Igurishwa rya francises idafite ubwami rikoreshwa muburyo butandukanye bwo kugurisha ibyuma nibitekerezo bitandukanye bishya kubufatanye na sosiyete ya software ya USU. Kugurisha, francises zose hamwe nubukode burangwa nicyerekezo, hamwe ninyungu zuzuye zumukiriya ushaka gutangira munsi yizina rizwi kandi rizwi cyane. Kugurisha francises hamwe nubukode bigomba gukorwa mubwitonzi, nkicyerekezo cyatoranijwe, nubwo umushinga witeguye, uracyafite ingaruka zacyo nibibazo byinshi. Isoko ryuzuyemo imishinga yicyerekezo gitandukanye, gifite abantu benshi, bityo rero burigihe hariho amahirwe yo gufata umwanya wawe mwizuba, utezimbere ubucuruzi bwawe hamwe na software ya USU. Kubera ko isosiyete yacu ifite uburambe bwimyaka myinshi inyuma yacu murwego rwa serivisi zitangwa muburyo bwa gahunda kandi ikagira nurutonde rwimishinga yateye imbere hamwe ningamba nyinshi ziterambere. Birakwiye ko tumenya kugurisha francises idafite ubwami ifasha kubona igitekerezo cyatekerejweho gitera imbere muburyo bugari hamwe nuburyo bwiza mubucuruzi.

Uburyo bwiza bwo kugurisha francises hamwe nubukode ni ukumenyekana kubakora ibicuruzwa babashije kwigaragaza mumasoko yo kugurisha nka nyiri ibitekerezo byizewe kandi byujuje ibisabwa. Nyuma yo kugura umushinga, ugomba kubanza kwisanga mumwanya wumuryango wemewe n'amategeko, hamwe namasezerano hamwe nicyizere cyubufatanye bwiza kandi bunoze. Niba ufite kugurisha francises idafite ubwami, uzakuraho ibitekerezo bibabaza akazi wahisemo nuburyo bigoye gusubiza umushinga mubirenge. Iyo ukoze kugurisha francises idafite ubwami hamwe na sosiyete ya software ya USU, uba ufite urufunguzo rwo gutsinda no gutera imbere igihe kirekire, kuko ibitekerezo byo gutangira biratandukanye kuburyo bigomba gukemurwa neza. Isosiyete yujuje ibyangombwa kandi igeragezwa igihe USU-Soft itanga gahunda, hamwe no kugurisha neza kugurisha ibicuruzwa byarangiye, ibicuruzwa bitandukanye, na serivisi. Kugurisha francises hamwe nubukode bwiteguye kandi bwatekerejweho neza nababikora inzira, hamwe nibihuza neza intambwe ku yindi, hamwe niterambere rigana ku ntsinzi ninyungu. Birakwiye ko tumenya mugihe ukimara kubona igitekerezo cya biz, ukeneye amafaranga, kuko uko ikirango kizwi cyane, kugura umushinga bizaba bihenze cyane.

Kugirango ubone ibisubizo byifuzwa kurwego runini, ugomba kubanza kumvikana nabahagarariye ubufatanye bwa software muri USU, bakumenyesha ko imishinga ihari nibiciro byayo. Intambwe ikurikiraho kugirango ugere ku ntego zawe ubufatanye bwa hafi, muburyo wakiriye amahugurwa akenewe mukwamamaza no kwamamaza biz umwihariko. Mubyongeyeho, birashoboka guhindura cyane urwego rwo kugurisha byinshi, rukoreshwa neza kugirango ugere ku bwinshi. Kubwibyo, muriki gice, abakozi bacu bafasha kugera kubitsinzi, bajyana nawe inzira yose yo kuyobora ubucuruzi bwawe. Igurisha ryama francises rigomba kubona no gukoreshwa mugukwirakwiza biz, kugirango tugere kumurongo umwe wo kugurisha, kimwe numuryango kugera kurwego rwagutse. Niba ukeneye ibisobanuro byinshi kubyerekeye isosiyete, jya kurubuga rwihariye, rurimo amakuru murutonde runini rujyanye nuwabikoze. Usibye gutanga imibonano, aderesi, nimero za terefone, ufite amahirwe yo kuganira kubibazo byose ninzobere.

