Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amasomo ya francise numushinga wubucuruzi utanga ikizere mugushyira mubikorwa ushobora kubona amafaranga menshi. Nibyo, bigomba gushyirwa mubikorwa bikurikije gahunda utegura ubifashijwemo na francisor. Yiteguye kuguha amakuru muburyo bugezweho kugirango ubashe gutsinda. Nibyiza guhuza na francise, niba gusa kuberako usanzwe ufite ikirango cyamamajwe neza ufite. Ibi bitezimbere cyane urwego rwawe rwo guhangana ugereranije namasosiyete adafite inyungu nkizo. Ubufaransa bugomba gushyirwa mubikorwa kuburyo amafaranga winjiza mugihe ukora akazi ko mu biro ari menshi cyane ugereranije nuko wakoraga wenyine.

Ibi ntibireba amasomo gusa ahubwo no muburyo ubwo aribwo bwose bwo kwihangira imirimo. Witondere neza amasomo hanyuma, uzagira amahirwe yose yo kugera kubisubizo bitangaje mumarushanwa. Nibyo, francise iguha inyungu, ariko, bisaba amafaranga.

Birakenewe gufata amasomo witondera amakuru arambuye kandi yubahiriza ibipimo byose. Nyuma ya byose, ubona amakuru yuzuye kubaserukira francise kuburyo bwo gukora neza no kwirinda amakosa. Uburambe bwakazi bwose bwakusanyirijwe hamwe naba francisor buzaba ufite, kubwibyo, bizashoboka gukora neza ukurikije amabwiriza no kugera kubisubizo bitangaje. Ubufaransa bwamasomo buzaguha urujya n'uruza rwabaguzi. Nyuma ya byose, abantu bazabona ko ukora mwizina ryikirango kizwi cyane kandi utange serivise nziza. Abaguzi bashima urwego rwo hejuru rwa serivisi; rero, igomba kubungabungwa kurwego.

Mubyongeyeho, mugihe ugurisha francise kumasomo, ugomba kuzirikana ko cheque ishobora kuza kuri wewe umwanya uwariwo wose. Sheki irashobora gufungura ariko komisiyo itunguranye. Kandi ,, uwitwa kugura amayobera arashobora kugenzura francise yawe kuri club. Uhagarariye ikirango azaza iwawe yitirirwa umukiriya kandi azakoresha serivisi cyangwa kugura ibicuruzwa. Byongeye, azasiga ibitekerezo kuri francisor kubijyanye nuko yakunze serivise yawe. Kubwibyo, mugihe amasomo yubufaransa, buri muguzi agomba gufatwa nkumuvugizi wibanga.

Kwishyura byihuse ni francises isabwa mubakiriya, kubera ibisabwa, kubicuruzwa runaka, ibicuruzwa, serivisi. Isosiyete yacu igezweho USU Software itanga urutonde rwose rwo kwishyura-byihuse kwishyura francises, ibyo, kubera izina ryamamaye kandi rizwi, ryunguka imbaraga zikenewe muburyo bwihuse. Kwishyura byihuse cyangwa byihuse-francises yatoranijwe ninzobere zacu, ikora ibiganiro birambuye nabakiriya, aho ibyingenzi byingenzi ari inyungu zamafaranga, icyifuzo cyo kwiteza imbere, kuba hari ikigo. Isosiyete ikora software ya USU itanga urutonde rwibitekerezo bitandukanye byo gushinga ibiro byawe bwite. Uko ikirango kizamurwa, niko gihenze nigiciro cyamahirwe yo kwishyura byihuse. Twabibutsa ko kuri buri mushinga, igihe cyacyo cyagenwe kugirango tugere ku nyungu, abakozi bacu bashira igihe cyagereranijwe mu ngamba.

