Gutegura francise nubucuruzi bwita ku nyamaswa. Nibikorwa byose bikorwa nababigize umwuga. Niba ushaka gukorana na francise, ugomba kumva neza ko ubu buryo bwimikorere bujyanye nibintu bitandukanye. Ubwa mbere, mugihe ugurisha francise yo gutunganya, ugomba kwibuka ko ufata inshingano zitandukanye. Icyambere, ugomba kwishyura imisanzu runaka, haba mugitangira no mugihe cyo gushyira mubikorwa umushinga. Byongeye kandi, mugihe ukorana na societe itunganya francise, urashobora kwiyemeza kugura ibarura runaka muburyo butaziguye na francisor.

Iki nigikorwa cyunguka kumpande zombi, ariko, kirimo guhererekanya umutungo wimari. Gutunganya francise birangwa no gukenera kwita ku ruhu, umusatsi, inzara, ndetse n'amatwi y'ibikoko. Ndetse n'amaso yinyamaswa ntasigara atitabwaho, kubera ko ibikorwa bitandukanye byateganijwe kubwibi.

Iyo ukorana na francise itunganya, birakwiye ko twibuka ko idakorwa gusa mubikorwa byisuku. Urema kandi isura yinyamanswa ukayitegura mumarushanwa ayo ari yo yose cyangwa imurikagurisha. Umukwe ni umunyamwuga ukorana no gutunganya kurwego rwumwuga. Nka francise itunganya, urashobora gutanga serivisi zitandukanye kandi ugatwikira ubwoko butandukanye bwibiciro. Birakwiye kandi kwibuka ko ingano ninshuro zuburyo butandukanye kandi birashobora guterwa n'ubwoko bw'amatungo. Kora francise yo gutunganya muburyo bunoze hanyuma uzabe ufite umubare munini wabakiriya bazabishaka bakoresha serivisi zawe.

Ntabwo bihagije gukora gusa mwizina ryikirango kizwi. Izina nikirangantego ntabwo ubwabyo bisabwa kugirango umuntu atsinde. Birakenewe kubateza imbere hanyuma, uzashobora guhatanira kumvikana kangana nabatavuga rumwe nabo bazwi kumasoko yaho. Korana na francise itunganya kandi winjize amafaranga menshi uhinduka rwiyemezamirimo urushanwa kandi ukora neza. Uzagira amahirwe yose yo kugera kubitsinzi mugihe kirekire, kubwibyo, uzaba umuntu watsinze uhangane ninshingano zabo byoroshye. Gukorana na francise itunganya birashobora kugabanya ibibazo byubuzima bwamatungo. Birakenewe kwitondera ibihumyo, gushushanya, nibindi bibazo bishobora kuvuka mwijosi ryamatungo.

Muri iki gihe, ubucuruzi bwa francise muri Tayilande burazwi cyane kandi bufite isaranganya ryinshi. Umubare munini wubucuruzi bwa francise ukorera mubiribwa, gucuruza, na serivisi. Ifasi ya Tayilande, hamwe nibikorwa remezo byateye imbere byubukerarugendo mpuzamahanga bwumwaka, uduce twinshi twa resitora, abakozi bahendutse kandi bize neza ni 'butaka' bwiza kugirango iterambere ryihuse ryubucuruzi bwa francise no gufungura ahacururizwa. Ba rwiyemezamirimo barenga 10,000 bakorera muri Tayilande, bakoresheje ibimenyetso byerekana ibicuruzwa byayoboye, bishakishwa, bizwi cyane, kandi bizwi cyane, ndetse n’amasosiyete mpuzamahanga arenga 400 y’aba francisor akorera munsi y’ikirango cy’ubucuruzi cyanditswe. Franchise biz muri Tayilande ntabwo igengwa namategeko yihariye. Ku rwego rwa Leta, francising irinzwe kandi igashyigikirwa n’amategeko rusange y’amategeko ashingiye ku gitabo cy’imbonezamubano n’ubucuruzi, kandi kugirana amasezerano y’ubufaransa ni itegeko riteganijwe mu itegeko, rikubiyemo uburenganzira n’inshingano by’abasinya amasezerano.

Mu masezerano y’ubufaransa, isosiyete ya francisor yimurira rwiyemezamirimo wa franchisee ihame ryubucuruzi bwubucuruzi, ubuhanga, impamyabumenyi, uburambe, hamwe nikirangantego, kandi umucuruzi wubufaransa yiyemeje kubahiriza ibisabwa byose n’ikigo cy’aba francisor. Imikorere y'amategeko agenga imisoro yerekeye francise muri Tayilande ifite ibintu byihariye byo kwishyura imisoro. Amafaranga yubwami angana na 15% agenewe inganda zaba francisor zamahanga zidakora ibikorwa byubucuruzi n’umusaruro aho hantu zishyurwa ibigo by’ibanze, by’ubutaka mu buryo bw’imisoro yinjira. Usibye umubare wimisoro, ba rwiyemezamirimo ba francisee bishyura umusoro winjiza 15% kumafaranga ya leta.