Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubufaransa bwinguzanyo ni umushinga wubucuruzi, aho birakwiye ko twibuka ko ufite inshingano zose zinyuranye kuri francisor. Ubwa mbere, uzakenera kwishyura hafi 10% nkintererano imwe uhereye mugitangira francise. Amafaranga arashobora gutandukana bitewe nijanisha ryakuweho, kimwe numubare w'ishoramari ukora mugihe cyambere cyibikorwa. Ubufaransa bwinguzanyo bugomba gukurikiranwa ubwitonzi budasanzwe kuko tuvuga umutungo wimari, kandi iki nikigikorwa cyingenzi cyibikorwa-biro. Gukorana ninguzanyo ya franchise bizemeza ko ushoboye gucunga neza ibikorwa byumusaruro bitewe no gukoresha ikoranabuhanga ryo mu rwego rwo hejuru kimwe nubumenyi bugezweho. Urabona inyungu zose kuri francisor, hanyuma mubisubize, uramwishura amafaranga runaka.

Ariko, mugihe ushyira mubikorwa francise yinguzanyo, urutonde rwinshingano zawe ntirugarukira kumisanzu. Urashobora kandi kugura ubwoko bumwebumwe bwibarura cyangwa kugura serivisi biturutse kuri francisor, biramwungura, ariko ukabona ibihembo byawe. Nyuma ya byose, ukoresha imigabane yisosiyete wowe ubwawe wahisemo nkumufatanyabikorwa wubucuruzi.

Inguzanyo igomba kwitabwaho byumwihariko niba ukora kuri francise. Ibi birashobora kugerwaho byoroshye mugutangiza inzira yubucuruzi. Ibi ni ngombwa cyane kubikora kubera ko uri rwiyemezamirimo ufite inshingano zitandukanye, haba kuri guverinoma, abakiriya ndetse n’abahagarariye ikirango. Urashobora gukorana ninguzanyo neza kandi neza, kugenzura no kugenzura buri gihe. Niba waguze francise, ugomba rero kwitegura kuba hafi 10% yinjiza buri kwezi agomba guhabwa francisor. Ntugaterwe ubwoba cyangwa uhite uhitamo kwanga gukorana na francise.

Ibi nibikorwa bisanzwe kandi ntakintu gishya cyangwa kidasanzwe kuri byo. Hafi ya francises zose, kandi ntabwo zitanga amahirwe yo gukorana ninguzanyo, kwitoza ibikorwa nkibi. Kora umushinga wawe wubucuruzi ukurikije amabwiriza, ntukarenze ku mategeko, kandi ukomere kuri gahunda yubucuruzi. Noneho urizezwa ko uzatsinda igihe kirekire. Gukorana na francise yinguzanyo numushinga wubucuruzi, iyo, iyo ushyizwe mubikorwa neza, urashobora kuba umucuruzi ukora neza kandi uhiganwa. Ugomba guhora ukurikiza byimazeyo amabwiriza, ukurikiza imyambarire hamwe nibishushanyo mbonera wakiriye kuri francisor. Icyo gihe ni bwo uzagira icyo ugeraho.

Microloan franchise numushinga wubucuruzi ujyanye nubutunzi. Hano hari amarushanwa menshi muriyi nganda. Byongeye kandi, hashobora kubaho guhuza abagizi ba nabi nubucuruzi, bikaba ari bibi cyane. Kubwibyo, ugomba kwitegura neza mbere mugihe ukorana na francise. Kora ibikorwa byose byo kwitegura no guteza imbere umushinga wawe wubucuruzi vuba bishoboka. Gusa kubitekerezo bikuze kandi nyuma yimyiteguro ibanza imaze gukorwa, birashoboka gutangira iterambere rya francise ya microloans.

Ibintu byose bizagenda neza kuri wewe niba utarenze ku mahame n'amasezerano atandukanye washoboye kugeraho hamwe na francisor. Niba ukorana na microloans, franchise izagufasha gukemura byoroshye umurimo uwo ariwo wose uhagaze imbere yawe. Witondere byumwihariko microloans kugirango ibyo bikoresho bigabanwe hamwe ninjiza ntarengwa kuri wewe. Ubufaransa buzafasha guhangana ninshingano, gukurura umubare munini wabakiriya kubigaragara byonyine. Nyuma ya byose, uzakora mwizina ryikirango kizwi cyane, ukore ibikorwa wifashishije amabwiriza meza ndetse uzabashe gushushanya inzu yawe muburyo budasanzwe. Ubufaransa bwo gukorana na microloans burashobora kuguha kodegisi yo gushushanya ibibanza byamafaranga. Byongeye kandi, ugomba kwitondera byumwihariko imbere yimbere ninyuma.

Nibyo, imyambarire y'abakozi ni ngombwa rwose. Igomba kubahirizwa byimazeyo.

Iterambere ryiza rya microloan franchise biterwa nuburyo ubuhanga bwawe bwo kuyobora ari bwiza. Tugomba guhora tubatezimbere dufata ibikorwa bifatika. Ibi birashobora kwiga imibare, gukoresha amakuru wabonye, nubundi buhanga buzagufasha guhita ugera kubitsinzi. Mugihe cyakazi hamwe na francise ya microloan, ingorane zitandukanye zishimangira gusa umushinga wubucuruzi. Iyo ubatsinze, ugomba gukora byose ukurikije gahunda yashyizweho mbere. Niba ibintu bimeze nabi rwose, ugomba kwitabaza ibikoresho byihutirwa.

