Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Imodoka yimodoka irashobora kuzana inyungu zikomeye kuri rwiyemezamirimo uhisemo gushyira mubikorwa umushinga nkuyu mubutaka bwumujyi we. Gukorana na francise ubwabyo bikubiyemo gukenera inshingano zimwe na zimwe kuri francisor. Ubwa mbere, mugihe ugurisha francise yimodoka, uzasabwa kwishyura amafaranga mugitangira ubucuruzi bwawe, bingana na 9 kugeza 11% byishoramari ryambere. Aya ni amafaranga rimwe. Aya mafranga niyo azaranga intangiriro yimikoranire yawe nikirangantego kizwi. Byongeye kandi, mugushyira mubikorwa francise kumodoka, uzanakuramo amafaranga runaka buri kwezi muri francisor.

Ubwa mbere, hariho amafaranga yubukode, amafaranga, ingano irashobora gutandukana kandi bivana numushahara winjiza. Royalty ihwanye na 2 kugeza kuri 6% byamafaranga winjije mugihe cyukwezi. Byongeye kandi, mugihe ugurisha francise yimodoka, uzasabwa kandi gutanga umusanzu mubikorwa byo kwamamaza amafaranga angana na 1 kugeza kuri 3%, azabarwa uhereye kumafaranga wagurishijwe ufite mugihe cyukwezi kumwe.

Niba uhisemo kwinjira mumodoka, noneho hitamo ikirango gikwiye. Kugirango uhitemo uburyo bukwiye, isoko rya francise cyangwa ububiko bujyanye na enterineti birakwiye. Itondekanya ibirango bitandukanye hamwe nibisabwa kugirango dusabane nabo. Urashobora kandi kwinjira mubiganiro bitaziguye kugirango usobanure neza ibintu hanyuma uhitemo amahitamo meza kuri wewe. Imodoka zizakora neza niba franchise ishyizwe mubikorwa neza. Birumvikana ko bakeneye serivisi ku gihe, lisansi, guhindura amavuta kandi, muri rusange, gukurikirana imiterere ya tekiniki.

Na none, ibyangombwa byimodoka bigomba kuba bikurikiranye. Mubyongeyeho, francise irateganya nibindi bisabwa bigomba kubahirizwa. Kurugero, birashobora kuba igishushanyo mbonera cyimodoka, kimwe nigishushanyo mbonera.

Abakozi bawe bakora munsi yubucuruzi bwimodoka bagomba kwambara imyenda ijyanye nimyambarire. Byongeye kandi, ugomba kandi kwibuka ko ukora nkuhagarariye ikirango mumujyi wawe kandi ugomba gukomeza urwego rwo hejuru rwubudahemuka bwabakiriya. Korana na francise yimodoka kurwego rwohejuru kandi ntukirengagize ibintu bisa nkibidafite akamaro. Uzashobora guhangana ningorane zose niba ukora imyiteguro ibanza. Igizwe no gukora ibikorwa byo gusesengura imiterere itandukanye. Iya mbere ni isesengura rya swot.

Hamwe na hamwe, uzashobora gusobanukirwa ibyiza nibibi byimodoka yawe francise ifite. Ibikurikira, ugomba kwitondera amakuru yisesengura yerekeye abanywanyi. Ubu ni bwo buryo bwonyine ushobora kumenya abo bahanganye bazakubangamira kandi bakagerageza muburyo bwose bushoboka bwo kugumana ibyo bicuruzwa byamasoko bifata mugihe kirekire.

Imodoka ikora neza francise izaguha amafaranga akomeye bitewe nuko abantu bazaguhindukirira kubushake nkisosiyete itanga serivise nziza. Gukemura ikibazo cyimodoka irashobora gukorerwa ibintu bitandukanye. Usibye inshingano zo kwishyura imisanzu itandukanye, urashobora no gufata izindi nshingano. Kurugero, kugura ibikoresho bimwe nibigize uhereye kubagabuzi ba francisor bazagusaba. Korana ningaruka ntarengwa yimodoka francise kugirango wongere amafaranga yingengo yimari. Nyuma ya byose, ntugomba kwishyura gusa ikiguzi cyawe ahubwo ugomba no kwinjiza.

Ugomba kandi gutanga amafaranga agera kuri 10% yinjiza buri kwezi kugirango ushigikire francisor. Gukora ibikorwa hamwe nimodoka burigihe bishobora guteza akaga. Niyo mpamvu francise yawe ikeneye kwitegura kuramba mubihe byose, ndetse nibitateganijwe. Gira margin kugirango uhore ufite manuveri ikora. Kuboneka k'umutungo wimari wamazi buri gihe ni umutego wumutekano uzagufasha mubihe bikomeye.

