Ibiciro bidahenze bikora muburyo bwagutse kandi bunini kubakiriya bashaka gukorana na software ya USU. Ubuyobozi bwikigo cyacu bwiteguye guha uburenganzira ba rwiyemezamirimo batandukanye kwaguka bakurikije gahunda yatejwe imbere mugutezimbere kwagutse kwinshi kwimishinga yimishinga ihendutse. Ibyemezo bifatika bihendutse byoroshye cyane gutera imbere ukurikije ibigo byinshi bifuza ubufatanye bwigihe kirekire nishyirahamwe nkumufatanyabikorwa. Hariho urwego rwose rugomba kwitirirwa ubucuruzi nubucuruzi buhendutse, kugirango tubone ubuzimagatozi bwo kwerekana gahunda zacu no gushyiraho ibitekerezo byiterambere. Ibiciro bidahenze bifasha gushiraho ubufatanye nisosiyete yihariye kandi igezweho ya USU Software, muburyo bwo gukora biz kuburambe bwiza butangwa, ikanyura mubyiciro bikenewe byo kugenzura no kwiteza imbere. Na none, ikigo cyacu cyashoboye gushyira mubikorwa gahunda n'ibitekerezo byacyo muburyo butandukanye mugihe runaka.

Ibiro byacu, hamwe nizina ryamenyekanye, hamwe nibitekerezo byo kwamamaza, tekinoroji yakusanyijwe mumyaka, ishyigikira byimazeyo umukiriya uwo ari we wese. Ni muri urwo rwego, ibigo byemewe n’amategeko bifuza ubufatanye, ku mafaranga atandukanye, birashobora kugura iterambere ryabo igitekerezo kiboneye kibashishikaza kwiteza imbere ku gisubizo cyifuzwa. Ibiciro bidahenze bigira uruhare runini mugutezimbere imishinga itandukanye kubiro byinshi bishishikajwe nicyifuzo cya software USU Software. Kuri ubu, uburyo bwo gukora ubucuruzi buciriritse bw’ubucuruzi bufite urutonde rwibyangombwa byabafatanyabikorwa. Hitaweho cyane cyane kuri francises zidahenze muriki cyiciro cyo gushyira mubikorwa murwego rwibikorwa byo kwihangira imirimo kuko ibitekerezo byinshi byihariye mubigize no mu cyerekezo. Abakiriya ba software ya USU bashishikajwe nibice bitandukanye ibiro bigezweho bishobora gutanga bitanga ingamba ziterambere zateguwe neza. Inyungu zubufatanye nishyirahamwe ryacu ntizishobora gukoresha imbaraga zawe mukarere ka kure ahubwo zitera imbere cyane ahantu hanini.

Ni muri urwo rwego, imiryango myinshi yubucuruzi iherereye mu turere twa kure irashobora gushimishwa no gutanga ubufatanye nisosiyete USU Software, iherereye kumupaka wabo, kugirango ikore biz. Amashanyarazi ahendutse ahendutse aherutse kwiyongera cyane, akurura abahagarariye biz igihugu cyacu ndetse nabakiriya b’amahanga. Ubucuruzi bufite ibiciro bidahenze ni murwego rwibikorwa bigizwe no gushaka abakiriya bashimishwa na gahunda, ingingo, ibitekerezo, bidasanzwe kandi bitandukanye muburyo. Ibihendo bihendutse byubatswe muburyo bwo gusubiranamo hamwe nimpande zagirana amasezerano yubufatanye yizewe. Biz iriho muriki kibazo ntabwo muri rusange ifite igice kinini cyibiciro bijyana ningaruka zayo, kubera ko izi ngingo zagabanutse. Nubwo bimeze bityo ariko, ntibishoboka guhura ningaruka zumushinga, kubera ko muriki gihe amahirwe yo gutsindwa yagabanutse kandi akagabanuka kugeza kuri zeru. Ibiciro bidahenze cyangwa bihendutse, bikure mubunini wifuza, hamwe no gusoza ubufatanye numuryango USU Software.

Muri rusange, imiterere yabakiriya, nkubucuruzi buciriritse, buciriritse, nubucuruzi bunini, burasa mubigize, bityo amahirwe yo gukorana neza nkuko abaguzi bose babibona. Ibitekerezo bya francises bihendutse kurutonde rwuzuye biratandukanye kubyerekeranye nishyirahamwe ryacu, ryiteguye guhinduka ibintu byubuyobozi muburyo bwo kugurisha gahunda zateye imbere, hamwe nimishinga yubucuruzi. Igice cyikiguzi cyo gutangiza umushinga uhita uhinduka ikintu cyibiciro bidahenze kuva iyi ngamba ishimishije kuri ba rwiyemezamirimo bose baturutse mu bice bitandukanye bikomoka mu gihugu ndetse n’amahanga. Biz hamwe nurutonde rwibitekerezo bishingiye kubiciro bidahenze francises ifite icyerekezo nubunini bitandukanye, kubucuruzi buciriritse na bunini, bushobora gufungurwa numukiriya kubufatanye na software ya USU Software. Hamwe na francises zihenze, buri muguzi arashaka gufungura ubucuruzi bwe bwite, bushobora gutangwa muburyo butandukanye bwiterambere. Kugira ngo ubufatanye butange umusaruro, umuryango wacu witeguye gusangira ibintu byinshi byubucuruzi bwatsinze, kugirango ube umurongozi mubyerekezo byateganijwe bigezweho, muburyo bumwe. Turashobora kuvuga twizeye ko inzobere ziyobora abakiriya babo kubisubizo byatsinze, mugukora amahugurwa kubyerekeye kwamamaza no kwamamaza, kubigisha kugurisha ibicuruzwa bitandukanye, ibicuruzwa, gutanga serivise neza nibikorwa bitandukanye.

