Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubucuruzi butagira ubwami bwamamaye cyane muri ba rwiyemezamirimo bahitamo ibitekerezo byabo byubucuruzi, hamwe no kutagira inyungu zuzuye kugurisha byakiriwe. Ubufaransa butagira ubwami butangwa nisosiyete yacu USU Software, itanga ubufatanye ninganda zitandukanye. Hariho abasaba francise benshi badafite ubwami, ariko icyingenzi nukuzirikana igitekerezo cyubucuruzi ufata. Urashobora kugura francise idafite ubwami kubufatanye na sosiyete yacu imaze igihe USU Software. Nyuma yo kugura francise itishyurwa, urutonde rwibyangombwa byerekeranye numushinga bihabwa rwiyemezamirimo, yiteguye gukoresha. Urashobora guteza imbere umushinga ushishikaye, ufatanya nabahagarariye isosiyete yacu, hamwe nogushyira mubikorwa birambuye ingamba, ukurikije imiterere yuburyo bwifuzwa.

Uburenganzira butagira ubwami nuburyo bwiza bwo guhitamo umushinga, kugabanya muburyo butandukanye ingaruka n'ibiteganijwe gutsindwa. Mbere ya byose, kubucuruzi bwiteguye, ugomba kunyura mubyiciro byumushyikirano hamwe nitsinda ryacu, bigufasha kumva ko ari ngombwa guhitamo igitekerezo cyihariye, hamwe no gusuzuma birambuye umushinga hamwe ninyandiko zahinduwe. Uburenganzira butagira ubwami bujya kure mugutezimbere ubucuruzi bwawe kuko hari ahantu henshi mubirimo muri arsenal yabo yizeye gushimisha abakiriya. Ubufaransa ubwo aribwo bwose bwumushinga bwakozwe muburyo burambuye ninzobere zacu, hamwe nibishoboka byo gushiraho gahunda nziza zabakiriya. Ukoresheje amahirwe yo gukora ubucuruzi bwamahirwe atagira ubwami, birashoboka kubaka ingamba zerekana neza icyo imbaraga zigomba kuba kumurimo utanga umusaruro. Kubwa francise kubuntu, urashobora kubona izindi nama zijyanye no kwamamaza no kwamamaza, hamwe nurutonde rwamakuru ajyanye no kugurisha byinshi. Inzira nziza nukugura igitekerezo gito kubakora, cyapimwe nibisubirwamo, ushobora gusoma mubitekerezo byurubuga rwacu.

Mbere yo kugura umushinga uwo ariwo wose, ugomba kwitegura witonze kugirango uhitemo icyerekezo cyiza cyingamba hamwe niterambere ryakurikiyeho mubyerekezo bitandukanye. Niba ushaka kwiteza imbere muburyo bugezweho, ugomba kumenyera francise yubusa itangwa nisosiyete yacu USU Software, ukurikije gahunda n'imishinga itandukanye muburyo bugezweho.

Ubufaransa kuri kataloge yububiko bwa interineti francises ni umushinga wubucuruzi utanga ikizere cyane, mugutezimbere ukeneye kumenya neza ko ukorana nimiryango ikomeye, kandi gukora amakosa ntabwo byemewe. Kubwibyo, mugihe ubonye francise, witondere byumwihariko ireme ryishyirwa mubikorwa ryinshingano zawe. Gukorana na francise, urashobora guhitamo kataloge kuburyo ergonomic kandi yoroshye. Nkuko bisanzwe, ubu bwoko bwibikorwa bikorwa hakoreshejwe interineti. Ubu ni ubwoko bwurubuga, ibikoresho bitanga amahitamo atandukanye ya francise yo guhitamo, aho, umaze guhitamo, ushobora kugirana amasezerano nisosiyete iyo ari yo yose ukunda. Iyo ukorana nubuyobozi, francises igomba kuba irambuye.

Hano haribintu byinshi bisa kuri enterineti, ariko, kugirango bigerweho neza, ugomba gukora cyane. Byumvikane ko, gukorana nubuyobozi bwa francise kuri enterineti, uzagira amahirwe yose yo gukemura byoroshye impapuro zose zikigo. Ingorane zose zirashobora kuneshwa ukoresheje ubumenyi-buhanga, tekinoroji yo murwego rwohejuru, nibindi byiza. Ariko ububiko bwawe bwa francise nabwo buzakora butagira inenge, kubwibyo, nta kirego cyabakiriya kizavuka. Nubwo, nubwo washyiraho ibintu byose neza, abaguzi bamwe baracyerekana kutanyurwa. Abayobozi bawe bagomba kuba bashoboye gukora ubu bwoko bwinzitizi mu kinyabupfura ariko bakomeje. Mugukora ibyo, bagomba gukoresha impaka zigoye gutongana.

Uzagomba guhugura inzobere ukoresheje amakuru uzakira nkigice cya francise kurutonde rwamaduka yo kumurongo.

Abantu benshi, ndetse nabakera, barashobora gukoresha interineti. Kubwibyo, ububiko bwawe na catalog ya franchise bigomba kuba byoroshye kandi byumvikana kubakoresha bose. Ibi bizaguha urujya n'uruza rwabakiriya, abo bantu baza kurubuga ntibazahava bataguze ikintu. Ugomba gukoresha serivisi zihariye kugirango ukurikirane uko abaguzi bitwara kurubuga. Kurugero, niba igipimo cyo hejuru kiri hejuru, noneho ikintu kigomba guhinduka. Hindura neza ububiko bwawe bwo kumurongo francise muguhindura ibikenewe muburyo bunoze.

