Ubucuruzi bwubucuruzi burasanzwe mubucuruzi bwumunsi. Mubisobanuro rusange byijambo, francises ni amasezerano yagiranye na nyiri ikirango (inzira yikoranabuhanga, umutungo wubwenge, ikirango, imiterere yubucuruzi, nibindi) kuburenganzira bwo gukoresha ikirango cyagenwe mubihe bimwe. Mubyukuri, franchisee (ishyaka rifite uburenganzira bwo gukoresha) rihinduka umufatanyabikorwa wa francisor (nyiri ikirango) mumushinga wubucuruzi witeguye, utezwa imbere. Ntabwo ari ubuntu. Amasezerano ya francises ntashobora kuba akubiyemo ikoranabuhanga gusa nuburenganzira bwo kurekura ibicuruzwa cyangwa gutanga serivisi mwizina runaka ariko nanone gutanga ibikoresho byamamaza, imikoranire yubucuruzi, gahunda zubucuruzi, amahugurwa yabakozi, nibindi. inyungu.

Ubwa mbere, umuntu abona ubucuruzi bwiteguye hafi, bwamamajwe bihagije, hamwe nabakiriya b'indahemuka nabafatanyabikorwa mubucuruzi. Icya kabiri, nk'itegeko, inzira zose z'ubucuruzi zimaze gukorwa, gusobanurwa neza, no kugeragezwa kenshi mubikorwa. Icya gatatu, francisee mubisanzwe ntabwo ihura numurimo wo gukora ubushakashatsi kumasoko nibyifuzo byabaguzi, guteza imbere ibicuruzwa nibirango. Inshingano zayo ni ugutanga ibikorwa byubucuruzi byumusaruro kandi byateguwe kandi bizwi cyane mubucuruzi (cyangwa serivisi), nkuko bisanzwe, bivuze ko byinjijwe neza kandi byunguka bisanzwe nyuma yo gutangira akazi. Nibyo, francising nayo ifite ingaruka zayo ningaruka mbi zishobora kubaho mubikorwa byubucuruzi. Mbere ya byose, turavuga ko ari ngombwa kwishyura amafaranga yimisoro (amafaranga ateganijwe yo gukoresha ikirango). Akenshi ibarwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa.

Serivisi zinyongera (kwamamaza no gushyigikira amakuru, inkunga yubucuruzi ninkunga yubuyobozi, ubufasha muguhitamo no guhugura abakozi, nibindi) nabyo ntibitangwa kubuntu. Igiciro cya francises giterwa nigiciro cyibicuruzwa byatanzwe muri ubu bwoko bwubukode kandi birashobora kubarwa mubihumbi na miriyoni z'amadorari (urugero, nka McDonald's). Twabibutsa ko ibigo binini kandi bizwi, bifite francises bihenze, akenshi biha francisees zabo amahirwe yo kwishyura ayo mafaranga mubice, ibyo bikaba bigabanya umutwaro kubucuruzi mumezi yambere ndetse nimyaka yabayeho.

Ubufaransa muri Bratislava ni umushinga wubucuruzi utanga ikizere kandi ushobora kubyara inyungu. Ugomba kuba ushobora kuyikoresha, kuko ubu ni ubucuruzi busaba kwitegura mbere. Ubufaransa muri Bratislava bugomba gutangizwa kuburyo ibiciro byose byitaweho. Harimo ni ngombwa kuzirikana ko mugitangira franchise i Bratislava, uzakenera gukuramo 10% kugirango nyiri ikirangantego. Ijanisha rirashobora gutandukana kandi riva kuri 9 kugeza 11%, ariko, nkuko bisanzwe, iyi ni hafi 10% yumushinga wo gutangiza ushora imari mugikorwa cyo gutangira akazi. Bratislava numujyi wubukerarugendo ukunzwe cyane nabakora ibiruhuko.

Ibi bigomba kwitabwaho mugihe uhisemo gutangira gukorana na francise mubutaka bwuyu mujyi. Kugira gahunda iboneye nibisabwa kugirango ugere kubisubizo byiza birushanwe mugihe ukorana na francise.

Bratislava ntakundwa nabakerarugendo gusa, abantu bakunze kuza hariya kuri gahunda zubucuruzi. Tangira umushinga wa francise muri Bratislava kuburyo ufite gahunda zose zateguwe kandi zakozwe mbere. Ubufaransa muri Bratislava nishoramari ryunguka gusa kuberako uzahora ufite umubare munini wabakiriya ufite. Ubufaransa muri Bratislava burashobora gukora neza mugihe uzirikana amafaranga yose agomba gutangwa mbere. Kurugero, uzakenera kubanza kwishyura inshuro imwe, hanyuma amafaranga yimisoro, no kwimura mubikorwa byo kwamamaza mugihe utezimbere francise. Mugihe utezimbere francise muri Bratislava, ntukeneye kumva neza ingaruka ushobora kuba ufite hanyuma ukayihagarika hakiri kare, ukaba rwiyemezamirimo watsinze kandi ukora cyane.

Ubufaransa muri Bratislava burashobora gutungisha rwiyemezamirimo aramutse akoze isesengura rya swot hakiri kare kandi akumva ingaruka zose n'amahirwe afite.