'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Icyumba cyogusukura francise izazana urwego rwo hejuru rwinjiza, mugihe ishyizwe mubikorwa neza. Gushyira mubikorwa bisobanuye imikoranire ntabwo ari ikirango kizwi gusa nkuwagabanije wenyine. Birakwiye kandi kwitegereza ubuziranenge bwibicuruzwa, guhugura abakozi neza, no kubahiriza imyambarire. Hafi ya buri mucuruzi ushaka gushyira mubikorwa ubucuruzi bushingiye kuri gahunda yubucuruzi yamaze gukorwa arashobora gukoresha francise yicyumba cyogusukura. Birumvikana ko uzakenera kuba ufite umubare runaka wamafaranga kugirango ubashe gushora imari. Byongeye kandi, ingingo yimikoreshereze igomba guhita ikubiyemo icyifuzo cyo kwimura abagera kuri 11% bimaze gutangira kunganira francisor.

Aya mafaranga avugwa nk'amafaranga rimwe, kandi arashobora no gukoreshwa mugurisha icyumba cyogusukura francise. Ibi nibikorwa bisanzwe kandi ntakintu kidasanzwe kirimo. Hafi umushinga wose wubucuruzi ujyanye na francise urashobora gutanga ibintu nkibi. Shyira mubikorwa isuku kurwego rukwiye kugirango mugihe uwitwa umuguzi wamayobera agaragaye, ntakibazo. Byongeye kandi, ugomba kuzirikana ko francise yicyumba cyogusukura izakora neza mugihe gusa ishyizwe mubikorwa neza hakurikijwe amasezerano, aho amahame atandukanye azandikwa.

Niba ugurisha francise mubyumba byogusukura, noneho ibipimo biva muri francisor ntibigomba na rimwe kwirengagizwa. Nyuma ya byose, ni kimwe mubintu byagezweho byagezweho nisosiyete mukorana nkumuntu ukwirakwiza wenyine. Isuku yubufaransa igomba gukemurwa hitawe kubisobanuro birambuye no kwinjiza ibirenze ba rwiyemezamirimo basanzwe. Nyuma ya byose, niba ugurisha francise yisuku, uzakenera kugabana amafaranga winjije. Kurugero, mukwezi kwambere, uzakenera kwimura kugeza 9% nkigice cya buri kwezi nyuma yo kubona amafaranga. Hariho ubwoko bubiri bwimisanzu yo gusukura francise.

Ubwa mbere, hariho ubwami bwishyuwe nkubwoko bwubukode. Mubyongeyeho, hari n'amafaranga yo kwamamaza, ingano yayo irashobora kugera kuri 3% yumubare wamafaranga wakiriye nkigicuruzwa cyangwa amafaranga winjiza mugihe ukora ibikorwa. Icyumba cyogusukura francise numushinga wubucuruzi ushobora gutsinda ufite ingaruka zawo. Izi ngaruka zigomba gusuzumwa mbere kugirango twitegure gukorana nazo. Gukorana na francise yisuku ikubiyemo automatike nkimwe mubintu kugirango ugere ku ntsinzi. Gukoresha ikirangantego kizwi ubwacyo kiracyatsinze. Birakenewe gukora ibintu byose neza, kwitegereza imyambarire, guhugura abakozi no kugura ibicuruzwa byiza.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Kwikorera-kumesa kumashanyarazi ni inzira yubucuruzi igezweho. Mugihe cyiterambere ryacyo, ntugomba kugira ingorane, mugihe ari iterambere ryukuri. Ibi bivuze kwitegura neza mbere yo gukora imirimo yashinzwe. Icyambere, mugihe ugurisha francise, ugomba kwibuka ko wafashe inshingano zitandukanye. Byongeye kandi, ntabwo ari francisor nabakiriya gusa, ahubwo no kuri leta. Imyenda yawe yose yo kumesa irashobora kugenzurwa, bivuze ko ushobora gutsinda byoroshye niba burigihe ufite ibintu byose murutonde.

