Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubucuruzi bwo gusana imyenda nigikorwa cyihariye, kigomba gukorwa mubwitonzi bukabije kugirango tutarenga ku mategeko y’akarere kandi ugasiga abaguzi bose babisabye banyuzwe. Muri rusange, ukora kuri francise, ufite inshingano zimwe kuburyo francisor nawe afite inyungu zo gukorana nawe. Shyira mubikorwa francise kandi ukore gusana neza kandi neza, ukoresheje ibice byose bya chip bijyanye, ibyiza, ubumenyi-buhanga. Urabakira byuzuye hamwe nubushobozi bwo gukora ibikorwa mwizina ryikirango kizwi kandi kizwi. Gusana no guhuza imyenda yabaguzi bawe kugirango ubone amafaranga yinjiza menshi. Mubyukuri, gukora ibikorwa mumuryango, ntabwo ufite ikirango gikunzwe gusa ufite, ahubwo ufite gahunda zose zubucuruzi zigufasha kurangiza ibikorwa byawe neza bishoboka.

Imyambarire irashobora gusubirwamo ukurikije imiterere nikoranabuhanga wakiriye kubahagarariye francise. Gusana bigomba kwitabwaho bidasanzwe kuva iyi niyo mikorere yawe nyamukuru. Birakenewe kandi kwibuka ko ugomba kubona urwego rumwe kuruta niba warakoze wenyine. Erega burya, ishyirwa mubikorwa rya francise yo gusana imyenda ntabwo itanga inyungu gusa ahubwo ninshingano zitandukanye. Ubwa mbere, ibice bigomba kugurwa muri francisor. Icya kabiri, mugihe ukoresha francise yo gusana imyenda, ugomba kwishyura buri kwezi amafaranga agera kuri 9% yinjiza yose.

Mubyongeyeho, bimaze kuba mubyiciro byambere, intererano imwe yatanzwe, ingano yayo iratandukanye kuva 9 kugeza 11%. Iri ni ijanisha ryamafaranga ushora mugihe utezimbere umushinga wubucuruzi. Nta gushidikanya ko francise yishura gusa niba amabwiriza yose, amahame, n'amategeko byubahirijwe.

Franchises muri Senegali irazwi cyane mubyiciro bitandukanye byo kwihangira imirimo, ba nyirayo bunguka bayoborwa. Kuri francise ya Senegali, ingingo y'ingenzi ni ugushimira rubanda kuva ku rwego rw'isi, amasosiyete menshi afite ibicuruzwa bizwi azashobora kubigeraho. Ababikora bazajyana na buri francise muri Senegali hamwe namahugurwa yinyongera azafasha umukiriya kubona vuba ikirenge mucye cyo kugurisha abonye ubumenyi budasanzwe. Kugirango winjire muburyo bunini bwo kugurisha ibicuruzwa, ibicuruzwa, na serivisi, hariho uburyo bwihariye bwateguwe kuri francise izafasha koroshya ingaruka ningorane. Twabibutsa ko ikiguzi cya francise kizatangira kubarwa hashingiwe ku kwamamara kwikirango cyangwa, mu yandi magambo, ikirangantego, kubera ko izina rizwi cyane, igiciro kiri hejuru. Guhitamo imiterere ya francise ikwiye muri Senegali, inzobere zikigo cyabakora zizafasha cyane, kubwinyungu zabo bazagufasha mugutezimbere igitekerezo cyubucuruzi bwiteguye.

Muguhitamo francise muri Senegali, uzashobora gukoresha neza amahitamo aboneka mugushinga ubucuruzi bwawe.

Ubufaransa muri Kampala ni amahirwe meza yo kugera kubisubizo bitangaje ukoresheje ikirango kizwi cyane. Mugutezimbere francise murubu buryo, ntuzarenga kumategeko yakarere hanyuma, uzatsinda. Ubufaransa bugomba kwitabwaho bidasanzwe kubera ko ugomba kubahiriza amabwiriza yose, amahame, namategeko yashyizweho na francisor. Kampala n'umujyi munini cyane, kubwibyo, francise kubutaka bwayo igomba gutezwa imbere hitawe kuri uku kuri. Kampala ikundwa na ba mukerarugendo, kubwibyo, francise mumuntu wabo izashobora kubona abakiriya. Iyo ukorera francise i Kampala, ni ngombwa kuzirikana ibiranga akarere neza kugirango ushimishe abaturage.

Birumvikana ko amategeko n'amabwiriza nayo ashyirwa muguhagarika amakuru yo kwiga mbere yo kuzamura francise i Kampala.

Niba uhisemo kuzamura francise, ugomba rero kubanza gukora isesengura rya swot. Bizagufasha kumva impinduka ufite kugirango ugere kubisubizo byihuse. Ubufaransa muri Kampala bushobora gutanga uburyo bwo kohereza amafaranga runaka nkijanisha ryinyungu zawe kuri konti ya francisor. Nibikorwa bisanzwe kandi bisanzwe, nkuko franchisee nayo ishaka kubona ikintu cyo gukorana nababagabuzi. Ubufaransa bwa Kampala burashobora kandi kugusaba gushyira mubikorwa kugabanya ibicuruzwa bigera kuri 3% yibicuruzwa byawe cyangwa inyungu. Urashobora kumvikana kubintu bidasanzwe mugihe intererano zimwe zizagushirwa kuri wewe, ariko, ugomba rero kugira icyo ukorera francisor.

Kurugero, nukuzenguruka francise i Kampala, uzashobora kwiyemeza kugura ibicuruzwa bimwe na nyiri ikirango runaka. Ingamba nkizo zizamuha amahirwe yo kwishyura inyungu yatakaye.