Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Sitidiyo yo gufotora francise irahamagarira abakunda gufotora, nabantu gusa bashaka kubona amafaranga mubucuruzi bwunguka. Ni ukubera iki ibi ari ngombwa kandi ni ukubera iki ubu bwoko bwa francises bukunzwe cyane? Kuberako gufotora no gufata amashusho nikimwe mubice byiza byubuzima bwacu. Hamwe na terefone iri hafi, umuntu ugezweho arashaka gufata ibintu byose byingenzi kandi atari gusa. Muri icyo gihe, haracyari icyifuzo cyo gufata ibyabaye muburyo bwiza cyane, murukuta rwa sitidiyo yifoto, aho ibintu ubwabyo bigira uruhare mumashusho meza kandi atazibagirana. Sitidiyo yo gufotora francise nishoramari ryunguka. Gutegura ubucuruzi ntibisaba ishoramari rinini, kandi inyungu yihuse kubucuruzi nayo iragaragara.

Nibyiza, icy'ingenzi nuko iki ari ikibazo kigutera kurema no guhaza ibyo ukeneye mu mwuka. Icyambere, ugomba guhitamo serivisi uteganya gutanga. Gukodesha ibyumba byinshi byiza, bitatse cyangwa utange marike yinyongera, imyambarire, nibindi bikorwa bya francise. Ihitamo rya mbere riroroshye cyane kandi ntirisaba ishoramari rinini, birahagije kugira umwe cyangwa babiri bafotora. Mugihe cya kabiri, ukeneye kwisiga inzobere, gushushanya hamwe nabandi bahanga. Ni ukubera iki ari byiza gufungura studio yimyambarire ya francise? Hariho impamvu nyinshi zibitera. Urashobora gukora mwizina ryikirango kizwi, bivuze ko burigihe ufite umukiriya utamenyereye kuzigama ubuziranenge.

Uzafashwa no guhitamo ibibanza. Nibisanzwe, francisor yatsinze ifite amahame shingiro nibisabwa, imitako, n'akarere. Wakira urutonde rwibikoresho bisabwa. Urashobora kandi kubona ibisobanuro byumuntu utanga isoko. Baragufasha nurutonde rwa serivisi zitangwa. Ubunararibonye bwa francisor butanga, hamwe na serivisi nkuru, gutanga imikorere izana amafaranga yinjiza. Inkunga yo kwamamaza no kuzamura kumurongo rusange, gutanga ibikoresho byiza byo kwamamaza.

Guhitamo no guhugura abakozi nikintu kigena kuko ubwiza bwamafoto buterwa nayo. Ahari hariho abafotora amasomo yo kunoza ubuhanga bwo gufotora. Cataloge yacu ikubiyemo francise izwi cyane ya francise ifite akamaro muri 2021. Ukoresheje kugendagenda, urashobora guhita umenya neza francise itangwa bijyanye na bije yawe. Turagufasha gutangira ubucuruzi bwawe vuba bishoboka.