Igurishwa rya francises idafite ubwami rikoreshwa muburyo butandukanye bwo kugurisha ibyuma nibitekerezo bitandukanye bishya kubufatanye na sosiyete ya software ya USU. Kugurisha, francises zose hamwe nubukode burangwa nicyerekezo, hamwe ninyungu zuzuye zumukiriya ushaka gutangira munsi yizina rizwi kandi rizwi cyane. Kugurisha francises hamwe nubukode bigomba gukorwa mubwitonzi, nkicyerekezo cyatoranijwe, nubwo umushinga witeguye, uracyafite ingaruka zacyo nibibazo byinshi. Isoko ryuzuyemo imishinga yicyerekezo gitandukanye, gifite abantu benshi, bityo rero burigihe hariho amahirwe yo gufata umwanya wawe mwizuba, utezimbere ubucuruzi bwawe hamwe na software ya USU. Kubera ko isosiyete yacu ifite uburambe bwimyaka myinshi inyuma yacu murwego rwa serivisi zitangwa muburyo bwa gahunda kandi ikagira nurutonde rwimishinga yateye imbere hamwe ningamba nyinshi ziterambere. Birakwiye ko tumenya kugurisha francises idafite ubwami ifasha kubona igitekerezo cyatekerejweho gitera imbere muburyo bugari hamwe nuburyo bwiza mubucuruzi.

Uburyo bwiza bwo kugurisha francises hamwe nubukode ni ukumenyekana kubakora ibicuruzwa babashije kwigaragaza mumasoko yo kugurisha nka nyiri ibitekerezo byizewe kandi byujuje ibisabwa. Nyuma yo kugura umushinga, ugomba kubanza kwisanga mumwanya wumuryango wemewe n'amategeko, hamwe namasezerano hamwe nicyizere cyubufatanye bwiza kandi bunoze. Niba ufite kugurisha francises idafite ubwami, uzakuraho ibitekerezo bibabaza akazi wahisemo nuburyo bigoye gusubiza umushinga mubirenge. Iyo ukoze kugurisha francises idafite ubwami hamwe na sosiyete ya software ya USU, uba ufite urufunguzo rwo gutsinda no gutera imbere igihe kirekire, kuko ibitekerezo byo gutangira biratandukanye kuburyo bigomba gukemurwa neza. Isosiyete yujuje ibyangombwa kandi igeragezwa igihe USU-Soft itanga gahunda, hamwe no kugurisha neza kugurisha ibicuruzwa byarangiye, ibicuruzwa bitandukanye, na serivisi. Kugurisha francises hamwe nubukode bwiteguye kandi bwatekerejweho neza nababikora inzira, hamwe nibihuza neza intambwe ku yindi, hamwe niterambere rigana ku ntsinzi ninyungu. Birakwiye ko tumenya mugihe ukimara kubona igitekerezo cya biz, ukeneye amafaranga, kuko uko ikirango kizwi cyane, kugura umushinga bizaba bihenze cyane.

Kugirango ubone ibisubizo byifuzwa kurwego runini, ugomba kubanza kumvikana nabahagarariye ubufatanye bwa software muri USU, bakumenyesha ko imishinga ihari nibiciro byayo. Intambwe ikurikiraho kugirango ugere ku ntego zawe ubufatanye bwa hafi, muburyo wakiriye amahugurwa akenewe mukwamamaza no kwamamaza biz umwihariko. Mubyongeyeho, birashoboka guhindura cyane urwego rwo kugurisha byinshi, rukoreshwa neza kugirango ugere ku bwinshi. Kubwibyo, muriki gice, abakozi bacu bafasha kugera kubitsinzi, bajyana nawe inzira yose yo kuyobora ubucuruzi bwawe. Igurisha ryama francises rigomba kubona no gukoreshwa mugukwirakwiza biz, kugirango tugere kumurongo umwe wo kugurisha, kimwe numuryango kugera kurwego rwagutse. Niba ukeneye ibisobanuro byinshi kubyerekeye isosiyete, jya kurubuga rwihariye, rurimo amakuru murutonde runini rujyanye nuwabikoze. Usibye gutanga imibonano, aderesi, nimero za terefone, ufite amahirwe yo kuganira kubibazo byose ninzobere.