Sheki ntishobora kuva gusa mubuyobozi bwa leta bugenzura. Kwikorera kumyenda yimyenda irashobora kugenzurwa nabahagarariye ibicuruzwa. Françisor irashoboye rwose gukoresha igikoresho kizwi cyitwa kugura amayobera. Wiyoberanyije nkumuguzi, umuntu azagaragara mumyenda yawe wenyine kugirango agenzure inzira yiterambere rya francise. Azakoresha serivisi zawe hanyuma asige ibitekerezo. Byongeye kandi, azasiga ibitekerezo kuri francisor, kandi azaba amaze gufata ibyemezo byubuyobozi kuburyo bwo gukomeza. Kwikorera wenyine byunguka, kubera ko serivisi zo kumesa zidahenze.

Kubwibyo, mugihe uguze iyi francise, shingira kubantu bakwiriye. Aba ni abantu badashaka gukoresha amafaranga kugirango bakoreshwe n'abakozi. Bashaka kuzigama amafaranga kandi bazakora byose bonyine.

Hamwe no kwikorera wenyine, abakiriya bawe barashobora gukenera ubufasha. Kubwibyo, imyenda yawe yubufaransa igomba kuba ifite byibura inzobere imwe cyangwa ebyiri. Abayobozi bazatanga inama kubikoresho bagomba gutozwa neza no gufata neza abakiriya. Birumvikana ko imyenda yawe yo kwihererana yimyenda igomba gutegurwa neza. Ibi bigomba kuba igishushanyo mbonera cyo gukurikiza. Mubyongeyeho, nkigice cyo kumesa imyenda, abakozi bagomba kuba bambaye imyenda yuzuye.

Itangwa nawe na francisor. We ubwe atezimbere umushinga wubucuruzi, kandi yiteguye no gusangira nawe amakuru agezweho murwego rwa francise yo kumesa wenyine. Ntugomba kwemerera amakosa ayo ari yo yose muri gahunda y'ibikoresho. Ibintu byose bigomba gukorwa nubwenge no gukoresha uburambe uzahabwa nuhagarariye isosiyete izwi. Shakisha uburyo bwiza bwo kumesa francise ujya kurubuga rwerekanwe. Nyuma ya byose, hariho umubare munini wa catalogi ya franchise kuri enterineti. Hano urashobora guhitamo uburyo bwiza bwo kwikorera-kumesa.

Ubufaransa muri San Francisco ni umushinga wubucuruzi ushobora kubyara inyungu, ariko, ugomba gukorwa mubwitonzi bukabije. San Francisco yose ni umwe mu mijyi minini yo ku mugabane wa Amerika y'Amajyaruguru, bityo, urwego rwo guhatanira hariya ntirurenze urugero. Ahantu hazwi na ba mukerarugendo kandi ibi bigomba kwitabwaho niba ushaka gukorana na francise muri uyu mujyi. Guteza imbere francise muri kariya gace, hitabwa ku mategeko y’ibanze n’ibyo abaturage baho bakunda. Ibi biraguha amahirwe yinyongera yo guhatanira. Ifasi franchisee yishura francisor amafaranga runaka nkigice cyukwezi.

Byongeye kandi, hari nkubwoko bubiri bwintererano, zoherezwa buri kwezi kuri konti yabafite uburenganzira. Iyo ufunguye francise muri San Francisco, ugomba no kwishyura amafaranga make. Bizanwa mugihe kimwe, mugihe utangiye gukora ibikorwa byawe mukuzamura francise muri kariya karere ikoreramo.

Ubufaransa bushobora gukoreshwa numuturage wese waho ufite impano zikenewe zo kuyobora, hamwe namafaranga asabwa kugirango atangire umushinga wubucuruzi. Ubufaransa muri San Francisco burashobora gukenera kugura ibicuruzwa cyangwa serivisi bimwe na bimwe kuri francisor kugirango abone inyungu zo kuvugana nawe. Gukorana na francise mumujyi birashobora kuba bikubiyemo kureka imisanzu iyo ari yo yose ya buri kwezi kuri francisor, ariko, ugomba kwishyura izo mbogamizi mumikoreshereze yimari muburyo butandukanye. Nkuko byavuzwe haruguru, urashobora kugura ibicuruzwa cyangwa ibice bivuye muri francisor, bityo ukamuha amasezerano yubufatanye. Uburenganzira mu mujyi bufite amahirwe menshi yo kugera ku bisubizo bitangaje gusa kubera ko ari umujyi ukize, bityo, hari amahirwe yo gukurura abakiriya bafite umutungo munini wimari bafite. Icyifuzo gikenewe ni garanti yubutsinzi bwa francise muri kariya gace.