Igurishwa rya francises idafite ubwami ubu biroroshye kubishyira mubikorwa, mugushyira mubikorwa biz-biteguye bidakenewe kuzamurwa kuva kera kugirango tubone ibisubizo byifuzwa mugihe runaka. Kuri uru rwego, kugurisha francises idafite ubwami bisobanura guha ubucuruzi bw'ejo hazaza uruganda rumaze kwihagararaho kuruhande rwiza rwisoko. Wibuke niba uguze umushinga, burigihe harikibazo, ntukishingikirize rwose kuburyo ubu bwoko bwubucuruzi busaba guhuza ibikorwa byihuta, ikintu cyingenzi nukurikiza intambwe zihariye zerekanwa nabahanga. Kugirango ubone ibisubizo byifuzwa, koresha uburyo bukenewe bwo kugenzura mugihe, byerekanwe kandi byanditswe mumushinga ninzobere zacu, kugirango biteze imbere. Uzageraho ushake uwukora mubantu ba software ya USU, hamwe ninzibacyuho kurubuga rwihariye aho ushobora kumenyera nurutonde rwa ba nyirubwite bagize uruhare rutaziguye mugutezimbere imishinga. Niba ufite ikibazo kijyanye no kugurisha francises hamwe nubukode, ugomba gushaka ubufasha bwinzobere zacu, zumva neza uko ibintu bimeze mugihe gito gishoboka. Twabibutsa ko ibice bigize isosiyete hafi ya byose biterwa nabakozi bahari, aho abahanga benshi bafite uburambe bwimyaka myinshi yo kugurisha bahugurwa.

Abakozi bacu bagenda bongera ubumenyi bwabo mubijyanye no kwamamaza no kwamamaza, gutegura itsinda ryanyu nurutonde rwubumenyi bunini bwo kugurisha. Imirongo myinshi ihabwa abakozi bawe yatejwe imbere mumyaka, itanga cheque kuburorero butandukanye. Muri iyi sano, turashobora kuvuga ko wijeje gutsinda niba ukurikiza byimazeyo amabwiriza ya bagenzi bacu. Buhoro buhoro, shaka ubucuruzi bwifuzwa, bushobora gutera imbere nini no kongera urwego rwinyungu. Kugirango ubone iterambere ryihariye rya francises, birakwiye kuvugana nubuyobozi no gutangiza ubufatanye. Niba ushaka gukoresha ibikoresho byinshi bishoboka mugihe uzana ibicuruzwa byawe kumasoko, hamagara software ya USU uhitemo inyungu yunguka kandi itanga icyizere cyo kugurisha francises.

Ubufaransa bwa sitasiyo ya lisansi buzakora neza niba bwarakozwe neza kandi neza. Niba ukora kuri francise, noneho uhinduka umuntu ubazwa gusa raporo igomba gukorerwa francisor. Bafite uruhare rutaziguye mubyo wagezeho no kubungabunga ikirango. Birakenewe kwirinda igihombo cyicyubahiro muburyo bwose. Kubwibyo, guteza imbere sitasiyo ya lisansi ikora neza kandi nta kibazo. Uzakenera gukora neza kugirango utazagira ibibazo bikomeye.

Mugihe kizaza, mugihe utegura francise ya sitasiyo ya lisansi, ugomba kandi kumva ko iyi ari niche irushanwa cyane. Kubwibyo, urwego rwo guhatanira imyanya myiza ruzagerwaho. Kugirango utazahura ningorane kandi ugatsinda intsinzi kurugamba, birakenewe gukoresha tekinoroji yo murwego rwohejuru hamwe nubumenyi bwose bushoboka. Kora murwego rwa sitasiyo ya lisansi, kugura no kugurisha lisansi ukurikije ibipimo byiza kandi bihuye nibipimo byiza. Ikigo cyawe gikeneye kuba cyiza kurenza abo bahanganye. Ibi bizakurura abaguzi benshi. Kandi ibi bivuze ko uzashobora kugira ibicuruzwa byinshi.