Igurishwa rya francises idafite ubwami ubu biroroshye kubishyira mubikorwa, mugushyira mubikorwa biz-biteguye bidakenewe kuzamurwa kuva kera kugirango tubone ibisubizo byifuzwa mugihe runaka. Kuri uru rwego, kugurisha francises idafite ubwami bisobanura guha ubucuruzi bw'ejo hazaza uruganda rumaze kwihagararaho kuruhande rwiza rwisoko. Wibuke niba uguze umushinga, burigihe harikibazo, ntukishingikirize rwose kuburyo ubu bwoko bwubucuruzi busaba guhuza ibikorwa byihuta, ikintu cyingenzi nukurikiza intambwe zihariye zerekanwa nabahanga. Kugirango ubone ibisubizo byifuzwa, koresha uburyo bukenewe bwo kugenzura mugihe, byerekanwe kandi byanditswe mumushinga ninzobere zacu, kugirango biteze imbere. Uzageraho ushake uwukora mubantu ba software ya USU, hamwe ninzibacyuho kurubuga rwihariye aho ushobora kumenyera nurutonde rwa ba nyirubwite bagize uruhare rutaziguye mugutezimbere imishinga. Niba ufite ikibazo kijyanye no kugurisha francises hamwe nubukode, ugomba gushaka ubufasha bwinzobere zacu, zumva neza uko ibintu bimeze mugihe gito gishoboka. Twabibutsa ko ibice bigize isosiyete hafi ya byose biterwa nabakozi bahari, aho abahanga benshi bafite uburambe bwimyaka myinshi yo kugurisha bahugurwa.

Abakozi bacu bagenda bongera ubumenyi bwabo mubijyanye no kwamamaza no kwamamaza, gutegura itsinda ryanyu nurutonde rwubumenyi bunini bwo kugurisha. Imirongo myinshi ihabwa abakozi bawe yatejwe imbere mumyaka, itanga cheque kuburorero butandukanye. Muri iyi sano, turashobora kuvuga ko wijeje gutsinda niba ukurikiza byimazeyo amabwiriza ya bagenzi bacu. Buhoro buhoro, shaka ubucuruzi bwifuzwa, bushobora gutera imbere nini no kongera urwego rwinyungu. Kugirango ubone iterambere ryihariye rya francises, birakwiye kuvugana nubuyobozi no gutangiza ubufatanye. Niba ushaka gukoresha ibikoresho byinshi bishoboka mugihe uzana ibicuruzwa byawe kumasoko, hamagara software ya USU uhitemo inyungu yunguka kandi itanga icyizere cyo kugurisha francises.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Igishushanyo cya francise nuburyo bwawe budasanzwe bwo kubona amafaranga menshi ukoresheje uburyo bwubucuruzi bumaze gushingwa kandi bukora neza. Mugihe ukorana na francise, ugomba kwibuka ko ugomba gukuramo amafaranga runaka mumitungo yinjije kugirango ubone francisor. Izi nintererano zitandukanye, zimwe murizo zaciwe kugirango zamamazwe ku rwego rwisi, mugihe izindi zagiye bidasubirwaho nyirubwite. Imitako igomba gukemurwa mubushobozi, buri kimwe, kandi francise igomba guhitamo muburyo bwo kwirinda amakosa yose ya gahunda yingenzi. Tanga imitako yawe neza niba ushaka kugurisha mu izina rya francise izwi ku isoko. Bizashoboka gukorana na raporo zerekana imbaraga zo kugura abaturage baho kugirango twirinde amakosa akomeye mu mikoranire n’abaguzi.

Raporo nkiyi izagufasha kumva amahirwe yawe mugihe ugurisha ibicuruzwa bitandukanye mubyiciro bitandukanye.