Gukuraho francise ni amahirwe yo gushyira mubikorwa ibikorwa byumusaruro ukoresheje ibikoresho bigezweho kuko murwego rwa sisitemu ya francising ufite amahirwe menshi kurenza ayo mashyirahamwe akorera muburyo bwigenga rwose. Ba rwiyemezamirimo hafi ya bose barashobora gukoresha francise, ariko akeneye umubare wamafaranga runaka. Kora francise yawe neza kandi neza, hanyuma gukuraho bizana urwego rwo hejuru rwinjiza. Urashobora guhangana byoroshye numurimo uwo ariwo wose wimiterere iriho niba wegereye neza. Ntucikwe no kuguha amahirwe, gerageza kubikoresha bishoboka. Tanga gukuraho urugero rukwiye rwo kwitabwaho niba ukora ubwoko bwa franchise.

Ni ngombwa cyane kugera kubisubizo byujuje ubuziranenge, ibikorwa byubucuruzi bigomba kugenzurwa byuzuye, ukeneye francise. Mugihe cyo gushyira mubikorwa, ukeneye ibikoresho bigezweho, urugero, software. Koresha software muburyo bunoze kugirango sosiyete yawe ikore byoroshye ibikorwa byumusaruro. Hamwe na francise, ufite amahirwe menshi yo gutsinda kurusha umunywanyi wenyine. Cyane cyane niba uhisemo francise nziza nziza kuri wewe. Ntucikwe naya mahirwe wabonye. Gerageza kubyungukiramo byinshi, hanyuma ikigo cyawe gihinduke ikigo cyubucuruzi cyatsinze isoko.

Nkigice cyo gukuraho francise, ugomba gukorana nubutunzi. Niba utabuze amahirwe yawe, ubwo rwose uzatsinda kandi amahirwe azabana nawe. Ugera kubisubizo byiza mugihe ukoresheje umubare muto wumutungo bwite. Aya ni amahirwe yawe yo gutsinda mumarushanwa. Hamwe na francise isobanutse, ufite amahirwe menshi yo kurangiza imirimo yawe vuba kandi neza kuruta niba wakoraga wenyine wenyine. Biragoye gukora umushinga wenyine. Birasaba uburambe bwinshi.

Niba uguze francise ufite, noneho ibintu byose bigenda neza cyane kuruta uko wabitekereza. Ntucikwe naya mahirwe, hanyuma ikigo cyawe kiyobora neza kandi kirenze abanzi nyamukuru. Gukuraho francise ni umushinga wibandaho cyane mugushira mubikorwa ibikorwa byubucuruzi bijyanye. Buri kimwe muri byo kigomba kugenzurwa byuzuye nubuyobozi bwawe. Shaka abayobozi beza kuyobora sosiyete ubuhanga kandi ubuhanga. Mugihe ukora francise yo gukuraho, wakiriye, ubanza, ikirango cyubwoko buzwi, ikirangantego cyamamajwe kandi cyateguwe neza, kigezweho gikorana nibikoresho byabakiriya, urutonde rwibikoresho byose bikenewe, nibindi. Kubwibyo, wihaye inyungu zingirakamaro rwose, zifasha cyane mumarushanwa.

Niba ariko uhisemo gukora udafite francise kandi ugakora wigenga, birashoboka cyane, gukuraho ntibikora, kandi uhomba amafaranga washoye. Ariko niba ukora neza kuri francise, ntuzabura rwose kuba mwiza, kandi uzabona inyungu nziza uhereye kubikorwa byuzuye.