Umubare wumutekano uzaguha amafaranga runaka uzabika muburyo butaziguye. Uzahabwa manuuver yihuse muri microloan franchise. Ibi birashobora gusubiza neza. Ukurikije uko ibintu bimeze, urashobora gufata ingamba mugihe, noneho isosiyete ikaza gutsinda. Mugihe cyo guteza imbere ubucuruzi bwubucuruzi, ugomba kandi kumenya neza amahirwe akugezaho. Koresha kuri byinshi kugirango nyuma utazagira ibibazo. Ubufaransa bwa microloans numushinga wakazi wibiro, ukorana nabyo, ugomba kubona urwego rwo hejuru rwinjiza mubikorwa.

Witondere gusuzuma uko ibintu bimeze ubu. Kuboneka kwamakuru ntabwo bizaguha inyungu gusa mumarushanwa, ahubwo bizagufasha no guhora ukora. Bizashoboka kubyitwaramo neza niba utezimbere francise ya microloan.

Ubufaransa bwa MFI ni umushinga wubucuruzi ufite akamaro, bisaba gutsinda ingorane zitandukanye. Icya mbere, kubahiriza amahame ya leta bigomba kuba byuzuye. Niba utubahirije amabwiriza, ibibazo birashobora kuvuka. Indi ngingo y'ingenzi mugihe cya francise ni amarushanwa arenganya. Abakurwanya barashobora gukoresha ubwoko butandukanye bwuburyo bwo kubuza ubucuruzi bwawe guhangana ninshingano. Barashobora guhuza abayoboke kurubuga rusange, bagakora ibindi bikorwa bishobora kwangiza izina ryawe.

Kubwibyo, korana na francise ya MFI nyuma yo kwitegura mbere. Mugice cyaya mahugurwa, uzakenera gukora ibikorwa byisesengura wiga imibare. Uzagira amahirwe yose yo kugera ku ntsinzi nini, bivuze ko ubucuruzi bwikigo buzamuka umusozi. Teza imbere francise kuri MFI kuburyo ntamuntu numwe murwanya ushobora guhangana nawe. Noneho, uzashobora guhangana neza nibikorwa byubwanditsi muburyo ubwo aribwo bwose hanyuma uze gutsinda byimazeyo.

MFI ikora neza francise ni amahirwe yawe yo guhangana nabanywanyi no gufata imyanya mbere biganje. Uzakenera kwemeza imbaraga zawe nigihe kirekire, noneho, uzatsinda. Iterambere rya francise kuri MFI ni umushinga wubucuruzi wuzuyemo ingorane zimwe. Mugukora ubucuruzi hamwe na francisor, urashobora kubitsinda. Nyuma ya byose, uzaba ufite ibikoresho byose bikenewe kuriyi. Kurugero, ikirango cyamamajwe, tekinoroji yo murwego rwohejuru, ubumenyi bwihariye-uburyo, bwateye imbere, kandi bimaze kugaragara gahunda yubucuruzi.

Nkigice cya francise kuri MFI, uzakenera kumenya neza ko uri umuntu ubazwa. Nka francisee, ugomba gukurikiza byimazeyo amabwiriza kandi ugahora wohereza raporo kuri francisor. Mubyongeyeho, niba unaniwe gucunga francise ya MFI, uburenganzira bwawe bwo kugabura bushobora kuvaho. Gutandukana kugabura bidasanzwe ni gake; ariko, iyi myitozo iracyabaho.

Ubufaransa bwa MFC ni umushinga wubucuruzi bugezweho, mugihe cyakazi bizakenerwa gutsinda ingorane zose zituruka kubwicyubahiro. Kubwiyi ntego, urashobora gukenera software nziza. Uzabibona hano uhereye kubahagarariye franchise. Azaba rwose yiteguye kuguha ibisubizo byose byikoranabuhanga bijyanye nuburyo afite inyungu zumuntu kugiti cye. Iyi nyungu ni ukubera ko wiyemeje gusangira nawe amafaranga buri kwezi. Mugihe utegura francise ya MFC, ugomba kandi kwibuka ko ugomba kwishyura amafaranga francisor buri kwezi.

Byongeye kandi, kubahiriza byimazeyo bizaba no kurutonde rwibisabwa kuri wewe. Bizaba ngombwa kandi guhora dutanga raporo, kuva, murwego rwa francise ya MFC, ibintu nkibi birashobora gutangwa. Urikwirakwiza wenyine ufite inshingano zitandukanye. Bagomba guhora bikozwe neza kandi babishoboye kugirango ejo hazaza hatabaho ingorane zimiterere idashobora kurenga. Mugice cyiterambere rya francise kuri MFC, urashobora guhura namarushanwa arenganya. Ugomba kuba witeguye kubi, urangije intambwe ibanza yo gukora gahunda.

Ubufaransa bukora neza kuri MFC buzatezwa imbere nurwego ntarengwa rwumwuga niba wakiriye inama zirambuye zitangwa na francisor. Ikintu cyose umufatanyabikorwa mukuru akubwira kigomba kwitabwaho. Nyuma ya byose, afite uburambe bukwiye, ikoranabuhanga, ubumenyi-bwo mu rwego rwo hejuru. Ibisubizo byikoranabuhanga bigufasha gukora neza uburyo bwose bwo gukora. Korana na francise yawe ya MFC muburyo abanywanyi badafite amahirwe yo guhangana nawe. Birashoboka ko batazifuza kureka imyanya yisoko bakoreshaga mbere yuko winjira kumasoko.

Kubwibyo, kora hamwe nubushobozi buhebuje, hanyuma kugaruka kumajyambere yumushinga wubucuruzi bizaba byinshi. Ubukorikori bwateguwe neza kandi bushoboye kuri MFC ni amahirwe yo kugera kubisubizo bitangaje mumarushanwa. Birakenewe kuzuza neza imirimo yose yahawe isosiyete. Icyo gihe uzagira icyo ugeraho.