Ubufaransa ntakindi kirenze amahirwe yihariye yo gukoresha abandi bantu kumurimo, ikirango kizwi, hamwe nubumenyi butandukanye, hamwe nikoranabuhanga rigezweho. Igishushanyo mbonera gishobora kugufasha gukemura vuba ibibazo bitandukanye bishobora kuvuka mugihe ukorana nabaguzi. Nyuma ya byose, uzagira gahunda nziza yubucuruzi mumaboko yawe yamaze gukora mumaboko yundi rwiyemezamirimo. Imiterere yimitako irangwa gusa no kuboneka kwamakuru agezweho yerekeye guteza imbere ubucuruzi nuburenganzira bwo gukora ikirango kizwi. Wungutse kandi uburambe butagereranywa bugufasha gufata ibyemezo byiza byo kuyobora murwego urwo arirwo rwose rwubucuruzi bwawe. Birumvikana ko ugomba kwishyura izo nyungu zose.

Mugihe ushyira mubikorwa francise, ugomba gukuramo ama francisor. Ubwa mbere, ni ubwishyu bwo kwamamaza, bikorwa na mugenzi wawe. Ibikorwa byo kwamamaza ku isi yose bizafasha mu kumenyekanisha ibicuruzwa bitari mu karere ka leta gusa ahubwo no ku isi yose. Mubyongeyeho, mugihe ugurisha francise yimitako, ugomba kwibuka ko hariho amafaranga yiswe ubwami. Numubare wamafaranga wishyura buri kwezi kandi ingano yayo irashobora kuva kuri 2 kugeza kuri 6%, byongeye kandi, ijanisha ribarwa haba mubyinjira cyangwa mubicuruzwa. Nibikorwa bisanzwe kuri francise iyariyo yose ntabwo byanze bikunze bijyanye no gushushanya.

Mubyongeyeho, uzakenera gushushanya ibibanza byawe muburyo bukwiye bwibigo. Mubyongeyeho, akenshi hariho imyambarire idasanzwe kubakozi bawe bakorera abakiriya basabye.

Ubufaransa muri Khartoum nigikorwa kirimo ingaruka zose zitandukanye. Ariko, aho hari ingaruka, hariho amahirwe menshi yo kugaruka. Shyira mubikorwa francise yawe neza kandi neza, ube umucuruzi urushanwa kandi watsinze. Niba uhisemo gutangiza francise muri Khartoum, ugomba rero kwitegura hakiri kare ukora isesengura ryibanze. Icyambere, ugomba kumva amategeko yemewe ugomba kubahiriza mugihe ukora ubucuruzi. Ibikurikira, ugomba gukora isesengura ryibikorwa byapiganwa kugirango wumve umwe mubatavuga rumwe nawe uzahura mugihe ushyira mubikorwa francise muri kariya gace.

Mubyongeyeho, hari nigikoresho cyitwa gusesengura swot. Nubufasha bwayo, urashobora kumenya neza imbaraga nintege nke biherekeza ubucuruzi bwawe mugihe cyicyiciro. Franchise muri Khartoum ni umushinga wubucuruzi, ugomba no kubahiriza byimazeyo ibisabwa naba francisor. Arashobora kugenzura igihe icyo aricyo cyose ashyiraho komisiyo, cyangwa akohereza gusa ibyo bita umuguzi w'amayobera.

Guhaha Amayobera nikundwa na banyiri francise. Bakohereza gusa umuntu wiyoberanije nkumukiriya ugura ikintu cyangwa ukoresha serivisi. Byongeye, ukurikije ibisubizo byimikoranire, akora raporo. Iyo wujuje francise muri Khartoum, ugomba guhura na buri muguzi nkaho ari umugenzuzi wibanga. Noneho ntuzagira ibibazo gusa na francisor gusa ariko nanone ntuzagira ingorane zo guhura nabaguzi. Bashima serivisi nziza kandi nziza ibicuruzwa ugurisha.

Kubwibyo, mugihe ushyira mubikorwa francise muri Khartoum, ntugire ikibazo nukwinjira kwabakiriya, abantu barasaba sosiyete yawe inshuti n'umuryango, kandi nuburyo buryo bwitwa ijambo kumunwa bukora. Ubufaransa muri Khartoum ni umushinga wubucuruzi, murwego rwo kubigeraho bikenewe kugirango dutsinde ingorane zitandukanye. Urashobora guhangana nabo byoroshye kandi ukaba rwiyemezamirimo watsinze cyane.