Uzamenya byinshi byingenzi bihinduka ibyiciro byingenzi munzira yo gutsinda no gutera imbere. Kugirango ushireho inyandiko, ugomba kandi kwigira kubakozi bacu, basobanura urwego rwo gukora neza ibyangombwa byibanze. Buhoro buhoro, urashobora kwiga ibyiciro byingenzi byimuka mubucuruzi, bikwemerera gukora ibikorwa byiza byakurikiyeho. Ibiciro bidahenze, kurwego ruciriritse, bisaba ishoramari ryamafaranga, kuko ari ngombwa gushora umutungo gahoro gahoro, urebye ingaruka zose. Ariko birakwiye ko tumenya ko ingaruka, muriki gihe, nigiciro gito, kubera ko utatangiye biz kuva kera, ahubwo uzamura izina rimaze kumenyekana kandi ryamamaye abumva bazi. Abahanga bakubwira uburyo bwo gukora neza hamwe no guteza imbere imiyoboro ya interineti, igikwiye gukorwa kugirango ubone ibisubizo wifuza ku mbuga zitandukanye z'ubucuruzi. Na none, niyihe porogaramu birumvikana kwiteza imbere, niyihe ukoresha igihe gusa, bijyanye nuko ufite umuherekeza wizewe mubakozi hamwe nisosiyete ikora software ya USU.

Buri mukiriya ahitamo umushinga mubyerekezo byabo, ufite ubufasha bwamafaranga bwo kumenya ubushobozi bwigitekerezo. Mu ntangiriro, ntabwo abantu bose bashoboye gukoresha amafaranga menshi kuri biz, abaguzi benshi ba francises zihenze bagerageza gushora imari muburyo buto, kugirango bongere kwishingira, mugihe habaye ibihe bitunguranye. Ubucuruzi bunini, muriki gihe, kubira ibyuya, hariho rwiyemezamirimo usanzwe ufite uburambe nubushobozi bwamafaranga, ariko igihangange nkiki gishobora kwigenga gutangira guteza imbere icyerekezo cyonyine. Kugura francises iyariyo yose, ufite ishusho yuzuye yerekana umushinga, abakozi bashobora gushushanya birambuye, bizana umukiriya mugihe. Byongeye, nyuma yo gusuzuma ibisobanuro byose wowe ubwawe, fata icyemezo gikwiye cyo kugura francise igiciro gito. Birakwiye ko tumenya abizeye kandi biteguye gukora barashobora guhora babona ibisubizo byiza bizeye. Iterambere ryibiciro bidahenze, isosiyete ikora software ya USU, itanga ba rwiyemezamirimo bafite icyerekezo gitandukanye mubikorwa, kugirango bafatanye umusaruro muremure.

Itangazamakuru ryitangazamakuru ni umushinga wubucuruzi wihariye, bisaba ibintu byinshi ugomba kuzirikana. Icyambere, uzaba ushyira mubikorwa ubucuruzi bwawe mugihe kimwe na francisor. Azagucunga, kimwe no gutanga amakuru yose akenewe kugirango uhangane byoroshye n'ibikorwa byo mu biro. Byongeye kandi, iyo ukorana na francise, ufata inshingano zose zinyuranye zijyanye nubukode kuri francisor, mugihe izindi zifite imiterere itandukanye gato. Kurugero, mugihe ugurisha itangazamakuru ryitangazamakuru, wemera gukorana nimbuga zimwe cyangwa gufata izindi nshingano. Niba ukorana na software ya francise, noneho birashobora kuba inshingano yo kugura ibarura kubashoramari basobanuwe neza, cyangwa na francisor muburyo butaziguye.

Amagambo aratandukanye, kandi ugomba kuyubahiriza rwose kugirango utinjira mubihe bitoroshye mugihe uburenganzira bwawe bwo kuba umuguzi wihariye bwambuwe kubera kurenga ku nshingano zafashwe.

