Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Ubufaransa bwa laboratoire buzakora neza imirimo yabwo itaziguye, hashingiwe ku ishyirwa mu bikorwa ry’umushinga w’ubucuruzi tumaze kuvuga. Ubufaransa bugomba gukoreshwa mubushobozi kandi, mugihe kimwe, ntiburenze amabwiriza ateganijwe mumasezerano naba francisor. Barateganijwe kugirango ubashe kugera ku ntsinzi nini mugihe ukora mu izina ryikirango kizwi. Abaguzi benshi bashishikajwe na francise, bahitamo kugura no kwakira serivisi ziva muri ayo masosiyete azwi kwisi yose. Urwego rwo kwizerana mubirango bizwi birenze cyane ibirango byaho. Ibi nibikorwa bisanzwe, bivuze ko ukeneye guhitamo gusa francise ya laboratoire, izatanga urwego rwo hejuru rwibisabwa neza.

Nibyiza gusuzuma amahirwe yikigo cyo gutsinda mbere kugirango hatabaho ingorane mugihe kizaza.

Niba uri muri laboratoire, noneho francise igomba guhitamo neza. Nyuma ya byose, ibi nibisabwa byihuse kugirango ugere kubisubizo bitangaje mumarushanwa. Laboratoire igomba kuba ifite ibikoresho neza kandi mugihe kimwe ikoreshe ubumenyi nuburambe byose uzahabwa nuhagarariye francise. Iyi niyo mpamvu ukorana naba francisor kugirango ukoreshe ubunararibonye bwe, ubumenyi-bwenge, ikoranabuhanga, nizindi nyungu zose uzaguha wongeyeho mumasezerano. Gukorana na laboratoire ya laboratoire bisaba kubahiriza byimazeyo amabwiriza yose. Harimo iyo guhugura abakozi, kimwe no guha ibikoresho abakozi.

Abantu bagomba guhuza imyambarire ya laboratoire yumwimerere.

Mugihe ukora laboratoire ya laboratoire, ibuka ko urwego rwo gutanga serivisi rugomba kuba hejuru cyane kurenza ba rwiyemezamirimo baho. Byongeye, ugomba kuba winjiza amafaranga agera kuri 10%, byibuze kurenza abo bahanganye. Nyuma ya byose, uzakuramo hafi 9% buri kwezi nkintererano, izishyurwa mugushyira mubikorwa ibikorwa mwizina rya francise izwi kuri laboratoire. Ubwa mbere, iyi ni amafaranga yubukode, amafaranga, ingano yayo irashobora gushika kuri 6% yinjiza washoboye kubona mukwezi. Byongeye, hari n'amafaranga yo kwamamaza agera kuri 3% yinjiza. Ubufaransa bwa laboratoire bugomba kwishyura, ndetse nibindi byinshi, byemeza ko ushobora kwishyura amafaranga yose akenewe.

Gukenera kwishyura inshuro imwe kugirango ishyirwa mubikorwa rya francise ya laboratoire bivuka mugitangira umushinga wubucuruzi. Birakenewe kwibuka ibi no gushyira ubu bwishyu mu ngengo yimbere kugirango hatabaho izindi ngorane zamafaranga. Uzashobora gutunganya abakiriya no gukoresha urutonde rwihariye. Ibi bizagufasha kumenya francise yawe ya laboratoire neza bishoboka. Twibuke kandi ko ari ngombwa guhora dukurikirana ubuziranenge bwa serivisi. Byongeye kandi, abakozi bawe bakeneye kwigishwa kuburyo batitwara nabi mugihe bakorana nabakiriya kandi bagakora byose bakurikije ibipimo.

Laboratoire ya laboratoire izahangana neza nimirimo yose yashinzwe uramutse uyishyize mubikorwa muburyo bwagenwe nuhagarariye ikirango.

Laboratoire ya laboratoire ntakindi kirenze igikorwa gisa nubukode bwiyi mitungo. Ubu ni ubwoko bwibikorwa bigufasha, mugihe ukoresha ibitekerezo byabandi, kugirango umenye ibikorwa byawe bwite. Ubufaransa ntibutanga amafaranga yubukode gusa ahubwo butanga nurutonde rwibihembo bitandukanye nibyifuzo byabacuruzi bonyine. Kurugero, mugihe ugurisha laboratoire ya laboratoire, urashobora kwitega kwakira ibicuruzwa byihariye kimwe nikoranabuhanga ryatejwe imbere mumahanga. Ibi nibyiza cyane kuko bigufasha kuyobora isoko kandi byongera cyane kuyobora kwawe kubarwanya nyamukuru.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Analytical Laboratory Franchise ihabwa abo bagabuzi bonyine biyemeje gukora cyane imirimo nkiyi. Muri rusange, gukora muburyo bwa francise, ntugomba kwakira gusa urwego rwo hejuru rwinjiza, ahubwo ugomba no kugabana nikirango, cyangwa na nyiracyo. Nyuma ya byose, francisor yiteze ko winjiza amafaranga agera kuri 9% yinjiza washoboye kwinjiza. Byongeye kandi, uzakora ibice bibiri buri kwezi, buri kimwe kibarwa ukwacyo. Teza imbere francise hanyuma laboratoire yawe izagira amahirwe yose yo gutsinda. Mu guhangana kurushanwa, uzaba umuyobozi wuzuye kandi uzashobora gutegeka abo bahanganye bose kumasoko.

