Imiti ya farumasi ni umushinga wubucuruzi ushobora kubyara inyungu, ariko ushobora guhura ningorane zimwe na zimwe mugutezimbere. Kugirango dusuzume ingaruka n'amahirwe yuyu mushinga wubucuruzi, ibyo bita swot isesengura nibyiza. Ntabwo bikwiye gusa guhangana na francise. Ubu ni bwo buryo bwo gusesengura buhuye neza nubucuruzi ubwo aribwo bwose. Niba ukoresha francise, noneho mugihe nkiki, birakenewe cyane gusuzuma neza imbaraga zawe nintege nke zawe, ndetse no gusobanukirwa niterabwoba ushobora guhura nabyo munzira. Na none, ibishoboka byo guhagarika iterabwoba bigomba gusuzumwa neza kugirango bibe kugirango duhangane nibibazo byose.

Niba uteza imbere farumasi nka francise, ugomba kubaza ibyangombwa bisabwa kugirango umushinga wubucuruzi ube hasi. Ibi nibyingenzi kugirango tugere kubisubizo bitangaje. Niba ushishikajwe na farumasi no kuzamura francise mubikorwa nkibi, urashobora gukoresha software ikwiye kubwiyi ntego. Igisubizo cya software kizatangwa naba francisor, cyangwa wowe ubwawe ukeneye guhitamo neza ufata icyemezo cyubuyobozi bwiza.

Mugihe ushyira mubikorwa francise ya farumasi, ugomba kwibuka ko bimaze gutangira ibikorwa byawe ugomba gushyira mubiciro kuva 9 kugeza 11% kugirango ugabanuke kugirira akamaro umukunzi wawe kurango. Uku kwishyura inshuro imwe ni ibintu bisanzwe kandi, nkuko byari bimeze, bishushanya agaciro k'umushinga wubucuruzi ubona hamwe nuburenganzira bwo kugurisha ibicuruzwa mu izina ryikirango kizwi. Korana na farumasi yimiti neza kandi neza, umaze gukora isesengura ryabo bahanganye mugomba gusangira ibyifuzo byiza. Kugirango ubone inyungu zingenzi zo guhatanira, hitamo ikirango kizwi cyane uzahuza. Ibirango bizwi byinjiza amafaranga menshi kubera ko bizewe kandi bafite ubushake bwo gukorana nabo. Ni nako bigenda kuri farumasi ya farumasi.

Niba iki kirango kizwi mumujyi wawe, noneho ufite amahirwe yose yo gutsinda. Ibi birashobora kugenwa binyuze mubushakashatsi cyangwa ibindi bikorwa byisesengura.

Niba ukorana na farumasi ya farumasi, noneho uzishyura kandi ijanisha runaka ryamafaranga yose yinjije. Ijanisha rirashobora gutandukana kandi rigera kumafaranga atandukanye, byose biterwa namasezerano wasezeranye. Amasezerano yasinywe hashingiwe ku cyitegererezo rusange; icyakora, urashobora kuganira kubintu byihariye ubona mugihe ukorana nuhagarariye ikirango. Ubusanzwe francising isaba amafaranga yo kwamamaza buri kwezi. Aya mafranga yakiriwe na francisor kandi akoreshwa mukwamamaza neza kurwego rwisi. Niyo mpamvu, abona amahirwe yo gukomeza urwego rwo hejuru rwo kumenyekanisha ibicuruzwa, harimo no mu gihugu cyawe.

Ariko ibi ntibirangirana ninshingano zawe. Uzakenera kandi kwishyura amafaranga yimisoro, umubare wumutungo wimari, ushobora kuba hafi 6% yubucuruzi wakiriye.

Ubufaransa bwa farumasi ni umushinga wubucuruzi, kubishyira mubikorwa bishobora no kuba bikeneye kugura umutungo wibicuruzwa mubafatanyabikorwa bawe. Ibi kandi nibisanzwe kandi birashobora gushirwa hamwe nandi yishyurwa ninshingano. Uraganira kubintu byose kugiti cyawe ukabona amasezerano agomba guhuza impande zombi mubikorwa. Ishyaka ryambere ni francisor, nyirubwite nyirizina. Umugabuzi yitwa franchisee kandi ishyirwa mubikorwa ryumushinga wubucuruzi rimugwa ku bitugu. Byumvikane ko, niba ushyira mubikorwa francise ya farumasi, uzakira amakuru yuzuye yamakuru kugirango ubashe kuyakoresha mugushyira mubikorwa umushinga wavuzwe haruguru.

