Uyu munsi, francise yububiko bwabayapani irakenewe. Amashami yo kwisiga yu Buyapani, ibicuruzwa, aboneka hafi kuri buri mfuruka. Byongeye kandi, birakwiye ko tumenya ibyokurya byabayapani, gufungura ubucuruzi, kubona francise, uzisanga watsinze. Ikinari Steak, resitora ya Torikizoku, Mos Burger, ibiryo bya Matsuya, Watts, nibindi bifunguye kwisi yose. Kugirango umenyeshe ibyatanzweho uyumunsi, ugomba kujya kurutonde rwa francise hanyuma ugasesengura ibicuruzwa byunguka cyane byamaduka, kugenzura ibiciro, kuko igiciro kiratandukanye kubiciro biri hasi cyane bitewe nizina, kwishyura, ibicuruzwa, nurwego. Ibicuruzwa byerekana ibicuruzwa byabayapani ibicuruzwa francisors yohereza hamwe na kataloge nandi makuru ya francise.

Ibyiza bya francise nuko bidakenewe gushora imari mukwamamaza kuko francisor irabihangayikishije, bityo bizoroha. Kandi, birakwiye ko tumenya inkunga ihoraho ya franchisee, mugukemura ibibazo bitandukanye, muguhitamo no guhugura abakozi, mugutegura ahabikwa ububiko, nibindi. Mububiko bwamavuta yo kwisiga yubuyapani, ibicuruzwa byibiribwa, ibikoresho byo murugo, ni byoroshye kuyobora aho biherereye, kubungabunga urubuga rumwe kugirango byorohereze abakiriya. Mu gitabo cya franchise, birashoboka gusesengura ibintu byose byatanzwe, kugereranya itangwa ryibiciro hamwe nuburyo bwo kwishyura rimwe. Kubibazo byose, birashoboka kugisha inama inzobere zacu, zitagusiga mugushakisha kwose no gusoza ibikorwa. Turabashimira hakiri kare kutwandikira kandi dutegereje umubano muremure, utanga umusaruro.

Franchises muri Senegali irazwi cyane mubyiciro bitandukanye byo kwihangira imirimo, ba nyirayo bunguka bayoborwa. Kuri francise ya Senegali, ingingo y'ingenzi ni ugushimira rubanda kuva ku rwego rw'isi, amasosiyete menshi afite ibicuruzwa bizwi azashobora kubigeraho. Ababikora bazajyana na buri francise muri Senegali hamwe namahugurwa yinyongera azafasha umukiriya kubona vuba ikirenge mucye cyo kugurisha abonye ubumenyi budasanzwe. Kugirango winjire muburyo bunini bwo kugurisha ibicuruzwa, ibicuruzwa, na serivisi, hariho uburyo bwihariye bwateguwe kuri francise izafasha koroshya ingaruka ningorane. Twabibutsa ko ikiguzi cya francise kizatangira kubarwa hashingiwe ku kwamamara kwikirango cyangwa, mu yandi magambo, ikirangantego, kubera ko izina rizwi cyane, igiciro kiri hejuru. Guhitamo imiterere ya francise ikwiye muri Senegali, inzobere zikigo cyabakora zizafasha cyane, kubwinyungu zabo bazagufasha mugutezimbere igitekerezo cyubucuruzi bwiteguye.

Muguhitamo francise muri Senegali, uzashobora gukoresha neza amahitamo aboneka mugushinga ubucuruzi bwawe.

Ubufaransa muri Dakar bufite amahirwe yose yo gutsinda niba ubanza gukora gahunda nziza yubucuruzi. Gushiraho gahunda yubucuruzi mugihe ukorana na francise ntabwo ari ikibazo, kubera ko ufite uburenganzira bwawe bwose amakuru namabwiriza akenewe muburyo bugezweho. Ubufaransa bugomba kuzamurwa muburyo nta makosa akorwa mugihe cyibikorwa byabanditsi. Intsinzi yumushinga wose muri rusange biterwa nibi. Dakar irangwa no kuba hari ba mukerarugendo benshi cyane, kimwe nibisabwa neza. Abahatuye bishimiye Dakar, bityo, ni ngombwa kuzirikana ibitekerezo byabo kandi buri gihe bagakora ibikorwa byo kuzamura francise bakurikije ibyifuzo byabaturage.

Dakar numujyi munini cyane, bivuze ko kuzamura francise kubutaka bwayo buri gihe bigira amahirwe yo gutsinda. Cyane cyane niba ukora isesengura ryukuri rya swot, urashobora kumenya imbaraga nintege nke zumushinga wawe hanyuma ugafata icyemezo cyubuyobozi bwiza.

Mugihe utezimbere francise muri Dakar, ugomba kwibuka ko wowe, nkuwagabanije, wishyura amafaranga runaka kuri nyiri ikirango. Iyo ukorana na francise muri Dakar, wakiriye ibyo bita inyungu cyangwa amahirwe, aribyo franchise. Izi nyungu zigizwe nuko kubiciro byumvikana cyane ubona amahirwe yo gukoresha ibicuruzwa byari bisanzweho kandi byatejwe imbere, hamwe ninyandiko zose hamwe namabwiriza agufasha mugushira mubikorwa ibikorwa byo mubiro. Ubufaransa bwa Dakar bushobora gusaba buri kwezi kwishyurwa kuri konti ya francisor. Iyi ntererano imwe irashobora kuba 9, 10, cyangwa 11%. Byongeye kandi, irabaze bitewe nubunini bwishoramari murwego rwambere.

Ubufaransa muri Dakar ni umushinga wunguka kandi utanga ikizere udakwiye kubura. Mugihe ushidikanya, abanywanyi basanzwe bakora kandi bakodesha uburenganzira bwa francise.

Franchising nubucuruzi bwumuntu ku giti cye ushobora gupfundikira ubwoko ubwo aribwo bwose bwo gukora. Ariko kubika inyandiko zububiko bwimari nububiko mumurongo wa franchisee biragoye kuruta mubigo bimwe. Kugira ngo ucunge imirimo ya bagenzi bawe kandi uhindure neza urusobe rwawe, ukenera porogaramu ihuriweho na francise, nka sisitemu ya USU.