Muri iyi sano, byinshi biterwa nabakiriya ubwabo, batezimbere ibikorwa babonye, bafite ubushake bwo kubona inyungu vuba. Isosiyete yacu USU Software, hamwe nurutonde rwingamba zo gushakisha, iri kurutonde rwibigo bitanga amahirwe yo kwishyura byihuse muburyo butandukanye. Kugirango ubone ibisobanuro birambuye kubyerekeranye nisosiyete yacu, uratsinda wiga kurubuga rwihariye, hamwe nurutonde rwamakuru yamakuru muburyo bwa nimero za terefone, aderesi na posita. Ishirahamwe rya software rya USU ryiteguye gukorana haba nabakiriya bigihugu cacu hamwe namasosiyete yububanyi n’amahanga abona francises yo kwishyura byihuse. Itsinda ryumuryango wa software wa USU ryatoranijwe muburyo burambuye kuva buri mukozi agomba kubahiriza byimazeyo ibisabwa kugirango abone ibisubizo byifuzwa. Abakiriya bunguka cyane barashobora gushiraho amashami yinyongera mugihe kizaza kuva muri ubu bwoko bwubucuruzi bwa francises, ntabwo ari ngombwa gutangira umushinga guhera. Kubijyanye nibyo rwose muriki gice, abakiriya batinya kwihangira imirimo bonyine basanga ibyiza byinshi.

Nyuma yo gusezerana kwamasezerano, abakiriya bahabwa uburenganzira bwo guteza imbere ubucuruzi bwihuse bwo kwishyura. Mubyongeyeho, muburyo bwamakuru, umuryango utanga ubumenyi bwingenzi mubucuruzi no kubaka ibicuruzwa byatsinze, nkamahugurwa yakozwe ninzobere. Niba ushaka kubona umushinga wubucuruzi wujuje ubuziranenge kandi bunoze, ugomba rero kugirana ubufatanye na software ya USU, ifasha guhitamo kwishyura-byihuse no kwishyura byihuse kandi ukajya mumahanga.

Ubufaransa muri Dakar bufite amahirwe yose yo gutsinda niba ubanza gukora gahunda nziza yubucuruzi. Gushiraho gahunda yubucuruzi mugihe ukorana na francise ntabwo ari ikibazo, kubera ko ufite uburenganzira bwawe bwose amakuru namabwiriza akenewe muburyo bugezweho. Ubufaransa bugomba kuzamurwa muburyo nta makosa akorwa mugihe cyibikorwa byabanditsi. Intsinzi yumushinga wose muri rusange biterwa nibi. Dakar irangwa no kuba hari ba mukerarugendo benshi cyane, kimwe nibisabwa neza. Abahatuye bishimiye Dakar, bityo, ni ngombwa kuzirikana ibitekerezo byabo kandi buri gihe bagakora ibikorwa byo kuzamura francise bakurikije ibyifuzo byabaturage.

Dakar numujyi munini cyane, bivuze ko kuzamura francise kubutaka bwayo buri gihe bigira amahirwe yo gutsinda. Cyane cyane niba ukora isesengura ryukuri rya swot, urashobora kumenya imbaraga nintege nke zumushinga wawe hanyuma ugafata icyemezo cyubuyobozi bwiza.

Mugihe utezimbere francise muri Dakar, ugomba kwibuka ko wowe, nkuwagabanije, wishyura amafaranga runaka kuri nyiri ikirango. Iyo ukorana na francise muri Dakar, wakiriye ibyo bita inyungu cyangwa amahirwe, aribyo franchise. Izi nyungu zigizwe nuko kubiciro byumvikana cyane ubona amahirwe yo gukoresha ibicuruzwa byari bisanzweho kandi byatejwe imbere, hamwe ninyandiko zose hamwe namabwiriza agufasha mugushira mubikorwa ibikorwa byo mubiro. Ubufaransa bwa Dakar bushobora gusaba buri kwezi kwishyurwa kuri konti ya francisor. Iyi ntererano imwe irashobora kuba 9, 10, cyangwa 11%. Byongeye kandi, irabaze bitewe nubunini bwishoramari murwego rwambere.

Ubufaransa muri Dakar ni umushinga wunguka kandi utanga ikizere udakwiye kubura. Mugihe ushidikanya, abanywanyi basanzwe bakora kandi bakodesha uburenganzira bwa francise.

Franchising nubucuruzi bwumuntu ku giti cye ushobora gupfundikira ubwoko ubwo aribwo bwose bwo gukora. Ariko kubika inyandiko zububiko bwimari nububiko mumurongo wa franchisee biragoye kuruta mubigo bimwe. Kugira ngo ucunge imirimo ya bagenzi bawe kandi uhindure neza urusobe rwawe, ukenera porogaramu ihuriweho na francise, nka sisitemu ya USU.