Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imirire yimikino ngororamubiri ni umushinga wubucuruzi ushobora kubyara inyungu, mugushyira mubikorwa ugomba kumva neza ko wahaye inshingano zihariye francisor. Kugirango ubigereho bitagoranye, ugomba gukoresha ikoranabuhanga ryose hamwe nuburyo uzi uko ubona. Kora kuri francise hamwe nurwego ntarengwa rwo gukora neza hanyuma ntushobora kwishyura gusa uhagarariye ikirango gusa ahubwo unemeze ko ubaho neza. Shyira mubikorwa siporo kugirango abakozi bawe bambare imyambarire rusange. Mubyongeyeho, igishushanyo mbonera cyinzu yawe kigomba no kuba cyujujwe gitangwa muriki gipimo cyumushinga. Niba uhisemo kujya mu mirire ya siporo, noneho uhitamo francise nziza kumasoko.

Kuri ibi, ububiko bwihariye bwa francise kuri enterineti burakwiriye. Ngaho urashobora guhitamo icyiza muburyo bwateganijwe hanyuma ugakora imishyikirano nyuma yo gushiraho umubano. Imirire ya siporo igomba kwitabwaho bikwiye hanyuma, uzatsinda.

Imirire myiza yimikino ngororamubiri iguha ubushobozi bwo gukora kumurongo wose wamabwiriza akora neza. Ntuzagira ingorane niba utarenze ku mategeko. Ntamuntu uzagusaba, bityo, urashobora gukomeza ubucuruzi bwawe. Niba uhisemo gukora kuri francise y'ibiryo bya siporo, noneho ukora analyse mbere. Isesengura risobanura ubushobozi bwo gusuzuma abanywanyi. Nyuma ya byose, ugomba guhangana nabo kumasoko yo kugurisha, bityo, ugomba kumenya icyo ugomba kwitegura.

Isoko ryiza rya siporo itanga ni ubwoko bwubucuruzi ukeneye kwibuka kugirango usangire naba francisor inyungu winjiza. Yitezeho kugeza kuri 9% yumushahara wawe bwite nkuwimurwa udasubizwa.

Ubufaransa mubufaransa burimo gukora neza cyane. Iyi leta irashimishije cyane kugirango tumenye ikirango gishya no gutangiza umushinga. Franchises yabigizemo uruhare kuva kera, kuva mu kinyejana cya 19, kandi iyi myitozo izana inyungu kubacuruzi bahisemo gukodesha ikirango kizwi cyane nubucuruzi butangwa naba francisor. Ubufaransa bwitaweho cyane mubufaransa kuva iyi leta ikurura ba mukerarugendo benshi kandi ifite abaturage bakize cyane. Uzahabwa ibyifuzo bifatika, icy'ingenzi ni uguhitamo francise yujuje ubuziranenge ikunzwe muri iri soko. Ubufaransa bukundwa nabakerarugendo kwisi yose, kubwibyo, ntuzigera usigara udafite inyungu uramutse ukoze byose neza murwego rwo gutangiza no gukora francise.

Abantu baba muri iyi leta bishimiye Ubufaransa, kubwibyo, francise igomba kuzamurwa muburyo bwo kuzirikana ibiranga akarere. Kurugero, niba McDonald igurisha burger mu Burusiya, noneho cafe y'ibiryo yihuta igurisha pancake. Na none mu Bufaransa, francise igomba kuzirikana ibyo abantu bakunda kubutaka bwigihugu runaka kandi ikamenyekanisha ikintu runaka. Ibi birashobora gukora neza mubufaransa kuko abantu baho bakunda ababo rwose. Ubufaransa buzakora neza niba ubanje gusesengura inzira zose zizaba. SWOT isesengura nibyiza kuriyi.

Teza imbere francise mubufaransa urebye ko ibicuruzwa byinshi bimaze kugurishwa. Uzagomba guhangana nabatavuga rumwe nubutegetsi bukomeye muri ibi bidukikije.