Gushyira mubikorwa francise yo kugurisha imodoka bizagufasha gukora neza ibikorwa byawe byose byubucuruzi kandi ube rwiyemezamirimo watsinze cyane. Ntuzakenera guhura nigihombo gusa kuberako uzakorera abakiriya babakemuye neza kandi neza. Byongeye, uzaba ufite ikirango cyo murwego rwohejuru rwubucuruzi ufite, rukaba rukuruzi kubakiriya ubwabo. Imodoka yimodoka ntabwo yuzuyemo ingaruka gusa, ahubwo inatanga amahirwe yo kubona amafaranga meza. Ibi bigomba gukoreshwa kugirango tutabura amahirwe. Gukoresha imodoka yimodoka ni umushinga wubucuruzi ushobora guteza akaga gusa kuberako hafi yabantu bose badashobora kwirinda impanuka, kubwibyo, ugomba kuba ufite ibyangombwa byose bijyanye.

Ubu ni ubwishingizi ku mpanuka, no kugenzura tekinike, hamwe nizindi nyandiko, zisabwa n’amabwiriza ya leta.

Korana na francise kumodoka ukurikije ibisabwa na francisor kugirango atagira icyo asaba, kuko ushobora kugenzurwa umwanya uwariwo wose ugafatwa ko utujuje inshingano zawe ukurikije amabwiriza. Kugira ngo wirinde ibi, ugomba gukorera buri mukiriya usaba nkaho yari ahagarariye ikirango. Nukuvugako, francise yimodoka irashobora kugenzurwa nuburyo bwo kugura amayobera. Umuntu wiyoberanije nk'umukiriya azaza aho uri kandi azakoresha serivisi cyangwa agerageze kugura ibicuruzwa. Byongeye, bazasabana nabakozi bawe kandi, nkigisubizo, basige ibitekerezo kuri francisor yabahaye akazi. Ibi nibyingenzi cyane kuzirikana kugirango isura yumuntu nkuyu ufite cheque idatunguranye.

Gusa vugana na buri mukiriya usaba muburyo bumwe nkaho yakugerageza ubuziranenge bwa serivisi.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Imodoka zo mumahanga francise yemeza ko yinjiza cyane kuko buri muryango ufite imodoka ikeneye gusanwa mugihe no gusimbuza ibice byimodoka. Guhitamo francise ibereye yo gukoresha ikirango runaka cyimodoka zamahanga cyangwa ibice byimodoka bigufasha kudahangayikishwa nigihe kizaza. Gutangirira kuri, mbere yo guhitamo francise, ni ngombwa gusuzuma urwego rwo gusoma no kwandika, hitabwa kumikoro yimari nibishoboka ko uyakoresha, gusesengura ibyifuzo byimodoka zamahanga zamahanga, ubigereranya nibyifuzo byabaguzi. Byongeye kandi, birakwiye kubanza gusuzuma isoko namarushanwa, kwandikisha ishyirahamwe, gukusanya ibyangombwa nkenerwa, gukodesha amazu, nibindi. Biroroshye cyane kugura francise kandi ntuhangayikishwe nibikorwa bigoye, nko kwamamaza no gutaka abakiriya kuko kwamamaza ntabwo bikenewe kubirango byisi yose. Mugura francise, ntabwo uburenganzira bwo gukoresha izina gusa, imodoka zamahanga ahubwo hanatangwa amakuru yubuyobozi, kugurisha, kugerageza, hamwe nabakiriya rusange.

Umufaransa yiyemeje gusura gufungura salon nububiko bushya, atanga inama kuri franchisee mugukemura ibibazo bitandukanye, gutanga ikirango, nurubuga. Amakuru yose ku binyabiziga n’imodoka by’amahanga byinjiye muri data base, kimwe kimwe n'amashami ya francise, byoroshye kubona ubwoko bwibicuruzwa nibicuruzwa byimodoka. Urubuga rwisosiyete rugaragaza amakuru yose yerekana aho amaduka na salon biherereye, aho abakiriya bashobora gusaba inama, ubufasha, nubuguzi. Guhitamo francise yingirakamaro, ugomba guhindukirira kataloge ya francise, aho itangwa ryaba francisers kugeza francisees. Inzobere zacu za catalog ziragufasha muguhitamo no gusesengura imodoka francise, hamwe namakuru arambuye kumiterere nigiciro, urebye umusanzu wamafaranga hamwe nubukode. Umu francisor ashyiraho amafaranga yose kandi angana nibiciro byose, bitabaye ibyo amasezerano ntasinywa kandi uburenganzira kuri francise bwimuwe. Byongeye kandi, inzobere zacu zirashobora kuguherekeza mu nama no mu biganiro, bagatanga ubufasha mu by'amategeko hamwe n'inyandiko.

Kugirango ubone amakuru arambuye, ugomba guhamagara inzobere zacu kugirango tugufashe. Urutonde ntirurimo francise gusa, ariko kandi rusubiramo abakiriya, biroroshye guhitamo itangwa ryiza, urebye ibyiciro byamakuru ukurikije ibyiciro. Twishimiye kukubona murwego rwabakiriya bacu kandi dutegereje umubano utanga umusaruro.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.