Gukorana na francise yibitangazamakuru ni ubwoko bwubucuruzi bushobora gushyirwa mubikorwa gusa muburyo bubishoboye kandi bufite inshingano. Uburyo bufite inshingano bwumvikana nkigihe cyo gukusanya igihe cyumutungo wamafaranga wiyemeje gushyira mubikorwa. Korana na francise yibitangazamakuru bitagira inenge kandi ubishoboye, wishyura amafaranga yimisoro mugihe cyagenwe. Royalty ni ubwishyu bumeze nkubukode. Umubare wacyo uri hagati ya 2 na 6% yinjiza buri kwezi. Irashobora kandi kubarwa nkijanisha ryibicuruzwa kandi ibi bigomba gusobanurwa mugihe cyo gukora amasezerano.

Usibye ubukode mugihe ugurisha itangazamakuru ryitangazamakuru, urashobora kandi kohereza amafaranga yo kwamamaza kuri francisor kubirori byo kwamamaza kwisi. Aba francisor ubwabo bazongera urwego rwo kumenyekanisha ibicuruzwa mugihugu cyawe ndetse no kwisi yose. Birahagije kuri we kwakira gusa amafaranga yawe, kandi we ubwe azakora ibikorwa bisigaye muburyo bwiza bushoboka.

Hariho kandi intererano imwe, isobanurwa muburyo bw'ururimi rw'Abadage nkigice kinini. Nicyo gice cyimbitse kigereranya intangiriro yimikoranire nibitangazamakuru franchise. Urayishyura mubihumbi 9 kugeza 11% byamafaranga yishoramari gahunda yubucuruzi itanga. Twakagombye kuzirikana ko itangazamakuru ryitangazamakuru rigomba kwishyura kuko udashora amafaranga make mubikorwa byayo. Hamwe nogushyira mubikorwa gahunda yubucuruzi, ugomba no guha francisor amafaranga runaka muburyo budasubizwa. 10% by'amafaranga y'ishoramari ntabwo ari make cyane, kubwibyo, hagomba kubaho kumva inyuma yo gushyira mubikorwa igikorwa nkiki.

Kora neza kandi neza hanyuma, francisor, kimwe nubuyobozi bwa leta, ntakibazo bazakurega. Nubwo hari ingingo zitavugwaho rumwe, bizashoboka kwemeza ikibazo cyawe.

Birakenewe gukora isesengura ryibanze ryabanywanyi niba uhisemo gukora kuri francise media. Ibi bizagufasha kumenya ubushobozi bwawe bwo guhangana nabanywanyi murugamba rwamasoko. Urashobora kandi gukoresha isesengura rya swot, ntakindi kirenze igikoresho cyiza-cyiza kigufasha kumva imbaraga n'amahirwe ushobora kwiringira mugihe ushyira mubikorwa umushinga runaka. Mubyongeyeho, isesengura rya swot rizerekana intege nke za francise yawe yibitangazamakuru, kandi urashobora kubihagarika, cyangwa kubikoresha kugirango ubone inyungu zo guhatanira. Nyuma ya byose, n'intege nke zirashobora guhinduka kubwinyungu zawe, cyangwa urashobora kumva uburyo bwo gukorana nabo no gukora imirimo yose yo mu biro hamwe nurwego ntarengwa rwo gukora neza.

Gukorana na francise yibitangazamakuru bikubiyemo gukenera guhuza abantu benshi. Ubu ni ubwoko bwumushinga utameze nkimikoranire nububiko cyangwa ibicuruzwa byihuta. Kubwibyo, francise irashobora gutandukana cyane mubikorwa byayo. Ariko, ugomba kuganira kubibazo byose hamwe na francisor hakiri kare kugirango utagira ingingo zivuguruzanya. Mu buryo nk'ubwo, ushyira mubikorwa itangazamakuru ryitangazamakuru, uzagirana amasezerano. Bizagenga neza inshingano zose ninshingano zamashyaka.

Kugirango utinjira mu bihe bitoroshye, ugomba kumva neza icyo ushaka kugeraho ushyira mubikorwa itangazamakuru. Gahunda yubucuruzi yubatswe neza nimwe mubisabwa kugirango umuntu agere ku musaruro ushimishije mu rugamba rwo guharanira ibyo abakiriya bakeneye. Shyira mubikorwa itangazamakuru rya francise ubuhanga hamwe nibyangombwa byose bikenewe. Ubu ni bwo buryo bwonyine ushobora gusobanukirwa n'ibigomba gukorwa kugira ngo ugere ku ntsinzi ubu no mu gihe kizaza. Ingamba zubatswe neza nimwe gusa mubisabwa kugirango umuntu atsinde; ugomba kandi gukurikiza byimazeyo ibyifuzo byatanzwe na francisor. Kurugero, mugihe ugurisha itangazamakuru ryitangazamakuru, urashobora gusabwa gukurikiza imyambarire ikaze kubakozi bawe. Bizaba ngombwa kubahiriza ibisabwa byose biboneka.

Mubyongeyeho, niba ukorana na media franchise, igishushanyo mbonera nacyo kizakenera gukorwa ukurikije code wakiriye uhagarariye ikirango. Ntakintu kigoye muribi kandi ukeneye gukurikiza byimazeyo amahame no gukurikiza amabwiriza. Noneho hazabaho ibirego bikurega, uzakomeza kuguma ukwirakwiza wenyine mugihugu cyawe.