikorera kubutaka bwa Cote d'Ivoire, bivuze ko ahantu henshi hamaze igihe kinini hatuwe.

Ihiganwa ryinshi rya francise niche muri Cote d'Ivoire ntirishyurwa gusa namategeko meza ariko nanone nubushobozi buke bwabaturage bwo kwishyura. Byongeye kandi, iyi leta yuzuyemo ba mukerarugendo, kandi abashyitsi baruhukira muri Cote d'Ivoire bafite amafaranga menshi bashobora gukoresha kugira ngo bishimishe cyangwa babone serivisi iyo ari yo yose. Nibwo francise yawe ije gukina. Nyuma ya byose, urashobora kubaha ikintu kimenyerewe, ikintu bakoresheje kuva kera kubutaka bwigihugu cyabo. Irashobora kuba cafe cyangwa urunigi rwa resitora, hoteri, cyangwa ubundi bwoko bwubucuruzi. Hano mubyukuri nta cyicaro gisigaye aho francises iyo ari yo yose itigeze ifata umwanya ukwiye.

Niyo mpamvu udakwiye gusubika ubu bucuruzi bwunguka cyane hanyuma ugatangira guteza imbere francise kubutaka bwa leta ya Cote d'Ivoire kurubu.