Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubusanzwe francise yabaye icyifuzo gikunze kuboneka vuba aha, kandi ibi birumvikana. Icyorezo cyatweretse twese uburyo bishobora guteza akaga kandi bishobora guteza akaga kugira ubucuruzi bwumubiri amafaranga yawe yose yashowe. Ihitamo nk'iryo rishobora kuganisha ku guhomba no kwiyongera k'umwenda niba hari ibitagenda neza: ubwoko runaka bw'ibyago cyangwa ibintu bidashoboka gusa. Kugabanya igihombo mubihe nkibi cyangwa kubyirinda burundu, ba rwiyemezamirimo benshi kandi bareba ibitekerezo byabo murwego rusanzwe.

Nibigereranyo bya digitale bifata ibitekerezo bya rubanda, kuko biroroshye, ishoramari rito, nibisubizo byiza kumpande zose. Nibura, ukeneye ishoramari rito ugereranije no kugura francise yawe muburyo bwikintu cyangwa ugatangira kubaka umushinga wenyine. Bitewe nikoranabuhanga rigezweho, biz igera kurwego rushya rwose, rusanzwe, kandi abantu benshi bahindukiza ibitekerezo byabo muburyo butandukanye bwa digitale. Niba ushishikajwe no gutangiza umushinga, noneho francises yibintu nibyo ugomba kureba mbere.

Niki cyiyongera mugugura francise aho kubaka umushinga wawe kuva kera? Biragaragara, umurimo munini uragukorerwa. Ibi birimo kurema ikirango, no gushakisha uburyo bwiza bwo gukora ubucuruzi, no gutegura urubuga rusanzwe. Byongeye kandi, abantu benshi basanzwe bafite urukundo ndetse nubwitange kuri firime ya franchise, kandi urashobora kubyungukiramo utarinze kumara imyaka myinshi wubaka izina. Urebye umuvuduko wo guhanahana amakuru muburyo busanzwe - harimo amakosa yoroheje yibimenyetso - ibi ni ingirakamaro rwose kandi bigukiza ibibazo byinshi.

Ubusanzwe francise ninzira yizewe yo kugerageza mubucuruzi. Hamwe na hamwe, urashobora gutunganya neza ubucuruzi bwawe, ukoresheje izina nubuhanga bumaze gushingwa. Ndetse biroroshye kandi birushijeho gukora neza guteza imbere francise mumwanya wukuri, urebye ukuri kugezweho, icyorezo, hamwe na digitale yihuse mubuzima bwacu. Ubufaransa bufite ireme burashobora kuboneka byoroshye mugihe inzira igenzurwa nisosiyete inararibonye kandi yizewe. Ishirahamwe ryacu ryiteguye kuba abahuza hagati yawe nabafatanyabikorwa benshi bagaragaye hamwe na francises nyinshi kubyo ukeneye, ingengo yimari, nakarere kihariye!