Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwibicuruzwa byamagufwa byemerera kwagura umuyoboro mubihugu bitandukanye, guteza imbere umusaruro, kuzamura ubuziranenge no kugurisha, bigira ingaruka ku nyungu. Abantu bamenyereye kwizera ibirango byibukwa neza, bityo francise ikina mumaboko ya ba rwiyemezamirimo bashya badakeneye gutekereza kubibazo bitandukanye, kubyamamaza no guteza imbere imyumvire yabo. Kugura francise mumufuka wawe, ugomba guhamagara inzobere mububiko bwizewe. Matelas ya ortopedie, umusego, nubundi buzima no guhumuriza abakiriya ibicuruzwa birakenewe. Dutanga amahirwe yo kwifashisha igisubizo kidasanzwe no kugura francise yububiko bwamagufwa ikwiranye na sisitemu yo gucunga, igiciro, nibindi bipimo. Gukoresha ikirango cyanditswe kandi gikora kumasoko mugihe kirenze umwaka bigira ingaruka nziza mumajyambere rusange yubucuruzi bwawe kwisi.

Nta mbogamizi zigurishwa mukarere, urashobora rero gufungura amaduka menshi ya orthopedie nkuko ubishaka munsi ya francise. Mu iduka, birashoboka guhitamo orthopedic cyangwa indi francise ku giciro kimwe cyangwa ikindi, kumenyera amafaranga rimwe cyangwa amafaranga yubukode, kugisha inama kubintu byongeweho hamwe namakuru. Umu francisor aratanga inama, guhugura abakozi kubijyanye n’ibicuruzwa by’amagufwa, gufasha mu guhitamo aho amanota aherereye, ndetse no gutembera ahantu hose, hamwe no guhererekanya uburenganzira gusa kuri francise ahubwo no kubakiriya. Kugirango ubone amakuru akenewe cyane, ugomba guhamagara nimero zabigenewe, kimwe no muri kataloge ya francise urashobora gusoma ibisobanuro byabakiriya bacu. Twishimiye kukubona mubakiriya bacu kandi dutegereje ubufatanye butanga umusaruro.

Ubufaransa muri Bratislava ni umushinga wubucuruzi utanga ikizere kandi ushobora kubyara inyungu. Ugomba kuba ushobora kuyikoresha, kuko ubu ni ubucuruzi busaba kwitegura mbere. Ubufaransa muri Bratislava bugomba gutangizwa kuburyo ibiciro byose byitaweho. Harimo ni ngombwa kuzirikana ko mugitangira franchise i Bratislava, uzakenera gukuramo 10% kugirango nyiri ikirangantego. Ijanisha rirashobora gutandukana kandi riva kuri 9 kugeza 11%, ariko, nkuko bisanzwe, iyi ni hafi 10% yumushinga wo gutangiza ushora imari mugikorwa cyo gutangira akazi. Bratislava numujyi wubukerarugendo ukunzwe cyane nabakora ibiruhuko.

Ibi bigomba kwitabwaho mugihe uhisemo gutangira gukorana na francise mubutaka bwuyu mujyi. Kugira gahunda iboneye nibisabwa kugirango ugere kubisubizo byiza birushanwe mugihe ukorana na francise.

Bratislava ntakundwa nabakerarugendo gusa, abantu bakunze kuza hariya kuri gahunda zubucuruzi. Tangira umushinga wa francise muri Bratislava kuburyo ufite gahunda zose zateguwe kandi zakozwe mbere. Ubufaransa muri Bratislava nishoramari ryunguka gusa kuberako uzahora ufite umubare munini wabakiriya ufite. Ubufaransa muri Bratislava burashobora gukora neza mugihe uzirikana amafaranga yose agomba gutangwa mbere. Kurugero, uzakenera kubanza kwishyura inshuro imwe, hanyuma amafaranga yimisoro, no kwimura mubikorwa byo kwamamaza mugihe utezimbere francise. Mugihe utezimbere francise muri Bratislava, ntukeneye kumva neza ingaruka ushobora kuba ufite hanyuma ukayihagarika hakiri kare, ukaba rwiyemezamirimo watsinze kandi ukora cyane.

Ubufaransa muri Bratislava burashobora gutungisha rwiyemezamirimo aramutse akoze isesengura rya swot hakiri kare kandi akumva ingaruka zose n'amahirwe afite.