Hindura laboratoire yawe kandi wakire isesengura vuba kandi neza. Ubufaransa buzagufasha nibi. Nyuma ya byose, uzakira ikoranabuhanga, ubumenyi budasanzwe-uburyo, ikirangantego kizwi kandi kizwi, kandi, birashoboka, ibikoresho byihariye muri rusange. Uzakoresha ibi byose hanyuma, uzagira amahirwe yo gutsinda byuzuye murugamba rwo guhitamo ibyo abakiriya bakunda. Isesengura muri laboratoire rigomba kwitabwaho bikwiye kandi gukusanya bigomba gukorwa neza bishoboka. Gukora kuri francise bizagufasha gukemura neza umurimo uwo ariwo wose wo mu biro. Nyuma ya byose, ibikorwa byose bizasobanurwa muburyo burambuye mubyangombwa wakiriye.

Nyuma yo gusezerana kwamasezerano, uzagira amahirwe yo gukoresha igitabo cyubucuruzi nibindi bikoresho bizagufasha kubaka kopi nyayo yumushinga wubucuruzi watsinze.

Ubushakashatsi bukora neza muri laboratoire ifite amahirwe menshi yo gutsinda. Nyuma ya byose, uzaruta cyane abo bahanganye badafite inyungu zo guhatana bafite. Laboratwari yawe ya franchise izagira amahirwe yose yo gutsinda gusa kuko uzakurura abakiriya bafite ikirangantego kizwi kandi cyazamuwe. Birumvikana ko ugomba no gukorera abakiriya basabye, kugirango badatenguha. Umukiriya unyuzwe azongera kuvugana nawe, bamwe bazazana nabandi bantu nabo. Isesengura rya laboratoire franchise ni umushinga wubucuruzi ugezweho.

Niba ubishyize mubikorwa neza kandi neza, ntuzagira ingorane namba. Urashobora gukora byoroshye imirimo iyo ari yo yose yo mu biro hanyuma ukaza ku ntsinzi igaragara. Mugihe cyo gushyira mubikorwa francise ya laboratoire yisesengura, ugomba kwitondera ko abakozi bawe bakora neza inshingano zabo. Ntibategekwa gusa kubahiriza imyambarire, ariko bagomba no kuvugana neza nabakiriya babisabye. Mu rwego rwa analytike ya laboratoire, kwinjiza abakozi ni kimwe mu bipimo kugirango umuntu atsinde. Niba abakozi bawe bavugana bidasubirwaho kandi basubize nabi ibibazo byabaguzi, noneho ibintu ntibizagenda neza kuri wewe. Noneho rero, shyira mubikorwa francise ya laboratoire yisesengura nurwego ntarengwa rwo gukora neza hanyuma uzatsinda byanze bikunze.

Ubufaransa bwa laboratoire yubuvuzi ni umushinga wubucuruzi bugezweho, mugihe cyiterambere ushobora guhura nibibazo byoroshye. Kugira ngo ubitsinde neza, koresha ibikoresho byose byakiriwe na francisor. Uzagira amahirwe yose yo gutsinda wizeye muguhangana kurushanwa niba wishyiriyeho intego isobanutse nubushakashatsi. Kugira gahunda y'ibikorwa byawe byubucuruzi bizagushoboza kubikora neza no kwemeza urwego rwo hejuru rwibyishimo byabakiriya. Gukorana na francise bitanga ubushobozi bwo gukora neza imirimo yose yahawe isosiyete. Ubwa mbere, uzashobora kugira ubwoko bwikirango buzwi cyane.

Ibi ubwabyo bimaze kuba akarusho mugukurura abakiriya. Mubyongeyeho, nukorana na francise yubuvuzi, uzagira ikoranabuhanga, ubumenyi-buryo, nibindi byiza. Hamwe nimikoreshereze ikwiye, bizashoboka kongera cyane umubare winjiza ingengo yimari. Hindura laboratoire yawe yubuvuzi hamwe na francise. Rero, bizashoboka byoroshye kugera kubisubizo bitangaje mumarushanwa. Uzagira amahirwe yose yo gutsinda wizeye guhangana guhangana; kubwibyo, isosiyete izaza gutsinda. Ntukirengagize kwiga imibare.

Ibi ni ngombwa cyane, bivuze ko ukora neza kandi neza.

Gukorera muri laboratoire yubuvuzi ni umushinga wubucuruzi ugomba kukuzanira urwego rwo hejuru rwinjiza gusa kuberako uzakorera mumuryango watsinze. Ukurikije iterambere rifite ubushobozi, gukurikiza byimazeyo ibipimo, ibintu rwose bizakuzamuka. Kora neza bishoboka, wirengagize amakuru adafite akamaro, barashobora gushingwa software. Kubwibyo, uzakira software yatanzwe na francisor izafasha gukora imirimo yo mu biro kurwego rushya rwumwuga. Automation mugutezimbere francise ya laboratoire yubuvuzi ntigomba kwirengagizwa. Nibimwe mubipimo kugirango umuntu agire icyo ageraho, ugomba rero guhita ukora akazi ko mubiro bishoboka.

Urwego rwohejuru rwo gutezimbere narwo rurakenewe kugirango mugihe cyakazi hamwe numushinga wubucuruzi udahura ningorane zikomeye. Inzira yo gukorana na laboratoire yubuvuzi iragoye. Kugira ngo wirinde ingorane zidashobora kuneshwa mugihe cyiterambere, kora neza. Uzakenera ibikoresho byo gusesengura. Kurugero, isesengura rya swot rizatanga ubushishozi kubibazo bya laboratoire yubuvuzi. Mubyongeyeho, uzagira kandi igitekerezo gishoboka cyo gutsinda ingorane. Nibyo, isesengura rya swot rizagufasha kandi gutondekanya ibyiza nibibi byumushinga wubucuruzi.