Bizaba ngombwa kuzirikana ibisubizo byisesengura no gufata ibyemezo bikwiye byo kuyobora. Ugomba guhora ukurikirana ibinyabiziga kurubuga kugirango umenye neza ireme rya serivisi zitangwa. Rero, uzashobora kongera umubare wabasura kububiko bwawe bwo kumurongo, aho kataloge yubufaransa yerekanwe. Serivise nziza ihora ikunzwe; kubwibyo, moteri zishakisha zizagukunda nkuko ubikora neza. Kugirango ukore ibi, ugomba kuzirikana uburyo bwiza bwibikoresho bigendanwa. Ubu ni uburyo bukomeye cyane butagomba kwirengagizwa. Cataloge yateguwe neza mububiko bwa interineti bizatanga amahirwe kuri francisor kugurisha ibicuruzwa byabo, kandi ushobora kuzitanga ashobora kubona amahitamo akwiye.

Wowe, ariko, urashobora kwakira komisiyo yawe cyangwa ubundi ugatanga urwego ruhagije rwinyungu kuri uyu mushinga. Mugutezimbere kataloge yubufaransa kububiko bwa interineti, uzagira amahirwe yose yo gutsinda irushanwa kurindi sosiyete ikora ibikorwa bisa. Ibi bizabaho bitewe nuko ubishoboye wegera inzira yubucuruzi.

Ubufaransa kububiko bwo kumurongo buzakoreshwa byanze bikunze nabakiriya bakora mugushinga imishinga yabo. Urashobora guhitamo francise kububiko bwa interineti ukurikije umufuka wawe, hamwe nubushakashatsi burambuye bwisoko. Franchises mububiko bwa interineti, uzashobora kwemeranya nuwabikoze, umaze kumvikana kumasezerano yubufatanye, kugirango ubufatanye butange umusaruro. Twabibutsa ko ikiguzi cya francise kizatandukana bitewe no kumenyekanisha ikirango hamwe nuburambe bwimyaka myinshi kumasoko, hamwe no gukusanya amarushanwa mubindi bigo. Abakora francises kububiko bwa interineti bazafasha gukora amahugurwa atandukanye akenewe mumahugurwa namahugurwa yerekeye kwamamaza no kwamamaza ibikorwa, bizagira ingaruka cyane kubicuruzwa byinshi. Niba ushoboye guhitamo umushinga, noneho dushobora kuvuga ko wijejwe gutsinda, kuko byoroshye cyane gutegura ingamba ziteguye kuruta guteza imbere ubucuruzi bushya n'amaboko yawe.

Hamwe no kugura francise kububiko bwa interineti, amahirwe yawe yo guteza imbere ubucuruzi hamwe nububiko bukenewe aziyongera kuburyo bugaragara.

Uyu munsi mu gihugu cyacu ntibishoboka gutangaza umuntu uwo ari we wese ufite ibicuruzwa na serivisi byaranzwe n'ibirango bizwi cyane by'amasosiyete nka 'Coca-Cola', 'Adidas', 'McDonald's', n'abandi benshi. Ntabwo dushidikanya guhuza ibyo birango nuwabikoze runaka uzwi cyane, kandi twerekana muburyo butaziguye ubuziranenge bwibicuruzwa na serivisi. Imwe mu nzira nziza yo gukwirakwiza ibicuruzwa binyujijwe mu bihugu ndetse no ku isi hose ni francising, itazwi cyane mu gihugu cyacu.

Ubufaransa muri Dodoma bufite amahirwe yose yo kugera kubitsinzi kuva ubu bucuruzi bwunguka cyane. Birumvikana ko ingaruka n'amahirwe bigomba gusuzumwa neza kugirango bitinjira mubihe bitoroshye. Dodoma numujyi ushimishije gushora imari. Kubwibyo, mugihe utezimbere francise, ugomba kuzirikana iki kintu kandi ugakora ibintu byose ukurikije amabwiriza. Ubufaransa muri Dodoma bukora neza kandi muburyo, hubahirijwe amategeko n'amabwiriza yose ateganijwe mubutaka bwuyu mujyi. Teza imbere francise muri Dodoma ubifashijwemo namabwiriza hamwe nurutonde rwamategeko yakiriwe naba francisors.

Ibi ni ibintu bisanzwe. Mubyongeyeho, ugomba kwibuka ko francisor yiteze amafaranga runaka muri wewe nkuko byagabanijwe.

Niba utangiye gusa na francise muri Dodoma, ugomba rero kwibuka ko ugomba gushyira 10% kumisoro kugirango ushigikire francisor. Mubyongeyeho, mugihe utangiye icyemezo muri Dodoma, uracyakeneye gukoresha bije yo kwamamaza amafaranga. Bikorwa buri kwezi, bitandukanye no kwishyura rimwe. Ubufaransa nuburyo bwo gukodesha ikirangantego, buteganya uburyo bushoboka bwo gukora hamwe nubumenyi-bwatejwe imbere kandi bwatangijwe mubutaka bwikindi gihugu. Umubano wa manda ugengwa n’amasezerano, asinywa ashingiye ku mishyikirano. Dodoma franchise ikora ikurikije amategeko n'amabwiriza amwe yemerwa kwisi yose.

Na none, mugihe utangiye francise ahantu hose, ugomba kwibuka ko ushobora kwirinda kwishyura amafaranga runaka mugirana amasezerano naba francisor. Kurugero, akenshi birahagije kwiyemeza gusa kugura ibicuruzwa na serivisi kugirango ugabanye umusanzu wawe utanga francisor.