Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Tashkent bwunguka cyane, ariko mugihe kimwe, umushinga wubucuruzi ushobora guteza akaga. Tashkent irangwa nikirere gishyushye, kimwe numubare munini wibyiza. Iki kimenyetso cyerekana ko ari byiza gushora imari no guteza imbere uburenganzira hano. Niba uhisemo kwishora mubutaka bwa Uzubekisitani, ugomba rero kwiga witonze amategeko yakarere, kandi nibyiza ko uganira nabayobozi babishinzwe. Ibi byemeza ko ushobora kwirinda ibihe byose bishobora guteza akaga kandi bidashimishije nyuma. Winjire muburenganzira neza kandi butange umusaruro, umaze gukora ibyo bita isesengura rya swot.

Isesengura rya Swot rigufasha kumenya ingaruka zose n'amahirwe ufite mugihe uzunguruka francise ahantu nkaho.

Ubufaransa muri Tashkent burashobora kandi gutanga icyifuzo cyo kohereza umubare munini wumutungo nkumusanzu umwe kuri konti ya francisor. Ubwishyu bumwe bukorwa muburyo bumwe, mugihe utangiye ibikorwa byawe byo kwihangira imirimo kugirango ufungure francise mumujyi. Byongeye kandi, ugomba kwibuka ko mugihe amahirwe akorera mukarere, ukuramo ijanisha runaka ryinyungu zawe kugirango ugire uburenganzira bwo gukomeza gukoresha ikirango, kimwe nibindi byifuzo byakiriwe nabafite uburenganzira. Amahirwe mumujyi nuburyo bwo gushora imari yunguka kuva uyu mujyi uzwi cyane mubidukikije. Byongeye kandi, Tashkent niwo mujyi munini kandi ukize cyane muri Uzubekisitani, bityo, franchise ifite amahirwe yose akenewe yo gukurura abantu bafite ubushobozi. Ubufaransa muri Tashkent burashobora kugukungahaza, ariko, ingaruka nazo zigomba kwitabwaho kugirango witegure ibihe bidashimishije.