Ubufaransa bwa farumasi bwuzuyemo ingaruka n'amahirwe. Kubisuzuma bishoboye, uburyo bwiza cyane ni isesengura rya swot. Nubufasha bwayo, uzamenya neza intege nke zishobora kugukurura hasi nimbaraga zizaguha amahirwe yo guhangana ningorane, kuzitsinda no kurushaho gukomera. Ubufaransa bwa farumasi numwanya wo gukorana nogutezimbere umutungo wububiko niba ibintu nkibi biteganijwe mumasezerano. Na none, urashobora guhangana nububiko neza kandi neza niba ukorana na francise ikora neza. Hitamo ikirango kizwi cyane mumujyi wawe.

Ibi bizaba kimwe mubipimo byingenzi kugirango umuntu agere ku marushanwa.

Gusuzuma neza abo muhanganye mugihe utezimbere francise ya farumasi birakenewe gusa kugirango utinjira mubihe bitoroshye ndetse bikomeye nyuma. Fata icyemezo gikwiye cyo kuyobora usuzuma ibintu byose bizaza. Na none, ibiciro byose bigomba gutangwa bigomba gushyirwa mubikorwa byubucuruzi. Ibi bizemeza intsinzi yawe mugihe kizaza, kuko kwitegura ninzira itagomba na rimwe gusuzugurwa. Niba ukoresha francise francise, ugomba no gushaka abakozi beza. Aba bantu bagomba kwambara bakurikije imiterere yikimenyetso, kandi bagomba no kwitwara bakurikije amahame amwe.

Imyambarire hamwe namategeko yimyitwarire nayo araguhabwa mugihe ushyira mubikorwa francise, nibisanzwe. Iyi myitozo izagufasha gukoporora neza francise ya farumasi, bityo, ubone icyifuzo gikenewe kuri wewe, utsinde abanzi bakomeye kandi wigaragaze nkumuyobozi wisoko.

Ishyirwa mu bikorwa rya francise kuri farumasi ni amahirwe kuriwe yo kongera cyane umubare winjiza ingengo yimari. Irinde ibice byabakiriya bawe usobanura iyi nzira hakiri kare ukoresheje ibikoresho byihariye. Nukuri, niba ukorana numufatanyabikorwa mwiza, azaguha amakuru nibikoresho byose bijyanye kugirango ukemure ibibazo bitunguranye. Ugomba kandi gupfukirana byuzuye ibice byose uzakenera gukorana mugihe kizaza. Na none, mugihe ukora ibarura, kuboneka kwamakuru ajyanye na francise ya farumasi bizafasha guhangana nimpapuro kurwego rukwiye.

Gukorana na francise kuri farumasi bikubiyemo umubare munini wintererano kuri francisor, kimwe nizindi nshingano zimwe. Ariko, urashobora kugera kubwumvikane buke mugukora imishyikirano ifatika nabafatanyabikorwa bawejo hazaza. Gukwirakwiza neza ibice byigiciro bizaguha amahirwe yo kongera cyane umubare winjiza ingengo yimari. Urashobora gukorana na Raporo yubuguzi bwabaturage ukoresheje farumasi ya farumasi usabwa kubona mubirango byatsinze. Nyuma ya byose, icyamamare kandi cyatsinze ikirango ni, birumvikana ko bikorana nayo. Korana n'inzu yawe kandi umenye urwego rwo guturamo kugirango uhangane byoroshye no kwinjira kwabakiriya.

Ugomba kandi gukorana nabakozi kugirango barebe ko bitwara bakurikije amategeko. Nibyo, imyambarire yimyambarire ya farumasi ni ngombwa rwose. Umufaransa arashobora gukora igenzura ritandukanye kurubuga. Na none, abaguzi b'amayobera barashobora kuza kuri wewe uhagarariye ikirango kugirango basuzume ubuziranenge bwa serivisi zitangwa cyangwa kugurisha ibicuruzwa. Birakenewe gukurikiza byimazeyo imirimo yose uko yakabaye kugirango dukomeze gukomeza kugabura umwimerere no kwakira amafaranga menshi kubwibi.

