Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Inzu yubaka inzu ni ubucuruzi bushobora guteza akaga ariko bushobora kubyara inyungu. Iyo bishyizwe mubikorwa, amategeko n'amabwiriza, SNiPs, nandi mabwiriza yashyizweho na leta agomba kubahirizwa byimazeyo. SNiP ni amategeko n'amabwiriza, kandi ntushobora kubirengaho, cyane cyane niba ukora mubikorwa byubwubatsi. Ubufaransa bugomba gutoranywa ukurikije imiterere yakarere, kuko bigomba kumenyekana kumasoko yawe. Gukora francise byoroshye kandi bitanga umusaruro, mugihe wirinze amakosa akomeye. Niba uhisemo kwishora mubikorwa byo kubaka urugo, noneho kora ubu buryo bwubucuruzi kuri tekinoroji wakiriye ufite.

Usibye tekinoroji ubwayo, ufite n'ubumenyi butandukanye-bwo, gushiraho amabwiriza yubucuruzi, ikirango kizwi, nibindi byiza. Ugomba kwishyura ikiguzi runaka kuko francise idatangwa kubuntu. Witondere kubaka, kubaka amazu muburyo bwo kunguka amahirwe yo guhangana. Ugomba gutsindishiriza neza abakiriya bawe inyungu zo gutumiza, bakira mugusabana nawe. Niba ukora murugo no kuyubaka, noneho francise yo kubaka iragufasha mugushira mubikorwa ibikorwa byo murwego kurwego rwo hejuru. Korana nigikoresho cyo gushakisha muri software yawe hanyuma ushakishe amakuru vuba kugirango ugabanye ibiciro byakazi. Muri rusange, mugihe ugurisha francise yo kubaka inzu, ugomba gukoresha ibikoresho bitandukanye, harimo software.

Ahari uhagarariye francise araguha ibyuma nkibi, wenda sibyo, noneho ugomba kubibona wenyine. Buri rugo ruzubakwa neza niba ukurikiza byimazeyo ibipimo n'amabwiriza mugihe cyo kubaka. Iyi ni inzira ishinzwe, niba ishyizwe mubikorwa nabi, urashobora kugwa mubihano bya leta. Nibyiza gukurikiza ibyahinduwe no gukurikiza byimazeyo amabwiriza kugirango utazagira ingorane mugihe kizaza. Inzu yingenzi yo kubaka urugo ni umushinga wubucuruzi bugusaba kuzirikana ko ugomba gutanga umusanzu runaka. Igice cya mbere nigice kimwe, cyimuriwe kuri konti ya nyiri ikirango. Byongeye, mugihe ugurisha amazu yubaka francise, ugomba kwibuka kubyerekeye amafaranga yo kwamamaza hamwe nicyo bita royalties.

Gutanga francise mubice nka Reta zunzubumwe zamerika, kwisi yose, ni hafi gutera imbere kandi neza mubikorwa byubucuruzi. Ku bufatanye n’ishyirahamwe mpuzamahanga ry’aba francising (IFA), buri minota 8 yumunsi wakazi, muri Reta zunzubumwe zamerika hashyirwaho iduka rishya rya francise, aho isoko rimwe gusa rifunga ibigo icyenda bifunguye. Intangiriro yicyiciro cyo gushinga francise biz ya none muri Amerika igwa mubihe byintambara nyuma yintambara ya kabiri yisi yose. Intambara irangiye, ubukungu bw’Amerika bwatangiye guhinduka kuva mu bicuruzwa by’ibikoresho bya gisirikare bihinduka ubukungu bw’amahoro. Kongera imirimo yinganda zijyanye nakazi k’amahoro byabaye ikintu cyambere mubuyobozi bwa leta zunze ubumwe za Amerika na guverinoma. Iterambere ry’ubufaransa ryagize uruhare mu kwagura no guteza imbere imirimo ku Banyamerika, ryabaye imodoka yo kuzamura ubukungu bw’igihugu, kandi rigira uruhare mu iterambere ry’ubukungu mu bihugu by’amahanga.

Gutanga francise kubacuruzi byashizeho ubundi bucuruzi bwa rwiyemezamirimo wubucuruzi, byorohereza kugarura amadovize n’amafaranga mu gihugu, hamwe n’ishoramari ritoya mu mahanga, kandi ryagize uruhare runini mu kuzamura no kuzamura izina ry’ibikoresho by’ubukungu muri Amerika. Iterambere ry’ubucuruzi bw’amerika muri Amerika kandi ryakurikiranye inyungu za politiki, imbaraga, n’igitutu cy’amahanga, kubera kurenga imipaka y’igihugu, ubukungu bw’igihugu. Muri Reta zunzubumwe za Amerika, komisiyo ishinzwe ubucuruzi (FTC) igenzura francising kugirango ikurikirane iyubahirizwa ryamategeko ya francise. Dukurikije ibisabwa byashyizweho n’amategeko ahuriweho n’umuzingi, francisees itanga raporo zigaragaza amakuru yose yuzuye yerekeye isosiyete ishaka kubona ingingo ya francise mubutaka bwemewe no gusuzuma igereranyo cy’amafaranga yinjira, amafaranga yinjira, na gahunda y’inyungu za francise. Umubare munini w'iterambere ry'ubwoko nk'ubwo, ushyigikiwe n’amategeko akomeye ya leta na leta hamwe n’ibitekerezo byiza bya rubanda, byatumye imishinga myinshi yo kwihangira imirimo mu bucuruzi bw’ubufaransa. Reta zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zamerika, yimukiye hanze yigihugu, ikwirakwiza neza kwihangira imirimo kwisi yose.