Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Isiraheli bufite amahirwe yose yo kubishyira mubikorwa neza. Ubu bwoko bwubucuruzi bukunze guhura ningorane nke ugereranije na ba rwiyemezamirimo bikorera ku giti cyabo. Rwiyemezamirimo ahora akora ku kaga no mu kaga, nyamara, mu rwego rwa francise, ahabwa inkunga ifatika. Amahirwe ye yo gutsinda mumarushanwa arushanwa ariyongera cyane. Dukurikije imibare, ba rwiyemezamirimo bifashishije francise babonye amafaranga menshi cyane. Ntabwo bafunze, gufunga ishyirwa mubikorwa rya francise muri Isiraheli ntabwo ari bike ugereranije no gutangira kwabo.

Nyuma ya byose, wishyura make make murwego rwa francise, uko byagenda kose, usanzwe ukoresha inyandikorugero ziteguye kandi ubifashijwemo nabajyanama b'inararibonye, urakora, ukunguka. Kwishura biza byihuse. Amashyirahamwe menshi aratera imbere kurwego rwa francise muri Isiraheli. Bagurisha ibicuruzwa batanga serivisi. Urashobora kugura francise ukoresheje uburambe bwabandi. Ibi ntibireba Isiraheli gusa, franchise numushinga mpuzamahanga. Bikorwa hakurikijwe amategeko amwe.

Aya mategeko muri rusange agenga umubano, nyamara, buri rubanza rurihariye. Irashobora kuba umushinga wubucuruzi, cyane cyane, muri Isiraheli, gukurikiza amategeko yarwo, imigenzo yaho igomba kwitabwaho bikwiye. Kurugero, francising yingurube muri Isiraheli ntabwo aricyo kintu cyiza cyo gukora. Nubwo, birashobora kuba nkenerwa kwiga imibare, ukirebye bisa nkaho, ariko kurundi ruhande, birashoboka ko ibipimo ngenderwaho bitanga amakuru atandukanye. Hariho umubare munini w'abimukira batabona ko biteye isoni kurya ibikomoka ku ngurube. Bitanyuranyije, ugomba guhora wubaha abo wifuza, buri gihe wiga amategeko. Mugihe ukora francise, ugomba gusobanukirwa nibitagenda neza.

Hariho na francise muri Isiraheli, iyi ni leta yihariye. Umu Isiraheli francisor, mugihe akora umushinga wubufaransa, akeneye kwiga igihugu mugihe ashaka kwaguka. Birakenewe gushyikirana nabagabuzi bazaza mbere. Ugomba gusobanukirwa nuburyo bwuzuza, kandi harimo ibitandukanye. Amasezerano yose yagezweho agomba kwandikwa murwego rwamasezerano asanzwe. Nibikorwa bisanzwe mugihe wuzuza francise.