Ubufaransa kuva kera ni intego yifuzwa kandi ni igisitaza kuri benshi mukanya. Bamaze kwihitiramo ubwabo ko badashaka kwiyubakira minus hamwe na zeru mugitangira, benshi bitondera francise. Nyamara, imitego itandukanye igaragara vuba, ishobora kugora cyane ibikorwa bya rwiyemezamirimo mushya. Mubyukuri, nubwo hamwe no kubona francise, ibibazo byinshi birashobora kuvuka, uhereye kumafaranga yabazwe nabi kugeza guhura gusa nabashuka!

Ibyiza bya francise birazwi bihagije kugirango utajya kure mubisobanuro birambuye. Birahagije kuvuga ko murubu buryo ukemura ibibazo byinshi icyarimwe, wagira ngo ukemure kuva kera niba atari ubucuruzi bwiteguye. Ugomba gushora imbaraga zeru mu buryo butaziguye kubaka no guhitamo ingamba. Bagerageza amakosa ashoboka kuri wewe hakiri kare, kuyakosora no gutanga tekinoroji yiteguye. Hanyuma, urashobora kumenya hakiri kare ko francise yatoranijwe ifite akamaro, igitekerezo 'kurasa' kandi cyungutse abumva. Ikibazo gikomeye ni ugutangira.

Nkuko bikunze kubaho, biragoye guhera kubitangira ndetse no kubucuruzi bwarangiye, nka francise. Ikigaragara ni uko ibibazo byinshi bigomba gukemurwa na mbere yo kugura imwe muri francises. Ugomba kubara bije, unyuze kumatangazo menshi, uhanagura kuruhande ushidikanya. Mumaze kuzunguruka, sibyo? Benshi mubatangiye bahura nibi, kandi bisa nkaho nta guhunga iyi ntangiriro iteye ubwoba guhera. Cyangwa sibyo?.

Ubwoba no gutinya nibisanzwe, kuburyo hariho inzira nyinshi zo kwikuramo icyabateye. Nuburyo isosiyete yacu yunga muguhitamo francise yambere, kuva kuyubaka kuva kera kugeza kwishura byuzuye mugihe cyambere. Inzobere zizewe za sosiyete yemejwe ifite uburambe bunini itanga ingengo yimari, gushakisha abafatanyabikorwa bizewe mubipimo byatoranijwe, kwemeza gutangira neza guhera no kugenzura ejo hazaza. Ishyirwa mu bikorwa rya gahunda yawe itinyutse yo gufungura umushinga wawe biba byoroshye kandi byiza, kandi amafaranga yose arishura vuba bishoboka!

Akamaro k'abunzi ni nini niba ushaka gutangiza umushinga guhera. Ubwa mbere, abantu bafite uburambe birashoboka cyane kubona imitego yose ishoboka. Icyakabiri, uhita uhabwa uruziga rwabatanga ibyiringiro badashuka kandi ntibakugurishe impuzu yubusa idafite amafaranga yimisoro irangiye. Hanyuma, kandi icy'ingenzi, wakiriye inama zinyangamugayo kubibazo byose byinyungu zinzobere mubyiciro byabo, bagufasha guhitamo ibisubizo byiza no kugera kubisubizo bitangaje mugitangira urugendo rwawe, mubyukuri guhera. Ubufaransa kuva kera ntabwo aribintu byoroshye. Hamwe nubufasha bujuje ibisabwa bwabunzi, uhita ugera kubisubizo wifuza mugushinga no guteza imbere ubucuruzi bwawe munsi yikimenyetso kizwi.