Ukeneye ibi gusa kuko uzishyura ibirenze imisoro nkigice cya lisansi. Bizaba ngombwa kohereza amafaranga runaka kuri francisor buri kwezi. Ubu ni ubwoko bwo kwishyura mugushira mubikorwa ibikorwa munsi ya francise.

Mugihe ukorana na sitasiyo ya lisansi, urashobora kugira ibibazo byo gutanga. Ugomba kwemeza ko ibicuruzwa bigenda neza kugirango umuryango wawe udahagarara. Byongeye kandi, ingaruka zirashobora guhuzwa nibikorwa byo guhatana. Mu rwego rwa sitasiyo ya lisansi, ntibishoboka ko umwe mubahanganye azemera byoroshye ko ufite imyanya yisoko yahoze ari iyabo. Nukuri abanywanyi bazifashisha uburyo butandukanye bwo kurwana. Akenshi, nuburyo bwo guhatanira akarengane bukoreshwa iyo bigeze kuri francise muri sitasiyo ya lisansi.

Ibi ni ngombwa cyane kuzirikana, kubwibyo, umuntu ntagomba kwirengagiza amakuru aboneka. Shyira mubikorwa sitasiyo ya lisansi neza kandi neza, wirinde amakosa yose. Noneho uzashobora gutanga raporo zirambuye kuri francisor kandi ntuzagire ikibazo. Na none, gutanga imisoro kuri leta bigomba gukorwa buri gihe kandi mubushobozi. Shyira mu bikorwa sitasiyo ya lisansi ifite urwego rwo hejuru rwo gukora neza kandi ntukirengagize kwiga imibare. Ibi nibyingenzi cyane kandi bizagufasha gufata ibyemezo byukuri kandi byemejwe nubuyobozi ubuziraherezo. Mu rwego rwo gushyira mu bikorwa francise kuri sitasiyo ya lisansi, ingorane zose zavutse zirashobora kuneshwa hifashishijwe gahunda yateguwe mbere.

Nyuma ya byose, uzaba witeguye mubihe bitandukanye, kubwibyo, uzamenya ibikorwa nyabyo ugomba gukora.

Sitasiyo ya lisansi ikora kugurisha ibigega bya lisansi. Kubwibyo, igice cyinyungu kigomba kwimurwa kubafite francise. Izi nintererano, murizo harimo nka eshatu. Iya mbere muri yo ikorwa rimwe. Yitwa icyarimwe. Byongeye kandi, murwego rwo gushyira mubikorwa francise kuri sitasiyo ya lisansi, uzishyura ibyiciro bibiri buri kwezi.

Izina ryambere ni ubwami. Iya kabiri yitwa kugabanywa kwamamaza kwisi yose. Ijanisha ry'iyi ntererano ribarwa nk'umugabane w'inyungu wakiriye mu kwezi. Mu rwego rwo gushyira mu bikorwa francise kuri sitasiyo ya lisansi, ugomba kumva neza kandi ukumva ko ugomba gusabwa amafaranga menshi kurenza abo mukorana, bakora mu izina ryikirango cyabo. Nyuma ya byose, ntibazagomba kwishyura kugeza 9% buri kwezi bivuye mubyo binjije. Kurugero, amasezerano ashobora kugirana amasezerano yo kugabanya igiciro cyose cyo kugabanywa buri kwezi. Irashobora kuba aho kuba 9%, kurugero, 3%.

Byose biterwa namasezerano yanyuma washoboye kugeraho kandi ufite umutekano murwego rwinyandiko yumutwe. Shyira mu bikorwa sitasiyo ya lisansi ifite urwego rwo hejuru rwumwuga ushyira mubikorwa ubushakashatsi bwibarurishamibare. Isesengura rirambuye rizatanga igitekerezo cyuko ibintu bimeze. Bizashoboka gukora neza kandi ntugire ikibazo icyo aricyo cyose muri francise ya sitasiyo ya lisansi. Ukeneye gusa kwibanda kumiterere iriho hanyuma ugakora ukurikije amategeko.

