Gutegura francise nubucuruzi bwita ku nyamaswa. Nibikorwa byose bikorwa nababigize umwuga. Niba ushaka gukorana na francise, ugomba kumva neza ko ubu buryo bwimikorere bujyanye nibintu bitandukanye. Ubwa mbere, mugihe ugurisha francise yo gutunganya, ugomba kwibuka ko ufata inshingano zitandukanye. Icyambere, ugomba kwishyura imisanzu runaka, haba mugitangira no mugihe cyo gushyira mubikorwa umushinga. Byongeye kandi, mugihe ukorana na societe itunganya francise, urashobora kwiyemeza kugura ibarura runaka muburyo butaziguye na francisor.

Iki nigikorwa cyunguka kumpande zombi, ariko, kirimo guhererekanya umutungo wimari. Gutunganya francise birangwa no gukenera kwita ku ruhu, umusatsi, inzara, ndetse n'amatwi y'ibikoko. Ndetse n'amaso yinyamaswa ntasigara atitabwaho, kubera ko ibikorwa bitandukanye byateganijwe kubwibi.

Iyo ukorana na francise itunganya, birakwiye ko twibuka ko idakorwa gusa mubikorwa byisuku. Urema kandi isura yinyamanswa ukayitegura mumarushanwa ayo ari yo yose cyangwa imurikagurisha. Umukwe ni umunyamwuga ukorana no gutunganya kurwego rwumwuga. Nka francise itunganya, urashobora gutanga serivisi zitandukanye kandi ugatwikira ubwoko butandukanye bwibiciro. Birakwiye kandi kwibuka ko ingano ninshuro zuburyo butandukanye kandi birashobora guterwa n'ubwoko bw'amatungo. Kora francise yo gutunganya muburyo bunoze hanyuma uzabe ufite umubare munini wabakiriya bazabishaka bakoresha serivisi zawe.

Ntabwo bihagije gukora gusa mwizina ryikirango kizwi. Izina nikirangantego ntabwo ubwabyo bisabwa kugirango umuntu atsinde. Birakenewe kubateza imbere hanyuma, uzashobora guhatanira kumvikana kangana nabatavuga rumwe nabo bazwi kumasoko yaho. Korana na francise itunganya kandi winjize amafaranga menshi uhinduka rwiyemezamirimo urushanwa kandi ukora neza. Uzagira amahirwe yose yo kugera kubitsinzi mugihe kirekire, kubwibyo, uzaba umuntu watsinze uhangane ninshingano zabo byoroshye. Gukorana na francise itunganya birashobora kugabanya ibibazo byubuzima bwamatungo. Birakenewe kwitondera ibihumyo, gushushanya, nibindi bibazo bishobora kuvuka mwijosi ryamatungo.

Ubufaransa i Washington, D.C. nigikorwa gishimishije cyane kubera ko ari umurwa mukuru w’Amerika, kimwe mu bihugu bikomeye kandi bikize ku isi. Ubufaransa i Washington bugomba kuzamurwa mu buryo butubahiriza amategeko y’ibanze mu buryo ubwo aribwo bwose. Ubufaransa bugomba gukoreshwa neza, kubera ko ufite umushinga wubucuruzi witeguye hamwe nikirangantego ufite, bivuze ko ugomba gusa gutegura gahunda y'ibikorwa ikosora, iyobowe nawo, ushobora kugera kubisubizo byiza mumarushanwa. Ubufaransa i Washington bukora neza kandi neza niba ukora isesengura ryiza rya swot mbere yo gutangira igikorwa, kigufasha gukora gahunda yubucuruzi nyayo.

Kurugero, isesengura rya swot nimwe mubikoresho byubukungu bikora neza kugirango ugaragaze imbaraga nintege nke byikigo cyawe.

Washington irangwa no kuba hari ba mukerarugendo benshi, ndetse n'abaturage baho bashobora kuba abakiriya. Uku kuri kugomba kwitabwaho mugihe utangiye umushinga. Abahatuye bishimiye Washington, bivuze ko udakwiye na rimwe kubabaza niba utangiye francise. Ibiranga uturere nibyifuzo byabaturage birashobora kwitabwaho ushizemo ibintu byiza cyangwa zest mubicuruzwa cyangwa serivisi. Ubufaransa bwa Washington ni ikirombe cya zahabu kidateye imbere gikeneye gusuzumwa neza no gutezwa imbere vuba bishoboka. N'ubundi kandi, francise i Washington ni umushinga wubucuruzi uhiganwa kandi mugihe ushidikanya, abatavuga rumwe na bo barashobora gufata ibyemezo byo kubona uburenganzira bwo gukora ikirango no gutangiza umushinga wabo.

Ubufaransa i Washington bugomba kugengwa namasezerano franchisee yagiranye naba francisor. Itondekanya imisanzu yose igomba gutangwa mubyiciro bitandukanye bya francise.

Porogaramu ya USU francising ibisubizo byikora ikubiyemo igitekerezo cyo gukomeza gutera imbere. Gukorera mu mucyo, guhora utanga ibitekerezo hagati ya francisor na francisee bituma uhora utezimbere ubufaransa ubwabwo hamwe nabafatanyabikorwa, uburyo bwo gutanga, politiki yo kwamamaza, gahunda yubudahemuka.