Umaze kubona ibikoresho byose byo gutangira, hamwe nabafasha bacu uzabona kandi abafatanyabikorwa bizewe, ubone inyungu vuba, kandi byihuse usubize francise yaguzwe. Ibiciro bihanitse byubwiza nubushobozi bwa franchise biragushimisha igihe kirekire, kandi amaherezo urashobora kureka akazi kawe udakunda ugahinduka nyiri sosiyete yawe. Gutangira kubara igishoro, inama zirambuye, urutonde rwa francises yizewe yatanzwe nibindi byinshi bituma intangiriro yawe yoroshye, ikora neza, n'umutekano. Urashobora kandi kwizera neza kwizerwa kwabo bantu mukorana. Twe nk'abunzi, dukurikirana iyubahirizwa ry'amasezerano yose.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Ubucuruzi bwubucuruzi bwa farumasi nigikorwa cyunguka cyane, ariko kigomba gutezwa imbere neza ukurikije ibipimo byatanzwe. Ubufaransa mubucuruzi bwa farumasi burimo ingorane zitari nke, kurugero, muburyo bwo kubuza kugurisha imiti runaka, nayo, byemewe rwose hanze yigihugu cy’ubufaransa. Ibi ni ibintu bisanzwe, kandi muriki gihe, birakenewe kumenyeshwa hakiri kare imiti yimiti ikwiye kugurishwa kandi idakwiye. Mugihe uhisemo ubucuruzi bwa farumasi na francise, ugomba kumva neza ko iki ari ikiguzi cyamafaranga muburyo bwo kwishyura buri kwezi. Imwe murimwe nintererano imwe, yishyurwa rimwe, ariko mugihe kimwe, ni 11% yumubare wishoramari rya mbere. Iyo ukorana na francise mubucuruzi bwa farumasi, umurimo nyamukuru nukugaragaza imikorere.

Gukorera mubucuruzi bwa farumasi kuri francise bikubiyemo guhatana, nuko rero, kugirango ugaragaze inyungu zawe bwite, ugomba kwiga ikoranabuhanga kandi buri gihe ukamenya ubwoko bwose bwubumenyi-buryo. Muri iki gihe, uzatsinda rwose.

Mubikorwa byo gukora mubucuruzi bwa farumasi kuri francise, ingingo zo kugurisha ibicuruzwa nazo zigira uruhare runini: urujya n'uruza rwabakiriya rwose ruzaterwa nibi. Nubwo waba ukora ubucuruzi bwa farumasi munsi yubufaransa buzwi, ariko wahisemo ahantu hadakwiye, abinjira numubare wabakiriya bazaba bake. Muri iki kibazo, shiraho kandi ukoreshe ibyiza byawe byose, amaherezo yemeza intsinzi mumarushanwa. Mubisanzwe, ingingo y'ingenzi ni ireme ry'akazi, ibyo bizanatuma umubare w'abakiriya wiyongera kandi biguhe inyungu mu rugamba rwo kugurisha isoko. Urebye ibyavuzwe haruguru, umushinga wa farumasi franchise uzana inyungu, muri rusange uzatanga inyungu byihuse kubushoramari.

Franchises muri Noruveje irashobora gushyirwa mubikorwa mubigo bitandukanye bifuza gutera imbere murwego runini, hamwe no gushyira mubikorwa ikoranabuhanga rigezweho. Hamwe na francise, uzashobora kuzana igitekerezo icyo aricyo cyose muri Noruveje, hamwe namabwiriza arambuye intambwe ku ntambwe yo kwiteza imbere. Buri francise, nkigihugu nka Noruveje, ifite icyerekezo cyihariye kubikorwa byinyongera byamahugurwa yo gufasha ba rwiyemezamirimo kunyura mubikorwa byihariye. Hagamijwe guteza imbere imishinga idasanzwe ya francise, inyungu yibikorwa bito, iciriritse, nini nini biziyongera cyane, buri mukozi wibikorwa bye byo kwihangira imirimo azashobora kuzamura. Amashirahamwe menshi yateye imbere kwisi yarahawe ishimwe ryinshi ryo kujya mumahanga hamwe ninyungu nini. Kubakiriya benshi, amahitamo menshi ni kugura igitekerezo cyiteguye kubucuruzi muri Noruveje, kubera ko ingaruka zitandukanye zigabanuka hafi ya zose.

Ibicuruzwa byatejwe imbere muri Noruveje bizamenyekana cyane, hamwe no kugurisha ibicuruzwa bitangwa, ibicuruzwa, na serivisi zitandukanye.