Ubufaransa bwa sitasiyo ya lisansi buzakora neza mugihe ibipimo byikigo byubahirijwe neza, intambwe ku yindi. Bazaguha abahagarariye ibirango. Bashishikajwe kandi no kongera amafaranga winjiza. Nyuma ya byose, bategereje kubona ijanisha runaka ryinyungu washoboye kubona mugihe cyukwezi. Shyira mubikorwa lisansi yubushobozi, wirinde amakosa muri gahunda yingenzi. Icyo gihe uzabigeraho.

Bizashoboka kongera neza ingano yinyemezabwishyu. Hamwe na sitasiyo ya lisansi, ibibazo bitandukanye bivuka birashobora kuneshwa byoroshye. Kugirango ukore ibi, birakenewe gukora isesengura ryibanze rigamije gutegura gahunda yubucuruzi. Gereranya ibipimo byimari, byateganijwe nibiriho, hanyuma uzabashe gusobanukirwa numwanya uhagaze muruganda, hamwe nuburyo ibintu byifashe kumasoko yo hanze. Twibuke ko kugabanyirizwa nyiri francise bigomba guhora bibarwa. Wige amakuru aboneka hanyuma, uzashobora gusubiza neza mubihe bitandukanye. Bizashoboka kurangiza byoroshye imirimo yose yashinzwe, uhinduke umuyobozi udashidikanya.

Sitasiyo ya lisansi ni umushinga ushobora kubyara inyungu kandi ufite akamaro. Birashobora guteza akaga gusa kuberako ibikorwa nkibi birimo amafaranga menshi. Kandi aho hari amafaranga menshi, hari ibikorwa byubugizi bwa nabi bwabanywanyi bawe bishobora guteza ingaruka zikomeye. Kugira ngo wirinde ikibazo nk'iki, birakenewe gusubiza neza kandi ubishoboye mubihe bishobora guteza akaga. Kurugero, niba mugihe cyo gushyira mubikorwa francise kuri sitasiyo ya lisansi, gusohoka kwabakiriya byatangiye, uzabyumva ukurikije ibipimo ngenderwaho. Ingamba zihagije zirashobora gufatwa mugihe, kandi igisubizo cyihuse kizemeza ko ubukungu bwifashe neza muri francise.

Amavuta ya francise ni umushinga wubucuruzi wingenzi, iyo, nibishyirwa mubikorwa, bizagufasha kwishimira umubare munini winjiza. Ariko, niba ukorana na lisansi, noneho ibikorwa nkibi byuzuyemo akaga. Shyira mubikorwa francise ukurikije ibipimo n'amabwiriza hanyuma, ntuzagira ingorane zikomeye na gato. Ibinyuranye na byo, urashobora guhangana byoroshye imirimo iyo ari yo yose, kandi ibihe bigoye byavutse birashobora gukemurwa neza ukoresheje uburambe bwabafatanyabikorwa bawe. Ubufaransa bugomba gukoreshwa mugihe urwego rwo guhatanira isoko ruri hejuru cyane. Nyuma ya byose, noneho ubona inyungu zingirakamaro cyane muburyo bwo gukoresha ikirango cyubwoko buzwi, kimwe nibindi byiza byose uzashobora kubona kugirango ugere kubitsinzi mumarushanwa.

Sitasiyo ya lisansi igomba kubakwa kuburyo urwego rwumutekano rugerwaho kandi biroroshye gutangaza ko witaye kumutekano wumutungo nubuzima bwabakiriya bazakugana. Ubufaransa buzaguha ibyangombwa byose bikenewe, ubifashijwemo bizashoboka kubaka umushinga wubucuruzi ukoresheje imiterere yamahanga. Ibi biroroshye cyane kuva udakeneye kwigenga kwigenga no guhimba ikintu icyo aricyo cyose. Wishyura gusa amafaranga yimisoro kuri francisor, kandi nawe, nkumuburanyi ubishaka, aguha amakuru yuzuye. Ibi bikoresho byamakuru birashobora gukoreshwa hanyuma, uzagira amahirwe yose yo kugera kubisubizo bitangaje.

Mugihe ushyira mubikorwa francise ya francise, ugomba kwibuka ko usibye inyungu ninyungu, ufite ninshingano zimwe. Ubwa mbere, wishyura kugeza 11% byamafaranga yishoramari ako kanya mugitangira ubucuruzi bwawe. Ubu ni bwo bwitwa ubwishyu bumwe, umubare w'amafaranga wohereza bidasubirwaho kuri francisor. Byongeye kandi, gushyira mubikorwa francise yo kongeramo lisansi, uzaryozwa kandi kwishyura buri kwezi kugeza kuri 9% byamafaranga yinjije. Ibi nibice bibiri, kimwe cyitwa royalties, ikindi nukugabanya kwamamaza. Mubyongeyeho, mugihe ushyira mubikorwa francise, urashobora kandi kwiyemeza kugura ibarura runaka ahantu hagaragajwe na francisor.

Ibi nibikorwa bisanzwe kandi bikoreshwa namasosiyete menshi yashoboye kwimenyekanisha nkabayobozi bisi kwisi ku isoko.

Gukora neza francise bizaguha amahirwe, ntabwo bikurura abakiriya ukoresheje iki kirango gusa, ahubwo uzanashobora gutegura akazi ko mubiro ukurikije bagenzi bawe beza bo mumahanga. Ariko ibyo sibyo byose. Uzagira amahirwe yo kuvugana na francisor no kubona uburambe butagereranywa bwo guhura nabaguzi ndetse nisi yo hanze kuri we. Gukoresha sitasiyo ya lisansi birumvikana, biroroshye. Birashobora kuneshwa niba ukoze byose ukurikije amategeko n'amabwiriza yakiriwe. Ntabwo uzagira ikibazo cyo guhura nabakiriya niba uhugura abakozi neza kandi abakozi bawe bafata neza inshingano zabo zakazi.

Mugihe ukorana na francise ya lisansi, birakwiye kandi kwibuka ko ushobora kugenzurwa na francisor kugirango ubuziranenge bwiza. Arashobora kohereza, yaba komisiyo, ishobora kwerekana mu buryo butunguranye kandi igategura sheki, cyangwa umuguzi w'amayobera. Iyo ukorana na francise, umuguzi wamayobera nubuhanga bukunzwe gukoreshwa nikirango cyo gusuzuma ireme rya serivisi. Byongeye kandi, ntuzamenya ko wasuzumwe. Gusa ukurikije ibisubizo byubugenzuzi urashobora kubona ibitekerezo bimwe. Kenshi na kenshi, urashobora kutemererwa kuba umugabuzi wihariye wa francise ya lisansi niba ukora nabi cyane mubyo ushinzwe.

Ibi birashobora kwirindwa mugufata buri mukiriya nkumuntu ushobora kugura amayobera.

Sitasiyo ya lisansi ikora neza ntabwo izaguha gusa urwego rwo hejuru rwinjiza. Uzashobora kandi kubabaza gusangira inyungu na francisor mukwezi kumuha amafaranga runaka yumutungo. Nibisanzwe kuri wewe kuriha uburenganzira bwo gukora ikirango cyohejuru, kimwe no gutanga umusanzu wose mukwamamaza kwisi. Erega burya, ntibikora mubindi bihugu gusa ahubwo no mubutaka bwumujyi ukoreramo umushinga wawe. Korana na sitasiyo ya lisansi kandi wihe inyungu zinyuranye zo guhatanira kuba rwiyemezamirimo watsinze cyane. Uzashobora gukora neza imirimo iyo ari yo yose yo mu biro kuva uzaba ufite ikoranabuhanga rikenewe.

Kurugero, irashobora kuba software idasanzwe ikoreshwa mubicuruzwa byose byurusobe.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.